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The Culture Crossover: Diving Into the Evolution of Sports Marketing and Hip-Hop
No full textINTRODUCTION: Sports marketing has transformed alongside technology and consumer behavior, shifting from static endorsements to personalized, data-driven interactions. The rise of influencer marketing, fantasy sports, and esports has further diversified the industry, while collaborations with tech companies continue to enhance fan experiences through augmented reality and virtual activations. Amid this evolution, hip-hop has played a major role in shaping brand partnerships, athlete endorsements, and cultural influence. From sneaker deals to viral campaigns, the intersection of sports and hip-hop has revolutionized audience engagement and brand storytelling. This project aims to explore this cultural shift and its lasting impact on the industry.
METHOD: This study employs a qualitative analysis of historical brand partnerships, athlete endorsements, and marketing campaigns influenced by hip-hop culture. The authors examine case studies of major collaborations, including sneaker deals, music-infused sports campaigns, and social media activations. Additionally, industry reports and interviews with marketing professionals provide insights into the evolving strategies brands use to engage sports fans through hip-hop’s influence. The study also explores the growing role of sportsbooks and DFS platforms in sports marketing, analyzing how these industries leverage hip-hop culture to drive engagement through partnerships with artists, themed betting promotions, and content collaborations that blend music, sports, and entertainment.
RESULTS: Data analysis reveals that hip-hop has emerged as a potent force in sports marketing, increasing revenue, brand awareness, and fan engagement. Through shoe deals and lifestyle partnerships, hip-hop artists contribute significantly to athlete marketing by fusing fashion, sports, and music to create cultural relevance. Viral trends, social media activations, and carefully chosen soundtracks are examples of music-infused marketing that has been shown to increase engagement across platforms and demographics. Hip-hop collaborations and themed promos are also used by sportsbooks and DFS sites like DraftKings and FanDuel to draw in younger, more varied audiences and encourage participation. In the end, advertising efforts that genuinely integrate hip-hop culture strengthen bonds with consumers, establishing credibility and enduring brand loyalty.
CONCLUSION: The integration of hip-hop into sports marketing has reshaped audience engagement, driving a more authentic and culturally relevant connection between brands, athletes, and fans. This ongoing evolution highlights the importance of storytelling, music, and lifestyle branding in modern marketing. The emergence of sportsbooks and DFS as key players in the sports marketing space further reinforces this trend, as these platforms increasingly incorporate hip-hop’s influence to create immersive, entertainment-driven experiences for fans. As hip-hop continues to shape global culture, its intersection with sports and gaming will likely expand, opening new pathways for innovation, sponsorships, and deeper fan interactions
Extraction and Quantification of Vitamin C in Papaya Using Iodometric Titration
No full textINTRODUCTION: Vitamin C (ascorbic acid) is a key antioxidant, and an essential nutrient found in various fruits, with papaya (Carica papaya) being a significant dietary source. Accurate quantification of vitamin C is crucial for assessing its nutritional value and ensuring food quality. This study focuses on the extraction and determination of vitamin C in papaya using the iodometric titration method, a reliable redox-based technique.
METHOD: Papaya samples were subjected to different extraction solvents, including metaphosphoric acid, oxalic acid, and citric acid solutions, to enhance ascorbic acid stability and minimize oxidative degradation. The extracted vitamin C was then quantified using iodometric titration, where iodine served as the oxidizing agent, and starch was used as an endpoint indicator. The impact of extraction conditions, titration parameters, and sample preparation on the accuracy and precision of vitamin C determination was systematically analyzed.
CONCLUSIONS: Preliminary findings indicate that metaphosphoric acid extraction resulted in the highest vitamin C recovery, preserving ascorbic acid integrity. The iodometric titration method was found to be a cost-effective and reproducible approach for quantifying vitamin C in papaya. These results highlight the importance of optimizing extraction protocols to improve the reliability of vitamin C determination for food quality control and nutritional studies
Therapists Who Experience Trauma and Their Ability to Treat Patients Who Are Experiencing Trauma
No full textINTRODUCTION: Social workers are the superheroes of the community. Social workers take on tasks that support the underserved, underprivileged, disadvantaged, poverty stricken and will fight at city hall and the white house of representatives to fight for justice of the people who have the highest needs. Social workers also are human. They experience their own life challenges that can mirror some of the challenges they face with their clients. When this occurs, social workers may need time to address their individual issues of loss, grief, and trauma. Failure to do so will result in their inability to successfully function and be of any support to their clients and the agency/program/hospital/community services venue they are representing.
METHOD: The methodology used is an examination of literature to understand the best beneficial candidates of therapeutic treatment that would produce the best outcomes when working with diverse populations and people of color. The author was curious to learn from the literature, whether clients should be matched with therapists who may be able to somewhat relate with some of their issues of concern such as, people of color treating clients of color. There has been examination of this in the research and there appears to be support in regard to clients feeling more comfortable when working with someone they feel can somewhat relate to or understand them, whether real or perceived.
CONCLUSION: Examination of social workers taking care of their own mental health, so they are able to be present, give best practice and collaboratively produce the best outcomes for their clients is the highest level of achievement for all. The author examined ways, in the literature, to achieve best practice and outcomes for both the clients and the clinicians
Assessing the Quality and Evolutionary Information Provided from Non-Targeted Mitochondrial Sequences Gathered from an Exome Sequencing Study
No full textEvolutionary investigations cataloging the diversity of living organisms typically gather DNA sequence information using targeted nuclear exome regions of genomes. As part of an ongoing collaboration among the Santagata Laboratory (LIU) and colleagues at the University of Florida, targeted exome libraries of 150 species of colonial marine invertebrates called, bryozoans, were sequence using an Illumina NovaSeq platform. Sequence reads were assembled using the Phyluce computational pipeline. Although not specifically targeted, mitochondrial DNA sequences are present in high copy numbers in the exome assemblies and are evolutionarily-informative. Here, we assess the quality and evolutionary-information provided from non-targeted mitochondrial cytochrome c oxidase subunit 1 (COI) sequences present in our exome assemblies. Multiple DNA contigs per species were tentatively identified using NCBI Blast searches while contaminant sequences from the associated bryozoan microbiomes were removed. Bryozoan COI DNA sequences were then annotated for coding regions using the MITOS2 pipeline through a GALAXY server and APE software. Coding COI DNA sequences were then translated in their respective peptide sequences and added to an existing COI protein alignment containing sequences from previous studies and also targeted mitochondrial COI sequences previously gathered by our lab. These targeted mitochondrial sequences serve as a positive control to test the efficacy of the non-targeted COI sequences gathered from the exome assemblies. Sequences were aligned using MAFFT and a maximum likelihood phylogenetic analysis completed using IQTREE. Of the 35 bryozoan mitochondrial sequences we gathered, only 3 yielded reliable taxonomic resolution. Based on our results, the non-targeted mitochondrial sequences from our exomes were mostly not informative, with many of the translated sequences having several stop codons. These non-informative sequences may be nuclear encoded mitochondrial pseudogenes or the result of horizontal gene transfer
An In Vivo-Simulated Vaccine to Prevent Bovine Respiratory and Other Diseases due to Histophilus somni
No full textObjectives: We propose that current vaccines to prevent bovine diseases due to Histophilus somni are inadequate because antigens expressed by host bacteria differ from culture-grown cells used for vaccine manufacture. The natural growth state of H. somni is a biofilm, which is prevalent during chronic infection. Furthermore, half of the bacterial genome is differentially expressed when the bacteria form a biofilm, compared planktonic growth. Iron binding proteins expressed by bacteria in the host that are not expressed in rich culture medium, and antibodies to such proteins may reduce bacterial growth in vivo. Our current objectives are to develop a vaccine that will mimic the antigenic profile of the bacterium in the host and combine the vaccine with a novel adjuvant designed to induce a more protective immune response with less inflammation. Methods: ivOMVs were prepared by growing bacteria in broth medium, then adding EDDHA (ethylenediamine-N,N’-bis((2-hydroxyphenyl)acetic acid) to sequester free iron. After 5 hours incubation, cells were removed by low-speed centrifugation, and the OMV was recovered by ultracentrifugation of the filtered supernatant. BM was obtained from biofilm cultures that were grown for 5 days in a 1 L flask. The bottom 70 mls of biofilm was recovered, vortexed, and bacterial cells removed by low-speed centrifugation. The supernatant was pelleted at 30,000 x g for 15 min, and resuspended in phosphate buffered saline. The adjuvant BECC438 was added. Two groups of calves were immunized with two different doses of ivOMV-BM intramuscularly Sera and plasma samples were collected before immunization and weekly thereafter. Conclusions: Preliminary results indicated that the ivOMV-BM vaccine is immunogenic, though a stronger response to OMV than BM was noted. BM, particularly the galactomannan exopolysaccharide, may inhibit the immune response to protein antigens. Additional immunogenicity tests will be used to confirm the optimal vaccine dose before challenge and efficacy studies
Role of Zr in Fe–Zr Catalysts for CO₂-to-Olefins Conversion: Comparison with Fe Catalyst
No full textClimate change has significantly impacted the global environment over the past century, necessitating the development of innovative strategies to mitigate CO₂ emissions. One promising approach is the catalytic hydrogenation of CO₂ into high-value chemicals such as light olefins. This study is a continuation of previous research on the effect of Fe-Zr molar ratios on catalytic performance for CO₂ hydrogenation, where the Fe/Zr = 10:1 ratio demonstrated superior activity and selectivity. Building on these findings, this study investigates the influence of support materials on catalytic efficiency. Varying supports, including CeO₂, Al₂O₃, SiO₂, TiO₂, ZrO₂, and ZSM-5, were added to the Fe/Zr = 10:1 solution mixture, and the resulting supported Fe-Zr catalysts were synthesized using the solvent evaporation method. The catalysts were evaluated in a flow-bed reactor over a temperature range of 275–400°C, with product distribution analyzed via on-line gas chromatography (GC). While testing is still ongoing, preliminary results indicate that catalytic performance varies depending on the support material, highlighting its crucial role in CO₂ conversion efficiency. This research provides valuable insights into the impact of different supports on Fe-Zr-based catalysts and contributes to the development of optimized catalytic systems for sustainable CO₂ utilization
Development of an ECG-based deep learning model for pediatric congenital heart disease (CHD) diagnosis
No full textCongenital heart disease (CHD) stands as the leading congenital anomaly which affects pediatric populations throughout the world. The effectiveness of treatment depends on both early diagnosis and accurate identification but echocardiography requires manual interpretation which proves time-consuming and inconsistent especially when examining pediatric patients with their distinct cardiac systems. The research aims to create a deep learning-based diagnostic framework which uses ECG data to identify coronary artery disease subtypes in pediatric patients. The model uses high-quality datasets from Dr. Ignacio Lugones to extract R-R intervals and QRS durations through convolutional neural networks (CNNs). The system addresses pediatric-specific challenges while enhancing diagnostic accuracy for resource-constrained environments. The proposed approach demonstrates increased efficiency and accuracy through its scalable automated tool which detects disease early. The research advances pediatric cardiology by enabling earlier medical interventions which leads to better patient outcomes across the world
Artificial intelligence in society: Transformations and ethical paradigm
No full textThe recent advancement and adoption of AI (Artificial Intelligence) make it vital to study the effects it has on individuals and communities. Adopting AI into daily life changes interactions such as the decision-making process and task performance. AI algorithms can shape a user’s online experiences, influence their preferences, beliefs, and behavior. However, people raised concerns regarding privacy, autonomy, and manipulation. For these reasons, debates regarding the ethical aspects of AI arose.
AI provides society with more tools to complete tasks. AI can automate data intensive jobs and physical tasks. This brings a sense of job insecurity, which affects the mental well-being of society. Due to AI’s ability to collect and process data, researchers can compile large amounts of information. This can reach faster conclusions of the research that benefits the field of psychology. The diagnosis of health problems is faster using AI to process large amounts of data.
AI solves many problems, but can be a source of uncomfortable changes in society. Steering AI in the right direction would lead to its better adoption by lessening the fear, challenges, and issues it may present. The level of trust in AI judgement in healthcare and other sensitive aspects of life is yet to be accepted for its adoption.
There needs to be a framework that governs AI development and evolution to ensure its success and positive integration into society
The Impact of Gender on Literacy Engagement, Perception, and Academic Practice in Grades 3–12
No full textGender disparities in literacy persist across the globe, shaping academic and career opportunities in profound ways. Despite advances in educational research and interventions, boys continue to trail their female counterparts in literacy from an early age, and this gap persists. The purpose of this study was to examine gender differences in students’ self-perception, academic practice in literacy-based tasks, and enjoyment of these activities. A quantitative, cross-sectional design was employed. Participants included students in Grades 3–12 from international sites in the United States, the Philippines, Indonesia, Nigeria, and Sierra Leone, recruited through convenience and purposive sampling based on site access and school approval. These nations share a post-colonial influence through the English language in their education. The initial sample was N = 1,269; after exclusions, the valid sample was N = 1,244. Gender analyses used an analytic N = 1,229 (female n = 640; male n = 589). Survey responses were collected using a five-point Likert-type self-report instrument adapted from Sclafani and Wickes (2017). Data were analyzed using SPSS (Version 29.0.2.0; IBM Corp., 2023), including MANOVA, ANOVA, and DFA. Results revealed statistically significant multivariate gender effects across enjoyment, self-perception, and academic practice, with girls reporting higher enjoyment (p \u3c .001), stronger self-perceptions (p \u3c .001), and greater engagement in academic practice (p \u3c .001) than boys. These findings underscore the persistent literacy gender gap and highlight implications for equitable access and opportunity. They also support targeted, gender-responsive approaches—such as systematic phonics instruction, guided oral reading, student agency in text selection, and multimodal instructional models—to remediate disparities and expand opportunities for all students. Results indicated significant gender differences in literacy enjoyment and self-perception favoring female students, with modest differences in academic practice and a statistically significant but modest discriminant function (Wilks’ Λ = .939, p \u3c .001)
Emergency Shift to Remote CBT: Clinicians’ Evolving Experiences
Full text linkSince the emergence of the COVID-19 pandemic, remote health services have surged in popularity. This study focuses on the initial experiences of CBT psychologists previously untrained in telehealth during the emergency shift to remote therapy, and how these attitudes and experiences have evolved over the last four years. Participants included nine licensed clinical psychologists previously untrained in remote therapy who were practicing CBT treatment for at least two years before the pandemic. This phenomenological qualitative research design involved semi-structured interviews with these nine psychologists. The analysis revealed three main interpretive themes: (1) Experiences Related to the Human Factor, (2) Experiences Related to the Practicum Factor, and (3) Evolving Landscape of Therapeutic Relationships and Experiences in Response to the Pandemic. Psychologists reported initial challenges with technology and maintaining therapeutic alliances, but many adapted quickly and found unexpected benefits in remote therapy. Most participants indicated that they still preferred in-person therapy but did acknowledge the convenience and accessibility of remote options. Over time, many psychologists became more comfortable with remote sessions and adopted a hybrid approach to practice. The findings highlight the resilience of CBT practitioners and the adaptability of CBT across modalities while revealing ongoing challenges in remote settings. The study found less engagement with formal telehealth training than previous research suggested. Results indicate a trend towards hybrid models of therapy delivery. This study contributes to understanding remote therapy adaptation and emphasizes the need for tailored training for experienced CBT psychologists transitioning to telehealth. Keywords: Remote CBT, COVID-19, psychologists’ attitudes and experience