International Journal of Innovation
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Creation of Organizational Knowledge on the Basis Von Krogh, Nonaka and Ichijo Capacitors: A Case Study in the Grange Df Pork Company
Get PDFThis research aimed to identify and analyze, from the perspective of Von krogh et al. (2001), what enablers are present at the creation of organizational knowledge of the swine Granja DF Pork Company, from the perspectives of its managers and employees. The research is characterized as descriptive, qualitative, and the case study as the chosen method. There were nine representative interviewed subjects of strategic, managerial and operational company, selected by convenience sample, via semi-structured, and the use of participant observation technique. The results indicate the existence of four of the five enablers proposed by Von Krogh et al. (2001) in the context of DF Pork: ‘to instill the vision of knowledge', 'managing conversations', 'creating the appropriate context' and 'globalize local knowledge', and detected the absence of enabling 'mobilize knowledge activists' . However, the existence of these enablers happens at the level of individuals the company researched through isolated knowledge conversion practices, not as conditions for the creation of knowledge at the organizational level. Such considerations may serve as a basis for structuring and implementation of knowledge translation practices at the organizational level in DF Pork
Business Model as an Inducer of Disruptive Innovations: The Case of Gol Airlines
Get PDFThis study was undertaken to investigate the premises that the success of disruptive innovation is related to the business model adopted by organizations. An analysis of five business models from the literature review - Bovet and Martha (2000), Applegate (2001), Chesbrough and Rosenbloom (2002), Osterwalder and Pigneur (2010), and Rodrigues, Maccari and Lenzi (2012) – was conducted based on the case of the Brazilian Gol Airlines who is recognized as a success business that promoted a disruptive innovation. The results suggest that the assertive choice of the business model can leverage innovation processes, and two of the models listed are adherence to the case studied. Keywords: Disruptive Innovation; Business Model; Innovation Elements; Strategy; Gol Airlines
Marketing communications model for innovation networks
Get PDFInnovation is an increasingly relevant concept for the success of any organization, but it also represents a set of internal and external considerations, barriers and challenges to overcome. Along the concept of innovation, new paradigms emerge such as open innovation and co-creation that are simultaneously innovation modifiers and intensifiers in organizations, promoting organizational openness and stakeholder integration within the value creation process. Innovation networks composed by a multiplicity of agents in co-creative work perform as innovation mechanisms to face the increasingly complexity of products, services and markets. Technology, especially the Internet, is an enabler of all process among organizations supported by co-creative platforms for innovation. The definition of marketing communication strategies that promote motivation and involvement of all stakeholders in synergic creation and external promotion is the central aspect of this research. The implementation of the projects is performed by participative workshops with stakeholders from Madan Parque through IDEAS(R)EVOLUTION methodology and the operational model LinkUp parameterized for the project. The project is divided into the first part, the theoretical framework, and the second part where a model is developed for the marketing communication strategies that appeal to the Madan Parque case study. Keywords: Marketing Communication; Open Innovation, Technology; Innovation Networks; Incubator; Co-Creation
A Gestão da Inovação Tecnológica em uma Empresa Brasileira do Setor de Serviços de Telecomunicações
Get PDFEntre as décadas de 1980 e 90 o cenário do setor de telecomunicações foi marcado por um conjunto de transformações estruturais e tecnológicas que propiciou, nos anos subsequentes, uma ampla corrida pela diversificação dos serviços ofertados. A partir desse novo contexto, com o intuito de manter sua competitividade, a empresa objeto desse estudo identificou a necessidade de profissionalização do seu sistema de gestão da inovação tecnológica. Dessa forma, o presente trabalho buscou investigar o processo de inovação de uma empresa brasileira do setor de serviços de telecomunicações e, para tal, analisou o processo de inovação tecnológica, bem como a sua execução na prática, utilizando como exemplo, o processo de desenvolvimento de um serviço. A partir da análise dos resultados, concluiu-se que a gestão formal da inovação na empresa trouxe disciplina, foco e clareza aos processos de inovação. Possibilitou ciclos de inovação mais curtos e tomada de decisão formalizada baseadas em avaliações conjuntas dos projetos. Contudo notou-se que alguns aspectos mandatórios da gestão da inovação precisam ser aperfeiçoados, como por exemplo, a auditoria e o monitoramento do projeto, a pouca atenção às atividades de pesquisa de mercado, deixando claro que as oportunidades identificadas são ocupadas por meio da imposição tecnológica ao mercado (technology push).
Social Entrepreneurship in India: An Exploratory Study
No full textSocial Entrepreneurship is an all-encompassing nomenclature, used for depicting the process of, bringing about social change on a major and impactful scale compared to a traditional Non-Governmental Organization (NGO). It is an increasingly important concept in the study of voluntary, non-profit and not-for -profit organizations. Earlier, organizations addressing key social issues were assumed to be idealistic, philanthropic with entrepreneurial skills. Social Entrepreneurship in India is emerging primarily because the government is very keen on its promotion, not necessarily by funding it or by advising on it but by enabling it. The Corporate Social Responsibility (CSR) of the private sector with clearly earmarked funds and full-fledged action teams have played an important role in sprucing up the image of Social Entrepreneurship. The focus of the paper is to study the growing trends of Social Entrepreneurship in India and the new initiatives taken by various Social Entrepreneurs. It also gives a brief idea of different Theories of Social Entrepreneurship. Efforts are made to provide information and an exploratory study, related to the support activities of Social Entrepreneurship and Social Entrepreneurial ventures in India. This may be beneficial in future empirical studies of the subject. Keywords: Entrepreneurship, Social Entrepreneurship, Social Entrepreneur, NGO, Corporate Social Responsibility, India
Knowledge Management in a Competitive Scenario of an Information Technology Company
No full textThis research aimed at proposing a knowledge management plan to increase competitiveness in an information technology company. It used qualitative methodology based on a study case, which analyzed the context of internal and external environments in which Intelitech Company operates. The data collection was divided into three steps: (1) application of a questionnaire to the manager and Intelitech employees, which was composed of knowledge management practices (KMPs), aiming at obtaining previous practices from the company and therefore internal critical variables; (2) application of Rojo’s (2005) scenario simulation model in order to identify external critical variables; and (3) formulation of a proposal for KMPs improvements according to simulated scenarios and the internal and external critical variables previously identified. So, this research resulted in the development of an action plan for two scenarios: (C1) case scenario to expansion of the market, therefore the company could hire new employees and expand its physical structure o, enhance IT tools and ask for manager's flexibility towards a new culture; and (C2) also to observe an unfavorable scenario of restricted market, it would be necessary to build customers loyal order to use IT tools, as well as interact and communicate with them. Thus, it was concluded and confirmed the hypothesis that knowledge management can enhance competitiveness of an IT company
Innovation Habitat: Sustainable possibilities for the society
Get PDFContemporary society is moving in the core of a reality in which sustainability needs to be thought out and inserted through practices carried out in different dimensions of society, such as organizations, public and private institutions. This paper aims to identify the contribution of innovation habitats (IH) for sustainability in society. The methodology used was systematic review of scientific literature in one online database. As a result, it was identified: 47 scientific papers publicated since 2000, but more frequently in the last year, 2014, with 10 publications, without providing a reference author in the area. There was also a high number of papers about management and social sciences. It was noticed a short number of publications, empirical and theoretical, about practices to promote sustainable actions in the society, so this indicates the need of research on this kind of practices, with innovation environment as the driver
Creative Design: An Integral Aspect of Innovation in Industrial Design and Technology
No full textDesign and Innovation is a twin words which are most discussed when it comes to creativity in highly competitive markets. Nevertheless, the specific contribution of design and designers in the context of product innovation is insufficiently understood and explored. Mostly, innovation is meant to be the achievement of science and technology, while design as the last element in this chain has the task to introduce the scientific and technological innovation into the life-world of the user. The list of needs include hidden needs, needs that customers may not be aware of or problems they simply accept without question, as well as explicit needs, or needs that will most likely be reported by potential purchasers. Researchers develop the necessary information on which to base the performance, size, weight, service life, and other specifications of the product. Customer needs and product specifications are organized into a hierarchical list with a comparative rating value given to each need and specification. Keywords: Design, Innovation, Technology, Creative design, Product innovation, Customer
Organizational Context as Element of the Development Ambidexterity in the Small Business
Get PDFThe organizational ambidexterity objective encouraging performance of companies through the simultaneous development of alignment and adaptability. Among the contextual factors that influence, stand out the training, trust, discipline, pressure and support on the organization's participants. The objective of this study is to analyze the relationship of the organizational context with the realization of organizational ambidexterity in small business. It seeks to understand if there is a positive relation between the attributes constituting the organizational context and the ambidexterity in small businesses. For both, was held a multiple case study with three small business in the city of São Luís. The main results indicate that the contextual factors influence the innovative capabilities and, consequently, in the organizational ambidexterity in small business. The results also indicate that the absence of such factors can cause the lack of innovation activities
Searching for a Path: A Bibliometric study on Innovation and Technological Capabilities
Get PDFInnovation is recognize as a matter of survival and success to firms and technological capabilities can lead to an innovative behavior by using technological resources and competences. The literature about technological capability and innovation is vast, counting on several approaches and a large number of researchers involved within. Based on this, our aim is to use a bibliometrics approach to map out the authors, institutions, journals and the evolution of the publication as well, to provide the path needed to build a theoretical framework about the theme. We held this research on the Scopus database using a standard search protocol to perform the selection of the sample. Our results indicates an emerging field of study and a large number papers and citations concentrated in few journals. Most cited authors are related to seminal works on the subject and most cited papers are ones from late 90’s and early 2000.