RSU Journals 3.0 (Rangsit University)
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แนะนำหนังสือ นวนิยายเรื่อง “หงส์ป่า (Wild Swan) ”
No full text“Hǒŋ-pà:” (Wild swan) is a historical novel portraying the true lives of three female generations during the Chinese transition period. Jung Chang, who is the writer and the young generation, has relayed the story of the family from the time of her grandmother, a representative of female Chinese in the past that females had bound feet, to the time of her mother, which was truly considered as a revolutionary since it was during the boundaries of China from the dynasty to the communist regime, until the time of hers, which was truly considered as a representative of the Communist. Jung Chang grew up in a time of great leap and cultural revolution. The events that occurred with her peers led to a distrust of the system. Part of the novel is the suspicion and injustice of this regime for her father, who had a strong ideology of the Communist government.“หงส์ป่า (Wild Swan) ” เป็นนวนิยายอิงประวัติศาสตร์ที่ถ่ายทอดชีวิตจริงของสตรีชาวจีนสามรุ่นในช่วงยุคเปลี่ยนผ่านของประเทศจีน ผู้เขียน Jung Chang ซึ่งคือรุ่นลูก ได้ถ่ายทอดเรื่องราวของครอบครัว นับตั้งแต่รุ่นยาย ซึ่งนับเป็นผลผลิตของจีนในอดีต ยุคสตรีจีนโบราณที่ยังรัดเท้า สู่ยุคแม่ที่ถือว่าเป็นนักปฏิวัติโดยแท้จริง เพราะเป็นช่วงรอยต่อของจีน จากยุคราชวงศ์สู่ระบอบการปกครองแบบคอมมิวนิสต์ จนกระทั่งถึงยุคของลูก ซึ่งถือว่าเป็นผลผลิตของจีนคอมมิวนิสต์โดยแท้ ผู้เขียน Jung Chang เติบโตในช่วงเวลาแห่งการก้าวกระโดดไกลและการปฏิวัติวัฒนธรรม เหตุการณ์ต่างๆที่เกิดขึ้นกับคนรอบข้าง นำไปสู่ความเคลือบแคลงต่อระบบนี้ เนื้อหาส่วนหนึ่งในนวนิยาย จึงเป็นความระแวงสงสัย และความรู้สึกอยุติธรรมของระบบการปกครองนี้ที่มีต่อผู้เป็นพ่อ ผู้ซึ่งมีอุดมการณ์อันแน่วแน่ต่อรัฐบาลคอมมิวนิสต์
คำสำคัญ หงส์ป่า นวนิยายอิงประวัติศาสตร์ คอมมิวนิสต์จี
The Study of the Influence on Auto Industry Brand Experience towards Consumer Purchase Intention
Get PDFIn the background of the experience economy, consumers' demands level for products gradually shifts to the high-end. They pay more attention to the esteem and self-realization consciousness. At the same time, with the rapid development of technology, the homogeneity of products has become increasingly prominent. Based on the brand building of enterprises, the objective is to study the relationship among brand experience, brand personality, and consumers' purchase intention, collecting and analyzing data through a questionnaire survey, and finally verifying the hypothetical model. Brand personality plays an intermediary role between brand experience and consumers' purchase intention. At the same time, the results found that the related experience of brand experience and sensory experience have the most significant impact on purchase intention; “Courage”, “Benevolence” and “Happy” in brand personality have the most significant impact on purchase intention; communication experience has a significant impact on all dimensions of brand personality, which is higher than other dimensions of brand experience. In terms of the individual “Courage” dimension that affects brand personality, the effects of communication experience, related experience, and moral experience are the most significant. According to the study of intermediary effects, brand experience has the most significant impact on purchase intention through the three dimensions of “Courage”, “Benevolence” and “Happy”
Oral Discourse Performance of Bilingual Learners at the Primary and Secondary Levels
No full textThis paper reports oral discourse performed by bilingual learners at the levels of Primary 6 and Secondary 3 at Satit Bilingual School of Rangsit University. The purpose was to find out the extent to which learners at these levels were able to perform on oral discourse to communicate their ideas about themselves and their school life. The subjects were 34 Primary 6 students and 18 Secondary 3 students. All subjects were individually interviewed by two bilingual researchers of Thai and English—one Thai and one American. A set of ten questions was used in a 15-minute interview in English to secure oral discourse data from each subject. Oral discourse was assessed via communication skills at five levels in the use of conversational turns regarding relevance and appropriateness: (1) Full control, (2) Functional control, (3) Moderate control, (4) Sufficient control, (5) Marginal control. All interviews were recorded with consent of the subjects. During each interview, two more bilingual researchers of Thai and English were present to collect the subjects’ oral discourse datacontaining their conversational turns in responding to the interviewers’ questions. The results on communication skill levels indicate that the primary 6 subjects performed at five levels with a majority at level 2; the secondary 3 subjects performed at three levels (1-3) with a majority at levels 1 and 2, and there was none at level 4 or 5. As for oral discourse performance, the primary 6 and secondary 3 subjects at Levels 1 and 2 showed their conversational turns in natural, relevant and appropriate manners. For those who were less proficient at levels 3-5, their conversational turns reflected irrelevancy and inappropriateness
The Effectiveness of Metacognitive, Cognitive and Social Listening Strategies on Private University Freshman Students’ Listening Achievement, Self-Awareness and Social Interaction: A Case Study
No full textEnhancement of undergraduate students' listening skills through listening strategies brings a lot of benefits because listening plays very important roles in communication for students at the university level. This study was an attempt to find out how three listening skills: metacognitive listening strategies (adapted from Vandergrift 2004), cognitive and social listening strategies (partly adapted from Oxford, 2006) could enhance undergraduate students’ listening skills. Thirtyundergraduates from a university in Thailand participated in this study. The research instruments were lesson plans, pre-and post-test, questionnaires, reflective journals and video clips. The results showed that majority of the participants gradually enhanced their listening skills. The result of the post-test was higher than that of the pre-test in terms of listening achievement. Participants obtained a very high score of the social listening strategy followed cognitive and metacognitive strategy. They also obtained high scores from social interaction based on the context studied. The result of the study implied that social interaction should be seriously investigated to see if it had the great impact on listening strategies
