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Research and Discussion on the Marketing Model of Taiwan\ue2s Mobility Industry- A Case Study of S Company
No full textTaiwan used to be an important and irreplaceable role in the world as the OEM (Original Equipment Manufacturer)\uef\ubcDue to high quality of working performance in both the labor and product quality, which has attracted a large number of international buyer to be here for their global sourcing\uef\ubcThe engine in the mobility industrial is defined as the powertrain system\uef\ubcwhich required a very high precision in its quality condition as well as the competitive price\uef\ubcSince Taiwan possesses all these advantage that has also become the customer\ue2s first choice for their procurement.
However, few decades later after Taiwan continuously improve in their living standards with a better quality\uef\ubcthe various cost is also increasing more than ever\uef\ubcwhich raising another issue of whether Taiwan still be a right choice for their global sourcing\uef\ubcif not\uef\ubcwhere would it be?
By looking at recent developing country Southeast Asia and South America\uef\ubc the government keep promoting the local economic\uef\ubcand offering lower land price with tax incentives to attract more international company to invest\uef\ubcAdditionally\uef\ubcthe young labor forces and growth of demographic dividends also bring higher interest for company worldwide which gradually thread the Taiwan\ue2s position and reduce the willingness of foreign buyers to come.
Except above manufacturing transformation\uef\ubcwe also face another issue as the climate change has been continuously rising global temperatures and poses a significant threat to human well-being\uef\ubcThe engine has been paid more attention as it is crucial to reduce greenhouse gas emissions from fuel engines\uef\ubctherefore\uef\ubca range of strategies will be discussed internally including transitioning to the electric vehicle.
This study will allow us to explore and understand how the company be survived in the rapidly changing world and how to build up the international market strategy\uef\ubcAs a result of the increasing emerging markets and the awareness of environmental issue which have threatened the existing value of combustion engines\uef\ubctherefore the study will conduct the qualitative interview with 3 top sales management team to explore how company can increase the customer satisfaction by understanding the market trend as well as the product position to have dual-transformation in order to keep the company continuously growth
A Research on Business Strategy of Rigid Film Packaging Product Industry-The Case of A Company
No full textPlastics diversity and wide range of application, bringing a great convenience to human life. With the civilization of community, the use amount has been growing alongside accelerated. Plastic waste is difficult to decompose even after thousands of years, causing environmental pollution and affecting ecological balance. Among them, plastic packaging is the main source of plastic waste. Most of the packaging is single-used and thrown right away. In order to solve the amount of plastic waste, other countries have begun proposed related policies to restrict or ban the use of single-use plastics. Hopping that the environmental sustainability and the convenience of plastics can coexist through legal constraints. However, plastic packaging manufacturers are the first to bear the brunt of the implementation of the plastic restriction order. This is the key point to their survival and an opportunity to upgrade.
This paper mainly discusses how the rigid plastic packaging industry can break through the business difficulties under the plastic restriction order and discusses the future alternatives of disposable rigid plastic packaging products. Using the qualitative research case study method as the basis and evidence of the research, in-depth interviews are conducted in the form of semi-structured face-to-face interviews to understand the changes and trends of plastic materials, and then analyze the future business strategies of the rigid plastic packaging products industry.
Research conclusion: Future substitutes for single-use rigid plastic packaging products - plastic packaging products made of polypropylene (PP), recycled polyethylene terephthalate (PET) or polylactic acid (PLA). The plastic packaging market is shifting, and some products have been replaced by paper packaging
Understanding The Key Determinants of Purchasing Used Cars with AHP
No full textIn today's society, the second-hand car market is increasingly receiving attention. Consumers buying a used car usually hope to obtain a good vehicle at a reasonable price, but the process is often difficult. One of the main problems is information asymmetry. Sellers often have more information about the vehicle, including condition and maintenance records, but this information is often not disclosed transparently, making it difficult for consumers to know the true condition of the vehicle. Therefore, this study chose to explore this problem and provide solutions.
The study used the Analytic Hierarchy Process (AHP) method to investigate the key considerations for consumers when purchasing a used car. The AHP method is a multi-criteria decision-making method based on expert judgment, which can rank various factors according to their importance. In this study, the researchers first collected a large amount of information on the second-hand car market, including market prices, vehicle conditions, and consumer demands, and then analyzed and organized this information to identify the key considerations. Finally, the researchers evaluated and ranked these factors using the AHP method to determine the important considerations for consumers when purchasing a used car.
Through analysis, the study identified the five most important key considerations: accident history, future resale value, maintenance records, safety, and mileage. Among them, accident history is the most important consideration because the cost of repairing accident-damaged vehicles is ,high and the selling price is low. Future resale value is also important because consumers usually consider the resale price when buying a used car
Self-Service Machine Makes One Like Something Cheap? Influences of Self-Service Machine on Consumer Preferences for Low-Priced Products
No full textThis research proposes that, compared with facing service personnels, using self-service machines by oneself enhance a consumer's preferences for low-priced products because the consumer feels that he/she can save his/her cost and become price sensitive. Companion shopping, different stereotypes and stereotype congruency are examined as boundary conditions. Three experiments are conducted to test the hypotheses. Study 1 examines the impact on consumer preference for low-priced products. Study 1 also tests the perceived cost saving and price sensitivity as the sequential underlying mechanisms. Study 2 examines the moderating effect of companion shopping. Study 3 examines stereotype type as the moderator and two major stereotypes including cost-saving and time-saving are considered.
The experimental results indicate that consumers who use self-service machines prefer lower-priced products than those who face service personnels. Perceived cost saving and price sensitivity are found as the underlying mechanisms to explain why consumers using self-service machines prefer lower-priced products (vs. facing a service personnel). When consumers use self-service machines with a companion (i.e., a friend), their preferences on lower-priced products are reduced. In addition, the effects of self-service machines on consumer preference for lower-priced products are affected by consumer's stereotypes about self-service technology. When consumers are given with counter-stereotypical information that self-service machines may not help consumers reduce their cost, their preference for lower-priced products are also eliminated. More interestingly, when consumer's stereotypes are related to time saving, exposure to either stereotypical or counter-stereotypical information does not cause any difference in consumer preferences for low-priced products. The current research provides important marketing implications regarding how to avoid consumer preferences for low-priced products
Research on the Impact of Buy Now Pay Later Mechanism on Consumer Shopping Behavior
No full textThe purpose of the study is to research on the impact of BNPL (Buy Now Pay Later) services on consumer shopping behavior, with a particular focus on perceived risk, application technology, and trust levels. The research was conduct by in-depth interviewed with industry experts and citizens.
The research results of the industry experts and citizen interviews reveal that BNPL services have the potential to affect consumer shopping behavior, providing more diverse and flexible payment options and facilitating the development of consumption and purchasing behaviors.
However, the risks and trust issues behind need to be addressed and resolved to ensure the stability and sustainability of the service. Government, regulators, BNPL companies and consumers are the stakeholders to play in enhancing the management and understanding of the BNPL market to protect consumer rights and promote healthy market development.
Future research directions include further exploring the trends and potential risks of the BNPL market to provide solutions and recommendations accordingly
The Impact of Identity on Tour Guides and Brand Identity Repurchase Behaviors: A Example of European Tours Trips
No full textThe professional ability and service quality of the leading tour guide have a high impact on satisfaction. Tour group members' satisfaction with the professional ability, attitude and service quality of the tour group leader has a significant positive impact on their brand repurchase intention. Customers' brand recognition of service providers does have a positive impact on repurchase intentions, so tourism operators or hotels or related suppliers cannot ignore the influence of this factor. It can be seen that passengers' evaluation of the characteristics of the tour leader, brand identity, and product identity may all be influencing factors that affect whether they will purchase a trip again.
However, previous research content usually analyzed using a fragmented research structure, such as the influence of tour leader ability on tourist satisfaction, satisfaction on repurchase intention, and brand identity on repurchase intention, but lacked an integrated research framework. This study attempts to break through the fragmented research framework of the past by integrating literature and theoretical frameworks, systematically constructing a framework for the impact of product planning, satisfaction, brand identification, personal identification, and interference factors of price on repurchasing behavior.
The research was conducted through interview methods, targeting three experienced practitioners in the tourism industry and ten customers who had experienced long-distance travel in Europe, and summarized corresponding conclusions based on their interview data. The research results of this article indicate that the product planning of the travel itinerary has a positive impact on repurchasing behavior, the satisfaction of the tour leader has a positive impact on repurchasing behavior, the product planning of the itinerary has a positive impact on brand identification, the impact of the satisfaction of the tour leader on personal or brand identification cannot be determined, brand identification has a positive influence on repurchasing behavior, but tour leader identification is unstable. Finally, we also found that price interference is an interfering factor between identification and repurchasing behavior
The Impact of the COVID-19 Pandemic on the Relationship between the Board of Directors and Firm Performance
No full textThis thesis aims to investigate the impact of board structure on firm financial performance and further examine the moderating effect of board structure during the COVID-19 period. The sample consists of 6,593 valid observations from listed companies in Taiwan spanning from 2015 to 2021. I consider board structure variables such as board size, proportion of independent directors, board duality, board meeting frequency, average attendance rate, and the number of independent directors holding multiple directorships, and analyze their relationships with shareholder equity return, asset return, and Tobin's Q.
The results indicate a positive and significant relationship between the proportion of independent directors and all three financial indicators. Board duality shows a positive and significant association with all three indicators. Board meeting frequency and attendance rate exhibit positive and significant associations with shareholder equity return, asset return, and Tobin's Q.
Furthermore, I examine the moderating effect of board structure on Financial performance during the COVID-19 period. The results reveal that board meeting frequency and attendance rate have a significant positive moderating effect on certain Financial performance indicators during this period, while other board structure variables are not influenced by this moderation. This implies that increasing board meeting frequency and the attendance of board members are crucial in maintaining stable firm Financial performance during the COVID-19 pandemic
Fertility detection and sex identification of chicken eggs by hyperspectral imaging and machine learning
No full textPoultry gender determination is closely related to the economic benefits of poultry breeding. The demand for female chickens that produce eggs is far higher than that for male chickens. However, male chicks are often disposed of through inhumane methods or abandoned. Raising male chickens to adulthood to consider animal ethics would greatly increase the cost of poultry farming, which would inevitably affect egg prices. Traditional methods of determining whether eggs are fertilized involve visually inspecting the eggs on the fifth day. Traditional methods of determining the gender of chicks, such as by observing their appearance or body movements, are subjective and may lead to incorrect differentiation due to differences in individual judgment standards. If it were possible to quickly and non-destructively detect fertilization and determine embryo gender during the early stages of egg incubation, unfertilized eggs could be eliminated and the gender ratio of hatched chicks could be controlled, thereby reducing production costs while also considering animal ethics.
This study focused on the Hendrix egg-laying chicken, which has economic value, and conducted sampling for 5 days after egg production. The non-destructive high-resolution imaging system was used to obtain original spectral reflectance, which was preprocessed to obtain spectral feature data. Dimensionality reduction was performed to derive discriminative bands, and artificial intelligence was used to determine whether the eggs were fertilized and to determine their gender. By combining high-resolution imaging with machine learning, this study aimed to more accurately and quickly determine fertilization and gender during the incubation period. A dataset of 550 eggs was collected and a machine learning prediction model was constructed to detect fertilization and determine egg gender. The Fast Neighborhood Grouping Method was used to reduce the dimensionality of the spectral data, and the XGBoost algorithm was used for training. The model achieved an 95.31% accuracy rate in determining fertilization on the third day of incubation and an 90.00% accuracy rate in determining the gender of hatched chicks on the fifth day of incubation
Anesthetic medication choices for acute spinal cord injury
No full textAcute traumatic spinal cord injury (SCI) may disrupt the spinal conducting pathways, resulting in irreversible neurological deficits. There is not yet a satisfactory treatment protocol in clinical practice. While the injury level involves cervical and high thoracic spine segments, the patients may suffer from severe neurologic and spinal shock, presenting with unstable hemodynamics in the acute stage of SCI. Emergent surgical intervention is mandatory to decompress the spinal compression and restore the tissue perfusion. However, the coexistence of neurologic shock imposes the difficulty on anesthesia. Unfortunately, there is no guidance for anesthetic medication choices.
The present dissertation describes the pathophysiology of the neurogenic shock and the effected vital signs during acute SCI. General anesthesia, as an integral part of the operative procedure, may be given through different routes of administration with a variety of choices (Propofol, Ketamine and Thiopental are given intravenously, and Sevoflurane and Isoflurane inhaled). However, there is no current consensus regarding the suitable anesthetic choice for spinal surgery. Therefore, we searched PubMed with key words including \ue2spinal cord injury\ue2, \ue2general anesthesia\ue2 and \ue2anesthetic medication\ue2 to explore the recent findings within the timeframe from 1982 to 2022. The selection of anesthetics, with emphasis on mechanisms underlying the effect, unique properties and related benefits and adverse effects of these anesthetics are discussed.
The hemodynamic management is crucial for maintaining the adequate perfusion to the injured spinal cord tissue during the acute injury stage. Current commonly used positive chronotropes, vasoactive medications and fluid management are mentioned in this review. In addition, the pros and cons of hypothermia effect to the spinal cord injury and deep vein thrombosis prevention are also discussed.
The appropriate selection of anesthetics is essential to successful spinal cord injury operations and patients\ue2 outcomes. This review aims to provide a starting point for the future studies of practical guidelines for recommendation of anesthetics during spinal surgery. This review recommends the suitable anesthetic medication and vasoactive medication with further insights into maintenance of euvolemic, normothermia and adequate anesthetic depth, in order to provide beneficial outcomes after spinal cord injury related operation
Design and Application of Autonomous Self-healing and Stretchable Soft Composite Materials
No full textIn recent years, flexible and deformable soft robots have garnered significant attention across various fields. Unlike rigid robots, soft robots possess the unique ability to bend, stretch, and twist in complex environments, making them safer for interaction with humans and the environment.
However, soft robots are difficult to repair when subjected to substantial external forces. Despite scholars' efforts to develop self-healing soft materials, the manufacturing process remains complex, and air bubbles in the composite materials may affect their repair capabilities. Therefore, the self-repairing feature still poses challenges in developing soft robots, necessitating further research and technological improvements.
This study proposed a simple process to address the issue of structural incompleteness in materials. By chemically cross-linking Polyborosiloxane (PBS) with Ecoflex, an elastic composite material with self-repairing capabilities and excellent mechanical strength is developed. Furthermore, through plasma surface modification, nanoscale silver wires are successfully attached to PBSE, creating a flexible electronic material. Conductivity testing demonstrated that on the PBSE substrate with a conductivity of 0.26 S/cm, the surface can recover its electrical conductivity within just 5 minutes after being cut, showcasing the superior self-healing ability of the composite material.
Additionally, this research applies PBSE composite material to the development of pneumatic-driven fingers and electronic skin. After a pneumatic finger is punctured, it can repair itself in just one minute and resume functioning. With the assistance of capacitive sensors, effective signal feedback can be immediately obtained during finger grasping and movement, indicating the high sensitivity of the sensors developed in this study. In the demonstration of electronic skin, the piezoelectric film can convert dynamic forces into voltage signals, enabling the perception of external pressure and touch. Visual observation is enhanced through the flashing of light bulbs.
In summary, this study successfully develops a PBSE substrate with 1258% tensile strain capacity, capable of self-repairing in less than half an hour at room temperature. It holds significant potential for widespread application in electronic skin and pneumatic-driven systems. These achievements contribute significantly to the advancement of soft robot technology