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Effect Of Digital Marketing Strategies On Customer Attraction In Kenyan Universities
No full textThe main objective of the study was to assess the effect of digital marketing strategies on
customer attraction in Kenyan universities with a focus on social media marketing, website
marketing and mobile marketing as the specific objectives. The study was conducted among the
chartered universities in Nairobi County (University of Nairobi, Kenyatta University, Multimedia
University, Cooperative University and Technical University of Kenya (public). Whereas private
universities were (Catholic University, Strathmore University, KCA University and United States
International University).The target respondents were marketing staff in the nine universities,
however only 50% were sampled. The study adopted descriptive design that was considered
suitable for this study because it helped the researcher to collect quantitative data from the
respondents using the questionnaire. Primary data was collected through drop and pick technique
and the exercise took a period of three weeks. After the collection exercise, data was cleaned
edited and coded and was then analyzed using descriptive statistics for the general information
and multiple regressions for the study objectives with the help of STATA Version 13 Software.
The results were presented in form of tables, figures and text. The study established that all the
three platforms positively and significantly affected customer attraction in Kenyan universities
with website marketing providing the highest contribution(44.25%) followed by social media
marketing(38.82%) and mobile marketing(17.37%) respectively. The study further established
that the combined effect (R2
) of the three digital platforms explains 53.31 % of the variance in
customer attraction while 46.69% is attributed to other factors. These results were similar to those
obtained by other scholars (Reddy, 2016; Islam and Khan, 2017; Wanjiku, 2014). Therefore, the
study recommended that universities enhance the use of digital tools in their marketing plans for
improved performance
Effect Of E-banking On Financial Performance Of Listed Commercial Banks In Kenya
No full textThe objective of this study was to examine the effect of electronic banking on financial performance of listed commercial banks in Kenya. This study was guided by four objectives, establishing the effect of mobile banking, agency banking, ATM banking and online banking on financial performance of listed commercial banks in Kenya. The study employed quantitative research design using panel data analysis. The targeted population of the study was the 11 listed commercial banks in Kenya. Secondary data was extracted from CBK banking supervisory reports and published annual reports of banks. The data was recorded on data collection sheets. Both descriptive and inferential statistics were used. The findings were presented using tables with associated explanations. The study found that there was strong positive relationship between mobile banking, agency banking, ATM banking and online banking and financial performance of listed commercial banks in Kenya. Financial performance of commercial banks and m-banking were strongly and positively correlated. There was a strong positive correlation between financials performance of individual commercial bank and agency banking. There was a strong positive correlation between financials performance of individual commercial bank and agency banking. There was a weak positive correlation between financial performance of individual commercial bank and online banking
Effects Of Owner Accounting Practice Competencies On The Financial Performance Of Small And Medium Enterprises In Kenya. A Case Of Kasarani Sub County, Nairobi City County
No full textThe study was carried out in the field of finance and accounting practices competencies with
focus being on the performance of Small and Medium Enterprises (SMEs). The study had
four variables which had several indicators to determine their effect on financial
performance. Performance is contingent to many factors; This study sort to establish the
influence of owner accounting practice competencies on the financial performance of SMEs
operating in Kasarani Sub-County, in Nairobi City County, Kenya. The Kenyan Small and
Medium Enterprise sector immensely contributes to economy and employment generation.
However, its financial performance is still dismal as evidenced by the high collapse rate of
SMEs in Kenya and specifically in Nairobi City County where very few SMEs survive up to
the third generation. This might be attributed to poor accounting competencies by the SME
Owners/Managers in the country. There is limited research on the relationship between;
accounting information system, human resource accounting, accounting outsourcing and
owner accounting orientation, and how they influence performance of SMEs in Kenya. Hence
there is dire need for research such as the current one to establish these relationships. It is in
this light, that the present study was conducted to lock this knowledge gap by providing
recommendations on suitable approaches that can improve performance of SMEs in Kasarani
Sub County. In its main objective, the study assessed the effects of owner accounting practice
competencies on the financial performance of small and medium enterprises in Kasarani Sub
County in Nairobi City County. Four specific objectives were developed and four hypothesis
were tested to ; Establish Effects of Accounting Information Systems, Effects of Human
Resource Accounting, Influence of Accounting Outsourcing and Effects of Owner
Accounting Orientation on Financial Performance of SMEs in Kasarani Sub County, Nairobi
City County. The study is anchored on three theories; Resource Based view Theory,
Transactional Cost Economics Perspective and Human Capital Theory. The study utilized a
descriptive research design, having the Kasarani Sub County’s 754 SMEs as its target
population and using 254 respondents as its sample size. The study employed stratified
sampling to determine the number of respondents from each ward of Kasarani Sub-county,
selected randomly using simple random sampling. In its data collection, structured
questionnaire was used as a tool to collect primary data. Validity and reliability tests were
done on the research tool before administration. Quantitative analysis technique was
employed to produce descriptive statistics and inferential analysis carried out thereafter to
establish a study model. The findings established that; accounting information systems,
human resource accounting, accounting outsourcing and owner accounting orientation had
statistically significant influence on financial performance of SMEs in Kasarani Sub County,
Nairobi City County. The study revealed that, at (5%) or 0.05 level of significance, there
exists positive and significant relationship between accounting information systems, human
resource accounting, accounting outsourcing and owner accounting orientation are estimators
of financial performance among SMEs in Kasarani Sub County and that 27.19% change in
financial performance of Kenyan SMEs is explained by these variables. The results of the
study support the theories anchoring the study and empirical literature. The study
recommends for further similar research on SMEs operating in the other sub counties in
Nairobi City County and also those outside Nairobi City County, since the current study was
restricted to Kasarani Sub County and the Results cannot therefore be generalized
Factors Influencing Performance Of Micro And Small Enterprises In Kenya A Case Of Kiambu County, Kenya
No full textMicro and Small Enterprises act as a primary driving force for economic growth in developing countries. Factor influencing the performance of Micro and Small Enterprises in Kenya are essential in improving the uptake of this venture. The study sought to establish factors that influence the performance of MSEs traders in Kiambu County. The objectives of the study was therefore to determine the influence of access to finance on performance, establish the influence of management skills on the performance, determine the influence of access to business information on performance and establish the influence of business regulation on the performance of micro and small enterprises. The study was based on credit rationing theory, resource based firm theory and opportunity based firm theory. The study employed descriptive research design to achieve the objectives. The target population under study was 4897 licensed MSEs in Kiambu County as per the Business Register 2018. Stratified random sampling was applied and Krejcie & Morgan (1997) formula was used to arrive at the sample size of 385 MSEs.The study utilized primary data and the data collection was conducted through self-administered questionnaires. A pilot test was conducted using forty questionnaires to ensure data validity and reliability. The data collected was analyzed using Statistical Package for Social Sciences (SPSS) version 20 software. Normality test was carried out to test for any outlier. The study also carried out Multicolinearity test to test for any correlation between variables. Regression coefficient was used to analyze the relationship between variables. To determine the number of dimensions required to represent set of variables factor analysis was conducted. The results of the study were presented in frequency and percentages. The study finding indicate that access to business information positively and significantly affect the performance of MSEs, Access to finance was found to positively and significantly affect the performance of MSEs, management skills and business regulation didn’t significantly affect the performance of MSEs in Kiambu county. The study recommends that the Government should provide training and seminars to entrepreneurs regarding marketing strategy and how to be innovative and be provided with business information. The study recommends banks to improve on lending terms and condition to enable MSEs access to finance. The government should also ensure that the business regulation are not beyond entrepreneurs ability as well as offering basic entrepreneur skills which will enable entrepreneurs to be innovative and creative while making investment decision and enhance them to exploit the available business opportunities
Working Capital Management Strategies On Financial Performance Of Manufacturing Companies Listed In Nairobi Securities Exchange
No full textThe working capital management has an important role for the firm success or failure because of its effect on firm‟s performance and liquidity. It plays a significant role in improved profitability of firms. Hence, firms can achieve optimal management of Working capital b making the trade off between profitability and liquidity. The study was based on secondary data collected from a sample of 9 Manufacturing firms listed in the Nairobi securities exchange for a period of 10 years from 2007-2016 with an attempt to investigate the relationship between working capital Management strategies and Financial performance of Manufacturing Firms listed at the NSE. The independent variables were the Inventory Conversion Period, Average collection period and Average payment period. The study employed Analytical research design and panel data to analyze the data. The study established that it takes listed manufacturing companies an average of 96 days to convert inventories into sale. Inventory conversion period (p=0.000) had significant positive effect on performance of listed manufacturing companies. Average collection period (p=0.090) had no significant effect on performance of listed manufacturing companies. Average payable period (p=0.471) did not significantly influence performance of listed manufacturing companies. The study concludes that there was generally stability in inventory conversion period among listed manufacturing firms across the period 2007 to 2016. Inventory conversion period had significant positive effect on performance of listed manufacturing companies. Average collection period had positive but insignificant effect on performance of listed manufacturing companies. Average payable period had positive but insignificant influence on performance of listed manufacturing companies. The study recommends that the top management of all listed manufacturing companies in Kenya should balance the level of inventories with the cost of sales to achieve optimal working capital for performance of their organizations. All manufacturing companies should significantly reduce the number of days it takes to collect debts for optimal performance. All manufacturing companies in Kenya should consider increasing their average payable periods by negotiating with their creditors and forming relationships that will result into better performance of their organization
Effect of agricultural financing on agricultural productivity in Kenya.
No full textThe study aimed at determining the effect of agricultural financing on the agricultural productivity
which is embarked on the following objectives: to find out the effect of water development
financing on agricultural productivity, to determine the effect of asset financing on agricultural
productivity as well as to determine the effect of livestock financing on agricultural productivity
in Kenya. The study was construed around the theories of financial intermediary, trade-off theory
of capital structure as well as pecking order theory. It adopted a descriptive design where the data
was gathered from World Bank, AFC and KNBS between 1985 and 2015 pertaining the variables
being studied. Data was entirely secondary and was analyzed though descriptive statistics methods,
the time series model was fitted after thorough process on the suitability. The study found that
water development financing was significant and had a positive effect on agricultural productivity,
agricultural asset financing had a negative but significant effect on the agricultural productivity
whereas livestock financing had a positive but insignificant effect on the agricultural productivity
in Kenya. The finding was presented by use of graphs, tables and models. The recommendation
for the study was of great significance to the agricultural finance corporation, Kenyan farmers, the
ministry of agriculture, future researchers and academicians among others
Effect Of Knowledge Management Practices On Organization Performance Of Selected State Corporations In Kenya
No full textKnowledge management is known to optimize organizational productivity and performance. As organizations sought to improve their performance and try to achieve organizational performance, gaining knowledge was seen as a key component. The main objective of this research was to determine the effect of knowledge management practices on organization performance in the selected state corporations in Kenya. Specific objectives that guided this study were to determine the effect of knowledge accumulation on organization performance in selected state corporations in Kenya; to establish the effect of knowledge utilization on organization performance in selected state corporations in Kenya; to establish the effect of knowledge sharing on organization performance in selected state corporations in Kenya; and to establish the effect of knowledge ownership on organization performance in selected state corporations in Kenya. The study adopted descriptive research design to obtain data from the target population of 179 State corporations in Kenya. The findings show that coefficient of correlation R was 0.866, an indication of a strong correlation between the variables. The coefficient of adjusted determination R2 was 0.740 which translates to 74.0%, this shows changes in organizational performance can largely be explained by the four independent variables. The study concludes that knowledge accumulation has a significant influence on organizational performance this is due to States Corporation’s engagement in research to generate new knowledge. Knowledge utilization has a significant influence on organizational performance of State Corporations. Knowledge sharing has a significant influence on State Corporation. This is due to use of knowledge to influence the kind of culture the State Corporation wants to prevail in and collaboration with other stakeholders in ensuring competitiveness. Knowledge ownership has a significant influence on organizational performance due to increased privacy on information breach. The study recommends that State Corporations ought to refine their internal processes in line with the strengths of the staff, conduct internal experiments to improve service delivery to customers, collect customer feedback to inform future decisions and use customer feedback to improve their processes. State corporations ought to utilize its knowledge to departmentalize its operations, reuse its knowledge to strengthen its operations, use its knowledge to influence the kind of culture it wants to prevail and collaborate with other stakeholders in ensuring competitiveness. State corporations ought to approve secondment of employees to other departments, encourage teamwork among employees, hold regular town hall meetings and organize regular internal trainings for its staff. State corporations ought to patent its knowledge. Employees at state corporations ought to be bound by the signed agreement while still working and after they leave the organization
Ambient Learning - Knowledge as a Service Model: Towards the Achievement of Sustainable Development Goal Four
No full textStudies show that United Nations Sustainable Development Goal Four is
yet to be achieved. This paper presents an artefact named “Ambient learning-
Knowledge as a Service model” for describing how actionable knowledge can be
extracted from ambient learning systems to support improvement and consequently
facilitate the achievement of Sustainable Development Goal Four. A creative process
was adopted to guide the development of the model. The process involved carrying
out problem analysis through literature review, designing the model by combining
ambient learning and Knowledge as a Service concepts and demonstrating its
application by developing a prototype. Evaluation results revealed that C4.5
algorithm that is implemented in Waikato Environment for Knowledge Analysis
(WEKA) software is suitable for extracting knowledge from ambient learning
systems while Swi-prolog software can be applied to create a tool for knowledge
delivery
Effect of Earnings Per Shares on Capital Structure Choice of Listed Non-Financial Firms in Nigeria
No full textThe main objective of this paper is to examine the effect of financial
performance on capital structure of listed non-financial firms in Nigeria. This
was guided by assessing the earnings per share on capital structure choice.
The causal research design was adopted while a total of 87 samples was
included in the study. The estimated results are statistically significant at all
levels of Capital Structure. Based on the significance of these results it was
concluded that both the efficiency risk and franchise value hypotheses of the
reverse causality hypothesis are observable in the capital structure choice of
the firms
Influence of financial management practices on the revenue collection performance of Kajiado county government, Kenya
No full textThe promulgation of the new constitution in Kenya in 2010 brought forth new structures in the form of devolved governments. The new structure had the main purpose of ensuring that efficient delivery of services and every citizen experienced economic development. This noble idea by itself was to be financed by a substantial chunk of funds from the national government and revenue cash flows collected by the counties. The study was on the influence of financial management practices on the revenue collection performance of Kajiado County Government. The key variables being Revenue Sources, Financial Stewardship and Revenue Administration Strategies and their related influence on revenue collection performance in Kajiado County Government. The key theories reviewed to anchor the study were;public choice theory, prospect theory and expectation theory with these theories looking at explaining the influence of the independent variables on revenue collection performance. The study adopted a descriptive research design, which had a target population of 125 staff from Kajiado County Government. A census approach was employed due to the small size and accessibility of the respondents. The study used a structured questionnaire as the data collection tool that was tested for its reliability and validity to ensure consistency of information derived from the primary sources