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Analisa Komparatif Penerapan Strategi Aida pada Platform Instagram Merek Stella Mccartney dan Sejauh Mata Memandang
Get PDFPenelitian ini bertujuan untuk menganalisis dan membandingkan strategi komunikasi persuasif yang digunakan oleh merek Sejauh Mata Memandang dan Stella McCartney di
platform Instagram. Dengan metode penelitian analisis kualitatif dengan pendekatan analisis konten, penelitian ini menemukan bahwa kedua merek memiliki pendekatan yang berbeda
dalam menerapkan model AIDA. Stella McCartney cenderung menggunakan pendekatan yang lebih langsung dan transaksional dengan penekanan pada ajakan bertindak (Call to Action) untuk mendorong penjualan, sedangkan Sejauh Mata Memandang lebih fokus pada membangun kesadaran merek dan hubungan emosional dengan audiens melalui konten visual yang kaya akan budaya dan cerita yang mendalam. Perbedaan ini mencerminkan target audiens dan tujuan pemasaran yang berbeda dari kedua merek. Implikasi dari temuan
ini adalah bahwa merek fesyen dapat mengadopsi berbagai strategi komunikasi persuasif di Instagram, tergantung pada tujuan pemasaran dan target audiens mereka. Merek dengan
target audiens global dan tujuan penjualan langsung dapat mengambil pendekatan yang lebih transaksional, sementara merek dengan target audiens lokal dan tujuan jangka panjang
dapat fokus pada pembangunan merek dan hubungan emosional. Penelitian lebih lanjut diperlukan untuk mengeksplorasi efektivitas relatif dari berbagai strategi ini dalam mencapai tujuan pemasaran merek
The Impact of Electronic Commerce Adoption on the Performance of Microenterprises: Do Technological Context, Environmental Context, and External Environment Matter?
Get PDFElectronic commerce is gaining importance as a hub for product sourcing, helping businesses earn a competitive edge, and connecting with consumers. Despite its enormous benefits, very few microenterprises in Indonesia adopted electronic commerce. This study analyzes three determinants influencing electronic commerce adoption in microenterprises and evaluates the impacts of these three determinants on firm performance. The paper adopts the TOE (technology, organization, external environment) framework. The quantitative explanatory method uses a questionnaire distributed directly to 113 Indonesian microenterprises’ owners registered in the database of the East Java Department of Cooperative, Micro, Small, and Medium Enterprises from October 2023 to July 2024. The collected data were processed via structural equation modeling
partial least squares (SEM-PLS). The findings indicate that a decision to adopt technology has a direct, positive, and significant impact on the adoption of electronic commerce in Indonesian enterprises. Second, organizational context (such as firm size or age) has a positive and significant effect on the willingness to adopt electronic commerce. Third, the external environment has a positive influence on the adoption of electronic commerce. The results confirm the positive impact of the adoption of electronic commerce on the performance of Indonesian microenterprises. These findings justify the importance of TOE contexts in supporting electronic commerce adoption in Indonesian microenterprises and, in turn, increase the performance of the corresponding micro-firms
Association of sociodemographic factors and comorbidity with non-receipt of medications for secondary prevention: a cohort study of 12,204 myocardial infarction survivors
Get PDFBackground
Clinical guidelines recommend use of (1) antiplatelet, (2) lipid-lowering, and (3) beta blocker medication, and (4) angiotensin-converting enzyme inhibitor or angiotensin receptor blocker (ACEi/ARB) for secondary prevention following myocardial infarction (MI). This study examines whether sociodemographic factors and comorbidity were associated with receipt of guideline-recommended medication, and whether receipt was associated with all-cause mortality.
Methods
A cohort study was conducted on West of Scotland patients aged 53 years or above who were discharged from hospital alive after an incident MI between 2014 and 2022. Receipt of guideline-directed therapy was defined as relevant medications dispensed within 3 months of discharge. Age, sex, area-deprivation, care/nursing home residence, year of incident MI, and pre-existing conditions were included as predictors of non-receipt and covariates in the analysis of the association between non-receipt and death.
Results
Among 12,204 MI survivors, 7898 (64.72%) received all four classes of recommended medications. Non-receipt increased over the study period and was more likely in women, older people, more deprived people, care/nursing home residents, or those with preexisting atrial fibrillation, chronic kidney disease, liver diseases, chronic obstructive pulmonary disease, or psychosis; and was less likely in those who had prior revascularisation. Non-receipt was associated with higher mortality (HR 1.15, 95% CI 1.05–1.26) after adjusting for sociodemographic factors and preexisting conditions. Excess mortality due to area deprivation and care/nursing home residence could be partly explained by non-receipt of ACEi/ARB (9.4% for deprivation; 40.7% for care/nursing home residence) and lipid lowering medication (39.7% for care/nursing home residence).
Conclusions
Recommended secondary prevention medications were less likely to be received by women, those deprived, living in care/nursing homes, and with comorbid conditions. Equivalising appropriate ACEi/ARB use for secondary prevention could slightly reduce socioeconomic inequality of cardiovascular mortality
Validitas Alat Ukur Zarit Burden Interview (ZBI) Menggunakan Model Rasch pada Populasi Indonesia
Get PDFAbstract
The role of a caregiver often demands significant sacrifices in terms of time, thought, emotions, and energy, leading to various physical and psychological issues. Therefore, a valid and reliable measurement tool is needed to accurately assess caregiver burden. The Zarit Burden Interview (ZBI) is one such tool that is frequently used and has been shown to be valid and reliable in various countries and ethnic groups. However, in Southeast Asia, particularly in Indonesia, there has been limited research on the reliability of the ZBI. This study aims to evaluate the validity of the ZBI within the cultural context of Indonesia using Rasch Model analysis. The study involved 305 caregivers selected through convenience sampling, with the ZBI consisting of 22 items. The analysis showed a Cronbach's alpha value of 0.93, indicating high reliability. The Wright Map indicated a moderate level of item difficulty. Bias was found in item 21 based on gender, items 6 and 8 based on age, items 7, 11, and 12 based on caregiving duration, and items 6, 7, and 18 based on geographic location. Overall, the Indonesian version of the ZBI was shown to be valid and reliable in measuring caregiver burden.
Keywords: Zarit Burden Interview, Rasch Model, Validity.
Abstrak
Peran sebagai caregiver seringkali menuntut pengorbanan besar dalam hal waktu, pikiran, perasaan, dan tenaga, sehingga menimbulkan berbagai permasalahan fisik dan psikologis. Oleh karena itu, diperlukan alat ukur yang valid dan reliabel untuk mengukur beban caregiver secara akurat. Zarit Burden Interview (ZBI) adalah salah satu alat yang sering digunakan dan telah terbukti valid serta reliabel di berbagai negara dan kelompok etnis. Namun, di Asia Tenggara, khususnya di Indonesia, belum ada penelitian mendalam mengenai keandalan ZBI. Penelitian ini bertujuan mengevaluasi validitas ZBI dalam konteks budaya Indonesia menggunakan analisis Model Rasch. Penelitian melibatkan 305 caregiver yang dipilih melalui convenience sampling, dengan ZBI yang terdiri dari 22 butir. Hasil analisis menunjukkan nilai alpha Cronbach sebesar 0,93, yang menunjukkan reliabilitas tinggi. Wright Map mengindikasikan tingkat kesulitan item yang sedang. Ditemukan bias pada item 21 berdasarkan gender, item 6 dan 8 berdasarkan usia, item 7, 11, dan 12 berdasarkan lama perawatan, serta item 6,7, dan 18 berdasarkan lokasi geografis. Secara keseluruhan, ZBI versi Bahasa Indonesia terbukti valid dan reliabel dalam mengukur beban caregiver
Pengetahuan, Sikap Dan Praktik Penggunaan Obat Antidiabetes Secara Konvensional Dan Komplementer Pada Pasien Diabetes Di Rumah Sakit X Kota Malang
Get PDFThe long term diabetes mellitus treatment, encouraging patients to try alternative medicine. The Knowledge, Attitude and Practice Study has been used to determine the ability of patients in use of alternative and complementary medicine. This study aims to determine the differences in sociodemographic characteristics, knowledge, attitudes and practices between Type 2 Diabetes Mellitus (T2DM) patients who consume complementary herbal medicine and T2DM patients who consume conventional medicine. The design of this study, non-experimental cross-sectional, was conducted in August 2024 at a Hospital in Malang City. The number of respondents was 105 patients with a diagnosis of T2DM. Data were collected using questionnaires filled out independently by the patients. Data analysis used SPSS 30. The results showed no differences in sociodemographics and clinical between the two groups (p≥0,05). The knowledge of patients who use complementary herbal medicine showed more positive results, they have knowledge to not to stop conventional drugs prescribed by doctors (p=0,030). However, they have a more negative attitude in terms of choosing not to discuss with a doctor before using complementary herbal medicine (p=0,007). In practice there was a significant difference between the two groups (p < 0,001)
Redesigning the Production Floor Layout for Operational Efficiency Improvement (Case Study at PT.XYZ)
Get PDFPT. XYZ is a manufacturing company that produces brown food-grade wrapping paper, commonly used for packaging rice and dry food items. Inappropriate material storage distribution in the factory causes issues during the manufacturing process. All materials are placed based only on approximations; no thought is given to the capacity in allocating storage spaces on the production floor.This study aims to reallocate storage areas for raw materials, work-in-process products, and finished goods, as well as to redesign the layout of storage zones across the production floor. The objective is to improve operational efficiency by optimizing material flow and minimizing the total travel distance of goods. Proposed layout based on proximity relationships is produced using the Systematic Layout Planning (SLP) approach. Two different suggested layouts come out of this investigation. Both suggested designs can maximize utility and allow the best inventory capacity. Proposed layout I produces a travel distance of 78,229.9 meters or a decrease of 10.23% from the initial layout, while proposed layout II produces a travel distance of 62,695.98 meters or a decrease of 28.06% from the initial layout. The backtracking that occurs decreases with the initial conditions, namely in proposed layout I and proposed layout II by 12.65% and 11.87% of the total distance. In this case, proposed layout II is recommended because it has the largest decrease in total distance of goods movement, and has the smallest percentage of backtracking
Effectiveness Of Dialectical Behavior Therapy (DBT) In Dealing With Suicide Attempts
Get PDFSuicide attempts are a parameter of the signs of someone wanting to suicide. One of the causes of individuals attempting suicide is psychological problems, one of which is borderline personality disorder. One intervention that can be used in dealing with suicide attempts in patients is dialectical behavior therapy (DBT). Researchers found inconsistencies in the effectiveness of DBT in dealing with suicide attempts. This made the researchers test the effect size of DBT interventions on suicide attempts using the meta-analysis method, so the purpose of this study was to increase statistical power in the analysis of dialectical behavior therapy (DBT) on suicide attempts. The results of this study showed that the effect of DBT intervention in dealing with suicide attempts was in the low category, -0.141. Several causes of low effect size have been explained in this study, one of which is the influence of variables outside the study that cannot be controlled (noise), thus causing a low effect size. The implication of this study is that insufficiently specific participant criteria can affect DBT interventions in dealing with suicide attempt behavior
Human Resource Capacity Building Towards Technology Used For Business Sustainabilty In The New Normal
Get PDFThere are many changes in the business organizations’ perspective and the way of
doing the job to achieve the goals of business organization after the Covid-19 pandemic.
So, this study aims to find out what problems that may occur in business organization. In
addition, it is also important to know from the organization side’s regarding the goals
achievement by the role of the employees. Whether the employees are still indeed needed
or any other things needed to be added to match with the target of business organization.
Another thing that should also be put into consideration is the usage of technology after the
pandemic - that could be the only solutions for business organization. The method used
here was descriptive qualitative, and the data were taken by the questionnaire and some
interviews in a specific manufacture national company in East Java. The result of findings
showed the following. After the pandemic, it can be concludes as the usage of technology
and applications are beneficial, even though there is some refusal from the employees, but
with the assistance and training, the problem is solved; in addition, the production process
can run smoothly and the goal of the production can be achieve
Chi-Square Oversampling to Improve Dropout Prediction Performance in Massive Open Online Courses
No full textMassive Open Online Courses (MOOCs) are important to achieve educational quality in Indonesia. However, low retention rates are global problems that must be addressed by building a prediction model to prevent dropout. The prediction model faces a challenge due to the disproportionate comparison between major and minor data. In this study, the 141 datasets collected from the questionnaire consisted of 95% participant data who completed the course and 5% dropout data. This necessitated oversampling to balance the data using Synthetic Minority Over-sampling Technique for Nominal (SMOTE-N) and SMOTE for Encoded Nominal and Continuous (SMOTE-ENC) chi-square methods. The dataset formed was processed using Support Vector Machine (SVM) machine learning method. In the testing process, the performance of the prediction model with SMOTE-N and SMOTE-ENC chi-square oversampling data was compared with the prediction model with regular oversampling data. The results showed a significant increase in accuracy from each oversampling method with weighting. SMOTE-N weighting modification using chi-square value had the best value, with F1-measure reaching 95.33%, and a decrease in error in the prediction of dropout data was observed. This result showed that the model formed with the SMOTE-N chi-square method has good predictive ability
Bentuk Pertanggungjawaban Dan Akibat Hukum Notaris Pemberi Atau Penerima Protokol Notaris Terhadap Protokol Notaris Yang Hilang
No full textPenelitian ini berfokus pada analisis bentuk pertanggungjawaban serta implikasi hukum terhadap
Notaris sebagai pemberi maupun penerima Protokol Notaris apabila dalam proses penyerahannya
terjadi kehilangan atau kerusakan dokumen. Metode yang digunakan dalam kajian ini adalah
pendekatan yuridis normatif, dengan mengintegrasikan pendekatan perundang-undangan (statute
approach), pendekatan konseptual (conceptual approach), serta pendekatan kasus (case approach).
Temuan dari penelitian ini menunjukkan bahwa Notaris, sebagai pejabat umum yang memiliki
kewenangan untuk membuat akta otentik, juga memiliki kewajiban hukum untuk memelihara dan
menjaga keutuhan Protokol Notaris. Protokol tersebut wajib dipelihara oleh Notaris yang
bersangkutan maupun oleh Notaris penerima protokol, dan tetap memiliki kekuatan hukum selama
belum dinyatakan tidak berlaku. Apabila terjadi kehilangan atau kerusakan Protokol Notaris yang
disebabkan oleh kelalaian atau kesengajaan, dan hal tersebut berdampak pada perlindungan hukum
terhadap para pihak (penghadap) yang menggunakan akta tersebut, maka Notaris dapat dianggap
telah melakukan perbuatan melawan hukum (onrechtmatige daad) dan dapat dimintai
pertanggungjawaban secara perdata melalui mekanisme gugatan individual yang didasarkan pada
hubungan perikatan (verbintenis)