Halalsphere (Journal)
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Enhancing Brand Awareness Via Halal Brand Personality
Get PDFoai:ojs2.journals.iium.edu.my:article/7This paper develops a multi-disciplinary measure of the Halal brand personally construct by means of literature review. This study explains that Halal brand personality involves (i) purity, (ii) excitement, (iii) sophistication, (iv) safety and (iv) righteousness on brand awareness. The concept of Halal brand personality is vital for service providers to create an awareness about their products and services in the consumers’ mind as this could be the catalyst for service providers to achieve sustainable competitive advantage (SCA). This is because the extraction of the five factors that contribute to the Halal brand personality is being regarded to be an assurance for halal products and services. It symbolizes the value that are not just for Muslims, but for non-Muslims as well.  
Permissible Medicine and Rationalization of Halal Pharma
Get PDFPermissible medicine “Halalopathy” represents a compatible relation between therapeutic drug and human beliefs/lifestyles. Production of permissible drugs is achieved by evaluating ingredients and monitoring the production process to be compatible with a certain specific standard depending on the requirement of the lifestyle or belief of the patient. If drugs and beliefs are compatible, a domino chain effect will be initiated; trust will be developed, and the placebo effect will be activated. Consequently, a compatible system between mind and drug is established, faith in the treatment is intensified, entropy is lowered, potential energy is increased, and self-assurance is enriched. The compatibility concept is based on finding a connection between human’s belief and therapeutic drug where certain genes will be turned off epigenetically. Halalopathic medicine represents a new therapeutic concept in which holistic values - material, human, moral and spiritual values - are used to deliver the right treatment to the right patient
Halal Affair Operation Regulations B.E. 2552/C.E.2009 Involve in Thai Halal Products Ecosystem
Get PDFMany critics of current Halal Affair Operation Regulation B.E. 2552 (HAOR 2015) from the Muslim consumers concerning Halal products in Thailand. They argue that the HAOR is inadequate to protect Muslim consumers. The absence of clear guidelines and effective monitoring systems concerning Halal products have resulted in Halal products and Muslim consumers receiving inadequate protections, particularly in relation to the abuse of the Halal logos. The HAOR 2015 sets a maximum suspension for one year. This is considered inadequate in preventing irresponsible manufacturers. The paper utilises doctrinal legal analysis and a library based research approach to provide insights in understanding the HAOR 2015 and legal analysis. The paper provides suggestions to enhance the protection of Muslim consumers and upgrade the status of Halal products. The paper also suggests that education should play an important role in promoting HAOR 2015 towards protecting Halal products in Thailand
Differentiation of L-cysteine Sources using FTIR and Raman Spectroscopy
No full textL-cysteine is a food additive that is used in bakery ingredient. It is used as stabilizer to soften the texture of bakery dough. However, the primary sources of L-cysteine could be controversial as it might derive from animal and human parts. This study aimed to differentiate the L-cysteine sources by using Attenuated Total Reflection Fourier Transform Infrared (ATR-FTIR) and Raman spectroscopy. Raw materials of pig bristles, human hair, cow horn, duck feather and chicken feather were analysed. The result found that the ATR-FTIR is preferable rather than Raman spectroscopy in differentiating the primary sources of L-cysteine. Data pre-treatment was carried out to provide a more suitable for analysis and easier interpretation. Accordingly, principal component analysis (PCA) transformed the transmittance of ATR-FTIR into a number of principal components (PCs).Five distinct groups were successfully differentiated in PCA. The proposed method offers as fast and environmentally friendly approach to distinguish the primary source of L-cysteine sources. Hence, this method would beneficial to be used for origin determination of L-cysteine food additives
Positioning HalalanToyyiban in Halal Food System: Production, Processing, Consumption, Marketing, Logistic and Waste Management
Get PDFThe halal food industry is founded based on the concept of Halalan Toyyiban (HT), as commanded in the Qur’an. However, as reflected in the current halal standards, requirements, and practices, the current approach of HT may overlook some components that are supposed to be an integral part of the concept. This article utilises the modern food system approach to frame the discussion for a holistic overview that links the cycle of the current food system and the HT concept towards obtaining its conceptual clarity. The attributes of HT in six different components of the established food system – production, distribution, processing, marketing, consumption and waste recovery; are contextualized. An explicit conceptual clarity of HT shall create a ripple effect towards a change of mindset and behaviour of all stakeholders leading to the attainment of the wholesomeness of HT. Beyond the conceptual clarity, HT attributes can be elegantly positioned in the modern food system as vehicles to provide safe, high quality, good and wholesome food; in an ethical and sustainable ecosystem.
Microbiological Quality and Shelf Life Studies of Ready to Eat (RTE) Halal Burgers Sold at Street Stalls Around Kuantan City, Pahang
Get PDFThis study aimed to evaluate RTE halal burgers' microbiological quality and determine their shelf life. A total of 68 samples were randomly purchased from street stalls around Kuantan city as convenience selected samples and examined for Total Plate Count (TPC), presumptive S. aureus count and presumptive E. coli count. For the shelf-life study, 14 samples were purchased at one time from one street stall and the analyses of TPC and presumptive S. aureus count were performed at seven intervals of holding times. The results showed that all samples have low to medium risks with TPC <3.0x103 cfu/g and presumptive S. aureus count range between 0.1x102 – 3.3 x103 cfu/g. In addition, Presumptive E. coli were not detected in all samples. Therefore, halal RTE street burgers have low to medium risks even though they were left at ambient temperature up to 24 hours of shelf life
The Spillover Effects of Covid-19 on Halal Industry: An Overview and Way Forward
Get PDFThis study explores the spillover effects of Covid-19 on halal industry in order to provide a way forward for this industry. Covid-19 pandemic was first discovered in Wuhan city of China before subsequent spread to other countries around the world. To minimise the loss of life and health, governments and global leaders have initiated a series of measures, such as national emergency lockdown, movement restriction (Movement Control Order (MCO), social distancing, suspension of public gatherings beyond a certain number, etc. Albeit essential, these measures have resulted in a major economic crisis with devastating effects on businesses and industries, including halal industry. Against this backdrop, this study, therefore, intends to expose relevant parties in halal industry to the effects of Covid-19 pandemic to better initiate appropriate mechanisms to stabilise this industry and place it on its earlier projected growth trajectory. To achieve its aim, the researcher draws on the real-world observations and relevant publications in this area of study to discuss the spillover effects of Covid-19 on halal industry with specific focus on three sectors, namely halal food, cosmetics and pharmaceuticals, and Muslim friendly travel. Having discussed the spillover effects of Covid-19 on halal food, cosmetics and pharmaceuticals, and Muslim friendly travel, the way forward and the implications for the halal industry are offered
Fast-Food Consumption among Children According to Shari'ah Perspective
Get PDFFast-food consumption among children is becoming increasingly worrying as it is associated with unhealthy nutrition and its long-term health effects. This concern is due to signs of obesity among children and numerous other harmful diseases linked to low-nutrition, high-fat, and salt diets. According to Li et al. (2020), children aged 12 to 15 years in Malaysia consume fast food twice a week on average. Different factors influence fast-food intake. These include a rise in advertising, the growing number of fast-food restaurants, and shifting current lifestyles, particularly food selection. Accordingly, this study focuses on fast-food consumption from the Syari'ah point of view. This research adopts the library research, analysed selected documents, and summarised the Syari'ah rulings on fast-food consumption among children. The results show that Syari'ah ruling on fast-food consumption relies on habits of intake, fast-food sources and the side-effects on children, whether they are permissible (mubah), abominable (makruh) or prohibited (haram)
A Bibliometric Analysis on Halal Cosmetics Over Twenty Years
Get PDFPurpose – Halal cosmetics area is progressively increasing these days. This bibliometric analysis is intended to systematically evaluate the research to brief researchers about the trend of halal cosmetics field. This paper also discloses the limitations of the studies in the area. Design/methodology/approach – This paper adopted bibliometric and network analysis to evaluate the research area. A total of 82 documents obtained from the Scopus database are extracted and analysed. Findings – The paper reports the type of documents available, the years published, authorship and geographical distribution of the published documents in the halal cosmetics area. From the keyword analysis, it is found that the most used words are halal cosmetics, halal, cosmetics, purchase intention, Malaysia, and Islamic marketing. Research limitations/implications – This bibliometric study is conducted using Scopus database; however, Scopus might possibly omit some publications, thus, authors might not report the missing studies. Halal cosmetics are still in the early years of publications, and only 82 published documents were analysed in the study. Originality/value – There is no study reported on the network analysis and bibliometric study techniques in the area of halal cosmetics
An Ideal Halalan Toyyiban Food Quality Management (HTFQM) Principles
Get PDFTechnically, the Halalan Toyyiban food quality system has used both conventional and halal standards to control quality. This serves as a greater impact on both technical and Syari'ah elements to enhance the marketability of Halalan Toyyiban food items locally and globally. According to some reports, certain producers could make an immediate profit by committing a food quality control infraction, such as food adulteration. As a result, the purpose of this study is to explore the ideal HTFQM principle that may be used in everyday activities rather than just for product quality. A qualitative inquiry was used to highlight the Halalan Toyyiban component in the Qur'an. The seven ideal principles of HTFQM could be established based on content analysis, considering all aspects of the physical and spiritual as well as material and intangible factors