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Вплив персонального бренду лікаря на залучення пацієнтів
У сучасних умовах розвитку медицини та цифрових технологій персональний бренд
лікаря відіграє важливу роль у залученні пацієнтів. Завдяки правильному позиціонуванню лікар може не лише створити довіру до себе, а й підвищити якість комунікації з пацієнтами, покращити репутацію медичного закладу та збільшити попит на свої послуги. Вплив персонального бренду лікаря варто розглядати через призму факторів, що визначають його ефективність та значення для медичної практики. Персональний бренд лікаря є інструментом формування довіри серед пацієнтів. Коли лікар демонструє професіоналізм, відкритість і компетентність, пацієнти почуваються впевненіше у виборі спеціаліста. Довіра будується через особистий досвід пацієнтів, відгуки, рекомендації та публічну діяльність лікаря, яка підкреслює його експертність. Формування авторитету лікаря можливе завдяки постійній присутності у професійній спільноті, науковій діяльності та активній участі у медичних конференціях
State of prevalence of oncourological diseases in the world
Oncological urological diseases are a group of malignant neoplasms that affect the organs of the genitourinary system, including the kidneys,
bladder, prostate gland, testicles, and others. They constitute a serious medical and social problem due to high rates of morbidity, mortality, and frequent cases of disability of patients. These pathologies significantly reduce the quality of life of patients, require long-term treatment and constant supervision. Due to the progressive increase in the prevalence of oncological urological diseases in the world, an assessment of their global status is extremely relevant and necessary for the formation of an effective system of prevention, early detection, and treatment. The purpose of the work is to analyze the current state of the prevalence of
oncological urological diseases in the world over the past ten years, taking into account regional characteristics and global trends. Materials and methods. The study conducted a systematic analysis of scientific literature over the past 10 years, contained in leading scientometric databases, including PubMed, Scopus, and Google Scholar. Publications related to epidemiology, demographic characteristics,
and the dynamics of morbidity and mortality from onco-urological pathologies were evaluated
Мodernization of teaching pathological anatomy in the context of medical education reform
Reforming medical education requires updating approaches to teaching fundamental disciplines, in particular pathological anatomy. Traditional teaching methods, based mainly on passive perception of information, are increasingly giving way to interactive technologies aimed at actively involving students in the learning process. The modern development of digital technologies, in particular virtual microscopy, integrated online platforms for independent study of the material, as well as simulation techniques, allows to significantly improve the quality of teaching and the formation of practical skills in medical students. In addition, the combination of pathological anatomy with clinical disciplines contributes to the understanding of the importance of morphological changes for the diagnosis and treatment of diseases. However, the effective implementation of these changes requires scientific justification and assessment of their impact on the training of future specialists. The purpose of this work is to analyze and evaluate modern methods of teaching pathological anatomy in the context of medical education reform, in particular, to determine the impact of interactive technologies on the level of material acquisition, the development of practical skills and critical thinking in students, as well as to assess the effectiveness of integrating pathological anatomy with clinical disciplines. The study revealed that the combination of traditional teaching methods with the use of digital resources, in particular virtualmicroscopes and platforms for distance learning, contributes to a better understanding of morphological changes in tissues. The introduction of a problem-oriented approach allowed students to analyze pathomorphological processes more deeply, which positively influenced the formation of their clinical thinking. The experience of using team learning has shown its effectiveness in developing communication skills and the ability to make collective decisions when analyzing pathohistological cases. It was also found that the integration of pathological anatomy with clinical disciplines increases its significance for students and contributes to the formation of interdisciplinary thinking. Additionally, the effectiveness of the implementation of individualized learning trajectories was assessed, which allow students to independently choose the pace and methods of learning the material, in particular through the use of adaptive educational technologies. The results of the analysis show that the combination of classroom lessons with virtual laboratories and multimedia lectures increases the level of mastery of complex pathomorphological concepts. The introduction of clinical case modeling and work with electronic pathohistological databases contributes to the formation of diagnostic analysis skills, which is an important stage in preparing students for practical medical practice. The results obtained confirm the need for further development of interactive methods of teaching pathological anatomy and their adaptation to modern challenges of medical education. The introduction of new educational technologies into the educational process requires a systematic approach, which includes a combination of traditional methods with modern digital tools, integration of academic disciplines and ensuring continuous feedback between students and teachers
Risks and complications of tourniquet syndrome in blast injuries in the context of contemporary military conflicts
The purpose was to analyze the impact of the use of tourniquets by military personnel during massive or critical bleeding, as well as in cases of traumatic amputations of limbs. Special attention is devoted to the timely conversion of the tourniquet, determining the feasibility and inappropriateness of its use, assessing the duration of its application, and analyzing complications arising from excessively long use, especially in conditions of intense hostilities or prolonged evacuation. We conducted review of the scientometric databases Scopus, PubMed, ResearchGate, as well as professional periodicals: Health.mil, Military Medicine, Ukrainian Journal of Military Medicine etc. We used the following keywords for search: “tourniquet”, ”alternative”, “stop the bleed”. Our part of clinical study described in this article was conducted on the basis of a Role 2 surgical hospital in the hottest combat zone in April-May, 2024, n=70 servicemen. The article describes 4 clinical cases of temporary stopping of critical bleeding in military personnel,medical interventions at the Role 2 stage to transfer medical evacuation to the Role 3 stage of medical support. The analysis of the duration of tourniquet application showed that they were used for 1-2 hours in 50.0% of cases, from 2 to 3 hours in 40.0% of cases-, and the duration of its implementation after combat trauma exceeded 3 hours in 10.0% of cases. Thus, the application of tourniquets was inappropriate in 30.0% of servicemen. According to the results of the study, one of the most serious complications of tourniquet application is irreversible limb ischemia, which requires amputation and was observed in 45.0% of cases observed by us. The importance of timely, correct tourniquet application technique is reflected in the experience of tactical medicine personnel in self- and mutual aid on the battlefield and saves the lives of servicemen
Формування інтегральних зв‘язків між предметами під час вивчення предметів «Медична хімія» та «Біоорганічна хімія» у медичних університетах як важливий фактор комплексної підготовки здобувачів вищої освіти
Аналіз якості організації освітнього процесу та якості викладання навчальних дисциплін за оцінкою здобувачами другого рівня вищої освіти спеціальності «Фармація, промислова формація»
Інтеграція науки та практики в освітньому процесі для майбутніх менеджерів в охороні здоров’я
Сучасні виклики у сфері охорони здоров’я вимагають підготовки висококваліфікованих менеджерів, які володіють як теоретичними знаннями, так і практичними навичками. Інтеграція науки та практики в освітньому процесі є важливою умовою для створення ефективної системи управління медичними закладами. У зв’язку з постійними змінами в технологіях, методах лікування, фінансуванні та організації медичних послуг, важливо, щоб здобувачі отримували не лише теоретичні знання, але й практичні навички для управління закладами охорони здоров’я
Важливість модернізації освітніх програм підготовки здобувачів вищої освіти медичного спрямування в умовах війни
Порівняння ефективності застосування схем для лікування захворювань з бронхообструктивним синдромом в закладах різного рівня надання медичної допомоги
Bronchoobstructive syndrome diseases remain one of the leadingcauses of hospitalization and long-term treatment in the healthcare system. Theeffectiveness of medical interventions in such conditions varies significantlydepending on the selected therapeutic regimen, the level of the medical institution, and the individual characteristics of the patients. In conditions of limited resourcesand the growing need for rationalization of treatment, it is important to compare thetechnical and cost-effectiveness of existing medical care schemes. The aim of thestudy was to carry out a comparative assessment of the effectiveness of the use of different treatment regimens for diseases with bronchoobstructive syndrome in institutions of different levels of medical care during 2019–2024. Materials andmethods. A retrospective analysis of data from patients who received treatment in medical institutions of the basic, cluster, and supracluster levels was conducted. Medical histories containing information on age, gender, employment, duration of the inpatient stage of treatment, option of concomitant therapy, level of institution,and year of observation were evaluated. Treatment effectiveness was assessed usingFarrell-effectiveness and cost-effectiveness (CE) indicators using Tobit regression models