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Book Review :The Big Data-Driven Business: How to Use Big Data to WinCustomers, Beat Competitors and Boost Profits
Get PDFThe Big Data-Driven Business: How to Use Big Data to WinCustomers, Beat Competitors and Boost Profits, Russel Glass andSean Callahan, John Wiley & Sons, New Jersey, 2015, 224 pages, $21.7
Spatio-Temporal Analysis of Big Data Generated from GPS Traces of Moving Objects for Personalized Customer Relationship Management
Get PDFBig data enables an organization to gain a much greaterunderstanding of their user and customer base, theiroperations and supply chain, even their competitive orregulatory environment. Due to the rapid proliferation ofonline activities and the recent proliferation of connectedmobile devices more customer touch points have turnedelectronic. Additionally temporal and moving data, in all itsvariant forms, might help boost efficiencies or scale downthe cost of labor and other resources. The advancements inlocation awareness devices allows moving objects to track itsmovement paths with GPS traces, and users can manage theirtravel experiences on a web map and share travel knowledgeamong each other. Spatio-temporal data evaluation is vital formany applications relating to transportation infrastructure,supply chain logistics, tracking of customer tastes andpersonalized product advertisements. The spatio-temporal datagenerated from the trace of an object in motion is basically abig data to be managed in a special way and can be productivelyutilized for realizing personalized CRM
In search of Human Potential :The Notes of an HR Professional
No full textIn search of Human Potential :The Notes of an HR Professiona
Communication for Global Business:Some Pedagogical Imperatives
No full textCommunication for Global Business:Some Pedagogical Imperative
The use of Metophors in Organisational transformation
No full textThe use of Metophors in Organisational transformatio
Safetipin: A Mobile Application Towards Women Safety
Get PDFWomen have always been considered safe ‘char divaron ke ander’ (within the fourwalls). In the last few decades, there has been a phenomenal shift from their engagementwithin households into the workplaces to create a niche for themselves within thebroader society. A woman’s mortal fear only increases when she must travel alone,even in the cities, particularly during late evenings but she even finds herself unsafe athome or within a crowded space. She finds her independence constrained by fear for hersafety, even more pronouncedly when she is employed and has to travel alone puttingherself in danger. Women’s safety is the important dimension to be discussed since herself-perception of being safe has a strong connection with her empowerment. Therefore,women safety and empowerment are interwoven. A safe woman is beyond doubtempowered. Discussions which previously pivoted on a woman’s freedom, freedom ofexpression, and equal opportunity, have suddenly shifted to safety, because of the manyincidents of atrocities against women, whether on the streets or in any other publicspaces. Over the years, many women safety mobile applications have proliferated toaddress women’s safety in public spaces. These applications by various entrepreneursshare similar functions and services such as, an emergency contact list to alert in caseof a crisis, transmission of GPS-determined areas, and directions to safe locations etc.But one such application called “Safetipin” has been found, with plenty of other servicestoo, to contribute towards the feeling of security among women. This study intends toengage “Safetipin” as a case study and understand the working modalities and functionsof this mobile application. The research was conducted to gauge the readiness ofThiruvananthapuram city in Kerala, India, towards implementing women’s safety. Thestudy also aims to mention some of the experiences shared by the social work studentsduring the auditing process
Increasing Health Expenditure and Role of Palliative Care: A Case Study from Kerala
No full textPalliative Care Society is a worldwide voluntary organisation extending relief and support tochronically ill patients for the upliftment of the marginalised and weaker sectors of society. Itprovides various financial and other forms of assistance, and serves as a platform for social andpsychological change for people. The study of Karindalam Palliative Care Society in Keralaas the unit of analysis shows the positive impact on the patients and their families. The patientsbenefited more from palliative home care than hospital care which contributed to the overallsocio-economic development of both the patients and their families. The study focused on thecurrent role of palliative care units with the increasing health expenditure in society and revealsthat before the introduction of palliative care, patients incurred huge medical expenditure thatcontributed to poverty, unemployment, inequality, and deprivation. The introduction ofPalliative Care Society changed this pattern to one which offers a lot of financial support topatients’ families and reduces society’s overall health expenditure