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The Hierarchy and Marketing of Comfort
No full textabstract: Especially during the current COVID-19 pandemic and age of social unrest in the United States, there has been an increasing need for comfort, yet the idea of comfort is quite vague and rarely elaborated upon. To simplify the idea of comfort and communicate the ideas around it effectively, I am defining comfort as a subset of escapism in which a person escapes to reduce or alleviate feelings of grief or distress. As companies rush to comfort their customers in this current state of uncertainty, marketers are pressed to identify people’s insecurities and comfort them without coming off as insensitive or trite. Current comfort marketing focuses on inspiring nostalgia in its customers, having them recall previous positive experiences or feelings to comfort them. Nostalgic marketing techniques may ease mild grief in some cases, but using them to alleviate severe distress probably will not be as effective, and has contributed to several seemingly out-of-touch “COVID-19 era� commercials.
When addressing comfort, marketers should understand the type and hierarchy of comfort that they are catering to. Not all comforts are equal, in that some comforts make us feel better than others and some do not comfort us at all. A better understanding of how and why comforts change among different individuals, and possibly being able to predict the comfort preference based on a product or service, will help marketers market their goods and services more effectively. By diversifying and specializing comfort marketing using this hierarchical method, marketers will be able to more significantly reach their customers during “uncertain times.� (abstract
The Use of American Sign Language in Popular Film
No full textabstract: My thesis focuses on the use of American Sign Language in popular movies. My paper analyzes the intersection between popular media and language, a subject I find personally interesting. My project addresses how and when ASL is used in movies, including technical components such as lighting, framing, visibility, and subtitling. It also looks at the function of ASL, as well as Deafness and how it is portrayed. It focuses on three popular films: Children of a Lesser God (1986), The Shape of Water (2017), and A Quiet Place (2018). It also studies a fourth film, No Ordinary Hero: The SuperDeafy Movie (2013), which provides a Deaf perspective when it comes to filmmaking. These films are studies from technical and representational perspectives. (abstract
Topic Research and Blog User Experience Recommendations for Automotive Enthusiast Audiences
No full textabstract: This mixed methods research report examined the user experience preferences and expectations automotive enthusiast audiences have for Discount Tire's marketing blog and provided a WordPress theme recommendation on the basis of data collected via a mixed methods cross sectional survey of over 100 participants. Participant behaviors in the context of online tire research were analyzed against collected demographic data.Technical communication applied projec
Hyeongji Choi, piano
No full textWolfgang Amadeus MozartIsaac AlbenizLudwig van BeethovenFrederic Chopi
Eunoia: Live a Life of Pure Balance
No full textabstract: Living a healthy and balanced life can be difficult for college students at Arizona State University due to the barrier of high cost of healthy food. To understand more about this problem we conducted research on the Tempe campus through surveys and virtual focus groups. We discovered that the cost of healthy food is one of the main barriers preventing students from eating healthy. We also learned that the students would be more willing to eat healthier if they could access healthy foods at a more reasonable price. Our solution to this problem was Eunoia, a service that allows students to receive discounts on healthy food and incentivize them to eat healthier in the future. Our company creates an innovative relationship between our customers, their private health insurance companies and local grocery stores throughout the Phoenix Metro area. Students at Arizona State University will be able to purchase healthy food items discounted by up to 30%. These discounts will be funded by their health insurance companies as well as the local grocery stores they purchase from. Our business model allows our customers to live healthier lives while also providing value to partnered health insurance companies and grocery stores. Once we established our business model, we spoke with students at Arizona State University and representatives from health insurance companies. Through these demographics, we received positive feedback and early traction with our idea. Our goal is to be able to implement our product in the Arizona State University community and then expand this product into a more general market to help all people live a pure and balanced life. (abstract
The Commodification of Women in the Entertainment Industry
No full textabstract: Female celebrities are commodified by the entertainment industry at every stage of their lives. The industry's expectations of female celebrities reflect society's expectations for women. From girlhood to adulthood, women are expected to follow particular scripts of femininity. These scripts are promoted and perpetuated by the entertainment industry. Women are used as commodities for consumerism by both the industry and the media alike. Female celebrities have higher expectations today than ever. With the modern phenomena of reality television and social media, the public demands a new level of authenticity and transparency from celebrities. In this thesis, I explore three womens' lives and careers: Britney Spears, Jessica Simpson, and Demi Lovato. I discuss the ways in which these three women have been commodified by the industry at each stage of their lives, as well as how they have, over the course of their careers, attempted to regain control of their images. (abstract
Pandemic Nursing School from the Student Perspective
No full textabstract: COVID-19 has drastically impacted the student learning experience this past year. Arizona State University nursing students have had to learn fundamental nursing education, clinical experience, and simulation skills virtually. Research has shown that the educational experience during the COVID-19 pandemic has caused psychological and emotional stress on students adjusting to new university protocols and virtual learning. Two Term 8 nursing students questioned how these changes affected nursing students who are in their final semester of nursing school. The Term 8 nursing cohort was invited to participate in an anonymous online survey to provide feedback about their learning experience and recommendations for program leadership. The qualitative data was analyzed through content analysis to underline themes that portrayed the nursing students’ learning experience. The following themes were illuminated: an overall negative impact on virtual learning experiences, self-developed efforts to promote success, the aversion of using an online learning platform, and the desire for academic accommodation and faculty support during this time. Student recommendations for program leadership include requesting more hands-on experience when possible along with increased faculty lenience and understanding with course workload. Students had the opportunity to participate in a study where feedback is taken seriously and will be supplied to leadership to make changes to the ongoing academic dilemmas during the pandemic. (abstract
Applied Learning Thesis: Robotic Process Automation
No full textabstract: An in-depth analysis of Robotic Process Automation processes while working at Ernst & Young. (abstract
Creating a Green Growth Framework for Islands
No full textabstract: Islands are some of the smallest contributors to global carbon emissions, yet are among the most vulnerable to the impacts of climate change (e.g. rising sea levels, extreme storms, and declining fish populations due to warming seas). At the same time, due to their smaller scale and local limitations on resources, island communities have been driving adaptation efforts for responding to the impacts of climate change based on their lived experiences and indigenous knowledge. Recognizing that local community members are in the best position to advance sustainability solutions in their respective island communities, our project sought to uncover best practices of islands that are collaboratively working with their communities to promote sustainable development and adapt to climate change, while leading the way in measuring progress on the SDGs. To this end, we interviewed island leaders from Hawaii, Guam, and Tasmania, who have already launched strategies for achieving these goals, and combined their experiences into a framework requested by other island leaders to encourage locally-driven, culturally-relevant green growth initiatives in partnership with our project partner, the Local2030 Islands Network (Local2030IN). Through designing the framework, we learned 17 possible actions islands can take when developing their own green growth initiative, key insights for implementing the SDGs on islands, and how to work alongside a project partner to create a final deliverable