Sultan Zainal Abidin University

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    8142 research outputs found

    Amazon in business to customers and overcoming obstacles

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    Electronic commerce, or people call it e-commerce, it refers to buying and selling products or services on the Internet and transferring money and data to carry out these transactions. More consumers are shifting from traditional transactions to e-commerce, as e-commerce becomes faster and cheaper. In contrast, electronic commerce provides more ease and variety in the composition of goods and services worldwide. E-commerce is the type of electronic business that has been in business for more than 25 years and is used by many users around the world. This research aims to shed light on the nature of electronic commerce and the difficulties it faces on the technical side. This research used descriptive methodology after gathering data from online and indexed research. The research also mentioned five of these obstacles , and how the Amazon overcomes them, and we will take a look at how the opportunities of the Amazon grow so that they have an effect called the Amazon effect, the research reached an important conclusion that eDesk is the leading help desk for online sellers, specifically designed to meet the exact requirements of e-commerce. The research also found solutions to some of the weaknesses faced by electronic commerce platforms

    Cabaran dalam pengendalian pembelajaran dan pengajaran fardu ain orang kurang upaya (OKU) pendengaran di Malaysia

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    Kehidupan beragama adalah suatu yang amat penting dalam melahirkan modal insan berkualiti sebagai aset utama pembangunan negara. Individu yang memiliki berpegang teguh kepada ajaran agama akan memiliki cara dan budaya hidup yang lebih teratur, motivasi kerja yang tinggi, dan lebih bersemangat untuk meningkatkan kualiti hidup. Keutuhan untuk hidup mengikut lunas agama merupakan keperluan bagi setiap individu sekalipun kepada Orang Kurang Upaya (OKU) Pendengaran. Malangnya, golongan ini telah dikenal pasti sebagai golongan yang keciciran dalam pembangunan keagamaan. Pencapaian pelajar OKU Pendengaran dalam mata pelajaran pendidikan Islam dilaporkan sangat lemah. Malah, persepsi mereka terhadap pembelajaran fardu ain adalah membimbangkan apabila menyatakan pengajian ini membosankan dan rasa kurang minat mereka untuk mengikutinya. Kajian yang dijalankan mendapati golongan OKU Pendengaran secara umumnya mempunyai latar belakang pendidikan yang rendah dan ketinggalan dalam arus pendidikan formal. Justeru, kajian ini akan meneliti berkaitan bentuk permasalahan dan cabaran yang dihadapi dalam pengendalian pembelajaran dan pengajaran (PdP) fardu ain kepada golongan ini. Kajian yang dikemukakan adalah bersifat kualitatif dengan menggunakan analisis dokumen dan temu bual separa struktur dengan pihak atau individu berkepentingan dalam isu yang dikaji. Empat cabaran utama telah dikenal pasti menjadi kekangan dalam pengendalian PdP fardu ain iaitu faktor sikap dan tahap kecerdasan, kurangnya kesedaran, kekurangan kemudahan info dan infrastruktur yang relevan dan sesuai dan kesukaran untuk mendapatkan pengajar agama yang berkemahiran berbahasa isyarat. Diharapkan kupasan yang dikemukakan berhubung isu ini dapat dijadikan asas untuk pihak berkepentingan dan pemegang taruh dalam memastikan pembangunan keagamaan OKU pendengaran dapat dilaksanakan sebaik mungkin

    What leads to brand hate? Antecedents and outcomes of brand hate

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    The purpose of this study is to investigate the concepts of brand hate. It presents the antecedents and outcomes of brand hate. The study demonstrates five components namely corporate social responsibility (CSR), product/service failures (FAL), negative past experience (NPE), symbolic incongruity (SIC), and ideological incompatibility (IDC) to trigger brand hate, which leads to two behavioral outcomes namely brand avoidance (BAV) and negative word of mouth (NWM). The study shows that corporate social responsibility (CSR) is negatively related to brand hate. Four components Product/Service failures, Negative past experience, Symbolic incongruity, and Ideological incompatibility are positively related to brand hate. Brand hate is positively related to two outcome variables Brand avoidance and Negative word of mouth. Prior studies have focused either on antecedents or the outcomes of negative feelings but do not include a comprehensive model that addresses these issues. The population of this study comprises individual living in three large cities of Pakistan. The data will be collected using survey questionnaire based on convenience sampling approach. Smart PLS software will be used to data analyse

    Blockchain as a secure and decentralized communication tool for future sustainable development

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    This article presents a distributed ledger (blockchain) technology in terms of future sustainable development. This study based on private, public and global communication in different industries. Growing demands of secure and decentralized transactions throughout the world show the need for Blockchain technology as a means of operations and communications. The blockchain system is entirely decentralized and allows users to exchange messages effectively and securely. The paper's highlight is the projected future use of blockchains as a communication tool in every business and digital economy for secure and sustainable development, showcasing its benefits and limitations that are confirmed based on the experts' different experiments. Furthermore, the article offers recommendations for using the blockchain to complicate its identification in future communications significantly. Paper also concludes that using the blockchain system can be beneficial and strengthen communication and digital technologies in the future

    Impact of reflection-based whole-batch discussion on enhancing medical students’ learning proficiency in Malaysia

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    Different approaches have been endeavored by medical educationists to produce high-standard graduates from medical school, including collaborative group discussions and reflective practice (RP) assignments. The aim of the current study was to evaluate the outcome of teacher-led whole batch discussion following RP tasks (RWD) given to the students. One hundred twenty two medical students who attended the haematology course in University Sultan Zainal Abidin were recruited into this study over a period of 2 academic years. The first batch of students (n=61) were unexposed to the RWD intervention (RWD-unexposed) while the second batch from the following academic year (n=61) were exposed (RWD-exposed) to the intervention. Students adhered to the guidelines given by the instructor pertaining to the reflective practice (RP) prior to the sessions. Exam results from both RWD-exposed and the RWD-unexposed students were compared using student t-test. The mean scores of students' results were significantly higher among RWD-exposed students compared to RWD-unexposed students in their essay questions and objective structured practical exam questions (P<0.01). However, RWD-exposed students scored significantly lower than the RWD-unexposed students group In multiple true and false (MTH) questions. Implementing RWD is a promising teaching strategy in improving academic achievement of medical students especially in answering essay questions

    A research on Fresh Agrofood Consumption in Malaysia (KPASM)

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    BAB 6 : Sorotan kesusasteraan novel bertemakan merdeka, nasionalisme dan patriotisme sebelum merdeka

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    CHAPTER 3 : Predicting students’ behavioural engagement in microlearning using learning analytics model

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    The student centred learning is one of the e-learning service factors in universities and schools that have been improved with added values. Now, students can access the e-learning platform on a cloud server with their mobile devices. Several ways and practices in e-learning today include learning management systems (LMS), blended learning, microlearning, mobile learning, open learning, selflearning, and virtual learning. Microlearning refers to the micro perspective in learning contact, education, and exercise. Student engagement is one of the key indicators of a successful implementation of e-learning. Those studies were carried out based on the educational data mining technique, which is widely used in analysing the various patterns of online learning behaviour and predicting learning outcomes. Another popular technique that uses a similar approach but with different focus is learning analytics. © The Institution of Engineering and Technology 2021

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