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    THE INFLUENCE OF INFORMATION QUALITY ON HUMAN RESOURCE PERFORMANCE THROUGH THE HUMAN RESOURCE INFORMATION SYSTEM (HRIS) AND USER SATISFACTION IN THE REGIONAL GOVERNMENT OF KENDAL REGENCY

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    Objective: To analyze how information quality affects HRIS in the Kendal Regency Government.   Theoretical Framework: Information quality is defined by the outputs produced by an operational information system. It encompasses the characteristics of the output, such as comprehensibility, accuracy, completeness, and timeliness (DeLone & McLean, 2003). Information quality is defined by how thoroughly and clearly information is presented, enabling it to educate users effectively. For instance, when purchasing a product, the completeness of information serves as a critical foundation for consumers to make informed purchasing decisions (Amarin & Wijaksana, 2021).   Method: This study employs a quantitative research method to examine phenomena and causal relationships by collecting and analyzing quantifiable data, this study's population encompassed all civil servants (PNS) working in Regional Government Organizations (OPD) in Kendal Regency, totaling 6,504 employees as of November 4, 2024. These employees are distributed across 49 OPDs, including The Regional Secretariat, Various Agencies, Departments, Hospitals, Civil Service Police Unit (Satpol PP), Regional House of Representatives Secretariat (DPRD Secretariat), Inspectorate, and Sub-district OPDs and a sample of 400 civil servants is required for this research. The sampling technique used in this study is proportional random sampling.   Results and Discussion: High-quality information significantly and positively impacts HRIS, even though it does not directly affect performance. In addition, superior information quality notably enhances user satisfaction. HRIS, on the other hand, has a strong positive effect on both performance and user satisfaction, while elevated user satisfaction also contributes significantly to improved performance. Moreover, the effect of information quality on performance is realized indirectly through its influence on both HRIS and user satisfaction.   Research Implications: The results and limitations of this study can serve as a source of ideas and input for developing further research.   Originality/Value: This study contributes to To contribute to the body of research and studies on management, particularly those related to personnel management information systems. To provide insights that can be utilized by the Kendal Regency Government regarding personnel management information systems

    DESCONSIDERAÇÃO DA PERSONALIDADE JURÍDICA PARA O REDIRECIONAMENTO DA EXECUÇÃO FISCAL

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    Objetivos: Analisar a obrigatoriedade do Incidente de Desconsideração da Personalidade Jurídica (IDPJ) para o redirecionamento da execução fiscal contra administradores de pessoas jurídicas, à luz das disposições do Código de Processo Civil de 2015.   Estrutura Teórica: A pesquisa fundamenta-se no Código Tributário Nacional, na Lei de Execuções Fiscais e na jurisprudência do Superior Tribunal de Justiça, investigando a responsabilidade tributária dos sócios e administradores no contexto da execução fiscal.   Método: Trata-se de uma pesquisa qualitativa, de natureza exploratória e descritiva, baseada na análise normativa, doutrinária e jurisprudencial sobre a aplicabilidade do IDPJ no redirecionamento da execução fiscal.   Resultados e Discussão: Os resultados indicam que a dispensa do IDPJ compromete o devido processo legal, ao permitir a responsabilização automática dos administradores sem a devida apuração de dolo ou excesso de poder. Além disso, evidencia-se uma divergência jurisprudencial no Superior Tribunal de Justiça quanto à obrigatoriedade do IDPJ, o que gera insegurança jurídica e decisões conflitantes nos tribunais.   Implicações da Pesquisa: A pesquisa reforça a necessidade de uniformização dos entendimentos judiciais para garantir maior segurança jurídica, conciliando os interesses arrecadatórios do Estado com a proteção dos direitos fundamentais dos administradores.   Originalidade/Valor: A originalidade do estudo reside na análise crítica das decisões judiciais e na defesa de um modelo que respeite os princípios processuais, assegurando maior equilíbrio entre os interesses estatais e a proteção dos administradores na execução fiscal

    ORGANIZATIONAL CAPACITY AND PERFORMANCE OF WATER PROJECTS IN MACHAKOS COUNTY

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    Objective: This study examines the influence of organizational capacity on the performance of water projects in Machakos County, Kenya. Specifically, it investigates the role of resource mobilization, stakeholder collaboration, technical expertise, and monitoring and evaluation in shaping project outcomes.   Theoretical Framework: The study is grounded in the resource-based view theory, which posits that an organization’s internal resources and capabilities determine its competitive advantage and performance. In regard to water projects, organizational capacity, comprising financial resources, human capital, and technical expertise acts as a critical determinant of project success.   Method: A descriptive cross-sectional survey design was adopted, employing both qualitative and quantitative approaches. The study targeted 70 water projects in Machakos County, with data collected through structured questionnaires. The relationship between organizational capacity and project performance was analyzed using the ordinary least squares model.   Results and Discussion: The findings indicate that organizational capacity has a significant positive effect on the performance of water projects. Strengthening technical expertise, fostering stakeholder collaboration, and improving resource mobilization enhance project success. However, weaknesses in monitoring and evaluation were identified as challenges to long-term project sustainability.   Research Implications: The study highlights the importance of continuous training, collaboration, and structured resource mobilization frameworks for effective water project implementation. Policymakers should establish monitoring and evaluation mechanisms to enhance adaptability and sustainability. Managers should focus on capacity-building initiatives to improve project efficiency. Future research should explore longitudinal studies, compare urban and rural water projects, and use diverse metrics to measure organizational capacity and project performance.   Originality/Value: This study contributes to the body of knowledge on water project management by providing empirical evidence on the role of organizational capacity. It offers practical recommendations for improving project implementation and sustainability while informing policy decisions on resource allocation and governance in the water sector

    MOTIVAÇÃO E SATISFAÇÃO NO TRABALHO: CONTRIBUIÇÕES PARA A FORMAÇÃO DO CLIMA ORGANIZACIONAL E QUALIDADE DE VIDA DO TRABALHADOR

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    Objetivo: O objetivo deste estudo é investigar como a motivação e satisfação contribuem para a formação do clima organizacional e a qualidade de vida no trabalho, destacando a importância de elementos na promoção de um ambiente de trabalho saudável e produtivo.   Referencial Teórico: Neste tópico, são apresentados os principais conceitos e teorias que fundamentam a pesquisa. Destacam-se a teoria da motivação e satisfação, qualidade de vida e clima organizacional como um conjunto de vertentes teóricas que se interrelacionam e convergem para se depreender acerca do tema, fornecendo uma base sólida para a compreensão do contexto da investigação.   Método: A metodologia adotada para esta pesquisa compreende uma revisão narrativa da literatura para identificar estudos sobre motivação e satisfação, com particular relevância para a qualidade de vida no trabalho. Utilizam-se as plataformas de busca do Periódicos Capes e Google acadêmico para a seleção de artigos científicos. Alguns livros mais citados na literatura são adicionados à seleção por elegibilidade.   Resultados e Discussão: Os resultados obtidos por meio da seleção dos estudos acerca do tema, bem como a síntese de seleção revelaram que a motivação, satisfação, clima organizacional e qualidade de vida no trabalho são temas importantes no dia a dia das pessoas e organização para o melhor desempenho das funções do trabalhador. A motivação e a satisfação no trabalho são essenciais tanto para o bem-estar individual dos colaboradores quanto para o sucesso global de uma organização, pois os estudos mostraram que uma equipe motivada e satisfeita tende a ser mais produtiva, engajada e capaz de enfrentar desafios de forma resiliente, comparada a contextos em que o clima organizacional é debilitado.   Implicações da Pesquisa: As implicações práticas e teóricas desta pesquisa são discutidas, fornecendo insights sobre como os resultados podem ser aplicados ou influenciar práticas no campo de Gestão de Pessoas e Qualidade de vida do trabalhador. Essas implicações podem abranger a dimensão que as ações do gestor podem tomar em relação à preocupação de se construir um bom clima organizacional. Isso impacta diretamente no ambiente laboral e na forma como o trabalhador perceberá a organização.   Originalidade/Valor: Este estudo contribui para a literatura ao mostrar o que estudos mais recentes abordam sobre a influência do clima sobre a motivação, satisfação e, consequentemente, na qualidade de vida no trabalho. Este estudo diferencia-se dos demais por traçar uma relação entre os princípios norteadores do clima organizacional, qualidade de vida no trabalho, motivação e satisfação. Em grande parte dos estudos, é mais comum apenas discussões sobre motivação e satisfação sem analisar diretamente a influência do clima organizacional. Sob esse aspecto, nota-se que todos esses termos se interrelacionam para a qualidade de vida no trabalho. Afinal, um clima organizacional sensível pode comprometer a forma pela qual o trabalhador percebe o ambiente e isso pode impactar diretamente na motivação e satisfação que resultará nos aspectos da qualidade de vida do profissional. Dessa forma, o estudo pode contribuir para que a gestão se atente para a condição do clima na organização

    REPRESENTATIVIDADE E INCLUSÃO NA PUBLICIDADE: LIÇÕES DO ÁLBUM "RENAISSANCE"

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    Objetivo: Este estudo investiga como os conceitos de representatividade e inclusão presentes no álbum Renaissance, de Beyoncé, refletem-se na publicidade atual, identificando campanhas que adotam estratégias semelhantes.   Referencial Teórico: A pesquisa fundamenta-se em conceitos como representatividade, inclusão, diversidade, pertencimento e comunicação autêntica. Os principais autores utilizados incluem Castells et al. (2000), com reflexões sobre cultura e comunicação; Kotler (2010), sobre marketing com propósito social; Gil (2002), com bases metodológicas; e Teixeira (2009), com foco na linguagem publicitária.   Método: O estudo é qualitativo, de natureza exploratória e descritiva. Não houve participação direta de sujeitos. A coleta de dados foi feita por meio de análise documental e observação de campanhas publicitárias que abordam diversidade, além da análise simbólica, visual e discursiva do álbum Renaissance, com base em autores previamente selecionados.   Resultados e Discussão: As campanhas analisadas demonstram que estratégias de inclusão e representatividade fortalecem a identidade das marcas e ampliam a conexão com públicos diversos. Elementos da cultura negra e LGBTQIA+ são incorporados de forma mais frequente. As discussões, fundamentadas no referencial teórico, apontam avanços e também limites, como abordagens superficiais em algumas campanhas e recorte restrito da análise.   Implicações da Pesquisa: Os resultados fornecem subsídios para a criação de campanhas mais inclusivas, com impacto no marketing de causas, construção de marca e representação midiática.   Originalidade/Valor: O estudo propõe uma abordagem inédita ao conectar uma obra cultural à prática publicitária, destacando seu valor social e comunicacional

    MODERATING ROLE OF PROJECT ENVIRONMENT ON THE RELATIONSHIP BETWEEN FINANCIAL MANAGEMENT PRACTICES AND SAFETY OF ROAD CONSTRUCTION PROJECTS IN KENYA

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    Objective: To examine the moderating role of the project environment in the relationship between financial management practices and safety outcomes in road construction projects in Kenya.   Theoretical Framework: The main underpinning concepts and theories are Construction Management Theory (CMT), Wreckers Financial Distress Theory (WFDT), Principal-Agent Theory (PAT) and Control Theory (CT), models, which provide a better understanding on the interplay of the study variables   Method: The research employs a pragmatic paradigm, mixed-methods approach and cross-sectional survey design to obtain and analyze data from a randomly sampled 191 respondents in road construction projects within Nairobi County using interviews, questionnaires and observations.   Results and Discussion: From the findings, effective financial planning and assessment positively influences safety (regression results: β=0.812, p<0.01; β=0.909, p<0.01) moderated by project environment (regression results: β=0.452, p<0.01). Therefore, the variables significantly influence safety, while project environment plays a critical role. The study suggests a robust financial management, combined with a project environment, which enhances safety in road construction. The study focused on Nairobi County, hence limit generalizability beyond Kenya.   Research Implications: The established integrated model helps organizations and project managers match financial management techniques to environmental conditions to improve safety and assist policymakers in financial control and road safety.   Originality/Value: The study contributes to literature by addressing knowledge gaps and underexplored areas of prior research on road construction, project environment and safety. Mixed methods approach provides data triangulation and utilizes larger and diverse sample to improve generalizability compared to single methodologies and limited data sources in prior studies

    MAXIMIZING MARKETING IMPACT THROUGH DATA-DRIVEN SEGMENTATION WITH PCA AND CLUSTERING

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    Objective: This study aims to improve customer segmentation in marketing by integrating Principal Component Analysis (PCA) with clustering techniques. The main goal is to overcome challenges posed by high-dimensional customer data to generate actionable segments for targeted marketing.   Theoretical Framework: The research builds upon established segmentation methods in marketing and machine learning. It focuses on the synergy between PCA for dimensionality reduction and clustering algorithms (K-means and Agglomerative Clustering) for pattern detection in customer behavior. Key references include works on data-driven segmentation and dimensionality reduction.   Method: The study used a real-world dataset containing socio-demographic and purchasing behavior variables. After preprocessing and normalizing the data, PCA was applied to reduce dimensionality, followed by K-means and Agglomerative Clustering for segmentation. Cluster performance was evaluated using Silhouette Scores and Sum of Squared Errors.   Results and Discussion: Three customer profiles emerged: cost-sensitive shoppers, high-income bulk buyers, and niche wine enthusiasts. Clustering on PCA-transformed data significantly improved results, with K-means reaching a Silhouette Score of 0.512. These findings highlight the value of dimensionality reduction in segmentation and reveal distinct behavior patterns, informing personalized marketing strategies.   Research Implications: This work offers practical guidelines for businesses to design targeted campaigns, allocate resources intelligently, and enhance customer retention. It also proposes a replicable methodological pipeline for researchers and practitioners.   Originality/Value: The study contributes a robust hybrid approach combining PCA and clustering for real-world marketing segmentation. Its originality lies in the clear demonstration of how dimensionality reduction enhances the interpretability and performance of clustering in complex customer datasets

    URBAN SUSTAINABILITY IN THE CITY OF SANTOS/SP: ANALYSIS OF ENVIRONMENTAL INITIATIVES AND INDICATORS

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    Introduction: This research analyzes the panorama of urban sustainability in the city of Santos/SP, an important Brazilian international trade Port Center.   Objective: The main municipal initiatives and recent environmental indicators were evaluated. It seeks to present the main environmental problems of the City of santos.   Theoretical Framework: The city of Santos, being the largest port in Latin America, suffers a strong impact from the pollution generated by ships and the intense traffic of vehicles linked to the port system. The International Convention for the Prevention of Pollution from Ships internationally regulates the sulfur content of fuels. As a result, some vessels have started to use cleaner fuels.   Method: This research is characterized as a descriptive and analytical study, based on the collection and analysis of secondary data on urban sustainability in the city of Santos/SP. The methodological approach sought to integrate information from various sources to compose a comprehensive overview of municipal initiatives and relevant environmental indicators.   Results and Discussion: The analysis of urban sustainability at City of Santos (São Paulo/BR), reveals a city that actively seeks to integrate the environmental agenda into its planning and management, driven both by legal requirements and by a growing awareness of the socio-environmental challenges inherent to a coastal and port city. The implementation of initiatives aligned with the Sustainable Development Goals (SDGs), multisectoral coordination and planned investments in infrastructure, such as the Public-Private Partnership for waste management, demonstrate an institutional commitment to the pursuit of more balanced development.   Research Implications: The implications of these findings for urban and environmental management in Santos are clear: it is necessary to go beyond planning and ensure the effective implementation of proposed actions, continuously monitoring their results. Integration between the different sectoral policies (sanitation, waste, mobility, land use, port development) is essential. Strengthening environmental education and civic engagement are equally important to promote behavioral changes and ensure the success of initiatives.   Originality/Value: This study contributes to the literature about sustainability, with clearly defined potential and challenges for the cities. Consolidating progress and overcoming obstacles will require ongoing investment, integrated management, technological innovation and, above all, a shared commitment between the government, the private sector and civil society to build a more resilient, equitable and environmentally healthy city

    IMPACTS OF REVERSE LOGISTICS ON REGIONAL DEVELOPMENT FROM THE POINT OF VIEW OF SELF-EMPLOYED PROFESSIONALS IN THE CITY OF MANAUS, BRAZIL

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    Objective: To identify the components of reverse logistics that impact regional development from the perspective of professionals working in this area in the city of Manaus, capital of the state of Amazonas.   Theoretical Framework: The theoretical framework of this study was composed of theories related to the reverse logistics process, combined with social, economic, and environmental aspects that explain sustainable regional development.   Method: The method used was a survey, with data collected through semi-structured interviews with reverse logistics professionals working in the city of Manaus, with intentional sampling to cover the most varied sectors of activity; the data were analyzed and organized based on semantic and content techniques, with the results displayed in frequency tables, interpreted in light of the theoretical framework developed in the literature review to answer three guiding questions: which components of reverse logistics impact regional development, which analytical dimensions they form and in what ways they cause regional development.   Results and Discussion: The results obtained revealed a) 47 components of reverse logistics that affect regional development, b) these factors could be organized into three analytical dimensions (environmental, economic and social), by the theoretical architecture developed, and c) they affect regional development in different ways, in a way that they contribute to or restrict development, depending on the behavior of other factors in the same and other analytical dimensions.   Research Implications: The practical and theoretical implications of this research highlight the need for continuous monitoring of the behavior of variables and analytical dimensions, enabling reverse logistics to effectively contribute to regional development, both by public agencies and, fundamentally, by organizations and civil society.   Originality/Value: This study contributes to the literature by presenting evidence that regional development is a personal, group, and social responsibility, not necessarily and exclusively of governments and their institutions

    SOCIAL FINANCING AND PERFORMANCE OF EDUCATION PROJECTS IN DADAAB REFUGEE COMPLEX, KENYA

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    Introduction: In protracted refugee situations, education projects are essential for providing sustainable solutions for displaced populations. The Dadaab refugee complex, hosting a significant number of school-aged refugees, heavily relies on the success of these education initiatives. Despite their importance, many projects encounter challenges such as ineffective management strategies, leading to delays and increased costs. While global research has been conducted on the performance of education projects, the role of social financing in emergency contexts remains underexplored. This study uses the sector failure theory as a foundation to examine the influence of social financing on the performance of education projects managed by non-profit organizations (NPOs) in the Dadaab refugee complex. The sector failure theory offers effective social financing strategies to enhance education projects' performance, ensuring they meet the current and future needs of refugee learners. Employing a descriptive survey design, the study included 20 education projects in the area. Data was gathered through questionnaires from various stakeholders, including school principals, head teachers, learning center heads, board of management members, program managers, education officers, and Dadaab education directors. The findings reveal a significant positive relationship between social financing and project performance. However, only 29.8% of NPOs provided social finance support, such as cash assistance, school meal programs, and household cash transfers. The study calls for better social financing plans to improve the performance of education programs in the Dadaab refugee camp. Additionally, the study stresses the importance of integrating and monitoring these programs in refugee education to help those who need it.   Objective: The objective of this study is to examine the influence of social financing on the performance of education projects in Dadaab refugee complex, Kenya.   Theoretical Framework: The theoretical framework for this research is grounded in Sector Failure Theory, originally conceptualized by Weisbrod in 1988. This theory highlights the dynamics within the market that impede the achievement of set objectives, particularly in the context of Nonprofit Organizations (NPOs) compensating for government sector inadequacies (Young, 2021). The theory posits that when governmental sectors fail to provide essential services, NPOs step in to fulfill these roles. Sector Failure Theory is pertinent to understanding how decisions by funders, project managers, and implementers influence the outcomes of educational projects.   Method: The methodology adopted for this research comprises a descriptive research design aimed at examining the influence of social financing on project performance in refugee camps. A census approach was employed, involving all 121 target respondents selected from School Principals (6), Head Teachers (22), Learning Centre Heads (20), BOM members (36), Education Officers/Coordinators (20), Program Managers (15), and Dadaab Directors of Education (2). Data collection was carried out through structured questionnaires, selected for their efficiency in gathering information. These questionnaires were designed to assess the impact of cash transfers, cash assistance, and school meal programs on project performance.   Results and Discussion: The results revealed that social financing initiatives, including school meal programs and cash assistance, significantly enhance the performance of educational projects for refugee students. However, only 29.8% of nonprofit organizations currently provide such support, indicating a substantial funding gap. Despite this, 59.6% of respondents acknowledged the positive impact of these initiatives, though 87.7% raised concerns about their sustainability. In the discussion, these findings are contextualized within the sector failure theory, highlighting the critical role of social financing in addressing educational support gaps for refugees. While the benefits are consistent with existing research, the study emphasizes the challenges of sustaining these initiatives without extensive financial backing. To address these challenges, strict adherence to standard procedures for cash transfers and meal programs is recommended to ensure effective resource allocation. Building the capacity of the Board of Management members, parents, and refugee teachers is crucial. Moreover, involving the community in project planning and management can foster essential skills, encourage contributions, and promote ownership, ensuring long-term project success. Possible discrepancies and limitations include the reliance on a small percentage of NPOs for support and the unsustainable nature of current social finance programs.   Research Implications: The practical and theoretical implications of this research offer valuable insights into how the findings can be applied to improve practices in the field of education within refugee settings. The study impacts several key areas, beginning with policy guidance. Policymakers can use the insights to adopt best practices that enhance program success, emphasizing the need to reduce reliance on external funding for more sustainable project outcomes. For scholars and researchers, the study makes significant contributions to the discourse on project performance in protracted refugee situations. As such, the study is a comparative benchmark for similar contexts, enriching academic discussions and guiding future research. Additionally, the findings assist donors and education partners in improving resource planning and allocation. By ensuring accountability and adherence to educational standards, these stakeholders can enhance the effectiveness of their resources. The County and Sub-County Directors of Education, refugee communities, and school management teams will find the insights crucial for fostering continuous coordination. By implementing the study's recommendations, these stakeholders can achieve educational goals in emergency settings, ultimately improving the quality of refugee education.   Originality/Value: This study contributes to the literature by introducing an innovative approach to understanding the impact of social financing on education projects within the Dadaab refugee complex. By exploring the application of sector failure theory, the research sheds light on how tailored social financing strategies can significantly enhance the performance and sustainability of education initiatives in refugee settings. This perspective provides a practical contribution to the field by addressing the underexplored nexus between social financing and educational outcomes in emergency contexts. The relevance and value of this research are evidenced by its potential to transform educational practices and policies in protracted refugee situations. The findings offer a robust framework for policymakers, project managers, and education coordinators to implement best practices that minimize dependence on external funding and foster sustainable project outcomes. For scholars, this study enriches the discourse on education project performance in challenging environments, serving as a benchmark for future research. Additionally, it equips donors and education partners with critical insights to optimize resource allocation and ensure accountability, ultimately enhancing educational access and quality for refugee students. This research underscores the essential role of integrating social financing into educational programming, paving the way for more sustainable development in emergency settings

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