Journal of Business and Behavioural Entrepreneurship
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Website Characteristics on Customer Satisfaction
Get PDFThe purpose of this research is to find out how customer satisfaction in the field of online business. The research method used was descriptive qualitative research method. A descriptive qualitative method is a method used to describe or analyze the results of the research. Website characteristics are defined as attributes that consumers consider when evaluating an online site. Website characteristics are measured using five dimensions shopping convenience, design, informative, security, communication. Online business is an important tool for consumers to find products, the purchase intention of consumers through online stores tends to be high. Consumer satisfaction is greatly influenced by the transaction process and trust. And, based on the result of the research, that ease, security, site design, informative and communication as well as features of an online business affect customer satisfaction
Human Resources Planning Strategy with SWOT Analysis Method at PT. X (Largest Cigarette Distributor in Indonesia)
Get PDFThis research aims to find out how the human resource planning strategy conducted by PT X Cigarette Distributor. This company is a cigarette distributor company and is the largest cigarette "brand" in Indonesia, because it is a large company so there is also a lot of labor in it. So in this study analyzed whether existing human resources are effective or not. The type of research conducted is Field Research which is descriptive analysis that is research that describes the strategy of human resource planning in an effort to improve employee performance. Data collected by interview, observation, and documentation. Data analysis techniques used qualitative descriptive analysis combined with SWOT analysis approach. The results of the study explain that in human resource planning there are several stages in the process of procuring new employees. And in carrying out its operational activities, the company considers the strengths, weaknesses; opportunities and threats that one day can benefit or harm the company
Analysis of E-Advertising on Sales
Get PDFThe purpose of this research is to analyse the increase in product sales using social media advertising. The research was conducted using literature study method and questionnaires that distributed to sellers who used social media advertising in marketing their products. The results show that selling products on social media using advertisements can generate more sales and cunsomers. With social media advertising, sellers can choose the type of potential customers according to the product being sold. The sellers can determine the type of prospective customer based on thier age, residence, and/or hobbies to it easier for the seller to divert the sale of their product. Therefore, social media advertising helps sellers who market their products to generate more sales
The Role of E-Commerce in the Success of Small and Medium Enterprises
Get PDFThis study aims to analyze the role of e-commerce in business success in Coblong District. The method in this study used a qualitative analysis method with a case study model. This study used four micro-scale entrepreneurs who use e-commerce in conducting their business as research objects. The analysis process is based on the role of e-commerce in Small and Medium Enterprises (SMEs) in Coblong District. Based on the results of the study, it can be concluded that in general e-commerce has a role that can help entrepreneurs including small and medium businesses to improve their business development. These roles include the ease of communication, marketing, minimal capital, and time efficiency. The analysis also shows that the respondents still use e-commerce for the role they have
Digital Entrepreneurship in the Last Decade: A Systematic Review
Get PDFThe objective of this paper is to investigate the effects ICT has on the sustainability of Digital Entrepreneurship in Nigeria. Furthermore, this paper seeks to determine if the utilization of ICT can forecast the rate of start-ups in the Digital Entrepreneurship sector and interrogate the characteristics and inter-relationships inherent in Digital Entrepreneurship. To achieve this objective, a systematic literature review using the Systematic Quantitative Assessment Technique (SQAT) was the methodology used to review 45 DE articles published over the last decade (2012 – 2021). To provide a thorough, impartial amalgam of the reviewed articles, this paper analysed the time distribution, geographic distribution, types and data collection methods of the 45 DE articles. The review revealed that existing research has been both empirical and conceptual in equal measure with only one instance in mixed mode. The parity suggests that future researchers should endeavour to conduct more conceptual research to underpin the envisaged accelerated growth of DE
Analysis of Outsourcing System and Work Motivation on Employee Performance
Get PDFBackground - Currently, many companies are implementing outsourcing systems for their company's HR management. Outsourcing is a company that uses human resources from other parties (external) to carry out work activities that are usually handled by internal staff and resources. The problem that exists is because the outsourcing system affects the performance of employees at a food ingredients factory in Cilegon, where there are still high complaints from clients regarding the decline in the performance of forklift operator employees placed in their company. This shows the inaccuracy at work leads to a lack of employee motivation. Employee motivation problems can be the cause of low employee performance in a company.
Purpose - The objectives of this study are (1) to determine the effect of the outsourcing system on employee performance and (2) to see the effect of work motivation on employee performance.
Originality/Value - This study tested 2 hypotheses with data sources originating from respondents of outsourcing employees of PT. AMP, a division of forklift operators at the Cilegon grocery factory, analyzed the influence of the outsourcing system and work motivation on employee performance in the company.
Research Limitations - information, primary and secondary data in this study were only obtained from PT. AMP
Design/methodology/approach - The population and sample of this study were all outsourced employees of PT. The AMP division of forklift operators placed 30 people in a food ingredients factory in Cilegon. This study uses a quantitative approach method. The data collection technique used primary data in the form of a questionnaire. The data analysis technique of this research used the Structural Equation Modeling-Partial Least Square (SEM-PLS) method.
Findings - Based on the results of the direct influence hypothesis research, it is known that the outsourcing system has a positive and significant effect on employee performance. And motivation has no significant effect on employee performanc
Effectiveness of Entrepreneurship Education in Universities
Get PDFThe purpose of this study is to systematically review the recent publications in Entrepreneurship Education in Universities (EEU) by considering the key characteristics and contributions of the articles. The study employed the Systematic Assessment Quantitative Technique (SQAT) developed by Australian researchers, Catherine Pickering and Jason Antony Byrne to identify and analyze 60 peer-review EEU articles. The result showed that Europe, followed by Africa had the highest geographical spread of EEU articles and none in South America. A bulk number of the EEU research was empirically founded, implying conduct of more conceptual studies as to provide clearer understanding of new norms and fundamental issues in EEU. Significantly, most of the articles revealed positive impacts of EEU on learning outcomes, although more on short term impacts. Therefore, this calls for more long term impact researches to corroborate the assumption that EEU produces entrepreneurial graduates that contribute to economic growth. Furthermore, methods of data collection for most of the EEU articles were through survey, multiplicity in methods of data collection should be encouraged in future EEU researches as to gain more insightful results of the studied and related issues in EEU
Covid-19 Pandemic and Welfare of Fishermen Kamal Muara
Get PDFThis paper aims to find out the right and fast strategy in anticipating the decline in the welfare of fishermen Kamal Muara during the Covid-19 pandemic. The research used SAST, AHP, and ISM analysis methods. Based on the results of ISM processing, it shows that the most appropriate and quick strategy is to provide subsidies for fishermen's losses due to large-scale social restrictions (PSBB). Second, providing training programs for processing derivative products and training on sales digitization. Third, with digital marketing training to optimize the marketing of their fish catch while ensuring the safety of anglers at work. The government's role, in this case, is not only in budget allocation but also fosters and assists so that anglers can be adaptive to technology in every fishing activity
A Rasch Analysis on Tourism Business in Covid-19 Era: The Attactiveness of Taman Mini Indonesia Indah (TMII) Jakarta
Get PDFThe SARS-CoV-2 pandemic impacts health, the economy, and the environment (also known as COVID19). It's no secret that tourism has been hit particularly hard during the Covid-19 era. Nevertheless, many people continue to search for a tourist destination despite the covid-19 health protocol. Individuals tend to stay home during an outbreak, and large families with young children travel shorter distances than other tourist groups. Local visitors continue to be interested in TMII as a domestic tourism destination as 74 percent of visitors want to visit TMII. Analysis of TMII's amenities and ancillary services using the Rasch Model revealed the most attractive destination attributes. However, when it comes to transportation options, they are by far the least appealing
Taiwan’s E-Government Usability from Foreign Perspective and Website Accessibility amid COVID-19 Pandemic
Get PDFThe aim of this research intends to investigate Taiwanese egovernment websites with regards to Accessibility and Usability. The automated WAVE Accessibility tool and Nielsen’s 10 Heurestic Principle based surveys of foreign users of the English egovernment websites were used to test Accessibility and Usability respectively. The study found poor results that were unanimous across the board for Usability and total of just over 100 errors for Accessibility was the best performing website. The study proves that further research and investigation is necessary if Taiwan wants to meet its own governmental ambitions with regards to egovernment