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Pulih Bersama Pulih Lebih Kuat: Tren dan Tantangan Pemerataan Hasil Belajar di Indonesia 2021–2023
No full textAplikasi Penghitungan Sel Darah Citra Mikroskop dengan Metode Instance Segmentation
No full textPenghitungan sel darah saat ini dilakukan dengan beberapa metode, seperti penghitungan manual dengan hemositometer dan penghitungan otomatis dengan hematology analyzer. Tidak semua klinik dan laboratorium memiliki penghitung sel darah otomatis karena biaya pembelian dan perawatan yang tinggi, namun penghitungan manual bergantung pada hasil observasi penelitinya pada mikroskop, sehingga menggunakan lebih banyak waktu dibandingkan penghitungan otomatis dan dapat terjadi kesalahan penghitungan sel terutama pada sel yang bertumpuk. Sebuah aplikasi yang dapat menghitung sel darah secara otomatis dibuat untuk mengatasi hal tersebut. Metode instance segmentation dengan deep learning dapat digunakan untuk melakukan segmentasi dan penghitungan sel darah pada citra digital. Metode ini diterapkan dengan model U-Net untuk segmentasi sel dan model YOLOv5 untuk penghitungan sel. Pengembang YOLOv5 juga membuat model YOLOv5 untuk instance segmentation sehingga model tersebut juga dievaluasi, dan model yang memberikan performa terbaik diterapkan pada aplikasi. Evaluasi kombinasi U-Net dan YOLOv5s menghasilkan nilai precision 94,77%, recall 80,62%, mAP50 86,81%, dan mAP50-95 52,56%. Sementara itu, model YOLOv5s-seg menunjukkan hasil yang lebih baik, dengan precision 95,83%, recall 94,68%, mAP50 97,73%, dan mAP50-95 77,50% untuk tiga kelas sel darah: eritrosit, leukosit, dan platelet. Aplikasi dikembangkan berbasis web dan menampilkan jumlah serta hasil segmentasi dari ketiga kelas sel darah pada citra yang diunggah penggun
Customer Continuance Usage of Digital Banking: A Systematic Review of Influencing Factors
No full textCustomer loyalty plays a crucial role in sustaining banking revenue and long-term growth. This study presents a systematic review that aims to provide insights for future studies about the trends of digital banking continuance usage intention. Using Population-Intervention-Comparison-Outcome-Time-Question (PICOTQ) Framework, this research focuses on journal articles published between 2020 and 2025, written in English, featuring a conceptualized research model, and published in peer-reviewed journals. Twenty-nine relevant articles were selected. The Preferred Reporting Items for Systematic Review (PRISMA) Framework guided the review process, revealing 56 variables used in related models. Among these, satisfaction, privacy and security, user experience, ease of use, and customer service and support were the most frequently significant factors influencing continuance usage. Most studies were conducted in Indonesia, India, and Korea, reflecting a variety of country income levels. The findings confirm that digital banking continuance usage intention remains a promising and prospective area for future investigation. Further exploration using diverse moderating variables and alternative analytical methods is encouraged to enrich understanding. Practically, this research offers valuable insights for digital banking stakeholders to strengthen customer loyalty by improving service quality, particularly by enhancing user satisfaction, strengthening data privacy and security, improving interface usability, and delivering responsive customer support
Designing an AI-Based Application Prototype for Finding Items Location in Supermarket Using Design Thinking Method and Human-Centered Design Approach
No full textThis research aims to design a prototype application for enhancing shopping experience at supermarket using the integration of Design Thinking method, Human Centered Design approach and AI features. Through customer observations, primary difficulties were identified, such as the challenge of memorizing the location of items, difficulty in knowing the stock and available items, promotional products, direction to desired products. Design Thinking method has holistic approach that consists of 5 steps: empathize, define, ideate, prototype and testing, while Human-Centered Design places users as the primary focus. The presence of artificial intelligence (AI) technology is expected to provide additional convenience, including personalized item searches, notifications of special offers, and recommendations based on shopping experience. After prototyping, testing step was conducted using usability testing, the application has already fulfilled the customer needs, with high score of usability score in learnability, effciency, memorability, accuracy and satisfaction. The digital application is expected to fulfil customer needs, provide a better shopping experience, and overcome obstacles in finding items at supermarket
Color Palette dan Textile Manipulation: Sebuah Inspirasi dari Arsitektur Teatro Olimpico
No full textTeatro Olimpico adalah salah satu mahakarya dari arsitek Italia yang bernama Andrea Palladio. Ini merupakan teater
tertua yang sepenuhnya tertutup di dunia dan terkenal dengan keindahan serta kompleksitas visualnya. Teatro
Olimpico juga menjadi wujud terbentuknya sebuah komunitas yaitu Academia Olimpica. Keindahan arsitektur ini
menjadi landasan untuk menciptakan karya yang memberikan kontribusi positif di bidang fashion. Penelitian ini
menggunakan metode practice-based research yang melibatkan eksplorasi langsung melalui eksperimen desain tekstil,
seperti pleating, draping, serta pengembangan color palette yang terinspirasi dari elemen visual Teatro Olimpico.
Proses kreatif ini memungkinkan terciptanya tekstur, dan warna yang mencerminkan karakter teatrikal dan
keanggunan klasik arsitektur tersebut. Hasil penelitian menunjukkan bahwa integrasi elemen arsitektur dengan
manipulasi tekstil dapat menghasilkan inovasi desain yang dinamis, sekaligus memperkuat hubungan antara seni,
arsitektur, dan fashion dalam konteks modern
The Effect of Social Media Marketing, Ewom, Brand Awareness, and Brand Image on Purchase Intention
No full textThis study aims to analyze the influence of social media marketing, eWOM, brand
awareness, and brand image on purchase intention among @erigostore consumers. Data were
collected through a survey with 180 respondents from an online questionnaire. Respondents of
this study were Erigo consumers who had purchased within the last 6 months, those consumers
also had social media and followed the @erigostore social media account, and consumers who
had read or commented on Erigo products. This study used a Structural Equation Modeling
(SEM) approach using the AMOS application to analyze the data. The results of this study
indicate that social media marketing has a positive and significant influence on brand
awareness, brand image, and purchase intention, which confirms the strategic role of social
media in shaping consumer perceptions and behavior. Conversely, eWOM was found to have
a negative and significant effect on brand image and purchase intention, and had no significant
effect on brand awareness, which indicates that the spread of negative information online can
damage brand image and reduce purchase intention even though the level of brand awareness
remains high. In addition, brand awareness has a positive but insignificant influence on
purchase intention, while brand image is proven to have a positive and significant influence
Development and validation of the parental support scale for adolescent personal identity formation (PSS-APIF): A mixed methods approach
No full textParental support plays a critical role in adolescent personal identity development. However, the specific forms of support that are most beneficial to this process remain unclear. The purpose of this study was to identify and validate a scale to measure parental support for adolescent personal identity formation. This study used a mixed-methods exploratory sequential design involving parents with children aged 10–18 years in Indonesia. The first phase of the study included a sample of 169 parents, while the second phase included a sample of 324 parents. In the first stage, data were collected using open-ended questions and thematic analysis found five forms of parental support for adolescent personal identity formation: informational, exchanging thoughts, sharing alternative perspectives, mentoring, and self-development. In the second stage, the developed scale was evaluated for its internal structure which found that it has satisfactory factor structure, internal consistency, and measurement invariance. The findings of this study indicate that the developed scale can be used to measure multidimensional and specific forms of parental support for adolescent personal identity formation
PELUANG DAN ANCAMAN: ANALISIS STRATEGI PT. CTRA DALAM MENGUASAI SEKTOR PROPERTI
No full textPenelitian ini menganalisis strategi bisnis PT. Ciputra Development, Tbk (PT CTRA) dengan fokus pada analisis eksternal, internal, dan perumusan strategi. Analisis eksternal dilakukan menggunakan kerangka PESTLE untuk mengevaluasi faktor politik, ekonomi, sosial, teknologi, hukum, dan lingkungan yang memengaruhi industri properti, serta Porter’s Five Forces Model untuk memahami dinamika persaingan. Sementara itu, analisis Product Life Cycle memberikan gambaran mengenai tahap-tahap produk dalam siklus hidupnya yang relevan dengan strategi pengembangan perusahaan. Ketiga analisis ini memberikan pemahaman yang komprehensif tentang kondisi pasar dan faktor eksternal yang mempengaruhi kinerja dan strategi bisnis Ciputra di industri properti Indonesia. Hasil analisis ini memberikan wawasan tentang strategi yang dapat diambil Ciputra untuk mempertahankan posisinya sebagai pemimpin pasar di industri
properti Indonesia
The Influence of Live Commerce Platforms on Generation Z Impulse Buying in Java Island: Use and Gratification Theory Approach
No full textThis study explored the influence of live commerce platforms on impulsive buying in Java Island using the Use and Gratification Theory approach. The focus of the study was to analyze how variables such as perceived interactivity, perceived information usefulness, perceived affective gratification, perceived enjoyment, and the influence of social media affected positive attitudes towards live commerce and impulsive buying behavior. This study also compared the differences in results between previous studies related to hedonic browsing and utilitarian browsing. Java Island was chosen as the research location because it has the highest internet penetration rate in Indonesia, a significant contribution to online shopping, and the largest number of e-commerce entrepreneurs. A quantitative approach was used in this study with a survey technique through purposive sampling. Data were collected from 359 respondents who had used the live commerce platform at least once a month. The results showed that out of 10 hypotheses, perceived affective gratification and perceived enjoyment influenced attitudes towards live streaming, but not perceived interactivity and perceived information usefulness. Furthermore, attitude towards live streaming influenced hedonic and utilitarian browsing, but did not influence impulsive buying. Other hypotheses that influenced impulsive buying were hedonic browsing and EWOM, while utilitarian browsing was not supported
Upaya PT Z dalam Menjaga Profitabilitas Melalui Corporate Social Responsibility
No full textCorporate Social Responsibility (CSR) is a management approach that integrates sustainable values into business operations to address social and environmental well-being. Although commonly applied by large corporations, this study examines the efforts of PT Z, a Micro, Small, and Medium-sized Enterprise (MSME) in the fashion sector, in maintaining profitability through CSR implementation. Drawing on CSR and sustainability theories, as well as previous research on CSR implementation in MSMEs, this study analyzes whether and how MSMEs implement CSR and its impacts on them. Conducted through a qualitative approach with a case study, this research examines PT Z's CSR practices and the challenges they face. The findings indicate that despite understanding the concept of CSR, PT Z only implements CSR at the economic responsibility level, with activities mostly aimed at enhancing profitability. Lack of commitment and financial challenges, as well as regulations, are the main barriers to broader CSR implementation. Overall, these findings depict that MSMEs, including PT Z, tend to focus on the economic aspects of business and overlook social and environmental impacts. The implication is the need for greater awareness and support from government, stakeholders, and external resources to assist MSMEs in effectively implementing CSR. This research contributes to the CSR literature by filling the knowledge gap on CSR practices in MSMEs and providing insights into the challenges and opportunities MSMEs face in implementing CSR