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Desired sensory branding strategies in-store versus online: the skincare industry
Get PDFModern shoppers are inundated with purchasing options in every product category, with thousands of brands competing for their patronage. It has therefore become increasingly important for organisations to differentiate product offerings in the market if they want to be competitive. It has further been highlighted that an individual’s experience of a brand is of paramount importance, as it is directly linked to brand loyalty. A vehicle for creating memorable brand experiences is the utilisation of multi-sensory experiences or sensory branding. Within the context of traditional or in-store shopping, sensory branding encompasses the use of visual, auditory, olfactory, tactile and gustatory stimuli to adjust consumer purchasing behaviour. However, more and more consumers are opting for online shopping, spurred on by the effects of the global COVID-19 pandemic, and are no less demanding of brands online than they would be in-store. The cosmetics and personal care industry is one of the more predominant gainers from e-commerce. The skincare industry exhibited one of the largest growth rates from 2019 – 2025 and had an estimated market value of 788.4 million by 2027 (Statista 2023). With reference to in-store shopping for skincare products, sensory marketing strategies have been known to be heavily relied on. Therefore, with consumers moving towards online shopping, it is essential for skincare businesses to consider how to deliver sensory experiences online as well as in-store. Whilst the importance of the use of sensory branding and marketing in the skincare industry is notable, both in-store and online, it was established that while there is research available on sensory branding, there is very limited academic research on digital sensory branding and the sensory branding of v skincare products. Moreover, to the researcher’s knowledge, no academic literature specifically investigates the digital sensory branding of skincare brands. Therefore, this study will contribute not only by adding academic research to the topic being investigated but also through rreccomendations made based on the outcomes of this study to skincare brands in South Africa. From the comprehensive literature review, a conceptual model was constructed to investigate the relationship between traditional and digital sensory branding strategies (independent variables) and brand loyalty (dependent variable). Two sets of hypotheses were formulated relating to the identified variables of this study and the empirical research conducted was utilised to deduce whether these hypotheses should be rejected or supported. To conduct the empirical research needed for this study, certain research methodology was employed. This study made use of a positivistic paradigm and a quantitative approach. The target population of this study constituted consumers who had purchased skincare products in-store as well as online and, as no true sample frame existed, respondents were selected through the use of non-probability sampling, more specifically, convenience sampling. To collect the data, an online survey was used, with the specific data collection instrument being a web-based self-administered questionnaire, which was distributed via social media platforms, such as Facebook and LinkedIn, as well as via email. Section A of the questionnaire focused on the demographic details of the respondents, while Section B – Section F related to the variables of the study. A total of 372 potential respondents started the questionnaire, however only 321 questionnaires were deemed usable after the data had been coded and cleaned, indicating a response rate of 86.3%. This study made use of both descriptive (measures of central tendency as well as standard deviation and skewness) and inferential (SEM Models, Primary Models, Pearson’s correlation coefficients, Chi-Square test of Association, ANOVAs and Welch Robust test, Tukey test and Games Howell Test as well as Cohen’s d) statistics to interpret the data, which was graphically illustrated. vi The empirical investigation conducted in this study between the variables and sub-variables revealed that significant relationships exist between traditional sensory branding strategies (traditional olfactory and tactile stimuli) and digital sensory branding strategies (digital visual, olfactory and tactile stimuli) and brand loyalty, with refence to the skincare industry. It was further notable that, with specific reference to the skincare industry, the sense of sight, smell and touch are key factors for sensory branding, whereas auditory stimuli were found to only be useful when used in unison with the other senses. Moreover, with reference to in-store shopping, it was deduced that consumers shop for skincare mostly via retail outlets, which could lead to sensory overload. Furthermore, the results of this study suggest that younger consumers are price sensitive. Based on the pertinent empirical results, and corresponding literature findings, of this study, recommendations were provided to businesses operating in the skincare industry. With reference to in-store trading, it was recommended that because skincare is mostly sold via retail outlets, the brand itself does not have control over all sensory stimuli to which the consumer is exposed. As a result, consumers may be subject to sensory overload and skincare brands should keep their sensory branding in-store simple. Moreover, skincare brands could make use of an in-store aesthetician or beautician, which would facilitate consumer-product interaction. With regards to online trading, a recommendation for skincare brands would be to use moving images or GIFs, which will allow the consumer to more easily imagine the feel of the product. Moreover, skincare brands can make use of brand ambassadors to create “unboxing” videos, which will convey more clearly the sensory information of the product and instil confidence in consumers. Reccomendations were also made with reference to the financial state of consumers, as the financial position of the respondents could influence their decision making. The limitations of this study comprised the availability of reliable existing sources to support the study as the concept of digital sensory branding is still relatively new and, due to the study being focused on the skincare industry, taste stimuli were excluded as they were found to have no relevance. Finally, vii based on all the literature findings and empirical results, recommendations for future areas of study were made. This study provides evidence that both traditional and digital sensory branding strategies have an influence on, or relationship with, brand loyalty. Through this study, the importance of sensory branding, with specific reference to the skincare industry, is brought to light. Furthermore, skincare brands can utilise the information provided to improve the experience of their consumers when shopping in-store, as well as online, thereby increasing their base of brand loyal consumers.Thesis (PhD) -- Faculty of Business and Economic Sciences, 202
The Living Archive as Pedagogy: A Conceptual Case Study of Northern Uganda
Get PDFThe Living Archive as Pedagogy emerges from Northern Uganda’s experience of war 1986- 2008, between the Lord’s Resistance Army and the Uganda People’s Defense Force previously named the National Resistance Army. This period of war and post-war has been a difficult experience where finding solutions and mechanisms for transition or justice remain complex, restricted, delayed and consequently concealing the reality of lived marginalization from below. The Acholi of Northern Uganda went through predatory atrocities, painful humiliation and unwilled cohabitations with their oppressors during war and post-war. The study explores how the interlinking of archives and pedagogy as independent disciplines can extend possibilities for more transformative education horizons in bottom-up, post-conflict expressions. The study is immersed through a conceptual and theoretical framing in the boundaries of archiving and pedagogy, to understand how the war constructs Acholi’s lived experience in multiple complex ways. While the Acholi re-orient their lives post- war, we recognize their attention in affirming their human agency, ordering of new and different meanings, desiring a different liberation in post-conflict where responsibility in contexts of “up againstness” validates their dwelling and being in spaces that exclude them. The research acknowledges that pedagogy and archiving studies in post-conflict, needs restructuring to challenge the preserving of external and dominant epistemological purviews that order post-conflict reconstruction life. These traditions exclude the experiences of survivor-victims, are tone deaf to community-based groups articulations of post-conflict repair, and neither does lived experiences of the everyday gets organized as an outcome for knowledge. This is discussed at length, as the research responds to its central question of how living archive as pedagogy can offer a transformative education discourse. The conclusion of the study emphasizes self-representation through transformative knowledge positions of I am whom I am, Where I am, Where I Speak, and Where I think. These positions articulate a self-understanding that supports rehistrocizing of post-conflict society as a body resisting exclusion in dominant knowledge formation and institutional omissions. There is evidence of the research foregrounding the formation of person-hood from experiences of ‘up againstness” and knowledge/under-stand[ing] from below. The research facilitates a hermeneutical encounter with specific inscribed bodies of post-conflict experience, the Acholi and Wanjiku whose bodies archive a horizon of possibilities if a different and difficult reading vii of the world is done from locations of struggle to produce consciousness of re-becoming, or returning to the human. These pedagogical experience positions Acholi and Wanjiku as educators, and their lives a living archive. We the readers are invited to a learning process as willing ‘hearers’ of Acholi and Wanjiku testimony, to own responsibility as our practice to ensure they appear in the world to say their truth, as they defy conditions of their oppression.Thesis (PhD) -- Faculty of Education, School of Education Research and Engagement, 202
Distribution and impact of the native South African wasp, Megastigmus transvaalensis (Hussey, 1956)(Hymenoptera: Torymidae) on the invasive Schinus terebinthifolia Raddi (Anacardiaceae) in South Africa
Get PDFSchinus terebinthifolia Raddi (Anacardiaceae) (Brazilian pepper tree) is a tree native to subtropical South America that was introduced into South Africa as an ornamental plant. Globally, it is regarded as one of the world’s worst invasive trees. In South Africa the tree has acquired a native seed-feeding wasp, Megastigmus transvaalensis (Hussey, 1956) (Hymenoptera: Torymidae). The wasp’s native hosts are from the Searsia F.A. Barkley genus (Anacardiaceae), but it has expanded its host range to form a new association with both S. terebinthifolia and its close relative Schinus molle L. (Anacardiaceae). In order to quantify the seed predation by M. transvaalensis on S. terebinthifolia seeds, tree populations were surveyed across the Eastern Cape and KwaZulu-Natal provinces. The wasp was present at 99% of the S. terebinthifolia populations with an average of 22% of the seeds being destroyed. In the Eastern Cape province, the highest seed damage occurred at the start of the winter months, when about 35% of seeds were damaged. This fell to less than 12% in spring and summer when the plants were flowering. Megastigmus transvaalensis was found at nearly all the S. terebinthifolia populations in South Africa, but due to the limited number of predated seeds it is unlikely to reduce population sizes or curb the spread of the invasive alien tree in South Africa
The dynamics in implementing Inclusive Education in South Africa: Case studies of four Primary Schools in KwaZulu-Natal
Get PDFThe study explored the implemention of inclusive education in primary schools in the uMgungundlovu area, in the province of KwaZulu-Natal, South Africa. Locally and globally, the notion of inclusive education has presented various difficulties relating to the understanding stakeholders have of inclusive education and also in terms of embracing it and implementing it in schools. Stakeholders in South Africa have experienced similar challenges regarding a clear and common understanding of inclusive education and ensuring effective implementation. Despite various reforms adopted by the South African government, learners experiencing barriers to learning have persistently suffered inadequate access to quality education and equal learning opportunities. The reviewed literature has highlighted numerous challenges that have constrained effective implementation of inclusive education in South African schools. The reviewed literature also indicated that some teachers had negative attitudes towards inclusive education, and that such attitudes were linked to the lack of clear understanding of what inclusive education was about. At the core of this study is the fact that very little is known in South Africa about the implementation of inclusive education. Therefore, this study sought to unravel how chools implement inclusive education and, in that process, contribute to a deeper understanding of this phenomenon. The study utilised the Theory of Planned Behaviour as a theoretical framework and inclusive pedagogy as a conceptual framework to explore the implementation of inclusive education in four study schools. A qualitative approach underpinned by an interpretive research paradigm was adopted. Purposive sampling techniques were used to select twenty educators, four learners experiencing barriers to learning and four parents of learners experiencing barriers to learning to participate in this study. Four techniques were used to produce qualitative data, namely, semi-structured interviews, observations, documents’ review, and focus group discussions. Semi-structured interviews with educators and learners experiencing barriers to learning were utilised to generate data in the four selected primary schools. In addition to semi structured interviews, learners were also observed during lessons. Relevant documents kept in the schools were also reviewed to augment data generated through interviews. Focus group discussions were held with four parents of the learners experiencing barriers to learning. Data were analysed employing qualitative content analysis to come up with themes. The findings revealed that there was no common understanding amongst the teachers about what constituted inclusive education. Most educators understood inclusive education as referring to accommodating all learners in the classroom to reach their potential. These educators would help all learners, including those with barriers to learning thus contributing to the implementation of inclusive education in their schools. However, the findings also revealed that some educators understood inclusive education as referring to a situation where all learners received quality education, but those with barriers to learning being accommodated in special schools or special classrooms separate from their counterparts. The findings indicated that there was a lack of knowledge about inclusive education and such a lack contributed to misunderstandings about the essence of inclusive education. In addition, teachers lacked skills in dealing with learners experiencing barriers to learning, resulting in inefficient and ineffective implementation of inclusive education. It was evident from the findings that the curriculum was inflexible and the teachers lacked capacity to customise the content to the needs of all the learners, especially those experiencing learning barriers. Therefore, for teachers to implement inclusive education, it was necessary that content had to be flexible to meet the educational needs of all learners. The findings further revealed that using various teaching methods, such as visual objects and demonstrations was helpful in adapting the rigid curriculum and making it user friendly for learners experiencing barriers to learning. In addition, the research findings revealed that group work and peer learning assisted educators to implement inclusive education. Research findings also revealed that implementing inclusive education was hindered by various systematic factors, such as lack of parental support, overcrowding in classrooms, and socioeconomic challenges. I concluded that there is a remarkable knowledge deficit that can be addressed by training, including pre-service and ongoing professional development activities for teachers. I can also conclude that based on the findings educators require training on inclusive education, beginning with teachers currently in the system. The training can then be included in the curriculum of pre-service educators so that they can obtain a clear understanding of inclusive education and thus develop positive attitudes towards inclusive education. Similarly, school management teams require training on their own so that they can be able to provide adequate and effective support to the teachers in the classrooms. Another recommendation is that educators should be capacitated and developed in inclusive education to enhance their confidence in delivering the curriculum and to handle learners experiencing barriers to learning. Similarly, it is recommended that there be a collaboration between schools, homes, and other stakeholders to assist learners experiencing barriers to learning on their education journey, thus effectively implementing inclusive education in schools. Finally, a model for the improvement of inclusive education is proposed.Thesis (PhD) -- Faculty of Education, 202
Visitors' perceptions of the Outeniqua farmers' market in George
Get PDFSustainability has been the focal point of sustainable tourism development in South Africa for a number of years. The ability of attractions to depict the culture of an area and provide visitors with locally produced goods that remain economically viable for vendors, remains crucial for tourism development. Hence, farmers’ markets have recently been identified as potential visitor attractions that can provide sustainable development for communities. However, farmers’ markets and their clientele who attend have not received the necessary scholarly attention particularly within the Western Cape region of South Africa. To further understand what role farmers markets can play in the tourism economy; this study sought to examine the perceptions of visitors at the Outeniqua Farmers’ Market in George. The research objectives were: • To determine the demographic profile of visitors to the Outeniqua Farmers’ Market. • To ascertain the preferences of visitors with regard to the type of products offered at the Outeniqua Farmers’ Market. • To determine whether the Outeniqua Farmers’ Market serves as an attraction to visitors. • To analyse which factors motivate visitors to attend the Outeniqua Farmers’ Market. • To examine the visitors understanding of the impact of COVID-19 pandemic on the Outeniqua Farmers’ Market. To accomplish the objectives of this study, previous research undertaken was consulted in order to better understand how farmers’ markets were performing around the world. In addition, to what methodological approaches would be most appropriate to utilise for such a study. The literature consulted revealed disparate differences in perceptions between farmers’ market visitors in Northern as opposed to Southern hemisphere countries. The effects of COVID 19 and the influence of visitor perceptions on travel behaviour were expounded on. Also, previous research revealed that a quantitative survey would be useful for the study as respondents would be accessible at the farmers’ market to solicit information since it was a confined area. v The findings revealed that visitors were mostly locals to the area, comprising primarily white middle-aged females who often attend with family groups. Furthermore, visitors thoroughly enjoyed the overall experience the market presented. It is further complemented by the availability of ready-to-eat foods as well as the provision of social interactions within a secure environment, while scrutinising the environmental friendliness and uniqueness of the products.Thesis (MA) -- Faculty of Business and Economic Science, 202
Participation dynamics in the management of protected areas: the case of Dwesa-Cwebe Nature Reserve and its adjacent communities, Eastern Cape Province, South Africa
Get PDFIn many parts of the developing world, participation in the management of ‘protected areas’ is among the most tangible indices of how the rural population encounters formal conservation policies, strategies and ideologies. However, some scholars have argued that the sharing of the burdens and benefits of participation is devoid of equity. While some analysts have emphasised the imperative of multi-stakeholder participation in nature conservation, citing this as a crucial socio-ecological investment, others have highlighted the inherent contradictions in the process, describing it as an avenue for manipulation, tokenism and exploitation. This study is located in this debate and focuses on narratives around the participation of different stakeholders in the management of Dwesa-Cwebe Nature Reserve and its adjacent communities in the rural Wild-Coast, Eastern Cape, South Africa. The researcher notes that research on the degrees and participation dynamics among various role players involved in the management of protected areas in South Africa, Dwesa-Cwebe Nature Reserve in particular is limited. Against this background, this study contributes to ongoing discussions on protected area management in South Africa but seeks to expand this discussion by interrogating the nature and degrees of participation within the Dwesa-Cwebe Nature Reserve - to deepen intellectual understanding on the significant role played by protected areas in engendering participatory democracy, equity, justice as well as meeting the needs of marginalised communities. Primary data for the thesis were collected using in-depth and key-informant interviews with officials from government institutions and parastatals, politicians and traditional authority figures. Focus group discussions were held with ‘youth’ participants as well as ‘elders’ in the Reserve’s adjacent communities. An analysis of policy and other government documents sought to outline the institutional attributes of protected areas management in South Africa and the underpinning ideas. A thematic analysis of the corpus of empirical information helped to show how these institutional attributes inhere in Dwesa-Cwebe Nature Reserve as well as the epistemic challenge these attributes pose vis-à-vis indigenous ecological ideas and practices in the adjacent ‘indigenous’ communities. The study revealed that participation is perceived differently by various stakeholders due to multiple, mutually contradictory impulses. While institutional stakeholders attached great importance to the structural role of institutional frameworks, hence the vigorous reliance on formal conservation strategies, narratives from community members drew attention to ‘equity deficits’. The study also found that while the selected Reserve may have fostered cooperation between government and the adjacent communities, conflict and distrust ran deep between these stakeholders. From these and other findings, the study concluded that ecological participation in the study area was characterised by clusters of stakeholders who regard one another as ‘epistemic outsiders’ and related to one another as such, with practical consequences – especially for the long-term sustainability of the Reserve. In the main, the thesis rests on the argument that in the face of epistemic differences, dominance and marginalisation could become a defining feature of protected area management that cannot be readily resolved through the mere process of participation.Thesis (PhD) -- Faculty of Social Sciences and Humanities, 202
Socioeconomic and geographic variations in antenatal care coverage in Angola: further analysis of the 2015 demographic and health survey
Get PDFIn African countries, including Angola, antenatal care (ANC) coverage is suboptimal and maternal mortality is still high due to pregnancy and childbirth-related complications. There is evidence of disparities in the uptake of ANC services, however, little is known about both the socio-economic and geographic-based disparity in the use of ANC services in Angola. The aim of this study was to assess the extent of socio-economic, urban-rural and subnational inequality in ANC coverage in Angola. We analyzed data from the 2015 Angola Demographic and Health Survey (ADHS) using the World Health Organization (WHO) Health Equity Assessment Toolkit (HEAT) software. The analysis consisted of disaggregated ANC coverage rates using four equity stratifiers (economic status, education, residence, and region) and four summary measures (Difference, Population Attributable Risk, Ratio and Population Attributable Fraction). To measure statistical significance, an uncertainty interval (UI) of 95% was constructed around point estimates. The study showed both absolute and relative inequalities in coverage of ANC services in Angola. More specifically, inequality favored women who were rich (D = 54.2, 95% UI; 49.59, 58.70, PAF = 43.5, 95% UI; 40.12, 46.92), educated (PAR = 19.9, 95% UI; 18.14, 21.64, R = 2.14, 95% UI; 1.96, 2.32), living in regions such as Luanda (D = 51.7, 95% UI; 43.56, 59.85, R = 2.64, 95% UI; 2.01, 3.26) and residing in urban dwellings (PAF = 20, 95% UI; 17.70, 22.38, PAR = 12.3, 95% UI; 10.88, 13.75). The uptake of ANC services were lower among poor, uneducated, and rural residents as well as women from the Cuanza Sul region. Government policy makers must consider vulnerable subpopulations when designing needed interventions to improve ANC coverage in Angola to achieve the 2030 Sustainable Development Goal of reducing global maternal mortality ratio to 70 deaths per 100,000 live births
Wing-moult and seasonal occurrence of sunbirds (Nectariniidae) captured at four sites in the Eastern Cape, South Africa
No full textRinging activity in the Eastern Cape province, South Africa, spanned 30 years, with three sites active concurrently over a 14-year period, and three sites over a 6-year period. In total, in the course of 714 ringing days, in all months, we handled 1 207 Amethyst Sunbirds, 708 Southern Double-collared Sunbirds, 707 Greater Double-collared Sunbirds, 381 Grey Sunbirds, 121 Malachite Sunbirds and 140 Collared Sunbirds. Although individuals of all six species were recaptured more than five years after ringing, and despite evidence of the seasonal passage of sunbirds at two sites near the Indian Ocean coast, no birds were recaptured away from the original ringing site
Special issue on moult in African birds
No full textAll birds need to replace worn and damaged feathers on a regular basis. Replacement of the flight feathers (remiges and rectrices) is particularly critical, since these influence the efficiency of flight, which in turn has a direct impact on foraging success, parental care and predator evasion. The remiges and rectrices are by far the largest individual feathers, and thus make up a large proportion of the feather mass that must be replaced. During the moult period, a bird must produce new feather material while coping with a reduction in insulation and waterproofing as well as potentially compromised flight ability. Consequently, the moult period is a critical element in the annual cycle, and its timing should minimise any negative effects on survival and reproduction
Validation of Small Punch Testing Methodology to determine the variation in static properties over the build height of Ti-6Al-4V laser metal deposition samples.
Get PDFSmall Punch Static Testing is a testing methodology which has gained immense popularity in the power generation industry. With the drive to optimise material testing and use of expensive, lightweight materials in specialised engineering, Small Punch Static Testing has been standardised to determine standard mechanical properties of materials. Using the Small Punch Static Testing methodology as outlined in BS EN 10371, additively manufactured Ti-6Al-4V samples were tested in order to determine their theoretical ultimate tensile strength and yield strength and to determine whether there was a significant change in mechanical properties across the build height of an interrupted build direct energy deposition sample. While extremely material specific, this method has been proven to be feasible in determining mechanical properties in samples where material is scarce and no significant relationship between the sample extraction height and mechanical properties is noted.Thesis (Ma) -- Faculty of Engineering, Built Environment and Technology, 202