ADA Commons (American Dental Association)
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Marketing the Message: Maximizing Engagement with Digital Publications through Social Media, Email, and Analytics
This article outlines a strategic approach for professional associations to enhance engagement with their digital publications in today\u27s digital-first environment. Drawing from the Michigan Dental Association (MDA)\u27s transition to a fully digital Journal, it emphasizes the vital role of marketing and analytics. Key recommendations include leveraging social media for strategic visibility (e.g., summarizing articles, tagging authors, video pitches), implementing direct email delivery to members (e.g., monthly digests, audience segmentation), and ensuring easy website integration for accessible content. The piece also stresses the importance of mobile-responsive design, clear formatting, and multimedia embedding to improve the digital reading experience. It suggests evaluating digital publishing platforms like Issuu, Nxtbook Media, and Foleon. Crucially, the article advises building an engagement dashboard to track key metrics such as pageviews, time on page, and click-through rates, and using these insights to inform editorial planning. The ultimate goal is to build community through content, encouraging member contributions and feedback
Shakespeare’s Skull
This editorial discusses the long-standing rumor that William Shakespeare\u27s skull was stolen from his grave. An anonymous story from 1879, initially dismissed as fiction, gained new attention in 2016 during the 400th anniversary of Shakespeare\u27s death. A 2016 British Broadcasting Company (BBC) production documented findings from Staffordshire University\u27s study using ground-penetrating radar (GPR) on Shakespeare\u27s grave at Holy Trinity Church in Stratford-upon-Avon. The archaeologist Kevin Colls from Staffordshire University concluded that Shakespeare\u27s remains are indeed in the grave, not counting the cranio-maxillofacial components, suggesting the skull may be missing. Despite these findings, the Vicar of Holy Trinity has stated that the church has no interest in opening the grave, honoring Shakespeare\u27s epitaph which curses anyone who disturbs his bones
The Future of Dental Hygiene Starts with Us
This article explores the evolving landscape of dental hygiene education and workforce needs in Colorado. Amid a critical shortage of dental hygienists following COVID-19, Colorado faces increasing demand, leading to expanded educational opportunities, streamlined licensure, and the need for mentorship to ensure new graduates’ transition and retention in dental practices. The author emphasizes that supportive work environments and leadership are essential for attracting and sustaining hygienists
Breaking News: After Five-Year Absence, SFDDA Delegation Returns to FDA House of Delegates
Editorial feature from lead editor, Dr. Richard Mufson
Staff Matters: Maintaining Empathy and Respect When Performance Issues Occur
In her monthly column, human resource expert Jodi Schafer provides guidance on managing employee performance issues and terminations with empathy and respect. She highlights that a practice\u27s reputation is influenced by how it treats people, especially during difficult moments. Strategies include early intervention—documenting specific incidents and giving timely feedback instead of waiting until frustration builds. Leaders should foster open dialogue to offer support, such as training refreshers, before resorting to discipline. Difficult conversations should be held in private with honesty and compassion. If termination is necessary, leaders should exit with grace, clearly explaining final steps and making a neutral announcement to the team to avoid speculation. Reflection and debriefing are essential for leadership growth
J Am Coll Dent 2025 92 1
The Journal of the American College of Dentists (JACD) publishes scholarly articles, editorials, essays, and reflections addressing the ethical, professional, and social dimensions of dentistry. The Journal serves as a forum for advancing ethics, professionalism, leadership, and excellence within the dental community. By fostering dialogue across disciplines and perspectives, JACD provides readers with insights that encourage ethical, professional practice, lifelong learning, and service to the public, reinforcing dentistry’s commitment to advancing oral healthcare and the common good
The Ethical Imperative of Preserving Federal Oversight in Academic Dentistry
This article argues that federal oversight of academic dentistry by the US Department of Education (DOE) is essential to maintaining academic quality, professional standards, financial accessibility, and ethical governance. It examines the role of the DOE in the accreditation process, preserving access to financial aid, ensuring licensure eligibility, and upholding civil rights protections. The authors contend that proposals to dismantle the DOE risk undermining quality assurance, public trust, and equitable access to the profession. Without viable alternatives, preserving federal oversight remains an ethical imperative to protect students, patients, and the integrity of the dental profession
Silent Signals: Human Trafficking and the Dental Professional’s Duty to Act
Human trafficking is a global public health and human rights crisis that includes forced labor and commercial sexual exploitation. Dental professionals are uniquely positioned to recognize signs of trafficking, as many victims encounter healthcare settings, including dental offices, during their exploitation. This article introduces the types and prevalence of trafficking, outlines legal and ethical responsibilities, and provides clinical red flags, case scenarios, and actionable strategies for screening and reporting. Myths that hinder detection are also addressed. By recognizing their ethical duty to protect vulnerable patients, dental professionals can become vital allies in the identification and support of trafficking survivors
J Am Coll Dent 2021 88 1
The Journal of the American College of Dentists (JACD) publishes scholarly articles, editorials, essays, and reflections addressing the ethical, professional, and social dimensions of dentistry. The Journal serves as a forum for advancing ethics, professionalism, leadership, and excellence within the dental community. By fostering dialogue across disciplines and perspectives, JACD provides readers with insights that encourage ethical, professional practice, lifelong learning, and service to the public, reinforcing dentistry’s commitment to advancing oral healthcare and the common good
J Am Coll Dent 2023 90 1
The Journal of the American College of Dentists (JACD) publishes scholarly articles, editorials, essays, and reflections addressing the ethical, professional, and social dimensions of dentistry. The Journal serves as a forum for advancing ethics, professionalism, leadership, and excellence within the dental community. By fostering dialogue across disciplines and perspectives, JACD provides readers with insights that encourage ethical, professional practice, lifelong learning, and service to the public, reinforcing dentistry’s commitment to advancing oral healthcare and the common good