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ANALYSIS OF MOTIVATION AND COMMUNICATION ASPECTS IN UNIVERSITIES THROUGH ISO 21001:2018 MANAGEMENT SYSTEM STANDARD AND TOTAL QUALITY MANAGEMENT
Get PDFObjectives: This study aims to evaluate the ISO 21001:2018 Educational Organizations Management System Standard through the lens of organizational communication and employee motivation. Specifically, it investigates how the standard influences communication structures within educational institutions and contributes to their overall success.
Theoretical Framework: Grounded in the principles of Total Quality Management (TQM), the research explores the integration of communication and motivation as core components of institutional quality. While ISO 21001:2018 is based on TQM—which seeks continuous improvement across all organizational processes—this study critiques the extent to which communication and motivation are recognized within the standard.
Method: A quantitative research design was employed. Data was collected through a structured survey conducted with employees of XXX University, which has implemented the ISO 21001:2018 standard. The survey aimed to capture employees’ perceptions of the standard's influence on internal communication and motivation.
Results and Discussion: Findings indicate that ISO 21001:2018 contributes to establishing a more systematic and process-oriented educational management system. However, its indirect influence on communication and lack of explicit emphasis on motivation present potential limitations. Although the standard enhances organizational structure, it overlooks key human-centered variables such as communication flow and staff motivation, which are critical to institutional success.
Research Implications: The study highlights the need to reconsider how management system standards like ISO 21001:2018 can more holistically integrate soft factors, including communication and motivation, into quality frameworks. Institutions may benefit from adopting complementary strategies or internal guidelines that emphasize these dimensions.
Originality/Value: This research offers a novel perspective by bridging the gap between quality management standards and organizational communication theory in educational settings. It contributes to the limited body of literature assessing ISO 21001:2018’s effectiveness beyond operational efficiency—focusing instead on the human dynamics that drive educational quality
THE EFFECT OF SOCIODEMOGRAPHIC, LABOUR, AND ORGANIZATIONAL FACTORS ON EMOTIONAL INTELLIGENCE, INTERNAL MARKETING, JOB SATISFACTION AND LIFE SATISFACTION OF PROFESSIONALS IN PORTUGAL
Get PDFPurpose: The aim is to assess whether sociodemographic, labour, and organizational characteristics present differences in the average values of emotional intelligence, internal marketing, commitment, work determinants, performance, loyalty, job satisfaction and life satisfaction of employees’ active professionals in Portugal.
Theoretical Framework: Recent literature has reported that Emotional intelligence is a topic that arouses a lot of interest, especially in organizations, as it allows individuals to manage their own emotions and, in turn, a better understanding of the emotions of others, which provides more stable interpersonal relationships both with peers and with others hierarchical superiors. Thus, there is still much to investigate and learn about organizations with human resources equipped with emotional intelligence are therefore more likely to achieve the desired productivity and success and their employees, in turn, have more satisfaction performing the functions assigned to them.
Design/Methodology/Approach: We carried out an inferential quantitative analysis on a sample of professionals working in Portugal (n=1310), to find out whether their sociodemographic, professional, and organizational characteristics present differences in the average values of emotional intelligence, internal marketing, commitment, work determinants, performance, leadership, job satisfaction and life satisfaction of active professionals in Portugal.
Findings: The results obtained reveal that professionals working in Portugal are moderately satisfied and their average levels of satisfaction present most sociodemographic, professional, and organizational characteristics, for the dimensions of internal marketing, emotional intelligence, performance, loyalty, commitment, satisfaction with life and job satisfaction, statistically significant differences in the average values of their satisfaction.
Research, Practical & Social implications: At the organizational level, in the same way that an external customer needs positive experiences to be considered by the organization, a professional has to feel valued to perform their tasks successfully. Therefore, organizations must promote their internal marketing strategies by enhancing the recognition of their professionals.
Originality/Value: The study demonstrates that Portuguese organizations must also invest in the implementation and development of internal marketing, valuing and recognizing their professionals, in order to strengthen organizational sustainability
DESIGUALDAD SOCIAL Y SUBEMPLEO: INCIDENCIA EN LA ESTRUCTURA FAMILIAR
Get PDFObjetivo: Consistió en analizar la desigualdad social y subempleo en el Ecuador y como esto afecta a la estructura familiar tradicional, con base en datos estadísticos del 2019 y 2020.
Marco Teórico: A principio del siglo en América Latina, se ha gestado un período de transformaciones profundas. Los índices de pobreza se han reducido, se traduce como un avance democrático que otorga legitimidad a los gobiernos, sin embargo, se muestran grandes desigualdades sociales bajo un contexto de pandemia a que aceleró la caída en los índices económicos de los países.
Método: La metodología utilizada es descriptiva, con un diseño documental.
Resultados y Discusión: Los hallazgos revelan: a) la desigualdad social refiere a elementos demográficos, poblacionales y de territorios; b) la desigualdad social se ve incidida por las políticas públicas generales que el Estado defina para los trabajadores; c) el subempleo, se vincula a elementos motivacionales y capacidades de los trabajadores de acuerdo al mercado laboral donde se desenvuelvan; d) Las familias: su estructura, su bienestar y su dinámica se ve incidida por una pandemia que acentúa las desigualdades sociales.
Implicaciones de la Investigación: La desigualdad social y el subempleo son elementos que los gobiernos deben avanzar en políticas sociales para proteger a los trabajadores, de tal manera, de ir construyendo políticas públicas estructurales que promuevan el desarrollo social de las familias en Ecuador.
Originalidad / Valor: En el presente artículo se exponen indicadores socioeconómicos vinculados a la población económicamente activa en el Ecuador, mediante el análisis de datos gubernamentales del año 2019 y 2020
REVIEW ON CDM IMPLEMENTATION IN THE MALAYSIAN CONSTRUCTION INDUSTRY
Get PDFObjective: The objective of this study is to investigate the current practices of CDM in the Malaysian construction industry, aiming to identify the barriers to its implementation and provide a foundation for actionable improvements.
Theoretical Framework: This study adopts the PRISMA framework as the foundation for conducting the systematic literature review, ensuring a structured and transparent approach to identify, select, and analyze relevant literature.
Method: The analysis method employed for the systematic literature review is deductive content analysis, enabling a structured evaluation of the data to achieve the study’s objectives.
Results and Discussion: The results indicate that implementing CDM within the Malaysian construction industry remains a work in progress. Key barriers include limited safety knowledge among designers, inadequate competency in PtD practices, procurement systems that do not effectively support collaborative efforts, and the inherent nature of the industry.
Research Implications: The results of this study highlight the need to enhance procurement methods in the Malaysian construction industry to effectively support the collaborative implementation of CDM.
Originality/Value: This study contributes to the existing body of knowledge on CDM by addressing gaps in the literature, particularly within the Malaysian context, and providing insights to the government to support its effective implementation
THE IMPACT OF PMO ACTIVITIES ON INDICATORS OF TIME AND SCOPE IN FINANCIAL ORGANIZATION
Get PDFObjectives: The present work investigates the PMO's monitoring role on a financial organization's projects to identify the project office's impact on them. This study stresses the performance of the scope and time on the project portfolio.
Theoretical Framework: Project offices are structures that aim to improve organizational project management in a company. Theoretically, an organizational project office is adopted to get better project results and indicators and contribute to the company's strategic objectives. However, evidence regarding these results and their drivers is rare.
Method: This research used a case study method. It characterized the company, the PMO, and the projects implemented. Data from the project portfolio were analyzed, and interviews and direct and indirect observations were carried out.
Results and Discussion: Both qualitative and quantitative analyses complemented and corroborated the same result, affirming the positive impact of the PMO's presence in the projects since all data demonstrated considerably higher achievement on the planned scopes and time frames.
Research Implications: Despite being a primary responsibility for project managers, this study evidences that PMO implementation is associated with good scope and time results. As our study has focused on a financial institution, managers in these organizations may consider using a PMO to achieve project scope and time.
Originality/Value: Some scientific literature has stated that PMOs have good results on project performance, but they do not identify which performance area is achieved on these improvements. Other articles point to good results on cost performance but a weak impact on time and no impact on scope performance. The present research identifies an effective impact of supportive and controller PMOs on project scope, which can be better investigated in future research efforts
THE ROLE OF RELATIONSHIP MARKETING IN CONSUMER PURCHASE DECISION: AN EXPLORATORY STUDY
Get PDFObjective: This study seeks to investigate the function of relationship marketing in consumer purchasing decisions.
Theoretical Framework: As a result of the significant changes witnessed in the last millennium at the global level in all spheres of life, perhaps the most prominent is the shift from the planned economy to the market economy, as well as the pressures of intense competition, the emergence of globalization, the information and technology revolution, the rise in levels of foreign investment, and the enormous increase in the number and types of products, services, and brands. It significantly influenced the decisions of consumers.
Method: Our study consists of a qualitative setting; thus, we have utilized the depth method, which helped us clarify the relation between consumer purchase decisions and relationship marketing from the perspective of both the consumer and the company, using semi-structured and unstructured interviews.
Results and Discussion: The results indicate that the foundation for achieving growth and sustainability in the markets is to attract the greatest number of customers possible, to strive for their satisfaction and gain loyalty, to work on establishing permanent partnership relationships with all customers, and to treat each customer as if it were its market division.
Research Implications: From a managerial application perspective, an understanding of consumers' expectations of their relationships with sellers would assist marketers in establishing, enhancing, and maintaining these relationships. Marketers need to identify how they can use customer data to improve customer relationships. Permission from customers can provide marketers with the privilege of contacting customers; information such as customer needs makes possible the customization of products and services; and data about the initiation and growth of customer relationships help to ensure effective and timely feedback. Marketers can informally survey their customers by asking about the relevance of various services, or they can formally survey their customers to gain more in-depth customer-specific information.
Originality/Value: The findings provide insight into consumers' motivations and attitudes with regard to relationship marketing and suggest a way forward for further research. In particular, a number of ways in which mobile phone companies might seek to encourage consumers to consider value-added service propositions more seriously and become less solely price-sensitive are proposed
FELICIDADE CORPORATIVA: UM ESTUDO DE CASO SOBRE A PROMOÇÃO DO BEM-ESTAR NO AMBIENTE DE TRABALHO
Get PDFIntrodução: A crescente relevância da felicidade corporativa e seus impactos no bem-estar, produtividade e satisfação dos colaboradores reflete sua importância para a eficiência organizacional e a retenção de talentos.
Objetivo: O estudo teve como objetivo explorar as relações entre fatores organizacionais e o bem-estar no ambiente de trabalho de um cartório em Goiás, com foco na felicidade corporativa e na saúde mental dos colaboradores.
Método: Os dados foram coletados por meio de um questionário estruturado em escala Likert de 5 pontos, aplicado a 72 participantes. A análise estatística foi conduzida utilizando o coeficiente de correlação de Pearson para examinar as associações entre variáveis.
Resultados: Os resultados indicaram fortes correlações positivas entre estresse no trabalho e melhorias no ambiente (r = 0,77), suporte contra estresse e saúde mental (r = 0,71), e critérios de meritocracia e reconhecimento (r = 0,75). Contudo, observaram-se correlações negativas moderadas entre desenvolvimento profissional e melhorias no ambiente (r = -0,32), sugerindo a influência de variáveis externas. Surpreendentemente, a remuneração foi considerada menos relevante para a felicidade no trabalho, contradizendo a literatura existente.
Conclusões: Conclui-se que, embora o ambiente de trabalho mostre práticas positivas para promover o bem-estar, o aumento do estresse e as contradições nas respostas sugerem a necessidade de estratégias mais eficazes para mitigar fatores negativos. Recomenda-se uma avaliação interna contínua para compreender melhor os impactos das mudanças organizacionais e implementar melhorias que promovam saúde mental e satisfação
ANÁLISIS SITUACIONAL DE LA GESTIÓN ADMINISTRATIVA DE ACUEDUCTOS COMUNITARIOS RURALES: UN ESTUDIO DE CASO
Get PDFObjetivo: El objetivo es analizar la gestión administrativa y operativa de tres acueductos rurales del municipio de Zipacón, Cundinamarca, Colombia.
Marco Teórico: Las teorías que soportan el presente artículo corresponden a la gobernanza y la participación comunitaria, así como, la sostenibilidad ambiental, social y económica, eficiencia organizacional y Gestión administrativa de organizaciones comunitarias.
Método: Se utilizó una metodología con enfoque mixto con énfasis particular en el uso de datos cualitativos. Para ello, se emplearon entrevistas semiestructuradas dirigidas a los presidentes de las juntas directivas de dichos acueductos.
Resultados y Discusión: Los resultados obtenidos evidenciaron falencias organizacionales, tales como la ausencia de manuales de operación y tratamiento de agua, falta de control y planeación financiera, así como una cartera elevada que no permitía tener la liquidez necesaria para el funcionamiento.
Implicaciones de la Investigación: Se identificaron acciones potenciales para la mejora, tales como la diversificación de las fuentes de ingreso, la capacitación del personal y la incorporación de tecnologías más eficientes.
Originalidad/Valor: Este estudio permite que los acueductos rurales ofrezcan un servicio de agua potable de mayor calidad, lo que contribuiría a mejorar la calidad de vida en las zonas rurales del país
DEMANDA POR COMPETÊNCIAS DE IA NO MERCADO DE TRABALHO: UMA ANÁLISE NO CONTEXTO DO DATA LABELER
Get PDFObjetivo: O objetivo deste estudo é investigar a demanda por habilidades relacionadas à Inteligência Artificial (IA), com foco no papel do Data Labeler, profissão essencial para o treinamento de algoritmos. Busca-se explorar as competências necessárias para atuar nesse contexto e identificar estratégias para preparar trabalhadores e empresas para o mercado de trabalho em transformação.
Referencial Teórico: A pesquisa fundamenta-se em teorias sobre transformação digital, automação e competências profissionais na era da IA. São abordados conceitos relacionados ao desenvolvimento de habilidades híbridas e ao papel estratégico do Data Labeler no processo de machine learning.
Método: Adotou-se uma abordagem qualitativa, baseada em revisão de literatura composta por artigos acadêmicos, livros e relatórios recentes. Foram selecionadas fontes confiáveis que discutem as mudanças nas profissões e a crescente demanda por competências técnicas e interpessoais relacionadas à IA.
Resultados e Discussão: Os resultados indicam que o Data Labeler deve possuir atenção aos detalhes, capacidade analítica e habilidades interpessoais, como trabalho em equipe. A discussão aponta a importância da formação de competências híbridas para a adaptação às transformações do mercado e destaca a necessidade de programas educacionais específicos.
Implicações da Pesquisa: Este estudo fornece insights práticos e teóricos sobre a preparação de profissionais para o mercado impulsionado pela IA, sugerindo iniciativas educacionais que abordem habilidades emergentes e contribuam para a competitividade organizacional.
Originalidade/Valor: A pesquisa contribui para a literatura ao destacar o Data Labeler como profissão emergente e estratégica, evidenciando a relevância das habilidades híbridas em um cenário de intensa automação e digitalização
OUTSMARTING THE HURDLES TO DIGITALIZING THE POSTAL SECTOR: THE CASE OF DEUTSCHE POST, POSTE ITALIANE, AND ROYAL MAIL
Get PDFObjective: The objective of this study is to explore the transition route from monopolistic, state-controlled postal service models to open and digitalized postal service systems, focusing on Deutsche Post, Poste Italiane, and Royal Mail. The research aims to understand how these companies leveraged their resources for digital transformation and the challenges they faced during this process.
Theoretical Framework: The study is grounded in the Resource-Based View (RBV) theory, which emphasizes the strategic use of internal resources and capabilities to achieve competitive advantage. This framework provides a lens to analyze how Deutsche Post, Poste Italiane, and Royal Mail utilized their unique resources and capabilities to navigate digital transformation.
Method: An explorative research design with a qualitative approach and interpretivist philosophical worldview was employed. Secondary data from 54 documents sourced from EBSCO Business Source Complete, Scopus, and Wiley Online Library were systematically reviewed. The data were categorized and analyzed according to the research questions, focusing on resource utilization and challenges in digital transformation.
Results and Discussion: The study revealed shared patterns and obstacles in the digital transformation journeys of the three postal companies. Key strategies included strategic asset utilization, proactive leadership, workforce capability development, leveraging reputational resources, and effective government policy frameworks. Challenges such as the digital divide, employment stability, pricing tactics, and balancing profitability with social accountability were identified. The companies successfully managed these challenges by enhancing digital services and adopting innovative strategies like diversifying into new business areas and fostering collaborations.
Research Implications: The findings offer practical insights for postal companies undergoing digital transformation, emphasizing the importance of investing in advanced technologies, sustainable practices, and strategic partnerships. Policymakers are encouraged to create supportive regulatory environments that promote fair competition and innovation in the postal sector.
Originality/Value: This study contributes to the literature by providing a comparative analysis of digital transformation in the postal sector, highlighting innovative strategies and practical solutions to common challenges. Its value lies in offering actionable recommendations for postal companies and policymakers, as well as identifying areas for future research, such as digitalization in African, American, and Asian postal markets and digital risk mitigation strategies