E-journal Stmik Stikom Indonesia
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ANALISIS “AIDA” PADA KONTEN INSTAGRAM “MADAME GIE” TERHADAP MINAT BELI KONSUMEN
No full textThis research aims to examine Madame Gie's Instagram content with consumer buying interest based on attention, interest, desire, and action (AIDA). This research uses the descriptive qualitative method. The data collection was carried out using a questionnaire distributed online to 100 followers of the Madame Gie account as the research sample. The results found the relations between Madame Gie's Instagram content with consumer buying interest based on AIDA aspects. In the attention aspects, pastel colors and celebrities' photos and videos use to attract the audience. In the interest aspects, the consistency of uploading photos and product content makes it easier for the audience to know the product. In the desire aspects, content that displays various product advantages such as product variants and testimonials encourages the audience to make a purchase or action.Penelitian ini dilakukan untuk melihat pengaruh konten Instagram Madame Gie terhadap minat beli konsumen yang ditinjau berdasarkan aspek attention, interest, desire, dan action (AIDA). Metode yang digunakan dalam penelitian ini adalah kualitatif deskriptif. Dari analisis yang dilakukan, ditemukan bahwa terdapat pengaruh antara konten Instagram Madame Gie terhadap minat beli konsumen ditinjau dari aspek AIDA. Pada aspek attention, penggunaan selebriti dan warna-warna pastel pada konten foto dan video yang diunggah mampu menarik perhatian audiens untuk mengenal produk. Pada aspek interest, konsistensi mengunggah konten foto dan produk mempermudah audiens mengenal produk. Pada aspek desire, konten yang menampilkan beragam keunggulan produk seperti varian produk dan testimoni mendorong audiens untuk melakukan pembelian atau action
PERANCANGAN BUKU CERITA ANAK BERJUDUL THE LITTLE HERO AND HIS FRIEND QILIN
No full textIndonesia has a lot of variety of dance arts. Starting from native to the results of acculturation. Based on questionnaires conducted, some of people are less preserve the art of dance, especially Acculturation. The traditional dance is the most difficult art of dance. Some of traditional dances are the results from unpopular acculturation and exclusive . As the acculturation dances, One of them is qilin dance. qilin dance comes from the culture of Hakka in Indonesia. This dance is only performed for a part of rituals. The reason is qilin are a highly respected divine beast. which is very disrespectful for devine beast to perfom dance as commercial. This research uses descriptive analysis method carried out as qualitative, by collecting data from questionnaires. literature study, observation and documentary. With the results of the research that will produce the work of the qilin dance story book, this book will be published commercially to introduce qilin dance. From this research and create this children book, the author hopes people in indonesia will love more about traditional dance, as the spirit of Bhineka Tunggal Ika.
Indonesia memiliki berragam seni tari. Mulai dari seni tari yang diberikan oleh kaum mayoritas maupun minoritas. Namun sangat disayangkan tidak banyak masyarakat melestarikan seni tari, terutama kaum muda. Seni tari yang paling sulit dilestarikan adalah tari tradisional. Tari tradisional dari kalangan minoritas adalah seni tari yang bisa saja tidak dikenal, karena hanya beberapa kaum tersendiri yang mengetahuinya. Salah satu tari yang jarang terlihat adalah tari qilin. Tari qilin sendiri berasal dari tradisi orang hakka di Indonesia. Tari ini dilakukan karena alasan ritual dan tidak dikomersialkan. Ini juga dikarenakan qilin adalah hewan dewa yang dimana tidak layak untuk sekedar kepentingan komersial saat ditampilkan. Penelitian ini menggunakan metode kualitatif deskriptif, dengan cara mengumpulkan data melalui kuesioner, studi pustaka, observasi dan studi dokumentasi. Dengan hasil penelitian yang akan menghasilkan karya buku cerita tari qilin ini akan dipublikasikan secara komersial guna memperkenalkan tari qilin kepada anak-anak. Dengan berlangsungnya penelitian dan perancangan buku ini, penulis mengharapkan rakyat Indonesia lebih mencintai tari tradisional, terutama tari tradisional yang dibawakan oleh kalangan minoritas untuk memper-erat jiwa bhineka tunggal ika
PERAN ILUSTRASI BERTEMA INDONESIA PADA PRODUK MINUMAN TERHADAP RESPON EMOSI KONSUMEN DALAM MEMBELI DAN MEMAHAMI PRODUK
No full textThis study aims to determine the effect of visual elements in the form of illustrations with Indonesian themes and Indonesian local wisdom on the packaging of popular beverage products in the eyes of consumers, both in terms of sales and their impact on the emotional response of consumers as Indonesians. Through the use of illustrations on packaging, producers also want to convey certain messages to their consumers. Because in fact, the appearance of an attractive packaging will give a distinct impression and emotional closeness for consumers in determining their decision to buy or not to buy a product. The research method was carried out qualitatively through literature and questionnaires. The theory used in this research is packaging design theory, concerning the visual effect of packaging on consumer buying interest. In addition, the author also uses illustration theory to identify illustration techniques and Roland Barthes 'semiotic theory to find out how illustration affects consumers' emotional responses and how consumers perceive related illustrations. The result of this research is that the use of Indonesian themed illustrations on beverage product packaging can be said to increase consumer emotionality to buy products, based on eye-catching illustration factors in terms of style, selection of illustration objects, colors and themes. In addition, the packaging design with illustrations on the Indonesian theme is interesting to collect as memorabilia.Perkembangan revolusi industri 4.0 di Indonesia mempengaruhi banyak aspek, salah satunya yaitu industri produk makanan dan minuman. Perkembangan pasar yang kian pesat serta perilaku konsumen yang terus berubah mengikuti trend dan kebutuhan menuntut para pelaku industri untuk tetap selangkah lebih depan dibandingkan usaha serupa salah satunya dengan meningkatkan kualitas desain kemasan. Penelitian ini bertujuan untuk mengetahui pengaruh unsur visual berupa ilustrasi bertema Indonesia dan kearifan lokal Indonesia pada kemasan produk minuman populer dimata konsumen, baik secara penjualan maupun pengaruhnya terhadap respon emosional konsumen sebagai masyarakat Indonesia. Melalui penggunaan ilustrasi pada kemasan, produsen juga ingin menyampaikan pesan tertentu pada konsumennya. Karena sesungguhnya tampilan kemasan yang menarik akan memberi kesan tersendiri serta kedekatan emosional bagi para konsumen dalam menentukan keputusannya untuk membeli atau tidak membeli suatu produk. Metode penelitian dilakukan secara kualitatif melalui kepustakaan dan kuesioner. Teori yang digunakan dalam penelitian ini adalah teori desain kemasan, menyangkut pengaruh visual kemasan terhadap minat beli konsumen. Selain itu penulis juga menggunakan teori ilustrasi untuk mengidentifikasi teknik ilustrasi dan teori semiotika Roland Barthes untuk mengetahui bagaimana pengaruh ilustrasi terhadap respon emosional konsumen dan bagaimana pemaknaan konsumen terhadap ilustrasi terkait. Hasil dari penelitian ini adalah penggunaan ilustrasi bertema Indonesia pada kemasan produk minuman dapat dikatakan meningkatkan emosional konsumen untuk membeli produk, didasari oleh faktor ilustrasi yang (eye catching) dari segi style, pemilihan objek ilustrasi, warna dan tema. Selain itu, desain kemasan dengan ilustrasi bertema Indonesia menarik untuk dikoleksi sebagai memorabilia
PERANCANGAN BUKU ILUSTRASI JEJAK KULINER KHAS KAWANUA SEBAGAI MEDIA INFORMASI
No full textIndonesia is known as a country that has cultural diversity. This is an asset for Indonesia, especially in the tourism sector in utilizing local culture as an attraction for tourists. One of them is the use of local culinary culture. As for the design of this thesis, it raises the superior culinary culture of the city of Manado, a city known for its cuisine that is rich in spices. The use of illustrations in the book can give its own emotional impression to the readers, this statement is supported by an online questionnaire that has been randomly distributed to 110 respondents. This book is intended for teenagers aged 18-25 years to increase their knowledge of other regional cultures in Indonesia. With this research, it is hoped that the awareness to maintain Indonesian culture is an important thing for teenagers aged 18-25 years to increase.Indonesia dikenal sebagai negara yang memiliki keberagaman budayanya. Hal ini menjadi aset bagi Indonesia, khususnya pada sektor pariwisata dalam memanfaatkan kebudayaan lokal sebagai daya tarik bagi wisatawan. Salah satunya adalah pemanfaatan budaya kuliner lokal. Adapun perancangan karya skripsi ini mengangkat budaya kuliner unggulan dari kota Manado, kota yang dikenal dengan masakannya yang kaya akan rempah-rempah. Penggunaan ilustrasi dalam buku mampu memberikan kesan emosional tersendiri bagi para pembaca, pernyataan ini didukung oleh kuesioner daring yang telah disebarkan secara acak kepada 110 responden. Karya buku ini diperuntukkan bagi remaja akhir usia 18-25 tahun untuk meningkatkan pengetahuan mereka terhadap budaya daerah lain yang ada di Indonesia. Dengan adanya karya ini, kesadaran untuk menjaga budaya Indonesia merupakan hal yang penting bagi remaja usia 18-25 tahun semakin meningka
STRATEGI KREATIF KAMPANYE PENGGUNAAN EARPHONE YANG AMAN BAGI KESEHATAN TELINGA
Full text linkAs time evolves, it is easier to find children, young, and adults using earphones to do various things ranging from work to entertainment purposes. The habit of using earphones with a volume that is too loud or too long added with other daily noise and a person's lifestyle can certainly harm their hearing. Therefore, the risk of hearing loss that can arise due to unsafe use of earphones needs to be informed early on to young people. This is because hearing loss due to noise is irreversible, so prevention is the most effective way to protect hearing from the risks that may occur. The research objective was to describe the creative strategy design for the educational campaign using earphones. The campaign's creative strategy is using qualitative methods, observation, interviews, literature studies, and surveys. The target chosen for this campaign strategy is young people aged 18-22 years as the generation who use earphones in their everyday life most of the time. The result of this research is a creative strategy in designing a visual communication campaign using an educational approach with the concept of "your last song". This concept emphasizes the delivery of information that the habit of listening to songs using earphones needs to pay attention to safety and risk aspects
NEW NORMAL : DALAM PESAN IKLAN TV KOMERSIAL TRAVELOKA
Full text linkThis article aims to know the display and narrative new normal in the Traveloka Commercial TV ad message regarding a new way of life in relation to the Covid 19 pandemic. Using a qualitative approach with narrative analysis; how do communicators tell stories, this research was conducted. Through observation of Traveloka #JalanBersamaAnda TV advertising material and literature study, data collection techniques were carried out. One by one, analyzing each frame and duration of advertisements and selecting and classifying them according to the research focus for data presentation. The finding in this article is that Traveloka commercial TV commercials carry #JalanBersama as the big idea foundation. Presenting ten visual stories of environmental atmosphere and some unusual daily activities of people in early 2020 related to the COVID-19 pandemic.Artikel ini bertujuan untuk mengetahui bagaimana bentuk visual dan narasi new normal dalam pesan iklan TV Komersial Traveloka. Menggunakan pendekatan kualitatif dengan analisis naratif dan memanfaatkan data sekunder, serta menggunakan triangulasi sumber dalam proses analisisnya. Temuan dalam artikel ini, bahwa pesan iklan dirancang dalam adegan-adegan (scene) dengan mengangkat kata ‘pertama’ dan diksi ‘normal’ sebagai pesan utama iklan. Ada sepuluh visual yang menterjemahkan new normal dengan narasi berfokus pada suasana lingkungan dan beberapa aktivitas keseharian masyarakat di awal tahun 2020 yang tidak biasa terkait pandemik COVID-19
VISUALISASI ELEMEN PEMBENTUK CONSUMER BRANDSCAPE MELALUI OPOSISI BINER SEMIOTIKA PEMASARAN XING FU TANG (幸福堂) DAN XI BO BA (喜悦)
Full text linkThe use of visual elements based on color, texture, and shape in semiotics is known as a sign or symbol. The strength of the use of these elements is driven by the consumer brandscape which consists of several elements. The adoption of creative strategies by the two brands is an effort made by XING FU TANG (幸 福 堂) and XI BO BA (喜悦) in promoting and instilling their brand ideology to consumers. This research is comparative in nature through the Binary Opposition Strategy in Oswald's Semiotic Marketing Method, in order to be able to trace the two brands from the perspective of the consumer brandscape with a qualitative approach. The results obtained show that XING FU TANG (幸福 堂) uses elements of classical oriental nuances, while XI BO BA (喜悦) defines its brand to target modern and contemporary circles. The application of marketing semiotics is carried out by the two brands through visual elements and is a form of the consumer brandscape which consists of a combination of cultural, emotional, and conical aspects of a sign.Penggunaan elemen visual yang berbasis pada warna, tekstur dan bentuk dalam semiotika dikenal dengan istilah tanda atau simbol. Kekuatan penggunaan elemen-elemen tersebut didorong oleh consumer brandscape yang terdiri dari beberapa unsur. Penerapan strategi kreatif oleh kedua merek tersebut merupakan upaya yang dilakukan oleh XING FU TANG (幸 福 堂) dan XI BO BA (喜悦) dalam mempromosikan dan menanamkan ideologi mereknya kepada konsumen. Riset ini bersifat komparatif yang ditempuh melalui Strategi Oposisi Biner dalam Metode Semiotika Pemasaran Oswald, agar mampu menelusuri kedua merek dalam perspektif consumer brandscape dengan pendekatan kualitatif. Hasil penelitian yang diperoleh menunjukkan bahwa XING FU TANG (幸福堂) menggunakan elemen bernuansa oriental klasik, sementara XI BO BA (喜悦) mendefinisikan mereknya untuk menyasar kalangan moderen dan kekinian. Aplikasi semiotika pemasaran yang dilakukan oleh kedua merek melalui unsur-unsur visual dan merupakan wujud dari consumer brandscape yang terdiri dari paduan antara ranah budaya, emosional dan mengerucut pada sebuah tanda
KAJIAN BAHASA RUPA BUDAYA MESATUA BALI DALAM CERITA BERGAMBAR
Full text linkReviving oral traditions in Mesatua Balinese Culture seems far less than the written and image tradition. Mesatua Bali was once known as a culture that is conveyed by verbal storytelling, now it seems that it will be more efficient and interesting if it is copied in the appearance of a pictorial story (cergam), and it will be more interesting if it is presented in digital media. Interestingly, pictorial stories (cergam) greatly influence children's interest in following Balinese Mesatua culture. The Nusantara Katur Community adapts the Mesatua Balinese culture into a pictorial story made with a visual appearance that can arouse children's imagination when they can see. reading, and hearing a series of story satua (fairy tales) contained in a series of pictorial stories (cergam). Researchers used descriptive research methods to describe the characteristics of shape, color and composition through the study of visual language theory, starting from the content of the wimba, the way of the wimba, and the inner and outer layouts, in the view of pictures and documentation of the pictorial story works of the Nusantara Katur Community. The collection of materials is done by technique data reduction and data preparation to the conclusions presentation process. This research provides results results of visual language very indispensable role in supporting the illustrated story stories (cergam) that are presented. In addition to displaying visual images that are able to captivate children, they must also be able to present the plot of a story that is also attractive to children, because it is through a story idea that visuals can be created that are able to attract children's reading interest in pictorial stories (cergam)
Aset Budaya Sebagai Konsep Destination Branding Desa Ngadas Kabupaten Malang
Full text linkDestination branding is an effort to build people's perceptions of a destination, by marketing or introducing existing potentials and advantages, so that it can become an identity for a destination. Ngadas Village, located in Malang Regency, is one of the four villages of the Tengger tribe that has cultural potential and natural wealth that can be developed into a tourist destination. Therefore, it is necessary to design a destination branding for Ngadas Village so that its potential can be recognized and become a characteristic of the village. The main purpose of this design is to communicate Ngadas Village to the wider community so that the cultural heritage of Ngadas Village can be maintained and sustainable, besides that it can also help the welfare of the people of Ngadas Village. With this Destination branding, Ngadas village has the opportunity to introduce its potential, while preserving the cultural heritage for its successors. The research method used in Destination branding uses qualitative methods with a direct approach to the field and in-depth interviews with related parties to deepen knowledge about Ngadas village. From this method, it is found that the Ngadas village has cultural assets that become verbal concepts, visual concepts and media strategies in this design.Destination branding merupakan sebuah usaha dalam membangun persepsi masyarakat terhadap sebuah destinasi, dengan memasarkan atau mengenalkan potensi dan keunggulan yang ada, sehingga bisa menjadi sebuah identitas pada tempat tersebut. Desa Ngadas yang terletak di Kabupaten Malang memiliki berbagai macam potensi untuk dikomunikasikan dan dikenalkan kepada masyarakat luas agar warisan budaya desa Ngadas dapat ikut terjadga dan lestari. Selain itu juga sebagai pembelajaran kepada masyarakat melalui keharmonisan yang menjadi ciri khas masyarakat Desa Ngadas. Oleh karena itu, diperlukan branding untuk Desa Ngadas agar potensinya dapat dikenali dan dilestarikan. Dengan Destination branding ini, desa Ngadas memiliki kesempatan untuk memperkenalkan potensinya, sekaligus melestarikan warisan budaya bagi para penerusnya. Metode penelitian yang dilakukan di Destination branding ini menggunakan metode kualitatif dengan pendekatan langsung ke lapangan dan wawancara mendalam kepada pihak terkait untuk memperdalam pengetahuan tentang desa Ngadas. Dari metode tersebut terlihat bahwa desa Ngadas merupakan salah satu desa di Kabupaten Malang yang kaya akan potensi
NILAI-NILAI SUBKULTUR DALAM MEREK MATERNAL DISASTER
Full text linkSubculture is a movement against the mainstream that is manifested through music, fashion and lifestyle. One of the supporting element of the manifestation of a subculture is the existence of products from certain brands that have authenticity. The authenticity of a brand can be formed through the interaction of a brand with its community. A brand is not constructed by itself, but it must be built with various actions towards a community with its own ecosystem so as to give rise to consumer attitudes and habits towards a brand's product. Previous studies have shown that general consumers with subcultural actors show different attitudes towards a product from a certain brand. Another study shows that brands imitate the behavior patterns of a subculture and make it their target market to sell products. This study aims to take another approach, namely a sociological approach, by conducting a case study of a brand that is associative with a subcultural movement, one of which is Maternal Disaster. The method used in this study was an unstructured interview with the owner of the Maternal Disaster brand, visual samples analysis and an analysis based on the sociological theory of Pierre Bourdieu. The result of this research is a recommendation, brands that want to start moving in the subculture must prioritize the values that are upheld by the subculture movement. In addition, interaction with the community must be built through the support of activities in the subculture