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Social Media Management Strategies in Influencer Marketing: Lessons for Building Stakeholder Relations and Brand Crisis Management
Get PDFBased on the two-step flow model, this study examines how social media influencers manage brands through three aspects, including content strategies, engagement, and interactivity. A content analysis was conducted to compare content marketing strategies and levels of engagement and interactivity between popular and unpopular creators. The results show popular creators post more often, post more promotional content, interact less, but receive positive praise from their followers. Their followers are more engaged. The Instagram posts tend to imitate celebrity sites and often use professional photographers rather than photos from mobile devices. Less popular creators used Instagram in a more personal fashion, posting less often and taking pictures from their mobile devices of themselves. The content was less likely to have brand mentions, and/or hashtag use. Instead, the less popular creators engaged more with their followers to create a more powerful and personal relationship. The study provides insight into the effective online relationship building strategies with stakeholders and brand crisis management strategies using influencers on social media
Transition probabilities and suitable coupling scheme for 6p→6s transition array of neutral xenon using hollow cathode discharge lamp technique
No full textIn the present work, analyses have been performed to determine spectroscopic parameters, including transition probabilities, and relative line strengths of discharge-produced xenon plasma. We present the transition probabilities of twenty-three emission lines originating from the 5p56p →5p56s transition array of neutral xenon covering the wavelength range from 450 to 1100 nm using a xenon-filled hollow cathode discharge lamp. The experimental absolute transition probabilities have been measured by combining the reported lifetimes of upper levels with the integrated spectral intensities of xenon transitions. The results agree well with the reported data in the NIST database, where available. The theoretical line strengths for all spectral transitions originating from the 5p56p→5p56s transition array have been calculated in the LS, LK, jj, and jck coupling schemes using the 3j, 6j, and 9j symbol relations. Furthermore, the normalized experimental line strengths have also been measured and compared with theoretical line strengths, which confirm that the jj and jck coupling scheme is more appropriate for the level designation of xenon
Beyond the Binary: Religious Bioethical Analysis of Post-Dobbs Abortion Legislation
No full textSettled casuistry refers to cases, such as an ectopic pregnancy, whose relevant moral principles and accompanying applications are established as morally legitimate. After the 2022 Dobbs v. Jackson Women\u27s Health Organization US Supreme Court ruling, fearful medical professionals in states with new, far-stricter abortion restrictions are no longer engaged in best-practices maternal medical care in problematic pregnancies. Legal exceptions, if they exist, are often poorly formulated, denied, or delayed. Often the accompanying political rhetoric is simply cast in a binary of pro-life vs. pro-death. This essay considers several of these illustrative cases, which settled casuistry would have allowed for termination. A reconsideration of some of these poorly formulated legislative efforts by looking specifically at their underlying implicit theological, philosophical, and political assumptions, and with the insights of this settled casuistry, may help to refocus, refine, and/or in some cases reject these political legislative efforts by bringing them into greater concord with the common good
