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James Pauley
No full textPhoto of a faculty member who served as editor for the Midwest Quarterlyhttps://digitalcommons.pittstate.edu/yearbookphotos/1040/thumbnail.jp
R. Wray Strowig
No full textPhoto of a faculty member who served as an editor for the Midwest Quarterlyhttps://digitalcommons.pittstate.edu/yearbookphotos/1048/thumbnail.jp
Exploring the web and language accessibility of medical tourism providers’ websites: implications for online marketing and patient recruitment practices
Get PDFBackground: Web accessibility as an attribute of the digital presence of organizations has been studied across domains and contexts. Our study aims to add to existing lines of research inquiry by examining the web and language accessibility of medical tourism provider (MTP) websites commonly used to market and promote international medical tourism treatments and services globally.
Objective: This study aims to (1) systematically analyze the web and language accessibility of MTP online health messages and (2) discuss challenges and implications for medical tourists’ user experiences when seeking health information online.
Method: We conducted an exploratory quantitative content analysis of web and language accessibility utilizing computer-assisted technology to systematically evaluate the homepages of international MTP websites (n = 125) representing all six WHO Regions of Health. Findings: Results show the problematic integration of CAPTCHA on 30% of the website homepages which are known accessibility barriers. Furthermore, 87% of the providers offered no accessibility policy statements to the users. The analysis revealed that nearly 70% of the MTPs averaged 6 or more WCAG 2.1 Level AA accessibility errors on the home page of the providers’ websites.
Conclusions: Inaccessible online health information can amplify this vulnerability and exacerbate the existing digital divide experienced by prospective medical tourists. When medical tourism providers (MTPs) effectively communicate with global audiences by offering accessible and inclusive digital content, they enhance their reach and credibility
AI Symposium Q&A
No full textPanelists Ryan McFarlane, Santiago Morel Berni, Scott Parish, Magdalene Moy, and Heather Carter on stage for the Q&A. Magdalene answers a question.https://digitalcommons.pittstate.edu/aisymp-photos-2025/1048/thumbnail.jp
AI Symposium Sign
No full textAI Symposium sign inside the Student Center ballroom, set up next to the posters.https://digitalcommons.pittstate.edu/aisymp-photos-2025/1009/thumbnail.jp
Poster Break
No full textErik Mayer explains his poster to Provost Bon.https://digitalcommons.pittstate.edu/aisymp-photos-2025/1027/thumbnail.jp
AI in the Workforce Panel
No full textAI in Workforce panelists, Santiago Morel, Berni, Scott Parish, Magdalane Moy, and moderator Andra Stefanoni seated at the table. Magdalene answers a question. To their left, survey results for AI usage are projected on the screen.https://digitalcommons.pittstate.edu/aisymp-photos-2025/1031/thumbnail.jp
AI Symposium Q&A
No full textPittsburg community member, David Wallace, asks a question during the Q&A session.https://digitalcommons.pittstate.edu/aisymp-photos-2025/1045/thumbnail.jp
AI Symposium Refreshments
No full textFood table set up by the windows at the AI Symposium.https://digitalcommons.pittstate.edu/aisymp-photos-2025/1017/thumbnail.jp
Poster Break
No full textAnna Beth Gilmore being interviewed next to her posterhttps://digitalcommons.pittstate.edu/aisymp-photos-2025/1019/thumbnail.jp