Management (Montevideo) (Journal)
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Assessment and Analysis of Public Policy Impact: Contemporary Approaches and Future Application Opportunities
Get PDFIntroduction: The article examines the methods of monitoring and evaluating the effectiveness of government programmes actively implemented in different regions to address modern socio-economic and environmental challenges. The topic’s relevance is driven by the need to increase the transparency of public administration and the efficiency of public resources globally.Objectives: The study’s objectives included an assessment of the IEP programme effectiveness index and ROI, comparing the achieved and projected results by key indicators, and studying the prospects for introducing digital technologies into monitoring processes. Methods:The study was based on the methods of comparative analysis and calculations of the programme effectiveness index (IEP) and return on investment (ROI). Their application allowed us to analyse the effectiveness of programmes of various scales using key social, economic, and environmental indicators.Results: It was found that local initiatives with a narrow focus demonstrate a significantly higher efficiency IEP = 0.400 due to the rational use of limited resources. Instead, large-scale programmes ensure long-term systemic changes, but their efficiency index remains relatively low IEP = 0.00027 due to long implementation periods and multidirectional tasks. The article emphasises the importance of integrating digital technologies, in particular, automating monitoring processes and using artificial intelligence to analyse large amounts of data, which can improve the accuracy of evaluation and adaptability of government programme management.Conclusions: The article outlines the need to introduce adaptive monitoring mechanisms that allow for the efficient management of government programmes and for achieving goals in the dynamic conditions of the modern world. Prospects for research include the development of new approaches to the evaluation of long-term programmes, taking into account the latest technological trends, and the integration of cloud platforms for transparent management and monitoring.
Maximizing Marketing Impact: Examining Video Content Through Analytics and Consumer Behaviour
Get PDFIntroduction: The article examines the impact of video content on the effectiveness of marketing strategies with a focus on analytical interpretation of audience behavioral reactions. The purpose of the study is to analyze the potential of marketing campaigns in the context of adaptation to changes in media consumption.Methods: The study was based on the analysis of secondary empirical data obtained from authoritative analytical reports covering current trends in video marketing and digital consumer engagement. The methods used are quantitative content analysis, thematic classification, and discursive interpretation.Results: It is found that video content demonstrates a high level of strategic importance - 95% of marketers recognize it as a key tool for influencing the target audience. The main types of barriers to video implementation are identified: lack of time and technical complexity. It is established that video helps to increase brand trust, forms emotional contact with the consumer, and provides an opportunity to accurately measure audience reactions through digital metrics (watch time, CTR, engagement rate). It is shown that cultural relevance, professional visual quality, and artificial intelligence support are key factors in the effectiveness of video on social media.Conclusions: The article emphasizes the need for a comprehensive integration of video content into strategic planning, including the development of intra-team competencies, analytical reporting, and automated video performance evaluation systems. Prospects for the study are to form adaptive models of video strategy focused on changing consumer behavioral patterns and digital transformation of marketing communications in various sectors
How corporate social responsibilities affect customer citizenship behavior in fueling station context: investigating the mediating role of brand loyalty and customer trust
Get PDFIntroduction: Customer Citizenship Behavior and Corporate Social Responsibility became central themes in academic research over the past two decades. Researchers focused on how socially responsible business practices influence consumer behavior, particularly in service-oriented industries.Objective: This study aimed to develop and validate a conceptual model grounded in Social Exchange Theory, examining the impact of CSR on CCB among petrol station consumers in Malaysia. The model incorporates brand loyalty and consumer trust as potential mediating variables.Method: quantitative, observational, cross-sectional research design was employed. A structured questionnaire was developed and validated through expert review and a pilot study. Data were collected from 397 petrol station customers using an online survey distributed via digital platforms. 379 valid responses were analyzed using Structural Equation Modeling (SEM) via SmartPLS 4. The model and hypotheses were informed by a review of 45 scholarly sources.Results The findings revealed a significant positive relationship between CSR and CCB. Brand loyalty was found to be a significant mediator, indicating that customers who perceive a brand as socially responsible are more likely to exhibit citizenship behaviors when they are loyal to the brand. However, consumer trust did not significantly mediate the relationship, suggesting its limited role in this context.Conclusion: The study underscores the strategic importance of CSR in fostering customer citizenship behavior in the fuel retail sector. It highlights the need for petrol stations to invest in CSR initiatives and cultivate brand loyalty to enhance customer engagement and long-term value creation
Considerations on aspects related to inventory control in companies
Get PDFIntroduction: inventory control is the internal management of the merchandise or stock that exists in the company. The inventory, regardless of its function or nature, is an ordered, valued and classified list within a company or premises.Objective: to characterize aspects related to the inventory control process in companies.Method: a review of the bibliography available in databases such as SciELO, Scopus and ClinicalKey was carried out, of which a total of 14 related articles were consulted, empirical methods such as logical history and analysis and synthesis were used.Results: there is no unique formula or method for carrying an adequate stock, but a correct application of those defined in the company. A Manual is a document that allows to synthesize, systematize and standardize procedures, norms, policies. A policy is a light that helps to see the path where you want to go, seeking to avoid making mistakes. Maintaining controls, policies, norms in the inventory is of utmost importance not only for its control but also helps in generating dividends for the company. Conclusions: this process is currently deficient in many companies; adequate inventory control is reflected in cost reduction, improved cash flow and customer service, and increased operational efficiency and decision-makin
Digital Economy and Consumer Purchase Decisions in Retail Appliance Stores in Ecuador
Get PDFThis study investigates how dimensions of the digital economy affect purchasing decisions in Ecuador\u27s retail appliance sector. Using Spearman\u27s Rank Correlation Coefficient and hierarchical clustering analysis on data from 658 participants, the study finds a strong positive correlation between digital economy factors (such as technological infrastructure and social impact) and purchasing decisions. The research highlights the need for improved digital services and infrastructure. It concludes that a comprehensive digital strategy is crucial for enhancing consumer satisfaction and economic growth
Operation of the organizational structure of the university of carabobo as a venezuelan autonomous institution
Get PDFIntroduction: The University of Carabobo is an autonomous educational institution that has a defined organizational structure for its operation, which consists of different instances and governing bodies that work in a coordinated manner to make decisions and carry out the academic and administrative activities of the university. institution. In this organization, at the top of the structure is the University Council, the highest governing body of the university, which is made up of the Rector, who is the main representative of the institution, and other members such as the Vice-rectors, deans and student representatives. Thus, the University Council has the authority to establish policies and regulations, make important decisions and supervise the general functioning of the university. Under this University Council are the different Faculties and Schools that make up the university. Each of them is headed by a Dean and directors, who are responsible for the academic and administrative management of their respective unit. Likewise, the University of Carabobo has a series of support and advisory bodies in different areas, such as the Scientific and Humanistic Development Council, in charge of promoting and supporting scientific research and development; the Planning and Budget Directorate, responsible for strategic planning and resource allocation; and the Office of Interinstitutional Relations, in charge of coordinating programs and agreements with other institutions.Method: a documentary review was carried out.Conclusion: the organizational structure of the University of Carabobo is based on the University Council as the main governing body, the Faculties and Schools as academic units, and various support and advisory bodies. These elements work together to ensure the efficient and autonomous functioning of the university
Exploring Book Trade and Publishing as Pathways to Entrepreneurship and Wealth Creation Among University Librarians in Rivers State
No full textIntroduction: This study investigates the role of book trade and publication as sources of entrepreneurship and wealth creation among librarians in Rivers State-owned universities. The study was motivated by the need to diversify librarians’ roles beyond traditional information management towards entrepreneurial activities that enhance personal and institutional growth. The objectives were to identify the purposes, benefits, and challenges associated with book trade and publishing for librarians.Methodology: A descriptive survey research design was adopted, targeting all 44 professional and para-professional librarians from the Central Library of Rivers State University and the Dame Patience Goodluck Jonathan Automated Library of Ignatius Ajuru University of Education. Data were collected using structured questionnaires and analyzed using simple percentages. Results: The findings revealed that librarians recognize book trade and publishing as viable entrepreneurial ventures, contributing significantly to revenue generation, professional development, and societal impact. Key purposes identified include revenue generation, material improvement, and supporting literacy and reading. Benefits highlighted include enhancing librarians’ professional potential, fostering intrapreneurial spirit, and creating career opportunities in publishing. However, the study also identified challenges such as low awareness of entrepreneurial relevance, restrictive government policies, economic instability, limited funding, and difficulties in generating viable business ideas. Conclusion: The study concluded that while librarians are aware of the entrepreneurial opportunities within book trade and publishing, several barriers hinder their full participation. It recommends integrating entrepreneurship education into librarians’ professional development, reforming policies to support entrepreneurial activities, and encouraging continuous learning in business ideation and financial management to enhance librarians\u27 entrepreneurial capabilities
A Cross-Cultural Leadership Behavior Prediction Model for Advancing Organizational and Global Management Practices
Get PDFIn today’s globally interconnected environment, recognizing culturally preferred leadership behaviors is dynamic for effective organizational and global management. This research presents a cross-cultural leadership behavior prediction model that employs advanced machine learning (ML) techniques to analyze and forecast leadership preferences across diverse cultural contexts. The research gathers data from Kaggle, comprising 6,945 responses across five countries, to analyze behavioral, demographic, and cultural aspects, and employs preprocessing techniques for improved model reliability. The model employs algorithms, such as the Scalable Golden Jackal Optimizer-driven Stacked Random Forest (SGO-SRF) to predict and uncover patterns in leadership behavior preferences. Cultural indicators and demographic features are analyzed using Recursive Feature Elimination (RFE) to identify their impact on these various leadership dimensions. The model was primarily applied using a baseline Random Forest (RF), then established through a Stacked RF approach, and finally optimized using the proposed hybrid SGO-SRF, which attained the highest performance across all evaluation metrics. The hybrid method was implemented in Python and it demonstrated superior performance, achieving higher accuracy (92.11%), F1-scores (88.09%), precision (81.98%), and Recall (85.19%). The research reveals that cultural values significantly influence leadership preferences, with long-term orientation affecting uncertainty tolerance, restraint affecting integration, and entrepreneurial values influencing structure, production emphasis, and predictive performance
Exploring the Influence of Communication Mechanisms on Organizational Effectiveness and Employee Engagement
Get PDFIntroduction: Effective communication mechanisms are vital for organizational success, influencing employee engagement and overall performance. Despite their importance, many organizations face challenges due to unclear or infrequent communication, which undermines trust and productivity. This research investigates the influence of communication mechanisms—including frequency, medium, formality, and clarity—on employee engagement and organizational effectiveness, with employee trust as a mediating factor.Methodology: Data were collected through a structured survey administered to 171 employees across various sectors. The survey measured communication practices, employee trust, and engagement using a 5-point Likert scale. Statistical analyses, including regression analysis, were conducted using IBM SPSS version 25 to examine the relationships among variables.Results: The analysis revealed that communication frequency and clarity significantly enhance Economic success (ES), and Operational efficiency (OE). Regression results indicated a strong positive correlation between clear communication and employee engagement (p < 0.01). Two-way communication (TWC), Transparency of communication (TC), Communication consistency (CC)and Employee engagement (EE) also contributed to improved trust and engagement.Conclusion: Findings highlight that communication clarity and frequency are critical drivers of employee engagement, facilitated by trust in communication. Organizations should prioritize enhancing communication quality and consistency to build trust, thereby fostering higher engagement and improved organizational effectiveness
Research on Green Purchase Intention and Behavior: A Bibliometric Analysis (2015-2025)
Get PDFWith the increasing global emphasis on sustainable development, green consumption has emerged as a prominent topic of interest among academics and policymakers. This study conducts a comprehensive bibliometric and visual analysis of literature related to green purchase intention and behavior indexed in the Web of Science Core Collection (SCI and SSCI) from 2015 to 2025. Utilizing VOSviewer software, the analysis systematically examines publication trends, key contributors, core journals, high-frequency keywords, co-citation networks, and international collaboration patterns. The findings reveal that: (1) Research on green consumption has experienced consistent annual growth, particularly after 2020, highlighting heightened scholarly attention; (2) Among nations, China, India, and Malaysia lead in research activity and collaboration; (3) Co-citation analysis identifies foundational literature and key research clusters in the field; (4) Sustainability, Journal of Cleaner Production and similar journals serve as primary publication outlets with significant academic influence; (5) Keyword co-occurrence analysis highlights themes such as “model” “impact” “antecedents” and “determinants” as central to the field; (6) The co-citation network illustrates the evolution of theoretical frameworks and thematic trajectories. These results offer a comprehensive overview of the intellectual structure and developmental trajectory of green consumption research, providing a solid foundation for future empirical studies and policy-making initiatives