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692 research outputs found
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Strategy execution in public sectors: empirical evidence from Belgium
No full textInternational audienceMany public sector organizations have shown a consistent lack of capability to execute their strategic plans compared with private sector organizations. This failure explains why most public sector organizations are grappling with the dynamics of the twenty-first century in service delivery. Further, the strategy execution gap is vast in the public sector organizations than in the private sector organizations. The purpose of this paper is built based on the curiosity to develop a conceptual model that can close the strategy execution gap in public sector organizations
The role of brand innovativeness on attitudes towards new products marketed by the brand
No full textInternational audiencePurpose – This paper aims to examine whether perceived brand innovativeness has a positive effect on new product evaluations, which individual variables mediate and moderate this effect and whether perceived brand innovativeness is reinforced by new product launch.Design/methodology/approach – A total of 387 adults residing in France took part in a two-stage study. The two-stage research design aimed to investigate the effect of the introduction of a new product on brand perceptions. The innovation context used to test the hypotheses was the launch of a new electricity meter in the French market.Findings – Brand innovativeness affects the way consumers evaluate new products launched by the brand. This effect is mediated by perceived newness and moderated by functional, hedonic and social consumer innovativeness. In addition, attitudes toward the brand improve as a result of the new product launch.Research limitations/implications – Future research should test these hypotheses with other product categories and populations to provide external validity for the results and further investigate lack of support for some of the hypotheses.Practical implications – The study’s findings highlight that the ability to develop and launch innovative products is not only know-how that is critical to innovation management but also a brand attribute stored in consumers’ minds that facilitates acceptance of the brand’s future new products.Originality/value – This research addresses the underexplored question of how brand innovativeness and new product launch are interrelated.Extensive research has indeed shown the importance of customer-based brand equity and brand knowledge in evaluation and acceptance of new products. However, research on customer-based brand equity so far has paid limited attention to brand innovativeness. This research provides new findings on the relationship between brand innovativeness and new product evaluations
Posting photos of luxury cuisine online: an exploratory study
No full textInternational audienceThe purpose of this paper is to identify the motives for posting or sharing food photos using social media, focussed within the context of fine dining (FD) restaurants
Extremal Economic (Inter)Dependence Studies: A Case of the Eastern European Countries
No full textInternational audienceThis paper considers the application of copula models to study the shifts in extremaleconomic dependence of the Eastern European countries, i.e., Ukraine and its neigh-bouring countries, from 1969 to 2014. Extremal economic dependence is analysed interms of poverty and affluence and with regard to growth rate. This paper contributes tothe previous literature by applying the copula approaches to derive the measurementsof the economic interdependence in terms of poverty and affluence. The receivedresults depict the pattern of the (inter)dependence and its evolution across the anal-ysed countries. Dependence on other countries in the extreme values can potentiallybe useful in adjustments of the economic policy of a country to minimize poverty andprevent high inequality
Performance and productivity in Islamic and conventional banks: Evidence from the global financial crisis
No full textInternational audienceWe assess the performance and productivity of Islamic and conventional banks using financial ratios, a two- and a four-component meta-frontier Malmquist productivity index (MPI). We focus on the relatively homogenous GCC region over the 2006–2012 period that covers the global financial crisis. We find that Islamic banks exhibit worse cost and profit performance but are on a par with regards to revenue performance compared to the conventional ones. The components of the meta-frontier MPI suggest that the technology of conventional banks improves markedly in years leading to the financial crisis and declines thereafter. Islamic banks show a similar but more muted pattern. By contrast, the pronounced within-Islamic bank group variation in technical efficiency and technology suggests that Islamic banks are quite heterogeneous as a group. Overall, the MPI analysis suggests that the two bank types are more aligned following the global financial crisis. Policy makers should be wary of the important variations within the Islamic banking industry when implementing bank regulations
What remains to be discovered? Manifesto for researching the interactive business world
No full textInternational audienceThe purpose of this viewpoint paper is to summarise the key findings of the industrial marketing and purchasing (IMP) research – especially for those who are unaware or unfamiliar with this research community – and above all, to point at some directions of development
Service guarantees as a base for positioning in B2B
No full textInternational audienceResearch in marketing has shown that service guarantees can contribute to gaining a competitive advantage. However, studies of perceived benefits have mostly been investigated in a consumer marketing context while prior research in B2B has been limited. Given the peculiarities of B2B marketing we investigate the value of service guarantees for industrial customers. We report findings from two studies of attitudes to service guarantees and their effects on purchase intentions and customers' willingness to pay a price premium. Our findings based on conjoint analysis show that service guarantees can deliver added value to B2B customers with implications for positioning strategies. Buyers in B2B markets are encouraged to consider the potential positioning effects of service guarantees for their organization
The impact of sustainability (environmental, social, and governance) disclosure and board diversity on firm value: The moderating role of industry sensitivity
No full textInternational audienceUsing a large panel data set comprising 812 listed European firms, this study investigates whether sustainability disclosure environmental, social, and governance) and female representation on boards affect firm value. We observe a positive impact of sustainability disclosure and board gender diversity on firm value, suggesting that the best management practices, enhanced takeholder trust, and female representation on boards improve firm value. We observe that the firms in sensitive industries achieve superior social and governance performance. We also observe that the firms with higher female representation on their boards present significantly superior environmental, social, and governance performance. Our results are robust to different firm and country specific control variables and to year- and country-fixed effects
Exploring consumer mobile payment adoption in the bottom‐of‐the‐pyramid context: A qualitative study
No full textInternational audienceThis article investigates the factors influencing mobile payment in China's bottom-of-the-pyramid (BOP) market via in-depth interviews with mobile payment users in several geographic regions in China. This article investigates factors influencing mobile payment adoption in the BOP context. The results show that product bundling, aftersale services, interference from other institutions, perceived corporate integrity, and monopoly and information opaqueness can influence mobile payment adoption in the BOP context. The findings will help practitioners understand and improve mobile payment adoption in the BOP context
Entrepreneurial bricolage and its effects on new venture growth and adaptiveness in an emerging economy
No full textInternational audienceDriven by solid economic developments, emerging economies are experiencing significant institutional change, particularly in regulatory structures and market systems. Coupled with fierce market competition and reforms, serious challenges for the sustainable development of new ventures are created due to smallness and newness liabilities. This study examines how new ventures grow and adapt to the rapid environmental shifts in emerging economies by exploring the effects of entrepreneurial bricolage. This study found that entrepreneurial bricolage has a positive impact on both new venture growth and adaptiveness. Further, institutional voids have contrasting effects on these two relationships. The effectiveness of entrepreneurial bricolage on new venture growth is stronger in a context with serious institutional voids, while the effectiveness of entrepreneurial bricolage on new venture adaptiveness is weaker in a context with serious institutional voids. These findings not only enrich our knowledge on the implications of entrepreneurial bricolage, but also advance our understanding of the emerging economy context