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eMarketing: The Essential Guide to Marketing in a Digital World - 6th Edition
No full textThe newly updated edition - based on Quirk\u27s unique Think/ Create/ Engage/ Optimise structure and processes - includes chapters on the latest marketing trends as well as updated facts and figures and all new real-world case studies showing the application of digital best practice. Other important updates include: Expansion of the THINK section to better position itself as a platform for approaching the rest of the book and the marketing process overall. Enormous improvements to the Market Research and Strategy chapters and the addition of a Content Strategy chapter. New Usability Design chapter. Expansion of the Video Marketing and Mobile chapters to reflect the growing importance of these areas in the digital landscape.https://mds.marshall.edu/oa-textbooks/1009/thumbnail.jp
Information Systems: A Manager\u27s Guide to Harnessing Technology
No full textInformation Systems: A Manager\u27s Guide to Harnessing Technology is intended for use in undergraduate and/or graduate courses in Management Information Systems and Information Technology. The teaching approach in Information Systems: A Manager\u27s Guide to Harnessing Technology can change this. The text offers a proven approach that has garnered student praise/ increased IS enrollment/ and engaged students to think deeper and more practically about the space where business and technology meet. Every topic is related to specific business examples/ so students gain an immediate appreciation of its importance. Rather than lead with technical topics/ the book starts with strategic thinking/ focusing on big-picture issues that have confounded experts but will engage students. And while chapters introduce concepts/ cases on approachable/ exciting firms across industries further challenge students to apply what they\u27ve learned/ asking questions like: Why was Netflix able to repel Blockbuster and WalMart? How did Harrah\u27s Casino\u27s become twice as profitable as comparably-sized Caesar\u27s/ enabling the former to acquire the latter? How does Spain\u27s fashion giant Zara/ a firm that shuns the sort of offshore manufacturing used by every other popular clothing chain/ offer cheap fashions that fly off the shelves/ all while achieving growth rates and profit margins that put Gap to shame? Why do technology markets often evolve into winner-take-all or winner take-most scenarios? And how can managers compete when these dynamics are present? Why is Google more profitable than Disney? How much is Facebook really worth? The teaching approach in this text encourages students to think deeper and more practically about the space where business and technology meet. Every topic is related to specific business examples/ so students gain an immediate appreciation of its importance. Rather than starting with technical topics/ the book starts with strategic thinking/ focusing on big-picture issues that interest students.https://mds.marshall.edu/oa-textbooks/1011/thumbnail.jp
Principles of Economics
No full textThis book is intended for a two-semester course in Economics taught out of the social sciences or business school. Principles of Economics aims to teach considerable range and depth of Economic concepts through an approachable style and methodology. The authors take a three-pronged approach to every chapter: The concept is covered with a “Heads Up” to ward off confusion/ a real-world application for that concept/ and a “You Try It” section to make sure students are staying on top of the concept.https://mds.marshall.edu/oa-textbooks/1023/thumbnail.jp
Project Management from Simple to Complex
No full textIn a world that is becoming more virtual/ more global/ and more complex/ the project manager\u27s ability to function in this environment becomes critical to the success of the project. Project Management from Simple to Complex explores project management within this complex/ virtual/ and global environment. This is not a standard textbook that was adapted to the new publishing paradigm; it was designed from the beginning to utilize its capabilities. The book is written in collaboration by an expert in Project Management and an expert in writing instructional textbooks and using technology for communicating online to create a unique learning environment that prepares students to manage projects in a global/ multicultural/ and online environment. Project Management from Simple to Complex features a new model for managing projects/ as well as/ exploration into the personal dynamics of project management and the role those dynamics play in project outcomes.https://mds.marshall.edu/oa-textbooks/1027/thumbnail.jp
College Trigonometry
No full textCovers chapters 10-11 of Precalculus.https://mds.marshall.edu/oa-textbooks/1043/thumbnail.jp
Calculus for the Life Sciences: A Modeling Approach Volume 1
No full textOur writing is based on three premises. First/ life sciences students are motivated by and respond well to actual data related to real life sciences problems. Second/ the ultimate goal of calculus in the life sciences primarily involves modeling living systems with difference and differential equations. Understanding the concepts of derivative and integral are crucial/ but the ability to compute a large array of derivatives and integrals is of secondary importance. Third/ the depth of calculus for life sciences students should be comparable to that of the traditional physics and engineering calculus course; else life sciences students will be short changed and their faculty will advise them to take the \u27best\u27 (engineering) course. In our text/ mathematical modeling and difference and differential equations lead/ closely follow/ and extend the elements of calculus. Chapter one introduces mathematical modeling in which students write descriptions of some observed processes and from these descriptions derive first order linear difference equations whose solutions can be compared with the observed data. In chapters in which the derivatives of algebraic/ exponential/ or trigonometric functions are defined/ biologically motivated differential equations and their solutions are included. The chapter on partial derivatives includes a section on the diffusion partial differential equation. There are two chapters on non-linear difference equations and on systems of two difference equations and two chapters on differential equations and on systems of differential equation.https://mds.marshall.edu/oa-textbooks/1071/thumbnail.jp
United States Trademark Law
No full textThis Intellectual Property Supplement from eLangdell Press contains the text of federal laws and regulations in the area of copyright/ trademarks and patents. The editors have endeavored to gather all relevant laws/ rules and regulations. This collection is intended to be used primarily as a statutory supplement for law students and legal scholars in academic settings/ although practitioners in this area of law will also find it useful. This volume/ Volume III: Trademark Statutory Law contains Chapter 22 of Title 15 of the United States Code as it appears on the most current edition available on the U.S. Government website FDSYS. Updates to the U.S. Code not yet found in the FDSYS published editions can be found in the United States House of Representatives Office of Law Revision Counsel\u27s Classification Tables. Some formatting modification has been performed to better accommodate electronic readers.https://mds.marshall.edu/oa-textbooks/1082/thumbnail.jp
Calculus for the Life Sciences: A Modeling Approach Volume 2
No full textOur writing is based on three premises. First/ life sciences students are motivated by and respond well to actual data related to real life sciences problems. Second/ the ultimate goal of calculus in the life sciences primarily involves modeling living systems with difference and differential equations. Understanding the concepts of derivative and integral are crucial/ but the ability to compute a large array of derivatives and integrals is of secondary importance. Third/ the depth of calculus for life sciences students should be comparable to that of the traditional physics and engineering calculus course; else life sciences students will be short changed and their faculty will advise them to take the \u27best\u27 (engineering) course. In our text/ mathematical modeling and difference and differential equations lead/ closely follow/ and extend the elements of calculus. Chapter one introduces mathematical modeling in which students write descriptions of some observed processes and from these descriptions derive first order linear difference equations whose solutions can be compared with the observed data. In chapters in which the derivatives of algebraic/ exponential/ or trigonometric functions are defined/ biologically motivated differential equations and their solutions are included. The chapter on partial derivatives includes a section on the diffusion partial differential equation. There are two chapters on non-linear difference equations and on systems of two difference equations and two chapters on differential equations and on systems of differential equation.https://mds.marshall.edu/oa-textbooks/1094/thumbnail.jp
Corporate Governance
No full textCorporate Governance by de Kluyver is a primer on corporate governance. It is designed to help students understand corporate governance by looking at the subject from both a macro- and micro-perspective. Historical data and examples including the recent scandals that have torn the fabric of capitalism pave a pathway to the principal challenges facing today\u27s corporate boards/ and how to successfully manage them. Topics Include: Clear coverage on why proper corporate governance has become a moral imperative and how to corporations achieve it. Discussions on recent governance reforms in the United States. Outlines of the roles that each individual in the corporate governance process must take on and how to effectively execute on those roles. Exploration on the future of corporate governance in the epilogue Take some time to review Corporate Governance by de Kluyver to see if it is a good fit for your strategy courses.https://mds.marshall.edu/oa-textbooks/1098/thumbnail.jp
Developing New Products and Services
No full textDeveloping New Products and Services by Sanders is an outstanding contribution to market research. The book focuses on the upfront activities and ideas for new product and service development. A central theme of Developing New Products and Services is that there is/ or should be/ a constant struggle going on in every organization/ business/ and system between delivering feature-rich versions of products and services using extravagant engineering and delivering low-cost versions of products and services using frugal engineering. Students will come away with this notion and how to manifest it as a contributing employee at any company. A number of powerful concepts and tools are presented so your students can better understand how to facilitate new product development. For example/ three templates are featured that facilitate new product and service development. The FAD (features/ attributes/ and design) template is used to identify the features and attributes that can be used for product and service differentiation. The Ten–Ten planning process contains two templates: an Organizational and Industry Analysis template and the Business Plan Overview template. These two templates coupled with the FAD template can be used to develop a full-blown business plan. In addition/ Developing New Products and Services includes the following topics: entrepreneurship/ technology and product life cycles/ product and service versioning/ product line optimization/ creativity/ lock-in real options/ business valuation/ and project management. Evaluate Developing New Products and Services by Sanders for your marketing courses today.https://mds.marshall.edu/oa-textbooks/1099/thumbnail.jp