Journal of Eye Movement Research
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Introduction to the Special Thematic Issue "Virtual Reality and Eye Tracking"
Full text linkTechnological advancements have made it possible to integrate eye tracking in virtual reality (VR) and augmented reality (AR). Many new VR/AR headsets already include eye tracking as a standard feature. While its application previously has been mostly limited to research, we now see installations of eye tracking into consumer level VR products in entertainment, training, and therapy.
The combination of eye tracking and VR creates new opportunities for end users, creators, and researchers alike: The high level of immersion – while shielded from visual distractions of the physical environment – leads to natural behavior inside the virtual environment. This enables researchers to study how humans perceive and interact with three-dimensional environments in experimentally controlled, ecologically valid settings. Simultaneously, eye tracking in VR poses new challenges to gaze analyses and requires the establishment of new tools and best practices in gaze interaction and psychological research from controlling influence factors, such as simulator sickness, to adaptations of algorithms in various situations.
This thematic special issue introduces and discusses novel applications, challenges and possibilities of eye tracking and gaze interaction in VR from an interdisciplinary perspective, including contributions from the fields of psychology, human-computer interaction, human factors, engineering, neuroscience, and education. It addresses a variety of issues and topics, such as practical guidelines for VR-based eye tracking technologies, exploring new research avenues, evaluation of gaze-based assessments, and training interventions. 
Influence of complexity and Gestalt principles on aesthetic preferences for building façades: An eye tracking study
Full text linkBuildings are an integral part of our physical environment and have aesthetic significance with respect to the organizational integrity of architectural elements. While Gestalt principles are essential in design education, their relationship with architectural features remains understudied. The present study explored how Gestalt principles and complexity levels influence evaluations of building façades through the use of questionnaires and eye tracking. Twenty-four two-dimensional black and white façade drawings, manipulated using selected Gestalt principles (similarity and proximity) to achieve different levels of complexity (low, medium & high), were presented to 79 participants. The results suggested a negative linear relationship between aesthetic ratings and complexity levels across selected Gestalt principles. In addition, as expected, participants had the highest number of fixations, shortest fixation durations, and lowest aesthetic ratings for higher levels of complexity. Results involving Gestalt principles revealed that proximity-based designs received higher aesthetic ratings, demanded less time, elicited lower number of fixations, and resulted in shorter fixation durations. Conversely, similarity-based designs received lower aesthetic ratings, demanded more time, elicited higher number of fixations, and resulted in longer fixation durations. These findings offer insights into architectural aesthetic experiences and inform future research directions
Classification framework to identify similar visual scan paths using multiple similarity metrics
Full text linkAnalyzing visual scan paths, the time-ordered sequence of eye fixations and saccades, can help us understand how operators visually search the environment before making a decision. To analyze and compare visual scan paths, prior studies have used metrics such as string edit similarity, which considers the order used to inspect areas of interest (AOIs), as well as metrics that consider the AOIs shared between visual scan paths. However, to identify similar visual scan paths, particularly in tasks and environments in which operators may apply variations of a common underlying visual scanning behavior, using solely one similarity metric might not be sufficient. In this study, we introduce a classification framework using a combination of the string edit algorithm and the Jaccard coefficient similarity. We applied our framework to the visual scan paths of nine tower controllers in a high-fidelity simulator when a “clear-to-take-off” clearance was issued. The classification framework was able to provide richer and more meaningful classifications of the visual scan paths compared to the results when using either the string edit algorithm or Jaccard coefficient similarity
SARS-CoV-2 infection impairs oculomotor functions: A longitudinal eye-tracking study
Full text linkAlthough Severe Acute Respiratory Syndrome Coronavirus 2 infection (SARS-CoV-2) is primarily recognized as a respiratory disease, mounting evidence suggests that it may lead to neurological and cognitive impairments. The current study used three eye-tracking tasks (free-viewing, fixation, and smooth pursuit) to assess the oculomotor functions of mild infected cases over six months with symptomatic SARS-CoV-2 infected volunteers. Fifty symptomatic SARS-CoV-2 infected, and 24 self-reported healthy controls completed the eye-tracking tasks in an initial assessment. Then, 45, and 40 symptomatic SARS-CoV-2 infected completed the tasks at 2- and 6-months post-infection, respectively. In the initial assessment, symptomatic SARS-CoV-2 infected exhibited impairments in diverse eye movement metrics. Over the six months following infection, the infected reported overall improvement in health condition, except for self-perceived mental health. The eye movement patterns in the free-viewing task shifted toward a more focal processing mode and there was no significant improvement in fixation stability among the infected. A linear discriminant analysis shows that eye movement metrics could differentiate the infected from healthy controls with an accuracy of approximately 62%, even 6 months post-infection. These findings suggest that symptomatic SARS-CoV-2 infection may result in persistent impairments in oculomotor functions, and the employment of eye-tracking technology can offer valuable insights into both the immediate and long-term effects of SARS-CoV-2 infections. Future studies should employ a more balanced research design and leverage advanced machine-learning methods to comprehensively investigate the impact of SARS-CoV-2 infection on oculomotor functions
Reading comics: The effect of expertise on eye movements
Full text linkThe theory of expertise suggests that there should be observable differences in the eye movement patterns between experts and non-experts. Previous studies have investigated how expertise influences eye movement patterns during cognitive tasks like reading. However, the impact of expertise on eye movements in comics, a multimodal form of text, remains unexplored. This article reports on a study that uses eye tracking to examine patterns in the ways that experts and non-experts read comics. Expert participants (14) with experience in reading comics than non-expert participants (17). When controlling for variables such as layout and text quantity, we found significant differences in visual scanning between experts and non-experts. Experts exhibited more frequent saccades and greater amplitude of saccades. Further analysis revealed distinct strategies in processing text and image content between the two groups: the interaction between expertise level and content type in specific AOI showed significant differences across multiple visual measurement metrics, including Average duration of fixations, number of fixations, and number of saccades within AOI. These findings not only support the applicability of the expertise level theory in the field of comic reading but also provide a new perspective for understanding the reading processing of multimodal texts
Impact of leading line composition on visual cognition: An eye-tracking study
Full text linkLeading lines, a fundamental composition technique in photography, are crucial to guiding the viewer’s visual attention. Leading line composition is an effective visual strategy for influencing viewers’ cognitive processes. However, in-depth research on the impact of leading line composition on cognitive psychology is lacking. This study investigated the cognitive effects of leading line composition on perception and behavior. The eye movement behaviors of 34 participants while they viewed photographic works with leading lines were monitored through eye-tracking experiments. Additionally, subjective assessments were conducted to collect the participants’ perceptions of the images in terms of aesthetics, complexity, and directional sense. The results revealed that leading lines significantly influenced the participants’ attention to key elements of the work, particularly when prominent subject elements were present. This led to greater engagement, longer viewing times, and enhanced ratings on aesthetics and directional sense. These findings suggest that skilled photographers can employ leading lines to guide the viewer’s gaze and create visually compelling and aesthetically pleasing works. This research offers specific compositional strategies for photography applications and underscores the importance of leading lines and subject elements in enhancing visual impact and artistic expression
Selecting the appropriate speed for rotational elements in human-machine interfaces: A quantitative study
Full text linkThe motion of rotation, which served as a dynamic symbol within human-computer interfaces, has garnered extensive attention in interface and graphic design. This study aimed to establish speed benchmarks for interface design by exploring visual system preferences for the perception of both simple and complex rotating icons within the velocity range of 5-1800 degrees per second. The research conducted two experiments with 12 participants to examine the observers’ just noticeable difference in speed (JNDS) and perceived speed for rotational icons. Experiment one measured the JNDS over eight-speed levels using a constant stimulus method, achieving a range of 14.9-29%. Building on this, experiment two proposed a sequence of speeds within the given range and used a rating scale method to assess observers \u27 subjective perception of the speed series\u27 rapidity. The findings indicated that speed increases impacted the ability to differentiate between speeds; key points for categorizing low, medium, and high speeds were identified at 10, 180, and 720 degrees/s, respectively. Shape complexity was found to modulate the visual system\u27s perception of actual speed, such that at rotation speeds above 180 degrees/s, complex icons appeared to rotate faster than simpler ones. Most importantly, the study applied quantitative methods and metrology to interface design, offering a more scientific approach to the design workflow
Gaze behavior reveals automaticity and attention allocation during music teaching vs. observing
Full text linkIn a unique case-study approach in which I served as both the research participant and the experimenter, I wore eye-tracking glasses while teaching a brief music lesson to two university students learning trumpet, then approximately two weeks later, I watched a video of the lesson and tracked my gaze again. To investigate unconscious perceptual processes engaged during music teaching, I compared my attention allocation while teaching to my attention allocation during self-observation.
My gaze behavior while teaching revealed a high level of automaticity regarding lesson sequencing and allocation of attention. Strategic moment-to-moment shifts in attention between the two students occurred entirely below my conscious awareness, yet post hoc analyses revealed precisely timed changes that were related to momentary goals. While watching the video, absent the demands of behavioral interaction and momentary decision-making, I directed more sustained attention to both students than I had while teaching.
These results reveal important features of “teacher thinking” that are not directly observable or typically construed as conscious behavior. That this component of teaching practice does not involve volitional control suggests that teachers’ descriptions of their thinking may not reveal to novices important elements of pedagogical expertise
Gender selection dilemma in FMCG advertising: Insights from eye-tracking research
Full text linkSelecting the gender of a celebrity for fast-moving consumer goods (FMCG) advertising presents a strategic challenge. Previous research has predominantly concentrated on comparing celebrity spokespersons with non-celebrities, frequently neglecting the intricate distinctions in the effectiveness of male versus female endorsers. This study addresses this research gap by employing both traditional and neuromarketing methodologies. By integrating eye-tracking technology via RealEye and questionnaire-based surveys, the results indicate that female celebrities are more effective in capturing visual attention, whereas male celebrities are more effective in enhancing perceived trustworthiness. These findings are pivotal for both academic research and commercial strategy, as they elucidate the optimal selection of celebrity gender for maximizing FMCG advertising efficacy
The observer\u27s lens: The impact of personality traits and gaze on facial impression inferences
Full text linkPrevious studies on facial impression inference have focused on the physical features of faces, with only a few considering the effects of the observer. This study explored how participants’ personality traits directly and indirectly affect the impression inference of human faces. Specifically, we examined how observers’ personality traits impact their eye movements, which in turn influence impression inferences. Experiment 1 found relationships between participants’ personality traits and eye movements, but these did not significantly impact impression inferences. In Experiment 2, we manipulated observers’ observational behavior to control for the potential interactive effect between facial features and participants’ eye movements during impression inference. This manipulation suggested that focusing on different areas of faces leads to different impression inferences. It also suggests that the same person might have different impressions of the exact same face by changing their observational behavior. These results deepen our understanding of the impact of facial features and participants’ personality traits on impression inferences, indicating that observers’ personality traits and observational behavior play a significant role in impression formation
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