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RECLAIM THE BRAND NAME
Get PDFIt is not the product itself which carries value, but rather the brand name that comes with it. Brands –protected by copyrights laws– represent financial and emotional value. People wanting to create social change therefore need to look beyond the product and focus on the brand instead. In order to change, go for the brand
TRUTH AND ARTISTIC MEMORY IN ISTANBUL: AN ATTEMPT TO DEFINE A NEW BALKAN CULTURAL STUDIES
Get PDFI confess I did a double take when I was invited to participate at the conference hosted by Istanbul’s Bilgi University and Swedish General Consulate entitled “Towards a New Balkan Cultural Studies” in October 27–30, 2005. Although I have lived in Istanbul off and on for nearly two decades –for the first time in 1967- I had never really thought of myself as inhabiting a Balkan city at all. Or rather, I think of Istanbul as a city that may have once belonged to the Balkans, but which like some latter day Atlantis had become submerged in a sea of change affecting Turkey and the region over which it presides
PROMOTING TRANSPARENCY, BEST PRACTICE AND GREATER ACCOUNTABILITY IN THE HIV/AIDS FIELD. A rating mechanism at the national level
Get PDFThe barriers to a comprehensive global response to HIV/AIDS prevention and treatment are rapidly dropping. All UN member countries have committed themselves to the Millennium Development Goals (MDGs) where combating HIV/AIDS is one of the key pillars: by 2015, the spread of HIV/AIDS should be halted and begin to decline. The Declaration of Commitment on HIV/AIDS endorsed by the Special Session of the UN General Assembly on HIV/AIDS (UNGASS) in June 2001 made targets on HIV/AIDS time bound and concrete, setting clearly defined goals with specific deadlines. This increased political commitment has also translated into a dramatic increase in the donor funding available for HIV/AIDS prevention and care programs. International pressure on the pharmaceutical industry has also resulted in a dramatic reduction in antiretroviral (ARV) prices. As a result of the above, the number of programs to improve prevention, treatment and care has escalated in most countries, as has the number of role-players
ELECTRONIC RESOURCES FOR MEDIA ON HIV/AIDS
Get PDFCommunicating effectively about HIV/AIDS on the local level is a pressing need in most countries, and the Internet presents innovative new opportunities to support this communication. But how are international organisations and donors approaching this area of e-resourcing? What resources are being produced and placed online, and how effective are they? This article seeks to present the case for more reflection and coordination in resourcing local communicators via the Internet. There are lessons to be shared about how to maximize Internet’s potential to deliver communication resources and what pitfalls to avoid
STIGMA: THE KEY CHALLENGE FOR HIV/AIDS COMMUNICATION
Get PDF“...to understand the HIV pandemic in Africa is to understand how people who live with it explain it, or rather how they construct schemes of risk assessment in the face of it. It is by listening to the \u27stories\u27 that we can understand the context in which the pandemic is constructed, including factors that may promote or constrain behaviour change” Rugalema (2004: 192). Two of the stories that Rugalema refers to are reported as follows: they are both voices of high school girls from Rhini Township, in Grahamstown, South Africa
AN ANALYSIS OF THE LEARNING POTENTIALS OF EDUTAINMENT BOARD GAMES
Get PDFHow can a board game be designed as an alternative educational material to supplement strategic health communication? Soul Buddyz -in South Africa- is based on an edutainment strategy and uses different popular media channels to address different health issues. Within this framework, the authors explore how a board game can be used as a dialogical media tool to promote behaviour change and change social norms. Preliminary findings conclude that the following elements should be present in the design of a board game: easy understandable rules, the right balance between entertainment and education, promotion of dialogue, motivational space for constructivist learning, both self and collective efficacy, and motivation based on self-improvement
ALTERNATIVE MEDIA AND THE GLOBAL POPULAR. Youth and popular culture in Zimbabwe
Get PDFYouth in Africa live and constitute their identities in a world increasingly shaped by the global communication networks and global consumption patterns flowing through the mass media. Yet, in Zimbabwe, there has been a conceited policy since 2000 to dewesternize the mainstream media and communication systems through various measures, including restrictions on international content in the broadcasting media, monopolisation of the airwaves and a general re-orientation of the country’s cultural policies. This article explores how the Zimbabwean urban youth have respondedto that paradigm shift in the country’s media and communication policies. How do they negotiate the restrictions on cultural flows and consumption patterns imposed by the restrictive media environment
ENHANCING MEDIA LITERACY. One aim of The International Clearinghouse on Children, Youth and Media
Get PDFWhat do we be mean by ‘media literacy’? Concepts, definitions and meanings vary. People who speak of ‘media education’ often refer to the school and the role that it can play in order to media-educate children and young people. ‘Media literacy’ implies that we all must be media literate –not only children and young people, but also parents, school teachers and other media educators, as well as media professionals and politicians
MAPPING SPACE, CONFLICT AND IDENTITY. Alternative education and art examples from Israel-Palestine
Get PDFIn this article, the author addresses the negotiation and ‘gestaltung’ of space, identity and memory among Jewish and Palestinian Arab youth in alternative conflict education projects in Israel. Various pedagogic devices brought into play at a particular project at the educational centre Givat Haviva are discussed, as well as activities and spontaneous incidents besides the formal programme
From Los Baños to Istanbul
Get PDFNetworks and networking are challenging and replacing former hierarchical power structures and modes of organization on a worldwide scale. This fundamental aspect of the sometimes celebrated but more often demonized global transformational processes does of course have implications in the area of research and practice known as communication for development, development communication or communication for social change. In September 2005, in Los Baños, the Philippines, two new global networks were formally established under the aegis of the Communication for Social Change Consortium: one for practitioners, one for faculty and graduate students. It may sound solemn, but I am confident that I speak on behalf of all participants when I say that we felt that we were making history. The Los BaĖos University Network Statement drafted at the closure of one of the two meetings held, to be ratified by the twelve participating universities, surely marks a crucial moment in the development of this still young and emerging discipline -or, as I prefer to regard it, this by definition interdisciplinary field of study and practice. The field has undergone many changes through its short history and is now at a crossroads. After a period of threatening stagnation, we now experience a dynamic phase of renewal, both in terms of theoretical approaches and means of communication. Poverty persists, and some of the global divides of different kinds even tend to widen. But there is undoubtedly a growing awareness among development cooperation agencies -multilateral and bilateral– and the multitude of nongovernmental and civil society organizations and initiatives, that media and communication are indispensable for all development policies that aim at democratic participation, inclusion and lasting social change. Yet, as James Deane notes in his analysis of the present predicament of communication for social change, “the increasingly strong rhetoric and strategic dialogue on concepts of participation, voice and inclusion… is rarely matched with the application of those principles in practical development programming”. Deane even suggests that “the institutional impediments to concerted implementation of good communication for development programming are becoming more, not less severe”. This third issue of Globala Tider –soon to be reborn as Glocal Times– aims at inventorying the field at the present crossroads, with a focus on teaching and learning communication for development. In that spirit, we look into Canada and the Philippines, two countries with rich but quite diverse yet corresponding experiences in this area. We are especially happy and honored to present a contribution by Nora Cruz Quebral, one of the founding mothers of devcom –as it is called in the Philippines. Nora Quebral started her career in the mid 1950s at the Office of Extension and Publications at the then University of the Philippines College of Agriculture, which under her direction would evolve into an academic department and eventually today’s full-fledged College of Development Communication. In her reexamining of development communication both as a concept and as a curriculum, developed shortly after September 11, 2001, she lucidly describes the communication challenges of the vulnerable, borderless world of globalization. “The irony of September 11”, she says, “is that it succeeded in shoving in our face the harsh proof of our interconnectedness as no treatise or street protest ever could”. Interconnectedness does not necessarily enhance understanding. On the contrary, it seems that the closer we get, the more important it becomes to manifest differing identities. This apparently paradoxical logic of simultaneous globalization and localization –glocalization, as Roland Robertson coined it– certainly implies a key role for intercultural and transcultural communication in the urgent call for global change and development. Yet, as James Deane notes, the value and importance of communication remain largely unrecognized, and its status is consequently marginal within most development agencies. The inspiring challenge for teachers, researchers and practitioners in this dynamic field is to move communication for development and social change to the centre of development thinking and practice. And I would add, to the centre of the contemporary cultural debate. One of the significant recent tendencies in the field is the interest in art and artistic means of communication, an area where theory and practice enter in dialogue and where potentially innovative research is only beginning to take place. In October 2005, in Istanbul, Turkey, another memorable event illustrated a fruitful convergence of art and academic research: the combined workshop and seminar “Towards a New Balkan Cultural Studies”, which formed part of Malmö University’s Master program in Communication for Development. Andrew Finkel, a British journalist based in Istanbul, gives us a report of the event –where truth and remembrance were key concepts. In the spirit of networking for the advancement of communication for development and social change, this issue of Globala Tider makes the symbolic journey from Los Baños, the Philippines, to Istanbul, Turkey. In our September 2006 issue, we shall extend the journey to Durban, South Africa, in accordance with the aims of the newly born Communication for Social Change and Development University Network to “support the strengthening of this interdisciplinary field throughout the world”. There, between November 16 and 20, a combined seminar and workshop will take place as part of the on-going project “Memories of Modernity”, in collaboration between Malmö University and the University of KwaZulu-Natal. This project, involving ComDev students and artists from Sweden and South Africa, will also result in art exhibitions in Durban and Malmö in 2007. But for now, enjoy the outcomes of Los Baños and Istanbul! Oscar Hemer Executive Editor [email protected]