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The effect of learning approaches on the utilization of external knowledge in strategic alliances
No full textInternational audienceProfiting from external knowledge is crucial for a firm's innovation, and strategic alliances are a well-recognized conduit for bringing the benefit of external knowledge as an input to a firm's innovation processes. This study investigates whether the approach a firm follows for learning from an external partner has an impact on the extent to which the learned knowledge is utilized. By contrasting the exploration and the exploitation learning modes in 114 strategic alliances formed by French firms, the authors show that exploration is positively associated with the utilization of knowledge learned from the partner. Furthermore, the findings show that even when the partners' knowledge profiles are alike, exploration is influential
From traditional education technologies to student satisfaction in Management education: A theory of the role of social media applications
No full textInternational audienceUnderstanding how information technology (IT) resources create value in Management education requires new and more powerful theories. This research examines the impact of IT resources on Management education using the case method. We theorize that traditional education technologies enable instructors to engage students to increase learning performance, which in turn leads to greater student satisfaction, and that social media applications can amplify these relationships. The empirical analysis, partial least squares path modeling performed on survey and secondary data from 94 Spanish students in a Management course, supports our theory
Corporate Social Responsibility And Marketing Performance
No full textInternational audienceThe link between corporate social responsibility (CSR) initiatives and company performance has been researched extensively, but the findings have been inconclusive or even conflicting. The link between CSR and marketing performance—one of the dimensions of company performance—has not been investigated so far, however. This study examines the relationship between CSR activities (in particular, corporate community and environmental activities) and marketing performance (measured by market share) and uncovers a positive relationship. The findings of this study demonstrate that the level of advertising intensity positively moderates the relationship between CSR and market share
E-Marketing communications of trophy hunting providers in Namibia: evidence of ethics and fairness in an apparently unethical and unfair industry?
No full textInternational audienc
Omni-channel retailing: exploring how retailers interweave touch points
No full textInternational audienceTo compete in the age of omni-channel retailing, retailers are engaged in designing and implementing solutions that aim at " creating intersections " across touch points. They intend at interweaving touch points so that consumers can easily switch from one to another – either from web to store or from store to web. The deployment of these solutions is complex and retailers wonder how to better address this issue. The academic literature does not provide many answers to this question of deploying omni-channel interweaving solutions across digital and physical touch points as the latter have neither been identified nor classified. In this context, this research aims at improving the understanding of omni-channel retailing by (1) inventorying the omni-channel interweaving solutions presented in the literature, (2) carrying out a multiple case-study of six French retailers on the basis of 49 direct observations within different physical stores, six observations of websites and six observations of mobile applications, which allows to examine two research questions: (RQ1) Considering the possible omni-channel interweaving solutions, how do retailers use them and interconnect touch points? (RQ2) To what extent is the retail store design reconsidered in order to integrate these omni-channel interweaving solutions? The results provide preliminary support for (1) a preference for web/mobile-to store services compared to store-to-web/mobile solutions; (2) for five motives – utilitarian, hedonic, relational, informational and economic – for the use of these solutions; (3) differentiated ways of considering these solutions in the retail store design and e-retail store design
Another failed M&A: misaligned business models as culprit
No full textInternational audiencePurpose Literature on business models (BMs) has grown ve ry rapidly since the beginning of the twenty-first century, and although the theoretical and empirical literature has developed significantly, the number of practical and management-oriented studies remains relatively low. A recent debate in the field has focused on the definition of BM invariants: sensing customer needs, creating customer value, sustaining value creation and monetizing value. Extant empirical studies have mainly focused on multinational enterprises (MNEs) and successful BMs; however, this study concentrates on the failure of BMs in the case of small and medium enterprises (SMEs). An important source of a BM’s failure is the misalignment between MNE and SME involved in an acquisition. Design/methodology/approach Looking through the lens of the four BM constants, the aim of this study is to examine the case of the acquisition Domestic Heating (an SME) by Ventilair (an MNE). Findings Although both separate entities were achieving good results and each had a specific BM, the acquisition produced poor results mainly due to the misalignment of the two BMs. The findings lead the authors to make recommendations to practitioners on avoiding BM misalignment during an acquisition. Originality/value The authors encourage practitioners to enhance communication, promote organizational experiments, acknowledge specificities of both entities, foster employee commitment and ensure homogeneity in IT system usage
Hidden cointegration reveals hidden values in Islamic investments
No full textInternational audienceWe explore long-run relationships between Islamic and conventional equity indices for the period 2000–2014. We adopt a hidden co-integration technique to decompose the series into positive and negative components; thus allowing the investigation of the indices during upward and downward markets. We find evidence of bi-directional dynamics during upward, downward and some mixed market movements. However, after adding control variables to our models, only the relationship for the negative components retains its significance; indicating that the Islamic index is the least responsive during bad times. This highlights the robust nature of Islamic investments and a possible differentiated investor reaction to financial information during market downtrends. Implications for practitioners are highlighted in a case study
Bank Deregulation, Consolidation and Stability: Evidence on U.S. M&A Centric Activity
No full textInternational audienceEmploying a difference-in-difference estimation over a sample of 3,447 M&A deals of U.S. banks from 1990 to 2009, we examine the relation between U.S. bank deregulation, M&A centric consolidation and bank stability. Bank deregulation, in terms of its entirety, positively relate with M&A centric consolidation in U.S. However, the evidence on functional- and geographic-diversity aimed deregulatory acts is mixed. Our findings predominantly hold in the pre-crisis period analysis and disappear when the period extends to financial crisis. Lastly, deregulation and consolidation jointly cast negative effects over the stability of U.S. banks. Our findings broadly support the narrative that holds deregulation partly responsible for the 2007 financial calamity
Bank Acquisitiveness and Bailouts: Evidence on European Banks during the 2008 Financial Crisis
No full textInternational audienceBank bailouts perhaps share the list of the most widely discussed topics during the debate over the 2008 financial crisis. Banks that were termed strong were trapped in the financial distress in a very short time span and subscribed to the hefty bailouts to come out of this turmoil. It is argued that banks pursue mergers and acquisitions (M&A afterward) strategies to increase their size, which potentially increases their “too-big-to-fail” (TBTF henceforth), associated benefits. Prior to the recent financial crisis, M&A activity facilitated the emergence of few large and structurally complex banking institutions (Weiß et al., 2014) while spearheading a significant phase of consolidation in the banking industry (De Young et al., 2009). This paper investigates whether and how the acquisitiveness of large European banks in the period before crisis relate with their bailout support during the 2008 financial crisis
Advertising Spending, Mood and Level of Product Information on Quality Perception
No full textInternational audienceThe aim of this article is to investigate the influence of advertising spending and mood on consumers' perceived quality, considering scenarios with slight and severe information asymmetry as regards a product's attributes. An experimental study conducted with 385 subjects demonstrated that mood moderates the impact of advertising spending on consumers' perceived quality, specifically when these expenses are at and above the market average. Moreover, the impact of mood on perceived quality was moderated by the level of product information. These results have several theoretical and managerial implications, and may help companies to invest their advertising resources more efficientl