Open Access Scientific Journals of the Department of Foreign Languages and Literatures of the University of Verona
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This Body which Is not M(in)e. Figuring the Pregnant Body
No full textThis study takes its cue from Christine Battersby’s inquiry into the «phenomenality» of the self-and/but other-than-self body during gestation. Its contention is that a proprietorial, controversial attitude has often been taken in Anglophone literary texts as varied as early modern mothers’ legacies and eighteenth- and nineteenth-century pregnancy poems written by women, and that even a recent novel by Ian McEwan, Nutshell (2016) portrays coming-to-life as an occasion for appropriating and disappropriating the bodies of women. The work on pregnancy and birth by the Australian poet Judith Wright, by contrast, provides a different and more nuanced version of pregnancy as double phenomenality, most especially where she seems to enact the intense chiasmatic hospitality that phenomenological thinkers such as Maurice Merleau-Ponty and Rosalyn Diprose associate to the embodied experience of giving and coming to life.
This study takes its cue from Christine Battersby’s inquiry into the «phenomenality» of the self-and/but other-than-self body during gestation. Its contention is that a proprietorial, controversial attitude has often been taken in Anglophone literary texts as varied as early modern mothers’ legacies and eighteenth- and nineteenth-century pregnancy poems written by women, and that even a recent novel by Ian McEwan, Nutshell (2016) portrays coming-to-life as an occasion for appropriating and disappropriating the bodies of women. The work on pregnancy and birth by the Australian poet Judith Wright, by contrast, provides a different and more nuanced version of pregnancy as double phenomenality, most especially where she seems to enact the intense chiasmatic hospitality that phenomenological thinkers such as Maurice Merleau-Ponty and Rosalyn Diprose associate to the embodied experience of giving and coming to life.
Introduction to the Third Issue
No full textPresentazione del terzo numero di «NuBE».Introduction to the Third Issue of «NuBE»
I Feel Ashamed
No full textWe propose the translation from Russian of some passages from an article by Alisa Ganieva, published in its full version on 28 February in the magazine «Die Zeit».Si propone la traduzione dal russo di alcuni passi di un articolo di Alisa Ganieva, uscito nella versione integrale il 28 febbraio sul settimanale «Die Zeit»
Drinkopoly: A Critical Discourse Analysis of the Linguistic Representation of Alcohol in British and Russian Newspapers
No full textDrawing from the main theoretical tenets of the socio-cognitive approach to Critical Discourse Analysis, this study investigates the linguistic strategies adopted to represent alcohol in a self-compiled dataset of articles from three British and Soviet (Russian) broadsheets published between 1990 and 2000. While most research on alcohol-related discourse in the UK and the USSR/Russia addresses the question from a socio-economic perspective, insufficient attention has been paid to the complex linguistic relationship between discourse meaning and the ideological instantiation of private and/or socially shared attitudes that guides the public debate on alcohol. The articles have been qualitatively analysed and linked back to three main cognitive models, i.e., legitimisation, delegitimisation, and neutral. The analysis reveals that while Soviet (Russian) newspaper discourse stresses the importance of state-driven alcohol production and sale to replenish the national budget revenue, English newspapers voice greater concern over health issues related to alcohol abuse
La posta in gioco. Cristina Di Maio
No full textrecensione de La posta in gioco di Cristina La Maioreview of La posta in gioco by Cristina Di Mai
Creating Brand Personality and Engaging Users in Instagram for Marketing Purposes: A Multimodal Discourse Analysis
No full textThis paper presents the findings of a pilot study regarding the ways in which the communicative potential of Instagram can be harnessed for marketing purposes. In particular, by adopting a multi-method approach rooted in Multimodal Discourse Analysis (Iedema 2003; Jewitt 2016), the study explores how an Italian fashion start-up company, D1 Milano, expresses its brand personality (Aaker 1997; Crawford Camiciottoli 2018) and engages its followers.
The research objective is pursued by investigating a corpus of 1,137 posts published between 15 August 2015 and 30 September 2019. These are examined focusing on three areas. The most frequent linguistic patterns are analysed using Sketch Engine in order to determine how brand personality is verbalised. The metadata are explored in the light of Zappavigna’s (2015) metafunctional framework, according to which hashtags can fulfil an experiential, a textual, and an interpersonal function. As regards visual representation, the study concentrates on the creation of interpersonal meaning between the image producer, the represented participant, and the viewer through choices in subjectification (Zappavigna 2016).
The results indicate that the personality of the brand combines traits belonging to the dimensions of excitement and sophistication, which are conveyed both linguistically and visually. Moreover, since the company frequently reposts pictures taken by its customers/followers, the audience is expected to identify with the brand, especially in the case of those images where the presence of the photographer can be inferred by the inclusion of his/her body parts (almost 25% of the entire corpus). Finally, hashtags mainly serve an experiential and an interpersonal function: one the one hand, they evoke D1 Milano’s personality by foregrounding the features of the brand, while also thematising the followers’ attitude, desires, and ambitions; on the other, they promote engagement by inviting users’ metacomments
Transgression and Redemption in American Fiction. Thomas J. Ferraro
No full textReview of Transgression and Redemption in American Fiction by Thomas J. Ferraro
Unendliche Sonnenfinsternis. Ukrainisches Tagebuch (XVII) / An Infinite Solar Eclipse. Ukrainian Diary (XVII)
No full textSi presenta la traduzione integrale dell’articolo Unendliche Sonnenfinsternis, uscito il 28 marzo 2022 nel quotidiano tedesco «Süddeutsche Zeitung», dove Oxana Matiychuk ha pubblicato il suo Ukrainisches Tagebuch (Diario ucraino) nei primi mesi della guerra.
We present the full translation of the article Unendliche Sonnenfinsternis, that came out on 28th March 2022 in the \u27«Süddeutsche Zeitung», where Oxana Matiychuk published her Ukrainisches Tagebuch (Ukrainian Diary) in the first months of the war
“An American Story of Hope:” A Visual-verbal Analysis of President Biden’s Social Network Representations of his Inaugural Promises
No full textIn his 2021 Inaugural Address, President Biden proclaimed a new beginning for the US. “The world is watching,” he said, as global attention was on Washington D.C. after the Capitol Hill riots; he then called for “a new day for democracy” and promised to “write an American story of hope.”The power of narrative in political discourse (Björninen, Hatavara and Mäkelä 2020; Gabriel 2015; Polletta 2008) merges with storytelling, that is peculiarly ingrained in American oral cultures, reaching a new ‘storywriting’ level which, in today’s mobile culture, is entrenched in social networks and thus turned into ‘storyvisualising.’Building on previous research on American political discourse (Arizzi 2019; 2017a; 2017b;2013; 2012), this paper offers quantitative and qualitative analyses of Biden’s narrative of hope, decency and healing based on a sample of his posts from two of his official social network accounts: President Joe Biden@POTUS on Facebook and Potus President Joe Biden on Instagram.Grounding the investigation on the idea of remediation (Prior and Hengst 2010; Bolter and Grusin 1999) and reflecting on the interplay of semiotic choices (Kress 2010; Baldry and Thibault 2006; Kress and van Leeuwen 2001) that instantiate specific political and ideological meanings, the paper explores how Biden’s Inaugural Address has been repurposed in social networks and how his new narrative for the US is verbally and visually negotiated, defined and presented.As a contribution to the debate on the development of political discourse in mobile culture, the paper reflects on the recontextualised idea of the US as a beacon of democracy, a land of hope and dreams
“Visit our Ancient Factories and Book your Tour”: Analysing the Online Promotional Discourse of Italian Enogastronomic Tours
No full textEnogastronomic tourism refers to clients’ specific enthusiasm for visiting the area in which a product is made so that they can taste and buy at the source. This form of tourism has indeed become highly popular in Italy too, developing in several branches of the agri-food sector. As a result, a considerable number of Italian wine, vinegar and/or cheese producers are offering their (prospective) foreign clients special tours aimed at tempting them into booking a stay, encouraging them to discover the picturesque natural locations and eventually to buy their top-quality products.
With this purpose, the promotional discourse on Italian websites offering such tours must aim “to persuade, lure, woo and seduce” (Dann 1996, 2) visitors, convincing them to discover the Italian countryside and products. Since (re)presenting places and its people is not guided by a “value-free” (Pritchard and Morgan 2001, 177) perspective, but rather by the deliberate intention to promote such destinations, comprehending how discourse is moulded to influence readers’ perception of the local context would seem relevant. This paper aims at investigating the linguistic strategies used in the digital environment to promote enogastronomic tours across Italy by mainly considering how phraseology and units of meaning extend participation framework and open the way for new communicative contexts.
Basing the investigation on both quantitative and qualitative methods, the English versions of a corpus of Italian wine, vinegar, beer, pasta, olive oil and cheese websites (around 100) will be taken into consideration in order to analyse how online narrative contributes to promoting this form of tourism as well as to understand how clients’ experience positively coexists with the promotion of local/regional products (Meluzzi and Balsamo 2021)