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    Effect Of Product Innovation On Financial Performance Of Commercial Banks In Kenya

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    Against the backdrop of heightened competition for the unbanked population, retention of existing members, changing customer preferences and the need for revenue growth at low operating costs for profitability, commercial banks in the country are increasingly adopting product innovation. It however remains scantily explored in the Kenyan body of knowledge, how these product innovations have influenced the intended financial performance of commercial banks in the country. While several related empirical studies have been conducted in the Kenyan literature, notable contextual, methodological, and conceptual gaps still remain. Occasioned by these gaps, the present study sought out to assess the effect of product innovation on financial performance of commercial banks in Kenya. More specifically, the study sought to examine the effect of issuance of credit cards on the financial performance of banks in Kenya; to examine the effect of the use of internet banking on the financial performance of banks in Kenya; to determine the effect of the use of mobile banking on the financial performance of banks in Kenya; and to determine the effect of use of agency banking on the financial performance of banks in Kenya. The study was grounded on three theories, including the Dynamic Capability theory, Diffusion of Innovation Theory and Blue Ocean Theory. This research used the descriptive research design method, with the target population comprising all 39 Commercial Banks as at December 31, 2022. Owing to the relatively manageable population size, the present study adopted a census survey of all 37 commercial banks. The study utilized secondary quantitative data that was collected from the commercial banks’ annual integrated financial reports. The study adopted multiple linear regression, whereby five-year average data points for each variable were used. A combination of both descriptive and inferential statistics was used in data analysis. The regression model used in this study was Y = β0 + β1X1 + β2X2 + β3X3 + β4X4 + ε where, Y=Financial Performance (ROA), X1 = Issuance of Credit Cards, X2 = Internet banking X3 = Mobile banking, X4 = Agency banking, β0 = Constant, and β1, β2, β3 and β4 = Regression Coefficients and ε = Error Term. The study found that this model could was statistically significant and that it could be used to explain 24.3% of the bank’s performance measured in return on assets for banks in Kenya. The study found that Agency Banking had the most influence on return on assets and that Mobile banking had the least influenc

    Influence Of Social Media Marketing Tools On Performance Among Hotels Registered By Tourism Regulatory Authority In Central Region, Kenya

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    The environment in which hotels operate is quite competitive due to the constantly evolving environment. as a result, hotels are quickly rejuvenating their survival strategies to sustain profitability. Despite the innovative adoption of digital marketing amongst hotels in Central Region, most of the hotels are struggling to remain afloat as others close down. Against the background, this study aimed at establishing the influence of social media marketing tools on performance of hotels registered by Tourism Regulatory Authority in Central Region, Kenya. The guiding objectives were to determine how social media platform, social media content, social marketing capacity and social marketing culture influences performance of hotels in registered by Tourism Regulatory Authority in Central Region, Kenya. The founding theoretical frameworks included: technology acceptance model, theory of change, system theory of management and social exchange theory. Descriptive survey research design was adopted in the implementation of the research. The targeted population is 228 hotels registered by the Tourism Regulatory Authority as by the year 2021 in central region. Census method was adopted. Raw data was collected by means of structured questionnaires. Pilot study was conducted to a sample size of 23 respondents in Nyeri County in order to enhance feasibility of the research methodology. Reliability and validity of the instruments was determined using split half method and matching respectively. Data was collected after getting clearance and research permit from the KCA University and NACOSTI respectively. The following diagnostic tests were carried out: normality, heteroscedasticity and multicollinearity. Quantitative data was subjected to SPSS version 25 so as to generate descriptive statistics (frequencies, means, standard deviation and percentages) and inferential statistics (correlation coefficients, regression coefficients, ANOVA). Relationship between variables was established using Pearson`s Product Moment Correlational Analysis. Hypotheses was tested by means of F-statistical test at the widely accepted 0.05 level of significance. Statistical findings were presented in tables. The strength of the relationship between social media marketing tools and performance of Hotels in Central Region of Kenya decreased in the following order: social media content (r=0.81), social marketing capacity (r=0.76), social media platform (r=0.51) and social marketing culture (r=0.33) for p = 0.00 < 0.05. Therefore, the four null hypotheses were rejected and concluded that there is significant relationship between social media platform, social media content, social marketing capacity, social marketing culture and performance of hotels in central region in Kenya. The model or social media marketing tools (social media platform, social media content, social marketing capacity, social marketing culture) accounted for 78% variation in the performance of hotels in Central Region of Kenya (for R2=0.78). The resolved model was: Y = 0.24+0.05X1+ 0.55X2+ 0.39X3+ 0.04X4+ε. It was concluded that an increase in social media platform, social media content, social marketing capacity, social marketing culture would result into a significant increase in the performance of hospitality firms amongst the registered hotels in Central Region, Kenya. Government was recommended to create digital schools, develop policies that encourage creative utility of social medial platforms while promoting ethical social media marketing practices so as to protect the rights of the consumers while promoting fair trade. Managers should conduct thorough analysis of the targeted audience and suitability of a social media platform before adoption to optimize its utility in enhancing performance. Managers should also ensure that the social media contents are relevant, informative and engaging with customers. Also, managers should put in place a dedicated digital team to effectively manage and optimize social media marketing while promoting positive social marketing culture. Future studies should focus on testing the findings from this study in different contexts in order to generate more representative and generalizable findings

    Applying Data Mining in Graduates’ Employability

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    Envisaging an adequate IT/IS solution that can mitigate the employability problems is imperative because nowadays there is a high rate of unemployed graduates. Thus, the main goal of this systematic literature review (SLR) was to explore the application of data mining techniques in modeling employability and see how those techniques have been applied and which factors/variables have been retained to be the most predictors or/and prescribers of employability. Data mining techniques have shown the ability to serve as decision support tools in predicting and even prescribing employability. The review determined and analyzed the machine learning algorithms used in data mining to either predict or prescribe employability. This review used the PRISMA method to determine which studies from the existing literature to include as items for this SLR. Hence, 20 relevant studies, 16 of which are predicting employability and 4 of which are prescribing employability. These studies were selected from reliable databases: ScienceDirect, Springer, Wiley, IEEE Xplore, and Taylor and Francis. According to the results of this study, various data mining techniques can be used to predict and/or to prescribe employability. Furthermore, the variables/factors that predict and prescribe employability vary by country and the type of prediction or prescription conducted research. Nevertheless, all previous studies have relied more on skill as the main factor that predict and/or prescribe employability in developed countries and none studies have been conducted in unstable developing countries. Therefore, the need to conduct research on predicting or prescribing employability in such countries by trying to use contextual factors beyond skill as features

    Enhancing Cybercrime Investigation Effectiveness: Amultifaceted Analysis Of Information Technology Tools, Digitalevidence Quality, And Law Enforcer Security Measures

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    n Kenya and in today's world, cybercrimes present a greater challenge in terms of detection and investigation compared to traditional crimes. As cybercrimes continue to evolve and become more complex, law enforcement agencies must continuously adapt their Information Technology tools to effectively combat this menace. These crimes have significant adverse effects on individuals' reputations, investors' finances, and data security. To prevent such damages, this study aimed to assess the application of Information Technology (IT) and propose a model applicable for investigating cybercrimes within the Directorate of Criminal Investigation (DCI) in Kenya. A case study approach was employed to explore the extent of Information Technology application in crime investigation, with a particular focus on using a regression model. Primary data was collected through the random distribution of questionnaires to 361 police officers from different units within the DCI department. The study developed a regression model that incorporated key variables, namely Information Technology tools, quality and quantity of evidence, and security of law enforcers The Pearson product-moment correlation was utilized to examine the associations among the study variables, while the regression model aimed to illustrate whether alterations observed in the dependent variable are linked to variations in the explanatory variables. The findings revealed that Information Technology Tools, Quantity and Quality of Evidence, and Security of Law Enforcers exhibited a positive and significant relationship with cybercrime investigation. Based on these results, it can be concluded that the utilization of Information and Communication Technology (ICT) tools has a positive and significant impact on the effectiveness of cybercrime investigation within the Department of Criminal Investigations (DCI) in Nairobi. The study recommended that the DCI conducts regular training sessions and workshops to keep investigators up to date with the latest technologies and their applications in cybercrime investigation. Additionally, future research should consider controlling for potential confounding variables that might influence the relationship between ICT tools usage and the effectiveness of cybercrime investigation

    A Long Short-term Memory (LSTM) Network Model For Predicting Water Consumption In Residential Properties Using Smart Water Meter Data

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    Rapid urbanization in Kenya and the subsequent population increase have caused a severe imbalance between water demand and water availability. This imbalance poses serious challenges in managing water consumption in urban areas. Furthermore, water leakages and variable human activity generate non-linear patterns in domestic water consumption data which make traditional linear time series models such as autoregressive integrated moving average (ARIMA) ineffective. Using a case study research design with Nairobi City, the author developed a novel Long Short-Term Memory (LSTM) network model for predicting water demand through deep learning of smart water meters data. The model uses high frequency non-linear time series data collected between January and December 2022 from smart sensors within an Internet of Things (IoT) framework, alongside other information such as timestamp and temperature. Nine different variables were constructed from the study data and used to train and validate the LSTM network model for smart water meter data management. The model was then evaluated using root mean square error (RMSE) and the correlation coefficient. Although significant variation was observed in the daily and monthly patterns of domestic water consumption, the model outcomes were relatively accurate. LSTM generated values that mirrored observed values more closely than the ARIMA model. Evaluation metrics also indicated that LSTM had lower prediction errors. It is expected that the developed model will be generalizable for estimating future water consumption in other urban households in Kenya and other regions. The study is limited by a small sample dataset of 320 households and the lack of socio economic and demographic factors to determine water consumption. A more extensive study with multiple influencing factors is recommended to assist water authorities and service providers to properly distribute water, identify leakages, and take corrective actions to prevent degradation of the ecological environment

    Effect Of Financial Soundness Indicators on The Degree of Diversification in Commercial Banks in Kenya

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    Commercial banks are essential to global economies, with Kenyan banks contributing significantly, holding 78.55% of total savings. However, challenges in Kenyan commercial bank performance have led to a consideration of diversification as a means to boost returns and manage risks. This study explored how financial soundness indicators impact diversification in Kenyan commercial banks, examining metrics like capital, high-quality assets, effective management, and liquidity. It drew on four theoretical frameworks—agency theory, buffer capital theory, financial intermediation theory, and stakeholders' proposition—to provide a structured understanding of the situation. The research focused on 36 licensed commercial banks operating in Kenya as of December 2022, analyzing data from 2016 to 2021. Data was sourced from the Central Bank of Kenya's website and banks' annual financial reports, analyzed using STATA software and various tests including heteroscedasticity, correlation, autocorrelation, multicollinearity, and normality tests. Findings showed that capital adequacy, asset quality, and liquidity management significantly influenced diversification levels, with a notable decline in 2018 attributed to political instability following elections. Recommendations include establishing a clear framework for banks to implement financial soundness indicators, especially in asset quality, capital adequacy, management efficiency, and liquidity management. Ensuring bank efficiency is vital for financial sector stability and safeguarding savings. In summary, this study finds that capital adequacy, asset quality, management efficiency, and liquidity management play significant roles in diversification among Kenyan commercial banks. Political instability in 2018 exposed potential risks in banks' diversification strategies. To enhance diversification, effective implementation of financial indicators is crucial, though this study's focus on commercial banks and reliance on secondary data were mitigated through thorough analysis

    Effect Of Corporate Governance Dimensions On Financial Performance Of Savings And Credit Cooperative Societies In Nairobi County, Kenya

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    Cooperatives play significant role in national economy and socio-economic development in Kenya. Savings and Credit Cooperative Societies (SACCOs) in Kenya not only provide loans to their members, but they also offer investment opportunities, agricultural facilities for farmers, create employment, housing solutions, and much more. In the recent one decade, SACCOs in Kenya have been experiencing challenges in financial performance. The return on assets among SACCOs in Nairobi County in the year 2018 was 14.53%, which decreased to 14.13% in the year 2019, 13.82% in 2020 and 13.75% in 2021. The main objective of the study was to examine the influence of corporate governance dimensions on SACCOs’ financial performance in Nairobi County. Specifically, the study sought to determine the effect of board independence, board accountability, audit committee and financial disclosure on financial performance of SACCOS in Nairobi County. The study was anchored on agency, stewardship, and stakeholder theories. This research used descriptive survey design. The target population was the heads of finance and administration in all the 43 SACCOs in Nairobi County. Pre-testing of research instruments was carried out among SACCOs in Kiambu County. The researcher used census methodology to collect data. Secondary data on return on assets, total deposits, total assets and non-performing loans was collected from the annual reports of the SACCOs. Primary data was collected using semi-structured questionnaires. Content analysis was used to analyze qualitative data and the results were presented in a narrative form. Quantitative data was then analyzed using inferential and descriptive statistics with the help of statistical software known as Statistical Package for Social Sciences version 22. Descriptive statistics comprised of mean, frequencies, standard deviation, and percentages. Regression and correlation analysis were examples of inferential statistics used. The study's findings were represented using both tables and figures. The study found that board independence has a positive and significant effect on the financial performance of SACCOs in Nairobi County. In addition, board accountability has a positive and significant effect on the financial performance of SACCOs in Nairobi County. The study also found that the audit committee has a positive and significant effect on the financial performance of SACCOs in Nairobi County. The study established that financial disclosure has a positive and insignificant effect on the financial performance of SACCOs in Nairobi County. The study recommends that SACCOs should select independent members of the boards to help the societies run honestly and efficiently since they are not under the influence of the management teams. In addition, SACCOs should make sure that the board of directors actively oversees and holds management accountable for financial decisions, risk management, and strategic planning. They should select the audit committee to monitor financial reporting, audit process, internal control system of the organization, and legal and regulatory conformity. They should also clearly define the roles and responsibilities of the audit committee in the SACCO's bylaws. Further, SACCOs should also establish a system for regular reporting to the board on financial performance, risk exposure, and compliance with financial policies and regulations

    Effect Of Workforce Diversity On Employee Performance In Parastatals In Nairobi County

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    Competitive institutions strive to offer consumers high-quality service in a constantly changing environment marked by diverse changes and transformation. When it affects an organization's overall performance, high employee performance becomes a crucial problem. The hands and hearts of healthcare continue to be those working in the field. Modern enterprises' intrinsic need for a more diverse workforce has raised serious questions about how to manage it. Yet, a number of study gaps compromise the works on employee performance and diversity in the work force. The research aimed to investigate how employee performance at Nairobi, parastatals is impacted by workforce diversity. Evaluation of the impact of gender, ethnicity, age, and educational diversity on employee performance at parastatals in Nairobi, Kenya, is one of the particular goals. Equity Theory, Multiculturalism Theory, and Symbolic Interactionist Theory all will provide support for the study. The staffs in human resource of the registered parastatals in Nairobi, Kenya, served as the study's population in a descriptive research design. The study's respondents (sample) was the staff working in human resource department in senior position. The study used primary information that was gathered through the use of a questionnaire. Using descriptive and regression techniques, the study's data was examined with the use of SPSS version 25. In this study, a variety of ethical standards and norms were observed. After data analysis the study found out that education diversity approach had a significant positive impact on the employees’ performance of parastatals in Nairobi County. The study also found out that age diversity had a significant impact on employee performance in the parastatals. Ethnicity diversity had positive but insignificant relationship on employee performance of Nairobi County parastatals. Gender diversity had positive but insignificant relationship on employee performance of Nairobi County parastatals. The study therefore recommended that there is a high need for the parastatals to embrace educational diversity at all cost in order to have a smooth flow of operationalization at workplace. There is the need for the human resource department to ensure that every staff employed in the organization is not from same ethnic group so that their diversity can lead to overall performance of individual as well as that of the organization. The organization management should ensure that the employees based on their gender are in accordance to the stipulations of the constitutio

    Effect Of Venture Capital Support on Organizational Performance of Tech Firms in Nairobi City County, Kenya

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    Given the high capital requirements and rapid pace of technological advancements in the tech industry, venture capital has emerged as an attractive funding option for these firms. The allure of venture capital lies in its ability to provide not only financial resources but also valuable expertise, industry connections, and strategic guidance. Tech firms recognize the benefits of partnering with venture capitalists who understand the intricacies of the tech landscape and can offer valuable insights, mentorship, and networking opportunities. The objective of this research was to assess the effect of venture capital support on organizational performance of tech firms in Nairobi City County, Kenya. The specific objectives were to determine the effect of venture capital financial support on organizational performance, to establish the effect of venture capital management support on organizational performance, to assess the effect of venture capital technical support on organizational performance and to determine the effect of venture capital mentoring support on organizational performance of tech firms in Nairobi City County, Kenya. The research was based on three theories namely, the resource-based view theory, agency theory and pecking order theory. Descriptive research design was employed in this study. The target population of this study was all the 106 firms’ tech firms in Nairobi City County, Kenya that had received venture capital support between 2016 and 2022. Since the population was relatively small, the study was a census. The target respondent was the head of operations in each firm or their equivalent. Questionnaire was utilized in primary data collection. Quantitative data was collected. The collected data was analysed through descriptive, correlational and multiple linear regression method. Regression results revealed that venture capital financial support, venture capital management support, venture capital technical support, and venture capital mentoring support together account for 93.1% of the variation in the performance of tech firms in Nairobi County, Kenya. The explanatory power of the model was statistically significant as the p value was 0.000. Further the results revealed that venture capital financial support (β = 0.316, p < 0.000); venture capital management support (β = 0.280, p < 0.000); venture capital technical support (β = 0.236, p = 0.004); and venture capital mentoring support (β = 0.731, p < 0.000) had a positive and significant effect on performance of tech firms in Nairobi County, Kenya. The study concludes that venture capital financial, management, technical, and mentoring support positively influence overall performance of tech firms in Nairobi County, Kenya. It is recommended that policymakers should create an enabling environment to attract more venture capital investment into Nairobi's tech sector. Additionally, tech entrepreneurs should actively seek and leverage venture capital support, particularly focusing on building strong relationships with venture capitalists who offer not only financial resources but also valuable management, technical, and mentoring assistance

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