Ho Chi Minh City Open University Journal of Science
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Examining customer satisfaction’s influence on Word-Of-Mouth and repeat purchase intentions in metro rail services
Get PDFThis study examines the customer satisfaction development model and its impact on Word-Of-Mouth intention and repeat purchase intention for Metro services in Ho Chi Minh City. Utilizing the American Customer Satisfaction Index (ACSI) model, the study measures the relationship between customer satisfaction and these two behavioral intentions based on survey data from 504 Metro users. The results of the PLS-SEM analysis reveal the influence of various factors on overall satisfaction, as well as the impact of satisfaction on Word-Of-Mouth intention and repeat purchase intention. The findings provide important empirical evidence to optimize Metro service quality, enhance user experience, and encourage public transportation usage. Additionally, the study contributes to shaping sustainable urban transportation strategies, reducing congestion, and improving the quality of life in Ho Chi Minh City
Understanding the agricultural support services for rice farmers using ordinal correlation and regression
Get PDFThis paper assessed the rice farmers’ satisfaction with the agricultural support services in Carigara, Leyte, Philippines. A sample of 102 farmers was surveyed using a developed questionnaire. The data were analyzed using descriptive statistics, Spearman rho correlation, and ordered logit regression. Results depicted that, on average, farmers are “satisfied (Median = 2)” with agricultural support services provided for their rice production activities. This implies that the agricultural needs of farmers are being met to improve their production level and income. The correlation analysis revealed that farm advisory is associated with rice seed subsidy (rs = 0.201; p-value = 0.042) and crop insurance (rs = 0.282; p-value = 0.004). This means that farmers need guidance and advice to improve their farming practices, adoption of agricultural technologies, and financial protection. Regression analysis showed that educational attainment (p-value = 0.037) is a predictor of rice seed subsidy; tenurial status (p-value = 0.011) and income (p-value = 0.096) are predictors of fertilizer subsidy; farm size (p-value = 0.052), tenurial status (p-value = 0.092) and income (p-value = 0.006) are predictors of crop insurance; and farm size (p-value = 0.062) is a predictor of farm advisory. This implies that the farmers’ satisfaction with the agricultural support services is associated with their profile. Hence, farmers must be provided with valuable information, innovative technologies, training, and technical assistance. Conclusively, agricultural support must be maintained and strengthened to significantly aid the farmers in their production activities and improve business operations. It is recommended that the government should increase the recruitment and training of extension workers to improve the ability of extension workers to reach and help more small-scale rice farmers obtain sustainable farming
Limiting greenhouse gas emissions in the organization for economic co-operation and development countries: The role of green innovation and national governance
Get PDFGovernance and green innovation are essential factors in reducing greenhouse gas (GHG) emissions, a key objective in achieving sustainable development. This study aims to examine the effects of national governance and green innovation on GHG emissions in 38 OECD countries during the period 2002 - 2021, in the context of increasing environmental challenges. The study employs multiple panel data regression techniques, including the Ordinary Least Squares (OLS) regression model, the Fixed Effects Model (FEM), the Random Effects Model (REM), and the Feasible Generalized Least Squares (FGLS) model. Additionally, the authors conduct the Pesaran CD test to assess cross-country interdependence in pollution levels. To evaluate national governance, the study applies Principal Component Analysis (PCA) to synthesize six governance indicators: voice and accountability, political stability and absence of violence/terrorism, government effectiveness, regulatory quality, rule of law, and control of corruption. The REM results indicate that green innovation has a statistically significant and positive impact on reducing GHG emissions. Furthermore, the Decision Tree Regression identifies trade openness, urbanization, and green innovation as the most influential factors in reducing emissions, while national governance appears to exert the least influence.
These findings suggest that although governance plays a supporting role, technological advancement and economic integration are more decisive in shaping environmental outcomes. This study contributes to the literature by integrating advanced regression techniques and multi-dimensional governance indicators, thereby offering empirical evidence to support the formulation of effective policy frameworks that promote green innovation, enhance environmental quality, and foster sustainable development
Determinants and impacts of agricultural commercialization: The case of small-scale rice farmers in Vietnam
Get PDFThis paper analyzes the relationship between market access and the level of agricultural commercialization among smallholder rice farmers in Vietnam. The objective is to identify key determinants of market participation and estimate the impact of commercialization on productivity and crop prices. Using panel data from the Vietnam Access to Resources Household Survey (VARHS) for 2014 and 2016, we apply fixed-effects and Instrumental Variable (IV) regressions to control for unobservable characteristics and endogeneity. Results indicate that distance to the main rice buyer is negatively associated with commercialization, while distance to input markets is not statistically significant. Higher levels of commercialization are associated with increased productivity. While commercialization appears negatively related to output prices, the relationship reverses when we account for heterogeneity in production levels, suggesting economies of scale among more market-oriented farmers. The findings underscore the importance of reducing transaction costs and improving physical access to output markets. Policy efforts should prioritize rural road infrastructure and support for high-volume producers to enhance integration and farm profitability
Phân tích kết cấu ngữ nghĩa của phương vị từ “trên” (Trên cơ sở tiểu thuyết Mãi không nhắm mắt của Hải Nham)
Get PDFLocative words denote direction and position. The locative word “trên” is one such locative word in Vietnamese. Based on the source data from the novel Mai khong nham mat by Hai Nham, this article analyzes the semantic structure of the locative word “trên” from the cognitive linguistics perspective, identifying common types of meaning. The results show that this locative word has a spatial meaning, appearing with reference objects of the spatial types “point,” “line,” “surface,” and “volume,” with the most common reference objects being the “surface” type, and very rarely used with reference objects of the “point” type. This locative word also has non-spatial meanings, with 10 types of metaphors (scope, aspect, perspective, organization or agency, human body or body parts, source of information or means of information transmission, level or rank, role, foundation, time, quantity), among which the most common is the metaphor of scope. The least common are the metaphors of time and organizational structure.Phương vị từ biểu thị phương hướng và vị trí. Từ “trên” là một trong số phương vị từ của tiếng Việt. Trên cơ sở nguồn ngữ liệu là tiểu thuyết Mãi không nhắm mắt của tác giả Hải Nham, bài viết phân tích kết cấu ngữ nghĩa của phương vị từ “trên” từ góc độ ngôn ngữ học tri nhận, xác định loại nghĩa phổ biến. Kết quả cho thấy, phương vị từ này có nghĩa không gian, xuất hiện với các vật mốc là loại không gian “điểm”, “đường”, “mặt” và “khối”, trong đó phổ biến nhất là vật mốc có loại không gian “mặt”, rất ít sử dụng với vật mốc là loại không gian “điểm”; phương vị từ này cũng có nghĩa phi không gian, với 10 loại ẩn dụ (phạm vi, phương diện góc độ, cơ quan tổ chức, cơ thể người hoặc bộ phận cơ thể người, nguồn thông tin hoặc phương tiện truyền tải thông tin, tầng thứ đẳng cấp, vai trò, cơ sở, thời gian, số lượng), trong đó phổ biến nhất là ẩn dụ phạm vi, ít sử dụng nhất là ẩn dụ thời gian và ẩn dụ cơ quan tổ chức
Vai trò trách nhiệm xã hội của doanh nghiệp (CSR) trong mối quan hệ giữa tiếp thị vì mục đích xã hội và ý định mua lại của khách hàng: Mega market Việt Nam
Get PDFCorporate Social Responsibility (CSR) is a key strategy for businesses to develop sustainably. The main purpose of this study is to examine the relationship between cause-related marketing and customers’ repurchase intention under the moderating factor of CSR and the influence of mediating factors, including brand image and customer satisfaction. This research is based on three core theoretical foundations as a premise for analytical arguments, including pro-social theory, signaling theory, and stakeholder theory. The study obtained 304 responses from Mega Market Vietnam customers via an online questionnaire, which were screened and analyzed by using Structural Equation Modelling (SEM). The results show the positive influence of awareness of Cause-Related Marketing on customer repurchasing through the regulation of awareness of corporate social responsibility and mediating factors, including corporate brand image and customer experience satisfaction. This study contributes to both theoretical and practical aspects, providing a foundation for businesses in the retail sector to develop well-aligned and impactful CSR strategies.Trách nhiệm xã hội doanh nghiệp (CSR) là chiến lược quan trọng để các doanh nghiệp phát triển bền vững. Mục đích của nghiên cứu là khảo sát mối quan hệ giữa tiếp thị vì mục đích xã hội (CRM) và ý định mua lại của khách hàng dưới yếu tố điều tiết của CSR và ảnh hưởng của các yếu tố trung gian bao gồm hình ảnh thương hiệu và sự hài lòng của khách hàng. Nghiên cứu này dựa trên ba nền tảng lý thuyết cốt lõi làm tiền đề cho các lập luận phân tích gồm thuyết hành vi xã hội tích cực, thuyết tín hiệu và thuyết các bên liên quan. Bài nghiên cứu thu thập từ 304 phản hồi từ khách hàng của Mega Market Việt Nam thông qua bảng câu hỏi trực tuyến đã được sàng lọc và phân tích theo mô hình cấu trúc tuyến tính (SEM). Kết quả cho thấy nhận thức về CRM có ảnh hưởng tích cực đến ý định mua hàng lại, cả trực tiếp và gián tiếp, thông qua vai trò trung gian của hình ảnh thương hiệu và sự hài lòng của khách hàng. Nghiên cứu này đóng góp cả về mặt lý thuyết lẫn thực tiễn, cung cấp cơ sở cho các doanh nghiệp trong lĩnh vực bán lẻ xây dựng chiến lược CSR phù hợp và hiệu quả
Quan niệm và hành vi chăm sóc sức khỏe phòng bệnh ung thư của nông dân trồng dâu nuôi tằm tại xã Đamb’ri, Thành phố Bảo Lộc
Get PDFAccording to the World Health Organization’s report in 2022, the rate of cancer patients is increasing and is creating a double burden for individuals, families, and society (Bray et al., 2024). In Lam Dong Province, climate change, the agricultural production environment, and prolonged exposure to chemicals have hurt farmers’ health. The article describes the perceptions and healthcare practices of cancer mulberry and sericulture farmers in Dam’bri commune, Bao Loc City, Lam Dong Province, using a mixed research method that combines 130 quantitative survey questionnaires and 20 in-depth interviews. The research findings show that there are many causes of cancer, notably body ageing, genetics, smoking/drinking alcohol habits, use of food sources contaminated with many toxic chemicals, and the nature of farming work under farmers’ perceptions. Regarding healthcare, the trend of using Western medicine in modern medical facilities is increasing; however, natural methods, such as using plants as medicine, limiting the use of pesticides, and consuming safe foods, still play a significant role in disease prevention and treatment.Theo Báo cáo của Tổ chức Y tế Thế giới năm 2022, tỷ lệ mắc ung thư toàn cầu tiếp tục gia tăng, tạo gánh nặng kép cho cá nhân và cộng đồng (Bray & ctg., 2024). Tại tỉnh Lâm Đồng, biến đổi khí hậu và việc tiếp xúc kéo dài với hóa chất trong sản xuất nông nghiệp ảnh hưởng đến sức khỏe nông dân. Nghiên cứu tìm hiểu quan niệm và hành vi chăm sóc sức khỏe trong phòng ngừa ung thư của nông dân trồng dâu nuôi tằm tại xã Đamb’ri, thành phố Bảo Lộc thông qua phương pháp nghiên cứu hỗn hợp, bao gồm 130 phiếu khảo sát định lượng và 20 phỏng vấn sâu. Kết quả cho thấy người nông dân cho rằng nguyên nhân gây ung thư bao gồm lão hóa, di truyền, hút thuốc, uống rượu bia, thực phẩm nhiễm hóa chất và tính chất nghề nông. Xu hướng sử dụng dịch vụ y tế tại các cơ sở y tế chiếm ưu thế, song vẫn kết hợp các biện pháp dân gian như sử dụng thực vật làm thuốc, hạn chế thuốc bảo vệ thực vật và lựa chọn thực phẩm an toàn. Những thực hành này phản ánh sự kết hợp giữa y học hiện đại và tri thức bản địa trong thực hành phòng chống ung thư ở cộng đồng nông dân trước thách thức sức khỏe
Leadership style and management skills as predictors of hospitality and tourism management students’ leadership behavior
Get PDFIn today’s competitive hospitality and tourism industry, cultivating effective leadership behaviors among students is vital for their future success. This study examines the predictive relationship between leadership styles and management skills on the leadership behavior of Hospitality Management (HM) and Tourism Management (TM) students. Understanding this interplay can guide the enhancement of educational programs to shape future industry leaders. A cross-sectional quantitative approach was employed, involving 204 students from a private institution. Survey data were analyzed using descriptive and inferential statistics, including Pearson correlation, ANOVA, and regression analysis. Results show that students demonstrate high leadership styles, strong management skills, and evident leadership behaviors. Management skills significantly vary by age, while leadership styles and behaviors remain consistent across demographic variables. A significant negative correlation between leadership styles and management skills suggests differing focus areas in developing these competencies, emphasizing the need for balanced educational strategies. However, the relationships between leadership styles and behavior, and management skills and behavior were not statistically significant, highlighting the potential influence of external and organizational factors on leadership behavior. These findings underscore the complexity of leadership development and the necessity of holistic educational and training programs that extend beyond individual perceptions. The study recommends integrating transformational leadership and management skill development in the program to better prepare students for leadership roles in the hotel and tourism industries. This has implications for curriculum designers, educators, and industry professionals aiming to foster well-rounded future leaders in hospitality and tourism
Unveiling the culture of cogtonganon through Timori: A coded native dialect
Get PDFTimori, a coded dialect used by the Cogtonganons, has long been a subject of interest in the study. Despite its prominence among the Cogtonganons, it is being endangered of becoming obsolete due to various social and environmental changes. This study aims to amplify the relevance of the Timori as a cultural body and analyze its profound influence on the Cogtonganons’ identity as speakers of this distinctive linguistic code. Ethnography is used to collect and analyze data from eight key informants aged 55 and above through in-depth interviews. The key informants are natural, born in barangay Cogtong, and considered native residents. Interview data were then recorded and transcribed for the analysis. Using a thematic analysis, five themes emerged: the Spanish era, elders’ wisdom through wit and tradition, cultural narrative on folk survival, whispers of community in strengthening social bonds, and closely-knit nature. These themes exemplify that the Timori dialect has been a significant element in the culture of the Cogtonganons as they mark their collective identity. Cogtonganons have demonstrated a strong connection between their language and cultural practices, as evidenced by the preservation of traditions and the transmission of knowledge across generations, and even in far places, they still recognize their being Cogtonganons. Timori, with its nuanced expressions and deep-rooted symbolism, serves as a unifying force, transcending geographical boundaries and fostering a sense of shared belonging among the Cogtonganon community
Lived experiences of Artisanal Fishers: Climate change impact in marginal communities along the coast of Cogtong, Bay
Get PDFClimate change poses significant challenges, particularly for vulnerable marginal communities. This study explores its impact on artisanal fishers, focusing on their lived experiences. Employing a phenomenological approach, it captures how climate change affects their livelihoods, income, physical health, and well-being. The participants of this study were the ten (10) fisher folks from a Barangay in Candijay, Bohol. Moreover, the participants were selected using the purposive sampling method. The criteria used were: participants are not known by the researchers, recommended by the local Barangay unit, know the nature of the study, and are into fishing as a livelihood and source of income. Key findings include fish depletion leading to income instability, with many fishers unable to sustain their households due to reduced catches. Additionally, harsher conditions have increased physical strain, resulting in exhaustion and deteriorating health. These findings highlight the urgent need for policy interventions and sustainable solutions to support the resilience of small-scale fishers. The study contributes to the broader climate change discourse by advocating for targeted actions to address the challenges faced by these vulnerable communitie