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The contribution of advanced manufacturing in enhancing marketing intelligence: A survey study of the opinions of a sample of workers in Badush Cement Factory in Nineveh Governorate
No full textThe present study aims to examine the relationship between advanced manufacturing and marketing intelligence, focusing on both their influence and association. Specifically, the research investigates the extent to which the dimensions of the independent variable, advanced manufacturing—comprising computer-aided manufacturing, computer-aided design, flexible manufacturing systems, and material handling technologies—affect the dependent variable, marketing intelligence. The dimensions of marketing intelligence include product intelligence, customer intelligence, market understanding, and competitor intelligence.The study is conducted at Badoush Cement Factory in Nineveh Governorate, utilizing a questionnaire as the primary data collection tool. The collected data, based on a sample of 199 respondents representing employees of the organization under study, were analyzed using SPSS (Version 24) and AMOS (Version 24). The statistical methods applied include percentage analysis, arithmetic mean, standard deviation, coefficient of variation, and response intensity.The findings confirm a significant influence of advanced manufacturing on marketing intelligence at varying levels within the organization. Furthermore, the study presents several recommendations, the most notable of which is the need to enhance the adoption of advanced manufacturing approaches and develop a more expressive and data-driven marketing intelligence strategy to achieve the organization’s objectives effectively
Diagnosing The Dimensions of The Pricing StrategA survey study of the opinions of a sample of administrative leaders in Al-Hadbaa Food Industries Company Limited in Mosul City
No full textThe aim of the research is to diagnose the pricing strategies represented by (cost-based pricing strategy, market penetration strategy, price leadership strategy), and to define them among the leaders of Al-Hadbaa Food Industries Company Limited in the city of Mosul. Therefore, the researchers sought to include these strategies, in an attempt to define them, and to show their reality in the company under study, and to measure the level of leaders’ awareness of these dimensions.
The research problem was represented by the following question: Do the administrative leaders in Al-Hadbaa Food Industries Company Limited have sufficient and clear awareness of pricing strategies? To answer this question, a main hypothesis was adopted, which is: “The administrative leaders of the respondents in Al-Hadbaa Food Industries Company Limited have sufficient awareness, a clear vision, and accurate knowledge of the pricing strategies directed at them and prevailing in their company.” To prove the validity of this hypothesis, or not, it was tested statistically, using the appropriate statistical tools, through a questionnaire form that was prepared and distributed for this purpose, as (42) forms were distributed to a deliberate sample represented by the administrative leaders, dealing with the company under study, and they were fully recovered, i.e. at a rate of (100%), and the respondents’ answers were analyzed, which enabled the researchers to present a set of results
Enhancement the Performance of Heat Sink by Using Metal Foam
No full textPortable electronic devices must have effective thermal management to maintain low enough working temperatures for dependability, expanded installed functionality, and user comfort. In certain situations, using heat sinks made of metal foam has the potential for heat dissipation. In the research, three cases were employed with and without copper foam, forced air convection into the device's duct, and electric heating of the copper plate under the heat sink. For each of the three heat sink scenarios, which happen again with different porosities throughout the heating and cooling processes, the effects of the thermal power and input air velocity parameters of metal foam were investigated. The findings indicate that the copper plate in case 3, which features two copper foams, has the lowest temperature among the three cases. The temperature dropped during the heating process in cases 3 (two pieces of copper foam) and 2 (one piece of copper foam) at porosity 90% (198%) and 95% porosity (197.6%) for case 3 and 45.2% and 46.8% for case 2, respectively, compared to case 1 (no copper foam). Because of its high heat conductivity, the copper plate in case 3 maintained its temperature during the cooling process. Compared to case 1, the improvement rates in the copper foam example were 86% and 77% lower, respectively. Temperature was less affected by increasing the input air velocity
Classification of Alzheimer's Disease Using a Hybrid Technique Integration Between CNN and Optuna Optimization
No full textAlzheimer's Disease (AD) is considered one of the most prevalent neurological disorders, primarily affecting elderly people and adversely impacting their brain functions. This disease is characterized by the gradual deterioration of cognitive functions, particularly memory, leading to varying information loss levels, typically classified within the framework of dementia. In this context, Artificial Intelligence (AI) methods, especially Convolutional Neural Networks (CNN) and Optuna optimization, have emerged as effective technique to provide efficient approach (or model) for classifying AD levels. The proposed approach is called the Optuna-CNN (O-CNN). It has the ability to identify the optimal CNN architecture by employing the optimization of Optuna. It is designed to classify AD into four levels (or stages): Mild Dementia (MD), Moderate Dementia (MoD), No Dementia (ND) and Very Mild Dementia (VMD). Two datasets are utilized here: the Best Alzheimer's MRI Dataset (BA-MRI) and the Alzheimer's MRI Dataset (AD-MRI), both are obtained from Kaggle platform. Following extensive training and implementations of the O-CNN method, high classification accuracies 94.79% for the AD-MRI dataset and 99.18% for the BA-MRI dataset are achieved
The Effect of Waste Material Addition on The Physical Properties of Ternary Cement
No full textCement production is a significant source of CO? emissions; therefore, partial replacement of ordinary Portland cement (OPC) with supplementary materials can reduce environmental impact. This study evaluates ternary blended cement incorporating locally available steel slag, calcined clay, and limestone in Iraq as partial OPC replacements. Replacement levels ranged from 30% to 60%. The effects on standard consistency, setting times, and soundness were investigated. Results showed that water demand increased with higher replacement levels, reaching 48% at 60% substitution. Slag replacement (25–30%) increased initial and final setting times by up to 29% and 45%, respectively. In contrast, calcined clay replacement (up to 35%) reduced initial and final setting times by up to 26% and 15%, respectively. Soundness values remained within acceptable limits for all mixes. The findings indicate that high-volume ternary blends can reduce clinker content while maintaining acceptable physical properties, offering environmentally and economically sustainable alternatives to conventional OPC
The Impact of Using Excel Functions on Payroll Tax Calculation: An Applied Study at the Northern Technical University
No full text???????? : ???? ??? ??????? ??? ??????? ???? if ?? ?????? ?????? ?? ????? ?????? ????? ????? ??? ??????This study investigated the impact of using the IF function in Microsoft Excel on the process of calculating income tax for the employees of the Northern Technical University. The research problem was centered on the accuracy and efficiency of using technological tools compared to traditional methods in tax calculation The study aimed to demonstrate the effectiveness of using the IF function to build an electronic model for tax calculation, which increases the speed of task completion and reduces human errors. The importance of the study lies in providing a practical methodology that contributes to achieving greater tax compliance and enables financial departments to improve their operations. This study adopted a descriptive-analytical approach, where a practical model was built in Excel based on actual payroll data from the university. The results calculated using the model were analyzed and compared with those obtained through manual methods. The findings showed that using Excel functions reduces the error rate and saves significant time and effort, which enhances the efficiency of accounting processes, In conclusion, the research recommends the necessity of adopting modern technological tools and training financial staff to use advanced Excel functions, such as VLOOKUP or XLOOKUP, to ensure the accuracy of tax calculation and achieve maximum administrative efficiency within the university
Evaluation the Reality of Strategic Clarity for Sustainable Development in Selected Universities in Iraq: An Analytical Study
No full textThe study aims to assess the reality of strategic clarity in sustainable development within selected Iraqi universities by measuring dimensions such as clarity of activities, purpose, ref-erences, organizational structure, leadership roles, and staff roles. The study also explores the differences between public and private universities, focusing on academic leadership and analyzing them using statistical methods. The study highlights gaps in strategic clarity and their impact on sustainability.
The study targeted leaders (deans, assistant deans, and department heads) from six univer-sities: three public universities (Tikrit, Kirkuk, and Northern Technical University) and three private universities (Al-Kitab, Al-Qalam, and Imam Jaafar Al-Sadiq). 259 responses were collected via an online questionnaire, reflecting a relatively good level of overall strategic clarity. The scientific value of the study is determined by addressing the knowledge gap by focusing on academic leadership and using advanced statistical methods. The results contrib-ute to providing practical insights for improving resource management and enhancing strate-gic planning in educational institutions. The results showed no statistically significant differ-ences in most dimensions except for resource clarity. Private universities have outperformed public universities, which face challenges in allocating resources due to their flexible funding and administrative independence
The Impact of Organizational Ambiguity on Strategies for Containing It: A Study of the Opinions of a Sample of Employees in the National Company for Home Furniture in Mosul
No full textOrganizational ambiguity represents one of the key obstacles in the business field due to its emergence from diverse and varying factors. This necessitates the adoption of a strategic approach, as it offers effective contributions to mitigating and even avoiding ambiguity. Accordingly, the study problem arises from the following question Does the absence of a proactive approach in strategies for dealing with organizational ambiguity constitute a major cause of its emergence in the workplace at the researched organization? The study relied on a questionnaire as the primary tool for collecting data on the phenomenon under investigation at the researched organization (the National Company for Home Furniture in Mosul). A random sample of 19 individuals from the organization was selected. The researchers utilized several statistical tools, including frequencies, percentages, and arithmetic means, standard deviations, and regression analysis. The study reached several conclusions, the most prominent of which was the weak impact of organizational ambiguity on containment strategies at the researched organization. Based on these conclusions, the study proposed several recommendations.
The impact of pricing strategy on achieving sustainable development A survey study of the opinions of a sample of adminis-trative leaders in Al-Hadbaa Food Industries Company Limited in the city of Mosul
No full textHe seeks Search Current recognition Pricing Strategies And represented With Cost-based pricing strategy ,Market penetration strategy, Price leadership strategy),As an independent variable and a statement of its impact on sustainable development and its dimensions represented by (environmental, economic, social) as a dependent variable And to define it ,Administrative leadership In company Al-Hadbaa Food Industries Limited in Mosul City
The research problem was represented by the following question: Is there a sig-nificant correla-tion between the strategy? Pricing And sustainable development in the company under study?
Is there a moral effect? For pricing strategy In the sustainable development of the company under study? To answer this question, a main hypothesis was adopted, which is :TYou are mine Administrative leadership Researchers in Al-Hadba Food Industries Co. Ltd. Sufficient aw areness, clear vision, and accurate knowledge With search variables...directed to them, and prevalent in their com-pany." To prove the validity of this hypothesis, or not, it was tested statistically, using the appropriate statistical tools, through a questionnaire form that was prepared and distributed for this purpose, as it was distributed (42) A question-naire on a representative intentional sample With administrative leadership, dealing with the company under investigation, and it was recovered .And (39) Valid form, i.e. by (92%), and the respondents’ answers were analyzed, which enabled the researchers to present a set of results
Information technology capabilities and their role in enhancing sustainable development - an analytical study of a sample of job cadres at the Northern Technical University, Nineveh site
No full textThe current study aims to reveal the role of information technology capabilities in promoting sustainable development at the Northern Technical University. To achieve this goal, a hypothetical plan was built based on the two main variables of the study. The first works with the independent variable of information technology capabilities with its dimensions represented by (infrastructure, human resources, information technology management, and the second variable represented by the dependent variable of sustainable development, which was measured by the dimensions represented by the economic dimension, the social dimension, and the tele dimension). The study adopted the descriptive analytical approach in presenting the intellectual frameworks, choosing the study tool and its sample, processing and analyzing the data, and then interpreting it. The study problem was represented by the following main question: Do information technology capabilities play a role in promoting integrated development in the organization being studied? The study community was identified at the second northern university, Nineveh site, and a random sample of (140) individuals was selected. through the use of statistical packages represented by - 26.SPSS V), for the study to reach a set of conclusions, the most important of which is matching the study model with the hypothetical model, and the results of the correlation analysis showed the existence of a positive and statistically significant correlation between information technology capabilities and sustainable development at the general level in the university under study