1287 research outputs found
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Accounting Research Thesis
During the junior year of my academic career in the Patterson School of Accountancy, I participated in an accountancy thesis class. In this class we independently analyzed and assessed the financial statements and information presented by each case. The practical application of my accounting knowledge on the professionally formatted financial information presented by each case has strengthened my understanding in accounting in ways that no other class has. Through this course, I have grown in both professional and academic aspects, and my findings will be relevant for the rest of my career
How Individual Traits Affect Type II Diabetics’ Intentions to use Wearable Technologies
This research aims to uncover personality traits that affect type II diabetics’ intentions to use wearable technologies. Survey data of 321 responses were used for data analysis to measure results. Data was analyzed using SPSS software to determine the effects of individual traits on current usage and purchase intentions of wearable technologies explored in the research. The individual traits studied were involvement, impulsivity, and self-consciousness. Smartwatches, smart socks, insulin pumps, and continuous glucose monitors were the wearables studied in this research. Results found that involvement has an impact on future purchase intentions of wearable technologies. However, impulsivity has partial statistical support to have an impact on current usage and future purchase intentions in regards to wearables. Finally, self-consciousness was found to have no significant impact on current usage and future purchase intentions of technologies
Mississippi in Technicolor: Portraits of Strength
This thesis is a collection of my articles that have been published over four years at The Daily Mississippian, the university’s student newspaper. In these articles, I explore the many facets of the queer community in Oxford and Mississippi.
These stories allow a glimpse into the modern queer community of Mississippi and examine the issues that often affect them. It is not an academic paper — it is merely an examination of the people and places that contribute to the Mississippi LGBTQ+ community. It includes stories about social issues, intersectionality, and legislature in relation to the queer population of this state, and profiles of the people who have contributed to it. This project is propelled by a deep love for Mississippi and its people, and a desire for it to be better.
This thesis paints portraits of the state’s vibrant queer community and demonstrates the many ways in which they are changing Mississippi
Creating the Level Up Festival: Marketing & Production Plan
The following document is a case study which began on May 20th of 2018 and was researched for the next couple of months over the course of several different internships in the entertainment industry. The purpose of the study was to compare several companies within different arenas of the entertainment industry, along with current market research in order to develop an event marketing plan for the newest live entertainment trend, esports. There were many different methods of research conducted in order to reach the final conclusion. The first method of research was done during several internships over the course of the summer. First, I worked in Public Relations under the guidance of Ebie McFarland at her company Essential Broadcast Media. Then, I began working as a Festival Promoter Assistant for Gil Cunningham and his company Neste Event Marketing. Finally, I worked as a Festival Intern for 2018 Music Festival of the Year, Country Thunder. During this time I conducted first hand interviews and collected research from company polls. I also interviewed and worked with Andy Stanley and his management company 3 Lions Management, focusing on album collaborations and their newest venture, video gaming festivals. Then, I interviewed Michael Thompson Jr. from the Ole Miss Athletic office on the validity of esports on college campuses. Finally, I conducted a survey within the Ole Miss student body that focused on what influences people to attend events and why, as well as their previous esports knowledge. From all this, I was able to determine that the most effective marketing plan for a company in the entertainment industry is one revolves heavily around digital and social medias. I was then able develop a production and marketing plan for an esports festival of my own design, Level Up Festival
Defining "Evangelicals" in Print Journalism
Evangelicalism, a movement grounded in faith and individual morality, appeared to integrate into the GOP in the late-1970s and 1980s. In 2016, national newspapers reported that 81% of white evangelicals voted for Donald Trump, prompting a question of how the movement is defined today. I look at the recent history of the evangelical movement and the troubles that scholars, analysts and other cultural observers have had in offering a conclusive definition for the term. Next, I seek to answer how print journalists define the term and how that influences or is informed by polling results on Election Day. I interview reporters and editors at some of the top newspapers in the U.S. for individual definitions and ask about the methodologies used in identifying evangelicals and measuring the vote of the religious demographic
Investigation of Fouling Mechanisms on Ion Exchange Membranes During Electrolytic Separations
The global water crisis is a major problem in our developing world due to the increasing growth of our global population, the depletion of natural water resources, and the continuing contamination of existing water resources as a result of industrialization. Membrane separation is a potential solution for these issues. Electrodialysis (ED) is a separation process which employs membranes to separate inorganic and organic substances. This study investigated how different fouling agents influenced membrane surface characteristic and separation efficiency within an electrodialysis system. While applicable for waste water, this study focuses on model salt water solutions with various fouling agents added to study various fouling mechanisms. Results indicated that sodium alginate creates a clear gel on the membrane surface, sodium hydroxide minimally decreases the separation efficiency, and bovine serum albumin has a faster separation time. The major implications of this study are that sodium alginate in an ED system impedes ion diffusion and decreases the separation efficiency, the increased amount of hydroxide ions in the solution from sodium hydroxide increases the pH, and its minimal effect means that the membrane separation is not in part effected by change in pH levels. The final implication is that bovine serum while having a faster separation time, increases the power used, and more investigation is needed to understand how this complex protein affects the surface of the unmodified membranes
Clicks and Mortar: The Modernization of Boutique Retail to aid Rural Revitalization in Mississippi
As ecommerce outlets boom, many brick and mortar stores cannot keep up and are forced to shut their doors. Rural retailers have been hit harder than any other segment by this supposed Retail Apocalypse. In the same vein, many previously online only businesses are opening brick and mortar locations.
The purpose of this research is to understand the combined necessity of physical and digital commerce for businesses and lay out an omnichannel strategy, the Clicks and Mortar method, that is tailored directly to the needs of rural boutique clothing retailers.
The methods used to gather research and data include primary and secondary research. In depth interviews with six boutique owners, 20 rural citizens, and multiple industry experts were conducted, as well as the retrieval and reading of scholarly journals and relevant news articles.
This research concludes that rural boutique retailers who integrate or continue to integrate digital technologies and modernizations into their stores in four categories: online presence, instore experience, customer service, and convenience, will be sustainable as well as help stave the economic backslide in the rural communities in which they exist
Histone Deacetylase Inhibitors and Breast Cancer Metastasis: A Review and Exploration of HDAC(i)s and Other Chemotherapeutic Agents
The traditional perspective of Histone Deacetylase enzymes is focused on their inherent epigenetic modification characteristics. While it is true that the histone modification these enzymes exhibit play a role in cancer and related diseases, Histone Deacetylase has a variety of non-histone targets. The non-histone targets include microtubules and are of specific interest because of the microtubules’ role in cell line differentiation, replication, apoptosis, and cancer metastasis. Using a variety of Histone Deacetylase Inhibitors (HDACi) and other chemotherapeutic compounds, our research group explored the HDACi effect on breast cancer cell lines. Our goal was to indicate the presence of HDACi cell-line dependent cancer growth inhibition and to study the hypothesized non-histone mechanism of microtubule modification in HDACi(s). The experiment consisted of three parts: viability assay, clonogenic assay, and combination assay which analyzed HDACi(s) possible synergistic character with microtubule-stabilizing compounds. The specific breast cancer cell lines used were MDA-MB-231 clones LM-4175 and BOM-1833, and MCF7-BOM. The results of our experiments indicated that there was cell line dependent growth inhibition with the treatment of HDACi(s). Specifically, MCF7-BOM showed to be more susceptible to treatment, and this could be due to it being an estrogen receptor positive ER+ cell line. However, the growth inhibition never reached complete inhibition and was most prominent at the highest concentrations of HDACi(s). Higher concentrations of HDACi(s) also had the most prominent effect on colony growth inhibition in the clonogenic assay. The combination assay had an interesting result indicating an antagonistic trend between microtubule stabilizers and HDACi(s)
A Synthesis and Analysis of Anhydrous Hydroxide Ion Conducting Polymer Electrolytes
This project investigates the synthesis and physical properties of polyethylene glycol monomethyl ether (MePEGn where n=3 or 7) based polymer electrolytes. The two polymer electrolytes explored in the experiments were designed from two different MePEG chains that varied in their overall length and degree of polymerization. The first MePEG backbone contained three polymerized ethoxy groups and the second contained seven. Both MePEGn polymers were modified by substituting an imidazolium group in place of the alcohol functional group at the end of the PEG chain. This modification was made to create a polymer electrolyte with an attached positive charge that could facilitate the movement of hydroxide ions. These polymer electrolytes were synthesized in order to study various physical properties, such as ionic conductivity and viscosity, in anhydrous conditions to characterize the viability of the MePEG derivatives as alkaline anion exchange membrane fuel cells (AAEMFCs) polymer electrolyte membranes
Screening for Mental Health Concerns Across Pregnancy : Factors Associated with Depression and Anxiety Symptons in a Large OBGYN Clinic
Depression and anxiety are prevalent among pregnant women, however, mental health continues to be a portion of care neglected in the obstetric setting. Depression is of-ten thought of as a disorder that leads to a persistent feeling of sadness. Anxiety is charac-terized by excessive fear and worry. Because of the many changes occurring throughout pregnancy, both physically and emotionally, it is not uncommon for pregnant women to struggle with depression, anxiety, or both. Previous studies have found that there are many factors associated with depression and anxiety throughout pregnancy. This study focuses on the relationship between age, gravida, and social support with levels of depression and anxiety among pregnant women.
The participants were pregnant women from the northern Mississippi area (N=502, 77.1% White, 19.6% African American, 1.4% Asian, 0.2% Native American, and 1.6% multiracial) ages 18 to 45. When the women arrived at the OBGYN of Tupelo, they were approached and asked if they were willing to participate in a study observing changes throughout pregnancy. If they consented, women were given the demographic question-naire and packet of measures, including the Depression, Anxiety, and Stress Scale21 (DASS-21; Lovibond et al., 1995); DASS-21 and Edinburgh Postnatal Depression Scale (EPDS; Cox, Holden, Sagovsky, 1987).
The results showed that there was a negative correlation between maternal age and depression, as well as maternal age and anxiety, supporting the hypothesis. It was also found that married pregnant women, serving as an estimate for social support, were less likely to experience depression than non-married pregnant women; while no significant as-sociation was found between social support and anxiety. Lastly, there was no association found between gravida and depression and a negative correlation between gravida and anx-iety.
Overall, the findings in this study were consistent with that of previous findings, with some variability in the gravida factor. The results showing the prevalence of depres-sion and anxiety in pregnant women display the importance for mental health screening in every medical practice, but especially obstetrics