Polish Communication Association Journals
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Digital Reputation Management in American Cancer Hospitals: A Proposed Model
No full textCancer patients face complicated situations from an emotional, social and physical perspective. Hospitals help them through implementing corporate communication initiatives based on social media platforms. This win-win relationship allows hospitals to reinforce their brand reputation. This paper aims to better understand how cancer hospitals manage social media platforms for enhancing their brand as well as their relationships with stakeholders. To do that, we carried out a literature review about corporate communication in health organizations, as well as a content analysis about how the top 100 American cancer hospitals managed their corporate website as well as their corporate profile on Facebook, Twitter and YouTube for branding initiatives. Finally, we proposed the Reb Model for Branding Cancer Hospitals. We concluded that thanks to social media, cancer hospitals can reinforce their brand because these platforms allow them to promote human values, improve their internal processes and become a true source of scientific information
Homeless People as Agents of Self-representation: Exploring the Potential of Enhanced Participation in a Community Newspaper Project
No full textHomeless people are subjected to disadvantageous representations in the media, also lacking opportunities for self-representation. This article reports on the findings of two preparatory stages of a project that involves homeless people in the publication of their own newspaper. The findings show that homeless people want to represent themselves through self-created news and to address homelessness as a social issue through people’s life stories, which has the potential to challenge mainstream media practices related to portraying homelessness. At the same time, the analysis reveals several issues that need to be considered while implementing such projects. For example, self-empowerment may sometimes come at the price of disempowerment of others. This emphasizes the importance of carefully structuring the facilitating processes to promote homeless people’s genuine media participation, and to support individual and community empowerment
Revolutionary Music in Lebanon and Egypt: Alternative Imaginaries for Self-representation and Participation
No full textGlobally, mainstream media excludes or misrepresents many societal groups, resulting in significant community absences. In these contexts, alternative media plays a vital role in offering meaningful self-representation and political participation. This type of media becomes crucial in revolutionary contexts, where people rise against the injustices of their governments in hopes of change. This article offers a case study approach to revolutionary music in the Middle East, where we review the socio-economic and political contexts behind the emergence of alternative media in Lebanon and Egypt. We analyze our cases by using Bailey et al.’s (2007) comprehensive approaches to alternative media. We propose that revolutionary music evolves and adapts to larger changes in the public sphere. Still, as the article concludes, while music can enable a persistent community when demanding change, it does not guarantee an actual change in the political system
Metafora jako narzędzie budowania wspólnoty przez instytucje kultury: Językoznawstwo kognitywne w służbie nauki o mediach.
No full textCelem artykułu jest wykazanie przydatności językoznawstwa kognitywnego w nauce o komunikacji społecznej i mediach. Pokazujemy w nim, jak narzędzie językowe, jakim jest metafora, może zostać wykorzystane do badania zjawisk medialnych, do których niewątpliwie należą teksty produkowane przez instytucje kultury. Naszym zamiarem jest przekonanie czytelników i czytelniczki, że językoznawstwo może stanowić wnieść metodologiczny wkład nie tylko w nauki humanistyczne, ale także w nauki społeczne
“Untouched by your Do-gooder Propaganda”: How Online User Comments Challenge the Journalistic Framing of the Immigration Crisis
No full textThe role of the media in polarizing the debate on immigration has been subject to a growing amount of research; yet little is known about whether and how online comment sections related to news articles on immigration reshape the journalistic narrative. This study examines readers’ reactions to the media coverage by employing a quantitative content analysis of over 6,000 users’ comments responding to 128 online news articles on immigration. It concludes that generally the discussants’ perspective does not differ significantly from the medium’s framing of the issue with one important exception: the human rights frame accentuated by the medium is strictly refused by the discussants. The discussants also bring the economic and cultural aspects of immigration into the debate. The article thus contributes to a more general understanding of the role the users’ discussions play in shaping the debates on controversial political issues
Sprawozdanie z V Ogólnopolskiego Seminarium Młodych Medioznawców i Komunikologów: Kraków, 27 listopada 2021 r. (online)
No full textReport from the 5th Nationwide Seminar for Young Media and Communication Scholars, Cracow, November 27, 2021 (online)Sprawozdanie z V Ogólnopolskiego Seminarium Młodych Medioznawców i Komunikologów, Kraków, 27 listopada 2021 r. (online
Nowe formy narracji na Instagramie: przegląd popularnych Reelsów związanych z podróżami i sportem
No full textSince the creation of the Internet, communication has already taken various new forms. Social media has made particular changes in this topic. Currently, Reels, videos available on Instagram, are a popular way to express oneself. The article is an attempt to review Reels in which the theme of travel and sports has been taken up. It observes the mechanisms used by the users of the service to create Reels, as well as the benefits for the creators of their videos.Od czasów powstania Internetu komunikacja przybierała już różne, nowe formy. Szczególne zmiany w tym temacie poczyniły media społecznościowe. Obecnie popularnym sposobem wyrażania siebie są Reelsy, czyli filmiki dostępne w serwisie Instagram. Artykuł stanowi próbę przeglądu Reelsów, w których została podjęta tematyka podróży i sportu. Na podstawie obserwacji dostrzeżono mechanizmy, jakimi posługują się użytkownicy serwisu podczas tworzenia Reelsów, a także zauważono korzyści, jakie dla twórców wiążą się z kreowaniem swoich filmików
Wyzwania i korzyści płynące z teleterapii i wykorzystania świata cyfrowego w praktyce arteterapeutycznej. Przegląd integracyjny
No full textObjective: Considering that the capabilities of technology to conduct psychotherapy remotely are expanding, practitioners could benefit from discussions on the pros and cons of using cyberspace in art therapy. Thus, the aim of this integrative review is to present and contrast the negative and positive features of online art therapy.Methods: An integrative review of peer-reviewed literature on the use of digital technology in psychotherapy and art therapy was conducted. Not only studies that presented empirical outcomes were included but also observational and qualitative studies in which the effectiveness of e-therapy and online art therapy has been evaluated were considered.Results: The literature review indicates high clients’ and therapists’ acceptance and multiple positive aspects of this method of psychotherapy such as cathartic pleasure and multimodal expression environment. Nevertheless, art therapists wishing to conduct psychotherapy online face some challenges, including lack of tactile qualities and difficulty in managing and handling crisis situations at a distance.Conclusion: Although cyberspace provides the freedom of expression for clients and art therapy services are available around the world, the need of technology proficiency limits the access to this type of therapy. Additionally, ethical concerns include reduced trust in a therapeutic relationship and losing the control over conducting online psychotherapy sessions in crisis. However, reducing clients’ resistance to online therapy can become possible by using convenient technologies. Moreover, participants of online art therapy can be more autonomous, despite the lack of tangible physical engagement with online media that leads clients to disconnecting from social interaction.Biorąc pod uwagę, że współczesne technologie umożliwiają prowadzenie psychoterapii na odległość, ważna dla jej praktyków staje się dyskusja na temat wad i zalet wykorzystania do tego celu cyberprzestrzeni. Celem niniejszego artykułu jest przedstawienie negatywnych i pozytywnych cech arteterapii w formie online. Tekst bazuje na integracyjnym przeglądzie recenzowanej literatury na temat wykorzystania technologii cyfrowych w psychoterapii i terapii sztuką. Uwzględniono nie tylko badania, które przedstawiały wyniki empiryczne, ale także badania obserwacyjne i jakościowe, w których oceniano skuteczność e-terapii i arteterapii online. Wyniki badań wskazują na wysoką akceptację klientów i terapeutów oraz pozytywne aspekty związane z tą metodą prowadzenia psychoterapii, takie jak przyjemność katartyczna i multimodalne środowisko ekspresji. Niemniej jednak, terapeuci sztuki chcący prowadzić psychoterapię w trybie online napotykają na szereg wyzwań, w tym brak walorów dotykowych oraz trudności w zarządzaniu i radzeniu sobie z sytuacjami kryzysowymi na odległość. Mimo, że cyberprzestrzeń zapewnia wolność ekspresji dla klientów i usług terapii sztuką na całym świecie, potrzeba biegłości technologicznej ogranicza dostęp do terapii. Dodatkowo, istnieją obawy etyczne, polegające na zmniejszonym zaufaniu w relacji terapeutycznej i utracie kontroli nad prowadzeniem sesji psychoterapii kryzysowej w formie online