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Competitive Market Embeddedness, Diversity of the Institutional Environment, and Firm Performance
No full textInternational audienceThe impact of competitive market embeddedness on multinational enterprises’ (MNEs’) performance is examined using a sample of 53 hypermarket MNEs from 28 countries between 2007 and 2014. We found that competitive market embeddedness has a U-shaped relationship with MNE performance, and the positive effect is stronger when the coercive institutional environment of the foreign country’s market in which an MNE operates is more diverse. Our empirical findings suggest understanding the competitive market structure among multiple rivals is important for explaining the consequences of multimarket contact
Scientists’ engagement in knowledge transfer and exchange: individual factors, variety of mechanisms and users
No full textInternational audienceThis article aims to provide a deeper understanding of the individual factors behind scientists’ involvement in a wide variety of knowledge transfer and exchange (KTE) activities. By doing so, the article addresses three major shortcomings in the literature. First, this article considers scientists’ involvement in both formal and informal KTE activities. Secondly, the study focuses not only on KTE activities with the private sector, but also with other types of agents. Thirdly, the article adopts an individual approach to distinguish between three types of KTE predictors: individual capacities, training and career trajectories, and motivations. Overall, the results of the regression model applied to a sample of 1,295 researchers active in the largest public research organization in Spain (CSIC) suggest that, while some individual features are connected to some KTE activities, other individual predictors (e.g. multitasking and interdisciplinarity) are more evenly associated to a variety of KTE mechanisms and users. Based on those findings, the article offers policy recommendations to craft more accurate policies to encourage scientists’ KTE engagement
Is nepotism so bad for family firms? A socioemotional wealth approach
No full textInternational audienceThis paper focuses on the issue of nepotism or the practice of hiring and managing family members in family firms. Extant research suggests that while nepotism is related to numerous problems, it also offers some unique advantages to family owned firms. We use a socioemotional wealth (SEW) perspective to develop a theoretical framework that explains how nepotism influences firm performance. In doing so, we rely upon a nuanced conceptualization of SEW to clarify why some family firms are more likely to engage in nepotism than others, as well as explain the contingencies under which nepotism may prove beneficial or detrimental for family firms. Finally, we explore how human resource practices might impact the interplay between nepotism, environmental contingencies, and firm performance
Evolution of the impact of e-business technology on operational competence and firm profitability: A panel data investigation
No full textInternational audienceThis study examines the evolution of the impact of e-business technology on operational competence and profitability using a panel dataset of 154 Spanish firms. We find that e-business technology has a positive effect on operational competence that decreases over time and the firm’s proficiency in exploiting a portfolio of operational capabilities has a positive impact on profitability that becomes more substantial over time. The findings provide some insights on how the initial and subsequent IT investments affect operational competence and profitability over time. This study methodologically illustrates how to perform a partial least squares estimation using panel data
An ICT-based framework to improve global supply chain integration for final assembly SMES
No full textInternational audienceTo access new markets and improve sourcing practices small to medium sized manufacturing companies (SMEs) increasingly seek suppliers and customers in distant countries. Yet these new relationships with global partners often pose problems of an agency nature. The purpose of this paper is to directly address these challenges through the proposal of an information and communication technology (ICT)-based framework
Design du produit et processus de persuasion hiérarchisé : application à trois produits électro-ménagers
No full textInternational audienceLe design d’un produit peut être appréhendé comme étant un vecteur de communication générant des réponses affectives et cognitives. Cette recherche s’appuie sur les modèles de persuasion publicitaire de MacKenzie et al. (1986). Elle propose que le processus de persuasion induit par le design d’un produit opère selon une voie hiérarchisée directe, par transfert d’affect, et indirecte, à travers les croyances à l’égard du produit. Les résultats indiquent l’existence de la voie directe et de la voie indirecte, aussi bien pour les croyances fonctionnelles que pour les croyances symboliques. Ils mettent en évidence l’effet des choix stylistiques sur les réponses affectives, cognitives et comportementales des consommateurs
Consumers’ responses to product design: Using a Semantic Priming Task to assess automatic understanding of product positioning
No full textInternational audienceLack of understanding of new products’ positioning is one of the reasons proposed for their failure. Through a process of semantic transformation, product design can communicate a new product’s positioning to consumers. Drawing on the theoretical foundations of implicit cognition and the results of an empirical study, this article demonstrates that the Semantic Priming Task is a valuable tool to evaluate perceived product positioning conveyed by product design and to help practitioners in their decision-making with regard to product design
Royal Enfield – A Revving Revival
No full textThis case outlines the history of the motorcycle manufacturer Royal Enfield and details of its turnaround strategy. It highlights the potential of transforming a legendary Indian brand into a happening global brand.Case study - This case outlines the history of the motorcycle manufacturer Royal Enfield and details of its turnaround strategy. It highlights the potential of transforming a legendary Indian brand into a happening global brand
Recycling waste and upcycling people: a new type of environmentally-motivated social enterprise strategy
No full textInternational audienceWith the use of a case study methodology, the socially responsible enterprise La Feuille d'Erable, based in north-west France, was analysed based upon the framework proposed by Boons and Lüdeke-Freund (2013). Within an overarching green management philosophy, this firm incorporates a program for the integration of socially and economically excluded people into a recycling and upcycling business activity. Our findings suggest that success for social enterprises, that combine the dual aims of green production and inclusion of hitherto disadvantaged groups, under the banner of corporate social responsibility, is linked to several clearly identified factors. The previously proposed typology (Vickers and Lyon, 2014) of environmentally-motivated social enterprises' strategies is amended. Guidelines and insights are offered to managers who may wish to implement socially responsible human resource management (SRHRM) techniques in their own organisations
The role of proximity to local and global citizens in stakeholders' moral recognition of corporate social responsibility
No full textInternational audienceThe aim of this paper is to explore the effects of social proximity (defined by national and global identities) and geographic proximity (one's own nation or foreign nations) on the moral recognition of corporate social responsibility (CSR). To achieve this objective we draw upon moral decision-making and social identity theory. We test our hypotheses using a homogeneous (in terms of age and education) sample from China and France (Study 1, N = 369) and replicate the study with a demographically heterogeneous sample from the United Kingdom (Study 2, N = 207). The results suggest that national and global identities positively affect citizens' moral recognition of CSR; and global identity offsets the negative effect of geographic distance on moral recognition of CSR. These results indicate that global identity makes individuals care more about CSR abroad than they would without this identity