5026 research outputs found
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Boosting Three Dog Bakery’s Social Media Presence Through Short-Form Vertical Videos
Full text linkThis professional project explores how consistent, short-form vertical video content can enhance the social media performance of Three Dog Bakery, a boutique pet store in Columbus, Georgia. As the bakery’s social media manager, I implemented a one-month video campaign using storytelling-based, behind-the-scenes videos featuring the owner and the baking process. Drawing on transformational message strategy and best practices in social media marketing, the campaign aimed to increase reach, views, engagement, and viewer retention on Instagram.
Throughout the campaign, six videos were posted and various strategies were tested, including optimal posting times, video lengths, and hooks. Results showed a 45.4% increase in video views and a modest 5.9% increase in reach, though engagement and viewer retention declined slightly over time. Notably, the first three videos—posted earlier in the campaign and structured as a series—outperformed the latter three stand-alone videos. While this suggests that serialized storytelling may foster greater anticipation and community connection, it\u27s also possible that the earlier timing of those videos contributed to their stronger performance.
This project demonstrates that while short-form vertical videos can effectively boost visibility and engagement, content variety, optimal pacing, and strategic planning are essential for sustaining audience interest. The findings offer actionable insights for small businesses seeking to humanize their brand and grow their online presence through social media video content
Flavorful Foes: Assessing Students’ Perceptions of Processed and Fast Food and Its Health Implications.
Full text linkHigh fast-food consumption is a common public health concern due to its link to a number of non-communicable diseases and mental health, but increased consumption of processed food, rapid urbanization, and changing lifestyles have led to a shift in dietary patterns. People are consuming more foods high in energy fats and free sugars. This mixed methods study was conducted at a college campus in Georgia, to assess knowledge and understanding of the students between the ages of 18 and 22 years about highly processed Fast Food, and its effects on health. Forty student participants were chosen through convenience sampling and were given a semi-structured questionnaire followed by a group discussion at a later date for a detailed discussion, and their response was recorded with prior verbal consent. The Health Belief Model was used to examine the participants’ attitude towards Processed and Fast Food and how it affects their health, this also helped in establishing barriers to positive health behavior and its positive outcomes.
The study found that approximately 2/3 of participants reported frequent fast-food consumption more than 2 times a week. All of them were aware of the ill effects of fast food on their health, and all of them reported obesity as the major health risk associated. However, none of them found an association with anxiety, depression, or any other mental health condition. Lack of time, craving, easy access, along with cost were reported as the major reasons for choosing fast food. Marketing and advertising on social media, print, and friends influenced the preference for eating out. Despite strong awareness of the negative health effects, students continue to consume fast food frequently, indicating a clear knowledge-behavior gap. These findings underscore the need for targeted campus interventions addressing affordability, accessibility, and media literacy, alongside education on the broader health impacts of diet
Isolating Confounding Abiotic and Biotic Effects on the Phenotype on Physa Acuta Snails
Full text linkOrganisms match their phenotypes to prevailing environmental conditions leading to habitat specific polymorphisms. Polymorphisms arise from genetic divergence, phenotypic plasticity, or a combination of both processes. I examined the presence of habitat-specific polymorphism in Physa acuta snails collected from three streams and their corresponding downstream reservoir. In lotic systems shells were rotund with larger apertures, while those from lentic systems were more elongate with smaller apertures. In a reciprocal transplant lab experiment that crossed flow regime and crayfish predator cues, I tested for the underlying mechanisms responsible for the observed phenotypic differences. I found no evidence for plasticity in relation to flow regime. However, there was a habitat-specific plastic response to crayfish predator cues. Snails experiencing crayfish cues that originated from the pond became more elongate, while snails from the stream became more globose. Shell shape differences arising from flow regime are likely genetic, while those from predator cues seem to be plastic. Most importantly, the nature of shape change in response to predator cues depended on flow regime. These results add to a growing body of literature on the importance of abiotic factors that influence how organisms respond to biotic factors
A Century of Servant Leadership: Jimmy Carter
Full text linkThis paper describes the servant leadership characteristics of Jimmy and Rosalyn Carter
Social Media Strategy for the Continuing and Professional Education Program
Full text linkContinuing and Professional Education (CPE) allows adults to pursue professional or personal development opportunities outside of a college degree. When it came to marketing these opportunities, CPE relied more on traditional marketing from a lack of digital marketing professionals, creating a weak social media presence. To help elevate their social media presence, a social media marketing strategy approach was utilized to improve CPE’s digital presence by setting objectives that focus on engagement, awareness, and as well as a campaign that focuses on the importance of continuing education. Data from research studies and professional articles specializing in digital marketing directed what types of strategies to use to boost social media. Using this approach increased audience interaction, views, follower growth, and content quality. This project aimed to increase followers, interactions, and awareness for CPE across three social channels (Instagram, Facebook, LinkedIn) between November 2024 to March 2025
The Importance of Older Seniors Attempting to Stay Fit
Full text linkFitness is important to all but is indeed important to seniors. Partaking in fitness positively contributes to seniors in all fascists of life. Seniors attempting to stay fit is essential as it improves their mental health, physical health, and social well-being while stimulating independence and longevity. Mentally, exercise helps relieve depression and anxiety, boosts cognitive function, and improves sleep. Staying active also promotes better balance and mobility, reducing the risks of falls and making daily duties easier. Regular exercise strengthens muscles and bones, improves heart health, weight management, and enhances joint function. These help reduce the risk of conditions like fractures and arthritis. Socially, participating in group activities helps with engagement and reduces feelings of loneliness. Groups like fitness classes and clubs provide an environment where older adults can gain new friendships and relationships with likeminded people. In this research, I will present evidence and reasons as to why seniors continuing to participate in fitness provides many perks and improves one\u27s overall livin
Why a Healthy Diet is Important for Women\u27s Health
Full text linkNutrition plays a critical role in women’s reproductive health, yet many women face barriers to maintaining a balanced diet. This study aimed to examine the relationship between nutritional intake and reproductive health outcomes among women of reproductive age, as well as to assess their knowledge and challenges related to healthy eating. Using a cross-sectional survey design, data were collected from 50 women at a community health center and analyzed using SPSS to generate descriptive statistics and explore patterns through chi-square and regression analyses. Findings revealed that most participants had moderate to low fruit and vegetable intake, and fewer than half regularly took key supplements like folic acid and iron. Approximately 70% reported experiencing at least one reproductive health issue, and many had limited awareness of the link between nutrition and fertility. The most common barriers to healthy eating include cost, lack of time, and poor access to nutritious foods. These results highlight the need for improved education and structural support to help women make informed dietary choices. Addressing nutritional gaps through community programs and healthcare services may help improve reproductive outcomes and reduce health disparities
Attacking Diabetes One Day at a Time
Full text linkThe Attacking Diabetes One Day at a Time initiative targets the growing concern of public health, type 2 diabetes, among under-reserved communities. This comprehensive care program emphasizes the importance of prevention through education, improving lifestyles, and access to care. Based on insights from the Self-Care Management Theory, this initiative seeks to provide individuals with sound, culturally tailored strategies that reduce disease risk and help them manage healthy lifestyles. Major components include educational workshops, and resource navigation. The success of this program, from community engagement through evaluation on a phased implementation plan, is guaranteed. The expected outcomes of this work will be improved health literacy, adopted healthier behaviors, and a measurable reduction in risk factors related to diabetes. The evaluation framework assures accountability and supports ongoing improvements; a sustainability plan will secure the funding and integrate the same into the community. It henceforth aims to reduce the prevalence of T2DM, improve the quality of life, and enhance resilient and health-conscious communities by addressing systemic barriers in promoting health equity
Diabetes
Full text link1.2 million Americans are affected with diabetes each year.
○ Increase in hospitalizations, emergency room visits
● Diabetes has a higher rate of prevalence among the middle aged, older aged and non- Americans in the US.
● Diabetes presents a high risk of Cardiovascular Disease, Kidney failure, blindness, etc.
● Exercise, dietary changes, and medication can prevent or delay from the onset of type 2 diabetes (T2D)
To Be Loved Is To Be Seen: Gazing as a Form of Interpretation in the Turn of the Screw
Full text linkThe heated discourse that would follow Henry James’s novella “The Turn of the Screw” centered on whether the ghosts were real or not. With Shoshana Felman’s groundbreaking article “Turning the Screw of Interpretation” a new-found focus on the ambiguities, as opposed to finding a singular, definitive meaning of the novella would usurp the Freudian and anti-Freudian arguments. With the governess’s sight being the main source of debate, reading the novella through the Lacanian lens of the Gaze, the Imaginary, and the Symbolic offer unprecedented explanations and arguments for the governess’s behavior. Given the contemporary shift to discussing the ambiguities of the novella, this thesis argues that the Gaze, a concept historically fixed as negative and strictly associated with the patriarchal authority should be regarded with an ambivalent eye