Polish Communication Association Journals
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A Descriptive Inquiry of the PR Professionals in the Czech Republic
No full textThe paper addresses the scarcity of demographic data in the Czech PR market, aiming to inform both academic research and industry management. Drawing from established European surveys, the cross-sectional quantitative study from late 2022 responded by PR practitioners with diverse organization background investigates the composition of the Czech PR workforce, their gender distribution, levels of experience, ongoing education pursuits, and job roles. While estimating the total number of PR professionals remains challenging, 463 online survey respondents suggest a substantial presence. The average age aligns with global trends, with most professionals transitioning from the media industry and finding the quarter of the professionals, those youngest, starting directly in PR. Despite a high percentage of university graduates, a significant proportion abstains from further education, possibly due to time constraints or differing perceptions of continuing education. Notably, media relations remained the primary focus, followed closely by communication strategy development and copywriting.
Counter Review - Ján Višňovský, Juliána Mináriková, Miroslav Kapec, Slovenský mediálny priemysel (Slovak Media Industry): Prague: Wolters Kluwer ČR, a. s., pp. 135, ISBN 978-80-7676-596-2 (pdf only - e-book)
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The 10th ECREA Conference “Communication & social (dis)order”: Ljubljana, Slovenia, 24–27 September 2024
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The Roundtable: Media Capture and Cultural Polarisation
No full textA transcript of selected ideas articulated during the civic roundtable debate titled Media Capture and Cultural Polarisation, which was held on 23 January 2025 at the TV Studio of the Faculty of Journalism, Information and Book Studies, located in the University of Warsaw Library. 
Critical Discourse Analysis of Maximalist and Minimalist Lifestyles : A Corpus Linguistics Approach
No full textThis paper undertakes an analysis of two divergent strategies aimed at driving culture towards the extremes: one involving stark minimalism and the other, gaudy maximalism. The former approach is predominantly embraced by the avant-garde, who possess the means to surround themselves with an array of commodities, thereby creating a distinguishing factor in a world characterized by excess. Conversely, maximalism, the origins of which can be traced back to the conception of luxury as abundance, seeks to eliminate fear. This study investigates the representation of minimalism and maximalism in a vast corpus of English-language articles. The research addresses two questions: 1) How are the representations of lifestyles expressed in the most popular articles related to minimalism and maximalism? 2) What meanings do these representations convey? The findings of this study shed light on the discourse surrounding minimalism and maximalism, as well as the motivations and justifications for adopting these lifestyles
A values-based Union worthy of the name? Free speech and the trajectory of EU media law and policies
No full textArticle 2 TEU lays down the values upon which the Union is founded: respect for human dignity, freedom, democracy, equality and the rule of law, along with respect for human rights. Although the EU does not have a general competence to legislate in the field of fundamental rights, it has been active since the Treaty of Lisbon in developing initiatives which touch upon freedom of expression, freedom of information and the role of the media in regard to both. This article studies the nature and evolution of the EU activity in question, exploring its characteristics and the ways in which it has developed. It examines the gradual expansion of the Union’s action, delving into the instruments adopted and the density and breadth of regulation in the field. The initiatives submitted under the framework of the Commission’s European Democracy Action Plan, and in particular the proposed European Media Freedom Act, hold the promise that core challenges relating to media freedom will be addressed. This marks a break from fragmented approaches of the past, whereby free speech considerations were embedded in EU media law and policies
Quality of Journalism and Media Freedom in Europe: The fsQCA Approach
No full textMedia freedom is often seen as the main value against which the quality of media systems is judged. While the levels of media freedom in Europe are generally higher than the world average, there are yet significant variations in how certain European countries score on media freedom indices and scales. This paper uses comparative quantitative data and applies the fsQCA method to analyze how macro-, meso-, and micro-levels of journalism as a field relate to different levels of media freedom in Europe. The results suggest that media market structure, journalistic skills, and journalists adhering to the monitorial role of journalism constitute the “core” conditions for the implementation of media freedom