Journals: Abdelhafid Boussouf University Center of Mila, Algeria
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The economic importance of the services sector iinternational and local level
No full textAmong the most important changes that have taken place in the businessworld in recent times is the increasing interest in the services sector comparedto other sectors, which is one of the types of industries that require largeoperations and planning compared to the manufacture of physical products,and because of its effective role in the economies of countries such asdeveloped or developing countries such as Arab countries. What we will try tohighlight in this article by defining the services sector and exposure forreasons of international growth and then clarify the process of commercialliberalization by the GATS and then exposure to its economic importanceinternationally and Arab, we have finally concluded that the service sector is really important in the economy countries but remain different ratios.
 
دور الاتصالات التسویقیة المتكاملة في تحسین الصورة الذهنیة باستخدام نموذج التحلیل العاملي التوكیدي - دراسة میدانیة لسوق الألبسة
No full textThis paper focuses on the impact of integrated marketing communication on improving brandimage by studying an analytical statistic that requires prior research to determine the marketingcommunication mix used in this market by examining for distributors, wholesalers and retailers beforemeasuring the impact using the empirical analysis model.After the matching of the proposed model and a different calculation as the indicators of absoluteconformity, comparative conformity, and economic matching, which were confirmed, the values wereextracted, which was positive and statistically significant. The combination of marketing communicationhas an effect on improving the mental image through its three dimensions
Dynamique et Importance Des PME en Algérie
No full textAujourd\u27hui, les PME est une source de compétitive et dedéveloppement économique. Cet article vise à montrer l\u27importance et ladynamique des PME en Algérie. Après avoir passé en revue les différentesdéfinitions de PME et leur importance dans l\u27économie mondiale, nous avonsprésenté l\u27évolution et la place et le rôle des PME dans l\u27économie Algérienn
تأثیر استخدام شبكات التواصل الاجتماعي في الترویج للحظائر السیاحیة بولایة تیسمسیلت
No full textThe study highblited the importance of the using social networks as a modern style inpromoting the tourist serveces and tourist bans that are in the local places of tissemsilt, especiallyunder the shade of rapid Technological devlopment, And to achieve that,it is procedured a studyfor 92 tourists male and femal who com to the national ban,ELMEDDAD ,AIN ANTER,WILAYA OF TISSEMSILT.For this , a questionnaire is desigend to easure all the variables ofthis study ,commponetof 20 paragraphe So ,there is the verification of the semantis of validityand reliability rates.and for that,it twas used the computational averages,standasdeviations, theexam of bending, analusis of variance for answing all the question of the study and the test of itshypothesis.By the end ,this study reached to prove the effectiveness of using the social networks in tourismpromotion of these bans.especially,the payes of facebook,youtube . After the finding , this studyprovided a set of recommendations such as :- the need to include all resident, enterprises of thetourist service,from Hotels ,tourist agencies and local adminstration on the pages incommunication network to promote the tourist services and attract a large number of tourist
أثر الاتصال المؤسساتي على صورة المؤسسات الجزائریة في الخارج
No full textThe discourse on the role of corporate communication in strengthening and improvingthe image of Algerian companies abroad is one of the most important subjects, especiallygiven the current circumstances, characterized by lower prices which require the use of adiversified economy that offsets the rentier economy.This study was able to present the image of Algerian companies to its foreign partners,identify the most important corporate communication tools that can be invoked toreinforce and improve this image, we find that lobbies and event communication areconsidered the Tools that can be used to achieve the objective of improving the image ofAlgerian institutions among their foreign partners
انعكاس سعر الصرف على التضخم في الاقتصادیات الناشئة
No full textThe paper is a summary of a research in Pass-through exchange rate, that has taken agreat part in the writings of international finance by measuring the impact of the exchange ratereflection on domestic prices. It is partly partial and total, which affects the channels of transferbetween countries through commercial transactions or capital movement. The determinants ofreflection are: structure and level of competition in market, inflationary environment, economicactivity, real exchange rate, degree of trade openness, exchange rate systems, citing a series ofempirical studies and measurement results in developing countries. Reflections are represented inTaylor 2000, Edwards 2006
تطبیق إدارة المعرفة كإستراتیجیة لبناء المنظمة المتعلمة
No full textKnowledge management is a modern and complex phenomenon that began to bedeveloped in the mid-1990s. It is related to the internal processes of the organization andcontributes to the discovery, creation and distribution of knowledge. This concept is dueto the intellectual assets, which are unique and important assets in the organization. Inits knowledge management, which focuses on various knowledge management processesand strategies, with characteristics that distinguish them from traditional organizations,these characteristics and features are largely related to improving the expertise andcompetencies of their human resources to achieve and develop creativity and innovationin it These organizations give them the advantage of continuous learning and become aneducated organization. Through this paper, it will address the issue of knowledgemanagement as one of the modern methods of managing and building an educatedorganizatio
Les services financiers : l’innovation vue de la Banque Nationale d’Algérie
No full textLa Banque Nationale d’Algérie (BNA) a joué un rôle important dans lefinancement de l’économie à travers les différents plans de développement institués parles autorités grâce à une politique qui a su allier solidité financière, stratégie decroissance et de proximité commerciale. Aujourd’hui, la BNA est un intermédiaire sur lemarché. Elle continue à œuvrer en adaptant ses métiers au service de la monétique, de labancassurance, des crédits à la consommation, l’E-banking et la MED solution. Ens’appuyant sur la détermination de son encadrement et la mobilisation de l’ensemble deses collaborateurs autour d’un double objectif, par la contribution au financement del’économie et la satisfaction de sa clientèle. Cet article permet de revenir sur le richeparcours de cette institution par la recherche de réponse à la question suivante : est ce queréellement les effets attendus par la BNA en terme d’innovation de produits sontatteints
الإبتكار في الخدمة وأثره على الإحتفاظ بالزبون دراسة حالة متعامل الهاتف النقال أوریدو بالجزائر
No full textUsing Hertog (2000) model of service innovation, this study aimed to highlight theimpact of service innovation on customer retention as well as defining the nature ofrelationship between service innovation and customer retention in ooredootelecomunication company in Algeria. descriptive approach was used in the theoreticalpart relying on the Arabic and foreign references specialized in the field of this study,and the field research methodology in the applied side of the study by distributing aquestionnaire to the study sample. A total of 76 current users of ooredoo servicesparticipated in this study. Regression analysis was conducted to test the relationshipbetween service innovation and customer retention. Results indicated that there is astatistical significance effect of service innovation on customer retention, lack of quickresponse to customer complaints by Ooredoo, the lack of using electronic systems as wellas the modern equipment during the providing services to customers. Based on the resultsthe following recommendations were given: Developing new systems to provide servicesto customers, responding to customer complaints very quickly and never neglecting it, inaddition to using electronic systems when providing services to customers, whichcontributes to improving the efficiency of service providers
دراسة مقارنة بین المعیار الجزائري للتدقیق ونظیره الدولي - دراسة حالة المعیار رقم 500 العناصر المقنعة
No full textL’objectif de cette étude est de presenter la norme algérienne d’audit NAA 500"Eléments probants "et la norme internationale d’audit, à faire connaitre le contenu de cesnormes et le but de l’auditeur par chaque norme. Notre article vise également à compareren details ces deux norms en montrant les similitudes et les differences entre ells, entermes de forme et de contenu. L’etude a conclu que la norme algérienne d’audit N500n’est pas suivi par des explications et des modalités. de son application dans la réalitécomme c’est le cas de la norme international, cependant,il y a un accord Presque completsur le contenu, tandis que des differences apparaissent dans la majorité des terme