Library and Information Research (LIR)
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How to use a survey as a marketing tool: a case study of Loughborough University Library
Get PDFWith increasing competition from external information sources academic libraries need to undertake strong marketing initiatives to redress the balance. Evidence-based practice and evaluation of internal services may help to secure the future permanency of the academic library. In light of this, an initiative was undertaken by the Engineering Team at the University Library, Loughborough University to market its services and resources to the Engineering Faculty. A survey was utilised as the marketing tool. It was made available in electronic format and marketed via the Library website, Team Blog and targeted emails. Evaluation of the results enabled the Team to further raise its profile by taking various issues directly to the Faculty and actively marketing avenues of communication, training sessions and the Institutional Repository. As a marketing tool the survey approach was largely successful and subject teams may wish to utilise this approach as a component of their marketing strategy
CLAYTON, Susan J. (ed.) Going the distance: library instruction for remote learners. London: Facet Publishing. 2007.
No full textKOVACS, Diane K. The Virtual Reference Handbook: Interview and information delivery techniques for the chat and e-mail environments. London: Facet Publishing. 2007.
Get PDFBROPHY, Peter. Measuring library performance: Principles and techniques. London: Facet Publishing. 2006.
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TODARO, Julie and SMITH, Mark L. Training library staff and volunteers to provide extraordinary customer service. London: Facet Publishing. 2006.
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