Polish Communication Association Journals
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Człowiek, społeczeństwo i przestrzeń – analiza porównawcza strategii ilustrowania przekazów na temat walki z ubóstwem w Chinach w anglo- i chińskojęzycznym serwisie Chinadaily.com.cn w latach 2016-2021
No full textOn February 25, 2021, China officially declared victory in the fight against poverty, which means that extreme poverty has been overcome in China. Correspondingly propagating of the program and its realization in the international community has become an important aspect of China's storytelling in public diplomacy, in which media and the possibility of conveying specific content through them played a key role. The article presents the results of a comparative analysis of the content of illustrations accompanying coverage about China's fight against poverty, published in the years 2016-2021 in the English- and Chinese-language service of Chinadaily.com.cn, which is the largest English-language news portal of China. The results of the research show different strategies for illustrating of coverage of fighting poverty in China adopted by the editorial board of China Daily in presenting the researched topic towards foreign and domestic recipients. The obtained results allow to indicate the differences in the way of illustrating of the poverty eradication policy in both services of China Daily, as well as to identify the image of this policy that China wants to convey to the world through the media.25 lutego 2021 r. Chiny oficjalnie zadeklarowały zwycięstwo w walce z ubóstwem wdrażanej w latach 2012-2020, czyli pokonanie skrajnej biedy na terenie swojego kraju. Rozpropagowanie tego programu oraz jego realizacji wśród społeczności międzynarodowej stanowiło przy tym istotny wątek storytellingu w dyplomacji publicznej Chin, w której media i możliwość przekazu określonych treści za ich pośrednictwem, odgrywają kluczową rolę. W artykule przedstawione są wyniki porównawczej analizy zawartości ilustracji towarzyszących relacjom na temat chińskiego programu walki z ubóstwem, opublikowanych w latach 2016-2021 w anglo- i chińskojęzycznym serwisie portalu Chinadaily.com.cn, który jest największym chińskim anglojęzycznym portalem informacyjnym. Wyniki przeprowadzonego badania wskazują na odmienne strategie ilustrowania przekazów przyjęte przez redakcję China Daily w prezentowaniu badanego wątku odbiorcom zagranicznym oraz rodzimym. Uzyskane wyniki pozwalają na wskazanie różnic w sposobie ilustrowania polityki likwidacji ubóstwa w obu serwisach, a także identyfikację wizerunku tej polityki, który Państwo Środka chce przekazać światu za pośrednictwem mediów
Krajowy Plan Odbudowy i Zwiększania Odporności w polskich mediach. Analiza wpisów w serwisie Twitter
No full textThe purpose of this article is to analyze the content of posts about the National Reconstruction Plan (NRP) published on Twitter. The two largest news stations in Poland were subjected to observation: TVP Info and TVN24. The theoretical part presents selected issues concerning the social network itself, media pluralism and possible areas for conducting media content analysis. The empirical part uses qualitative research methodology. The technique used was media content analysis based on a previously developed categorization key. This made it possible to identify the dynamics of discourse, opinion writers and thematic threads that were taken up on the Twitter.Celem niniejszego artykułu jest analiza treści wpisów na temat Krajowego Planu Odbudowy (KPO), opublikowanych w serwisie Twitter. Obserwacji poddano dwie największe stacje informacyjne w Polsce: TVP Info oraz TVN24. W części teoretycznej omówiono wybrane zagadnienia dotyczące samego serwisu społecznościowego, pluralizmu mediów oraz obszarów prowadzenia analizy zawartości mediów. W części empirycznej wykorzystano metodologię badań jakościowych. Zastosowano technikę analizy zawartości mediów z wykorzystaniem wcześniej opracowanego klucza kategoryzacyjnego. Dzięki temu możliwe było wskazanie dynamiki dyskursu, autorów opinii oraz wątków tematycznych, jakie pojawiały się w serwisie społecznościowym
Big Data Techniques to Study the Impact of Gender-Based Violence in the Spanish News Media
No full textDespite being an underreported topic in the news media, gender-based violence (GBV) undermines the health, dignity, security and autonomy of its victims. Research has studied many of the factors that generate or maintain this kind of violence. However, the influence of the media is still uncertain. This paper used Big Data techniques to explore how GBV is depicted and reported in digital news media. By feeding neural networks with news, the topic information associated with each article can be recovered. Our findings show a relationship between GBV news and public awareness, the effect of well-known GBV cases, and the intrinsic thematic relationship of GBV news with justice themes
The VI Congress of the Polish Communication Association “Media and Society in the Age of Platforms, Algorithms and Data”: Gdańsk, Poland, September 22-24, 2022
No full textReport from the VI Congress of the Polish Communication Association (Gdańsk, September 22-24, 2022)
Intellectual Influencer as a New Ambassador in Digital Marketing Communication
No full textThis conceptual paper focuses on intellectual influencer concept to offer a differentiation tool for influencer marketing activities. First, influencer marketing is explained from the traditional point of view. Secondly, the historical development process of the public intellectual concept which was formerly a subject of non-marketing disciplines such as journalism, sociology, and philosophy is discussed. Subsequently, the relationship between these two concepts together with influencer marketing and related marketing communication activities are evaluated. Finally, marketing-related areas where intellectual influencers can produce content are elaborated. This study could open a fresh field in academic research by bringing a new dimension to influencer marketing. Also, it can offer a noteworthy alternative for businesses in terms of differentiation, attracting attention and reaching target markets
The Impact of the Media in Election Campaign During the COVID-19 Pandemic: The Case of Kosovo
No full textDuring the COVID-19 pandemic in Spring 2021, Kosovars overthrew the national government, which generated a snap parliamentary election. The pandemic affected the election campaign with the restrictions of movement amid strict lockdowns. The pandemic revealed the significance of media usage for political parties and the impact of the pandemic on the relationship between traditional and social media. This article explores the extent to which new and transitional media shaped the election campaign during the Kosovan pandemic. Drawing on media monitoring and surveying, the article found that media—regardless of the quality and frequency of their use by political parties and candidates—do not have a determining role during the pandemic election campaign. Under the conditions of ever-greater use of social media, the article finds that voting preferences and affinity towards specific political parties and candidates is a long-term process that cannot be changed by the quality of the election campaign. On the other hand, regardless of their use, the potential impact of social media turns out to be conditioned by the usage duration and the ability of political entities to interact with the audience
