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Nike Case Study
Nike is a global sporting goods company. They sell athletic shoes, sporting goods items such as basketballs, power lifting weights, and clothing for athletic, athleisure or casual wear. They also sell other equipment for sports such as golf bags or volleyballs. They also offer services in the athletic space. One such example would be their Nike Run Club app. This is kind of a mix of social media meets digital trainer meets GPS running. It tracks your runs and the runs of others so that you can compare progress.
As they themselves disclose in the competition section of their 2023 10k: “We compete internationally with a significant number of athletic and leisure footwear companies, athletic and leisure apparel companies, sports equipment companies and large companies having diversified lines of athletic and leisure footwear, apparel and equipment”. Due to this, it is fair to say that they are competing with companies such as Under Armour, Adidas and Puma. They are also competing with companies such as Li Ning, Asics and Hoka. Brands sell athletic footware or equipment that may rely on other companies heavily to sell their products (brick and mortar stores) are also competitors too
African American Literacy, February 2025 [display, photo 1]
Alt Text: Front view of a library exhibit with a poster at the top of the display and library materials arranged on bottom three shelves. Description: African American Literacy book display created for February 2025 located on the library main floor next to the Book Bistro cafe.https://scholarworks.uni.edu/lib_humandisplays/1072/thumbnail.jp
On Good Terms: Pathways to Decolonizing Science-appropriated Indigenous Terminologies in Arctic Research
Many western scientific disciplines adopted Indigenous Knowledge and terminology without deference to or understanding of the original meanings and values attached to Indigenous terms and concepts. This form of scientific appropriation has become a serious barrier to efforts of decolonizing Arctic research. The notion of Alaas is an example of such appropriation by the western science-based system of Indigenous knowledge about human–nature relations. This paper aims to discuss the term Alaas as it is conceptualized in both western science and Indigenous knowledge. The paper will explore the development of “alas” as an international permafrost science term and Alaas as an economic, traditional, cultural, and spiritual space of the Sakha People in Northeastern Siberia. Through an analysis of these histories and meanings, the authors suggest pathways to decolonizing western science-appropriated Indigenous terminology
Prolific, Issue 4
Contents:
--- Word from the Editors--- Team Credits--- Hispanic Heritage Month--- Telenovela--- Chicano Fashion--- Sustainable Fashion--- Aquatic--- Ethereal Fashion--- Prolific in Red--- Native American Heritage Monthhttps://scholarworks.uni.edu/prolific_news/1003/thumbnail.jp
Multi-level Salmon Governance and Adaptation to Institutional Change in Indigenous Fishing Communities in Kamchatka, Russia
Discussions around salmon governance and management systems in the Pacific remain to be the source of debate and tension between recreational fishers, commercial fishing industry, Indigenous communities, government agencies, as well as the scientists (Chalifour et al., 2022; Day, 2023; Reid et al., 2022). While decades were spent on developing the “correct” salmon governance regimes, these systems still fail to respond to the needs of salmon-dependent communities and salmon populations (Council of Athabascan Tribal Governments, n.d.; Connors, 2023). In multiple contexts multi-level governance is enforced top-down and is imposed with the pretext of achieving “better” management of resources, yet increasing gaps and oscillation in salmon population suggest a fragile and potentially ineffective system
Love, Sex, & Aging: Gendered Perspective on Relationship Desires and Satisfaction in Older Adulthood
This research explores gender differences in long- and short-term relationships and sexual satisfaction among older adults. Socioemotional Selectivity Theory posits that as people age, they prioritize immediate emotional satisfaction due to perceptions of limited time. This shift influences older adults’ romantic relationships, increasing the likelihood of seeking meaningful connections and reducing the prevalence of negative emotions. With healthy relationships linked to physical, psychological, and financial benefits, research is needed to further understand older adult romantic relationships. Older adults (n = 155) from the Seniors Together in Aging Research (STAR) completed a survey assessing relationship preferences and current and predicted sexual satisfaction. T-tests were used to determine gender differences. Several gender differences were noted. Men reported greater levels of sexual satisfaction and predicted more positive future sex as compared to women. Men placed greater importance on long-term relationships. There was no gender difference in short-term relationship importance. Women may have shorter-term relationship desires to avoid taking on caregiving. This aligns with previous research indicating that when seeking new relationships, women are cautious about the potential of providing care to a partner. Greater sexual satisfaction reported by men aligns with previous research noting that men tend to be more sexually satisfied throughout the lifespan