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Corporate entrepreneurship initiatives: Antagonizing cognitive biases in business model design
No full textInternational audienceEntrepreneurs designing novel business model configurations face cognitive biases that derive from limited mental capacity to deal with complex and uncertain decision contexts. Building on the notion of the business model as an idiosyncratic mental representation that organizes managerial understanding of value creating and value capture, we investigate how entrepreneurs cope with cognitive biases inherent in business model design. We conducted a total of 35 in‐depth interviews with entrepreneurs situated in 15 corporate entrepreneurship initiatives in Germany. Our study results suggest that entrepreneurs counter cognitive biases by combining intuitive and deliberate reasoning approaches. Specifically, we identify five cognitive mechanisms and two higher level cognitive processes undergirding entrepreneurial reasoning in the design of new business models. Our findings provide empirically grounded insights into the cognitive perspective in business model research and help to theorize managerial reasoning during the process of business model design
On The consideration of carbon emissions in modelling-based supply chain literature: the state of the art, relevant features and research gaps
No full textInternational audienceThis review paper provides the operations management (OM) community with an exhaustive analysis of the mathematical models developed for the problem of low-carbon supply chain management (LCSCM). Our paper belongs to the green supply chain management (GSCM) reviews but is distinguished by its specific interest in analysing research works on supply chain (SC) management regarding the reduction of carbon emissions and its related constraints. To facilitate our benchmarking of the 83 selected papers, we adopt a literature classification based on the logistic decisions studied within the developed models. We distinguish three categories of logistic decisions: operational management, technology investment and SC design coordination. Companies are currently facing great external pressures from governments and their conscientious customers to reduce their overall emissions. We analyse how these environmental constraints, which we believe are key drivers for low-carbon emissions management, have been incorporated into mathematical models. Analysing these external pressures in terms of concern about carbon emissions constitutes our main contribution through this literature review. In addition, companies are facing a challenge to reduce their carbon emissions, which are mainly generated from production, transport and storage activities. Consequently, the modelling of carbon emissions remains a crucial task when addressing the LCSCM problem. We suggest analysing the techniques used thus far to approximate those carbon emissions. Furthermore, to illustrate our literature classification and the features of the LCSCM problem, we provide the framework on which we based our analysis of the selected literature. We discuss the modelling aspects of this problem to highlight the limits of the existing literature and consequently suggest recommendations for future research. We believe that this issue will continue to be one of the top concerns of the OM community within the GSCM field as it continues to gain importance among business leaders, and political and social actors
Managing the customer experience: a beauty retailer deploys all tactics
No full textInternational audienceThis paper aims to analyze the concept of customer experience in the marketing literature, identify its dimensions and applications in retail companies and integrate it with the concepts of touchpoints and consumer journey; some correlated concepts, such as customer delight and engagement, are also clarified, and an example of best practice customer experience management, using the beauty product company Sephora as a reference is provided
‘All you need is brand love’: a critical review and comprehensive conceptual framework for brand love
No full textInternational audienceBrand love has received increasing attention given its potential to enhance customer engagement, brand advocacy, commitment and loyalty. Despite its relevance, few studies explore brand love per se, and existing conceptualisations remain sporadic and fragmented. The purpose of the current paper is to critically assess available work on brand love, reviewing conceptualisations, measurements and key proximal constructs. Expanding upon and synthesising earlier work and conceptualisations, we develop and propose a comprehensive conceptual framework for brand love that is innovative for the following reasons. In particular, our model takes a developmental rather than a snapshot approach to capture brand love trajectories as a function of their onset and evolution; incorporates key frameworks and as such builds on interpersonal, parasocial and experiential theories; and acknowledges the important role of brand hate. Managerial implications and future research directions are discussed
What drives pricing behavior in Peer-to-Peer markets? Evidence from the carsharing platform blablacar
No full textInternational audienceWe examine how price and demand are determined on peer-to-peer platforms and whether experience and reputation have the same impact as in traditional markets. We use data from the world's leading intercity carsharing platform, BlaBlaCar, which connects drivers with empty seats to riders. We find that pricing decisions evolve as drivers gain experience with the platform. More-experienced drivers set lower prices and, controlling for price, sell more seats. Our interpretation is that more-experienced drivers on BlaBlaCar learn to lower their prices as they gain experience; accordingly, more-experienced drivers earn more revenue per trip. In total, our results suggest that peer-to-peer markets such as BlaBlaCar share some characteristics with other types of peer-to-peer markets such as eBay but remain a unique and rich setting in which there are many new insights to be gained
Impact of the usage of social media in the workplace on team and employee performance
No full textInternational audienceHow does the usage of social media in the workplace affect team and employee performance? To address this cutting edge and up-to-date research question, we ran a quasinatural field experiment, collecting data of two matched-sample groups within a large financial service firm in China. We find that work-oriented social media (DingTalk) and socialization-oriented social media (WeChat) are complementary resources that generate synergies to improve team and employee performance. The instrumental value provided by work-oriented social media is reinforced by the expressive value provided by socialization-oriented social media, which help firms to create business value from information technology investments
With or without you? Interaction and immersion in a virtual reality experience
No full textInternational audienceThis collaborative research between a team of digital technology developers and academic researchers investigates how social interaction affects visitors' experience during a virtual reality (VR) underwater seascape exploration. Prior research in immersive VR focused more on individual perceptions of immersion, interactive features and enjoyment. Analysis of focus-group discussions revealed three categories of immersion, interaction with the virtual environment (VE) and social interaction salient to satisfaction with the experience. Moderated mediation analysis of survey results from a full-scale trial (N = 234) show that the three variables had a significant role in experience satisfaction and loyalty intentions. Specifically, immersion mediates person-VE interaction effects on satisfaction and loyalty. The results contrast with previous findings from online gaming contexts, showing that social interactions decrease the impact of immersion on satisfaction and loyalty. We call for caution in the positioning and communication of VR experiences and for further research in other settings
The impact of sustainability (environmental, social, and governance) disclosure and board diversity on firm value: The moderating role of industry sensitivity
No full textInternational audienceUsing a large panel data set comprising 812 listed European firms, this study investigates whether sustainability disclosure environmental, social, and governance) and female representation on boards affect firm value. We observe a positive impact of sustainability disclosure and board gender diversity on firm value, suggesting that the best management practices, enhanced takeholder trust, and female representation on boards improve firm value. We observe that the firms in sensitive industries achieve superior social and governance performance. We also observe that the firms with higher female representation on their boards present significantly superior environmental, social, and governance performance. Our results are robust to different firm and country specific control variables and to year- and country-fixed effects
Posting photos of luxury cuisine online: an exploratory study
No full textInternational audienceThe purpose of this paper is to identify the motives for posting or sharing food photos using social media, focussed within the context of fine dining (FD) restaurants