Open Research Archive (ORA) USARB
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Argument la o platformă on-line de învăţare a limbii române ca limbă străină în Republica Moldova [Articol]
Get PDFLa situation socio-linguistique de la République de Moldova exige l’élaboration d’outils concrets dans le processus d’apprentissage de la langue roumaine comme langue étrangère. Les outils existants requièrent un effort temporel. Dans le contexte où les locuteurs d’une autre langue, comme le russe ou l’ukrainien, ont identifié un moyen de communiquer sans connaître le roumain, ces instruments ne présentent plus aucune motivation. Cet article décrit la nécessité et l’architecture d’un éventuel logiciel d’apprentissage intensif, qui soit interactif et accessible, sans professeur de roumain comme langue étrangère, et qui soit adapté aux exigences socio-culturelles de notre pays
Formarea stilului democratic managerial la nivel de instituție de educație timpurie [Articol]
Get PDFThe article deals with the issue of the formation of the managerial democratic style at the level of the early education institution. Contemporary society is undergoing major transformations that call for new approaches in confronting organizations with the environment and implicitly in management thinking and practice. Preschool education requires revisiting the existing management system in order to form a democratic educational system
Проблемы внедрения маркетинга на предприятиях [Articol]
No full textThe enterprises have traditional departments, which for most employees are natural. These departments include: production departments, finance department, labor and wages department, etc.
The question of having a marketing department at many Moldovan enterprises is still quite controversial. The top management of many firms considers marketing not compulsory, marketing is involved at a time when there are difficulties with sales
Rolul strategiilor promoționale în amplificarea comportamentului consumatorului la punctul de vânzare [Articol]
Get PDFThis paper reviewed the main marketing strategies that can help enterprises to achieve a higher level of competitiveness and to gain a better place on the market. Therefore, as a result of the implementation of push and pull strategies, the enterprises can become more attractive in the eyes of consumers and more competitive on the market. The products themselves, displayed on the store shelves, are nothing but fund assets waiting for the consumers to discover their value. Thus, the promotional strategies are giving support to the enterprises in order to discover the value of products exhibited to consumers. As a consequence, due to the right and timely applied promotional strategies, the enterprises become capable to struggle with the competition given the existence of competitive advantages. The methodology used in this paper focused on the following methods: analysis, synthesis, induction, deduction, comparative analysis. In conclusion, we should emphasize the fact that promotional strategies represent the pillar of customer communication and that track of success which will be climbed only by those companies that assume the need to implement them at sales points
Promovarea inovării în educație: perspectivă managerială [Articol]
No full textThe article is a modest attempt to address the managerial aspect of promoting innovation in education in the context of modernizing pedagogical technologies in order to be able to obtain educational products with improved quality characteristics, paying particular attention to the spiritual and moral component of the educational process
Metoda proiectului și formarea competenței de management al clasei de elevi [Articol]
No full textMethods and teaching strategies applied in higher education in the training programs of future teachers should ensure the development of professional competences.The classroom management is a difficult aspect of teaching for many teachers. We describe, how the project method contributes to training the competence of classroom management
Проблемная лекция как эффективный метод углубления теоретических знаний студентов-филологов [Articol]
Get PDFThe article considers a problem-solving lecture as an effective method of deepening the theoretical knowledge of students from the Philology Department. A problem-solving lecture aims at overcoming the shortcomings of the traditional illustrative explanatory model of teaching students research activities, at developing their thinking skills and personal attitudes on the basis of the acquired material, which fully meets the modern educational standards of the Republic of Moldova. The article also presents a step-by-step algorithm of working within the framework of a problem-solving lecture based on the theoretical course of German Didactics
Поэтика символизма в любовной лирике Андрея Белого и Джордже Баковия [Articol]
No full textThe article examines the literary characteristics of the lyrical poems written by two outstanding representatives of Russian and Romanian symbolism, A. Bely and G. Bacovia. It also traces features of symbolist poetry, characteristic for both lyricists. Two poems are contrasted: A. Bely’s «Поёт облетающий лес…» and G. Bacovia’s «Pastel», both poems sharing the theme of love. In these works, the main levels of artistic unity are revealed: the system of images, the space-time continuum, the lyrical situation, the features of poetics and melody. An attempt was made to translate the poem Pastel into Russian
Music education and research through info-documentary services [Articol]
No full textIn the paper are reflected some moments from the evolution of musical education and research at Alecu Russo Balti State University, suitable for the info-documentary services system, connection and relationship of librarians with teachers, students and researchers from the Art and Artistic Education Chair. Also, the paper provides an overview of the history of authentic collaboration for 40 years between Scientific Library and Art and Artistic Education Chair
Bibliomesager : [mesagerul evenimentelor care au avut loc la BŞU în prima jumătate a anului 2018] [Articol]
No full textSerialul evenimentelor care au avut loc în prima jumătatea a anului 2018 în Biblioteca Ştiinţifică USAR