Portail HAL Rennes SB
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The horizontal and vertical coordination of policy mixes for industrial upgrading in China: an ambidexterity perspective
No full textInternational audienceThe established literature demonstrates the critical role of the policy mix in the formulation and implementation of government policies for industrial upgrading. However, existing studies mainly examine the policy mix from either a horizontal or a vertical coordination perspective; very few examine both dimensions. To gain further insights, the current study involves an analysis of how China’s central government manages horizontal and vertical coordination to pursue upgrading in manufacturing industries on the basis of an ambidextrous policy mix perspective and a thorough examination of both the external attributes (i.e., policy level) and content (i.e., policy instruments and themes) of policy documents. This analysis reveals several viable policy implications in relation to China’s manufacturing transformation. In particular, it finds that China’s policy mix for achieving manufacturing upgrading is highly coordinated on both horizontal and vertical dimensions. Governments at all levels apply the same set of policy instruments; environmental instruments are the most frequently used, followed by supply- and demand-side instruments. The core policy topics within the manufacturing upgrading structure include innovation, industrial transformation, industrial agglomeration, demonstration projects and service-oriented manufacturing. Therefore, this study establishes recommendations for future policies, which should focus on reinforcing guidance regarding national policies, encouraging local governments to apply innovative policy tools and increasing the use of demand-side policy instruments
Probabilistic product design with regret-anticipated consumers
No full textInternational audienceDesigning and marketing new products are essential tasks for firms. In this paper, we consider a firm’s optimal strategy of utilizing existing products to synthesize a probabilistic product, which can result in a virtually new product without development cost. Consumers will experience regret and euphoria from purchasing a probabilistic product if they are assigned to low-quality and high-quality products, respectively. Uncertain about which product they would obtain, consumers anticipate this regret and euphoria before purchasing. We develop an analytical model to explore the effect of consumers’ anticipation on such a probabilistic product’s design and pricing, as well as the performance of the probabilistic selling strategy. We show that the firm can profit from consumers’ heterogeneous regret propensity under probabilistic selling. Interestingly, the probabilistic product may also benefit consumers. We further analyze endogenous quality choices. We find that the quality differentiation between the existing products increases with anticipated regret. Compared with the case without the probabilistic product, probabilistic selling will shrink (widen) the quality differentiation between the existing products when consumers’ regret perception is relatively low (high). Overall, by incorporating anticipated regret and euphoria behavior in our models and analyses, we provide firms with new managerial implications when adopting probabilistic selling as a marketing strategy for existing products
Entrepreneurial responses to Covid‐19: The use of digital brand marketing events in the craft alcohol sector
No full textInternational audienceAbstract The wide‐ranging implications following the Covid‐19 pandemic have necessitated research into innovative entrepreneurial responses. The research study incorporates the concept of branded marketing events (BMEs) and considers their effectiveness in craft alcohol digital marketing. An exploratory qualitative study was conducted in Charlotte, North Carolina, and focused on the entrepreneurial responses of craft alcohol producers. Findings indicate that the inter‐relationships between the experiential components adapted to a digital environment enhance the engagement consumers experience with craft alcohol producers. The responses of craft alcohol producers to the impact of the Covid‐19 pandemic provide valuable insights into strategies employed during times when traditional sales and marketing activities face exceptional challenges
How managers can help employees navigate tough decisions without burning out
No full textInternational audienceThis paper examines the dilemma of having to perform a resource-intensive task under conditions of resource depletion. Drawing from data on resource-depleting tasks in multiple contexts, we document three distinct forms of self-management (equipping, conserving, and restoring the self) that individuals use across three distinct phases of the task (preparation, execution, transition) to manage psychological resources, and we detail the particular practices used to serve each of these core resource management functions. We offer a series of practical suggestions for organizations to help employees manage these psychologically difficult tasks
Navigating multiple accountabilities through managers’ boundary work in professional service firms
No full textInternational audiencePurpose This study explores the professional work of managers in professional service firms (PSFs) by focusing on the relational position of managers as they interface between diverse groups of actors and navigate a multiplicity of accountabilities. Design/methodology/approach Drawing on an ethnographic study of managers in a Brazilian PSF, this study demonstrates through observations, interviews and shadowing how PSF managers address multiple accountabilities in the conduct of professional work. Findings To navigate multiple accountabilities, PSF managers perform several forms of boundary work, which the authors conceptualize as “revamping” and “remolding” operations and “translating” and “transforming” understandings. The form of boundary work performed depends on the configuration of two elements of accountability demands: knowledge orientation and extent of exposure. Although analytically distinct, these elements intertwine, suggesting the need for a dynamic perspective on accountability. The analysis shows that professional work extends beyond fixed or passive views of hierarchical and intrinsic accountability to emphasize that managers exude accountability of an adaptive nature. Research limitations/implications This study illustrates and theorizes the role of boundary work in PSFs, develops its link to accountability, and identifies its scholarly and practical affordances and limitations for understanding managers’ professional work when navigating multiple accountabilities. Originality/value The findings reveal perspectives and behaviors of managers embedded in PSFs, illustrating their unstructured and agentic experiences of accountability and boundary work in practice. The insights can be extended to other contexts where managers face multiple accountabilities in conducting professional work
Optimizing price, order quantity, and return policy in the presence of consumer opportunistic behavior for online retailers
No full textInternational audienc
Does Bilateral Trust Matter During Mergers and Acquisitions Negotiations?
No full textInternational audienceWe examine the effect of bilateral trust on cross‐border mergers and acquisitions (M&As). Using a large European M&A sample, we find that bilateral trust facilitates deal announcement and completion. Bidder and target bilateral trusts towards each other are both important for deal announcement, but only bidder trust towards the target firm matters for deal completion. The effect of bilateral trust on deal completion is amplified in more complex transactions and when bidders face severe liability of foreignness. Moreover, bilateral trust between the parties is also associated positively with merger performance. These results support the importance of bilateral trust as a deal facilitator in negotiation settings characterized by contract incompleteness and liability of foreignness
Effectiveness of B2B social media marketing: The effect of message source and message content on social media engagement
No full textInternational audienc
Optimal channel structure for a green supply chain with consumer green-awareness demand
No full textInternational audienceThis paper examines the optimal channel structure of a green supply chain consisting of one manufacturer and one retailer. The manufacturer, who is the Stackelberg leader, is responsible for green technology costs. Consumers prefer green products and therefore are green aware. We study four channel structures: a manufacturer’s dual-channel supply chain, a retailer’s dual-channel supply chain, a manufacturer-online and retailer-offline (hybrid I) structure, and a manufacturer-offline and retailer-online (hybrid II) structure. For each structure, we analytically investigate the impact of consumers’ green awareness and proportion of online and offline consumers on the level of green technology, profits, and retail prices. We also examine the effect on the optimal solutions of the manufacturer and retailer when they share the green cost. The results show that the manufacturer’s dual-channel supply chain performs the best in improving the greenness of products and its own profits. Concerning hybrid dual-channel supply chains, the manufacturer will always choose the channel with the majority of consumers to directly sell products through. The retailer, in most cases, also prefers to operate two channels simultaneously. In addition, regardless of the type of channel structure involved, consumers’ green awareness encourages the manufacturer to improve the greenness of its products; however, the proportion of online consumers has a positive effect on the greenness of products in the retailer-offline and manufacturer-online cases but a negative effect in the retailer-online and manufacturer-offline cases
Coparticipant effect in group buying: How coparticipant response speeds affect consumer postpurchase regret?
No full textInternational audienceThe introduction of consumer-initiated models with small group size has increased the popularity of group buying. With lower size requirements for forming buying groups, more impulsive buying is facilitated while more postpurchase regret is spawned. Consumer postpurchase regret not only poses challenges to the coordination of group buying but may also eventually lead to merchant losses. Therefore, understanding the factors that may affect consumer postpurchase regret in group-buying contexts is crucial. Drawing on observational learning theory and expectancy disconfirmation theory, the present study focuses on how the response speeds of group-buying campaign coparticipants intertwined with publicly available information of group-buying deals (i.e., the deal popularity and expected savings) to affect campaign initiators' postpurchase regret. Through secondary data analysis and a laboratory experiment, we find that a lower coparticipant response speed is associated with a higher likelihood of the initiator experiencing postpurchase regret. In addition, when deals have a higher level of popularity, this effect is amplified. Our findings demonstrate the potential importance of considering the coparticipant effect to discourage negative consumer behavior in group-buying contexts