University of Warwick Press: Journals
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The Rise of Conceptual Association and Linguistic Register as Advertiser Persuasive Instruments: An Australian study of press artefacts 1800s–1950s
No full textConsumer advertising is remarkable in its propensity to socially recalibrate and adopt new technology, thus providing a spectacular range of information-dissemination methodology in multimodal formats. Unsurprisingly then, the sensory-input phenomena of advertising language attract interdisciplinary interest. Despite researcher diversity, conceptual association presents as a premier audience-sensitive instrument deployed in relay of advertiser-intended meanings: in this dynamic, socio-culturally appropriate messaging is attempted via linguistic register (word choices) tied in semantic interdependency with non-linguistic elements. Compositional meaning-maker favourites include abbreviations, symbols, presupposition and implicature as facilitators of ‘hidden’ meanings. Here, an under-researched area emerges on the historical plane—namely the origin story of conceptual association as an operative in consumer-oriented rhetoric and its pragmatic transit from early-seller composition toward the kaleidoscope of today’s advertising broadband. In this vein, the evolutionary path of promotional discourse is traced via an Australian 1800s–1950s press dataset. The data evidences abbreviations and symbols in consumer advertising by the late 1840s and pegs the rise of presupposition and implicature to the 1850s. This finding, as historical backdrop, complements inquiries that illuminate how compositional choices work to generate non-evidence-based benefits that induce positive appraisal and, further, raises the formative journey of English as today’s global lingua franca of consumer advertising.
Exchanges Discourse Podcast
Conceptual Association, Advertising & Hydropathy: In Conversation with Constance de Silva [23:23
I’ve Seen the Future, and it Will Be: Editorial, Volume 10, Part 2
No full textIn this introductory editorial, the journal\u27s Editor-in-Chief offers some brief reflections on the production of this special issue, before touching on an update to contributor policy. The editorial continues by providing an overview of the issue\u27s contents, before highlighting future issues alongside routes for authors to contribute to the journal. It concludes by highlighting the journal\u27s social media and podcast channels, as well as acknowledging those who have helped this issue come about
Feeding Back, Looking Forward: Editorial Volume 10, Issue 03
No full textIn this introductory editorial, the Editor-in-Chief celebrates 25 issues of Exchanges published to date, before exploring some elements of the recent author feedback report. It then goes on to offer a short introduction to each of the papers included in this issue of the journal, and then moving on to remind readers of our open calls for papers. Notably, this editorial introduces the new submission format of Book Reviews, one of which is included in this journal issue. As always, the editorial also includes highlights of recent podcast episodes and general information on Exchanges social media presence and Editorial Board
An Aesthetic Portrayal of Republican-era Shanghai: The exciting and discordant beauty of the metropolis in Zhang Ruogu’s Urban Symphony
No full textThis article examines the aesthetic representation of Republican-era Shanghai in Zhang Ruogu’s 張若谷 Duhui jiaoxiangqu 都會交響曲 (‘Urban Symphony’). Guiding the construction of the city are Zhang’s aesthetic principles of cijimei and podiaomei, two concepts taken from Japanese modernism, which convey a unique vision of Shanghai modernity. On the one hand, cijimei refers to a kind of ‘exciting beauty’, which, according to Zhang Ruogu, is the apex of modern aesthetics. Zhang Ruogu locates cijimei within modern Shanghai in places such as the city’s cafés, dance halls, and cinemas. On the other hand, podiaomei can be translated as ‘discordant beauty’. This kind of beauty differs from the traditional concept of harmonic beauty, as it originates in more modern surroundings that emphasise simplicity and excitement. Zhang Ruogu characterises podiaomei as ‘simplification’ and ‘excitement’. When reading Zhang Ruogu’s works, it is possible to identify these aesthetic elements in relation to his depiction of Shanghai. Thus, these concepts enhance our understanding of Zhang Ruogu’s representation of urban culture in Republican-era Shanghai
The Use of Miro in Teaching Practice
No full textThe COVID-19 pandemic has hugely affected our lives, including the daily work of university students and teachers. However, such difficulties can emerge as drivers for change to discover new pedagogical possibilities. Miro is a tool which can help students and teachers cope with the challenges faced during the ongoing COVID-19 pandemic. In this critical reflection, I will explore my experience of using Miro in a digital project created on the website of the Faculty of Arts at the University of Warwick in 2022. The major aim behind this reflection is to show how Miro can be used as a novel way of engaging with students in a physical classroom or virtual spaces. The article discusses using the versatile digital platform Miro as a pedagogical tool for motivating students’ creativity in composition or literature classrooms. The key question that my reflection seeks to answer is ‘how can teachers use Miro to increase student engagement and consequently adapt to the modern and post-pandemic needs of education?’ It is expected that this reflection will deepen both teachers’ and students’ knowledge of Miro as well as provide teachers with a new tool and method for online teaching
Are Physical Activity Levels in Childhood Associated with Future Mental Health Outcomes? Longitudinal Analysis Using Millennium Cohort Study Data
No full textThe rising prevalence of mental health conditions among children and young adults accelerated by the COVID-19 pandemic emphasises the urgent need to address this issue effectively. A potential avenue for early diagnosis lies in physical activity patterns as individuals with mental health conditions often move less than the general population. This paper utilises Millennium Cohort Study data to investigate the relationship between childhood physical movement patterns, and mental distress and wellbeing outcomes in late adolescence. By controlling for a range of factors of both cohort members and their parents, the study employs well-adjusted logistic and linear regressions to assess the hypothesis. Objective physical movement data is collected with accelerometers, while mental distress is measured using the Kessler K6 scale and mental wellbeing using the Warwick–Edinburgh Mental Wellbeing Scale. The findings of the study suggest no significant association between raw physical movement and mental distress; however, there is suggestive evidence of a weak positive association with mental wellbeing. In addition, the study found that lower exercise levels at age 7 were associated with an increased likelihood of mental distress at age 17, highlighting the potential impact of exercise habits on mental health in adolescence. Overall, these findings suggest that raw physical activity data may be a better predictor of specific mental health outcomes, such as those assessed by the Strengths and Difficulties Questionnaire in similar studies. The paper offers recommendations for future research – such as using self-reported questionnaires to contextualise quantitative physical movement data – and a more comprehensive analysis of the cognitive and mental implications
Beyond Capitalism: Imagining Life After Ruin
No full textThis article approaches the climate crisis as a crisis of imagination, building upon post-capitalist thought and Mark Fisher’s ‘capitalist realism’ to outline a framework for imagining beyond the capitalist present. Beginning with Maroš Krivý’s examination of Estonian wastelands and adjacent nationalism, the article argues that a society’s identity and imagination depend upon its relationship with history. Modern-day ruins become a conceptual space for situating ‘precarity’ in the present, entangling humans with extra-human nature and dismantling perceived economic homogeneity under capitalism. Anna Tsing’s ethnographic study of Open Ticket Oregon underpins its conclusions, as do Roy Scranton’s notions of death and rebirth. This article sits alongside emerging ‘degrowth’ and ‘prefigurative’ discourses to critique certain post-capitalist perspectives failing to provide alternatives or give space to economic diversity. Ultimately, it valorises ‘pericapitalist’ spaces as an intermediary step between present-day capitalism and a future beyond ruin
The Power of Perspective: Analysing the Human Experience Within Macro and Micro Social Structures
No full textVaccine Diplomacy: How China and the USA Sought to Expand Their Influence in East and Southeast Asia
No full textBeyond the public space tableau: Insurgent heritage and the right to the city in Bogotá
Get PDFThis paper explores how the right to the city is understood and practiced in relation to public space by contrasting two models of urban planning in Bogotá, Colombia. It contrasts a best practice right to the city/public space model with an alternative vision for urban ordering based on participatory forms of living heritage. I argue that this represents a kind of insurgent heritage that offers a potentially rich and powerful concept for extending the right to the city to further push for including alternative worldviews and practices in planning and policymaking. To develop this argument, I discuss theories related to public space, the right to the city, and critical heritage. I then use these to discuss an ethnographic study of heritage planning in the Traditional Center of Bogotá