UPH Academic Journals (Universitas Pelita Harapan)
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Social and Emotional Drivers of Engagement with AI Virtual Influencers: A Qualitative Study in Indonesia
Get PDFThe growing presence of AI-powered virtual influencers (VIs) on social media has introduced new dynamics in digital marketing, yet little is known about how consumers in emerging markets perceive and respond to these synthetic personas. This study investigates the factors that shape consumer acceptance of virtual influencers in Indonesia, focusing on the interrelationship between social influence, performance expectancy, emotional resonance, and willingness to engage. Employing a qualitative research design, 25 in-depth semi-structured interviews with Indonesian consumers aged 18–35 were conducted, reaching thematic saturation. Thematic analysis was conducted using NVivo 14, integrating both deductive and inductive coding strategies. Findings reveal four major themes and twelve subthemes: (1) social influence functions as a cultural endorsement mechanism, shaping normative beliefs; (2) performance expectancy is driven by informational credibility, entertainment value, and behavioral consistency; (3) emotional resonance—expressed through perceived authenticity and psychological comfort—is central to consumer attachment; and (4) willingness to use VIs is closely linked to digital identity projection and contextual social legitimacy. A clear majority of participants (around four out of five) described positive evaluations of VIs, while a minority expressed skepticism and emotional discomfort, highlighting ethical and psychological boundaries in AI–human interaction. The study contributes to a deeper understanding of how social and emotional mechanisms converge in shaping digital consumer behavior, offering practical insights for marketers and advancing theory on technology acceptance in culturally nuanced settings
Rapid Prototyping Design for the Community
Get PDFLearning Express (LeX) Program is a program initiated by Singapore Polytechnic (SP) in cooperation with the School of Design, Universitas Pelita Harapan (SoD, UPH). LeX 2024 worked with 3 Ciakar’s, Tangerang communities to solve problems in their area: Darussalam School, Kebun Kandang Eco Farming, and Dodol Oyot SME. The research-design-action is conducted in 12 days using Design Thinking methods. The results would be rapid prototyping social innovation design for all the three communities
DAMPAK ENTREPRENEURIAL EDUCATION TERHADAP ENTREPRENEURIAL PREPARATION MAHASISWA DI JABODETABEK: PERAN MEDIASI ENTREPRENEURIAL MINDSET DAN ENTREPRENEURIAL KNOWLEDGE
Get PDFPenelitian ini menyoroti tantangan global dalam mempersiapkan wirausahawan baru, yang ditanggapi oleh pemerintah melalui Entrepreneurial Education. Meskipun terdapat banyak studi tentang kewirausahaan, masih kurang bukti empiris yang meneliti bagaimana Entrepreneurial Education dapat mempersiapkan siswa menjadi wirausahawan. Penelitian ini bertujuan untuk menganalisis beberapa variabel yang diprediksi dapat mendorong Entrepreneurial Preparation mahasiswa, yaitu Entrepreneurial Education, Entrepreneurial Knowledge, dan Entrepreneurial Mindset. Pendekatan metodologi yang digunakan adalah metode kuantitatif dengan model survei untuk memahami bagaimana Entrepreneurial Education, Entrepreneurial Knowledge, dan Entrepreneurial Mindset mempengaruhi Entrepreneurial Preparation mahsiswa. Responden penelitian ini adalah mahasiswa yang menjalani program studi manajemen dan kewirausahaan di Jabodetabek, Indonesia, yang dianalisis menggunakan Structural Equation Modelling Partial Least Squares (SEM-PLS). Temuan penelitian ini menunjukkan bahwa Entrepreneurial Education berperan penting dalam menentukan Entrepreneurial Knowledge, dan Entrepreneurial Mindset yang mengarah pada Entrepreneurial Preparation mahasiswa. Selain itu, Entrepreneurial Education terbukti memiliki pengaruh positif terhadap Entrepreneurial Mindset, Entrepreneurial Preparation, dan berhasil memediasi pengaruh Entrepreneurial Education terhadap Entrepreneurial Preparation. Temuan lain menunjukkan bahwa Entrepreneurial Mindset berpengaruh positif terhadap Entrepreneurial Preparation mahasiswa
MORE THAN TASTE: INVESTIGATING THE MODERATING IMPACT OF CAFE ATMOSPHERE BETWEEN FOOD QUALITY AND SERVICE QUALITY THROUGH CUSTOMER SATISFACTION
Get PDFThis research examines the impact moderating Café Atmosphere (CA)between food quality (FQ) and service quality (SQ) through customer satisfaction (CS) within the café sector. Research method using structural equation modeling (SEM) via SmartPLS. The goal is to explore both the direct impacts of these factors and the moderating effect of the store atmosphere on customer satisfaction. Data was gathered from 100 participants, and the analysis included both outer and inner model assessments to confirm the construction of validity and reliability. The findings indicate SQ (β = 0.391, t = 4.025, p < 0.001), FQ (β = 0.279, t = 2.996, p = 0.001), and CA (β = 0.161, t = 1.888, p = 0.030) all have a significant positive impact on customer satisfaction. Moderation analysis reveals that CA plays a significant role in moderating the relationship between SQ and CS (β = –0.176, t = 2.766, p = 0.003), suggesting that an enhanced environment can compensate for other factors. However, the store atmosphere's moderating effect on the link between FQ and CS is found to be not statistically significant (β = 0.077, t = 1.240, p = 0.108). The model explains 76.3% of the variance in CS (R² = 0.763), demonstrating substantial explanatory power. These results offer valuable theoretical insights into service management and practical recommendations for café businesses seeking to improve customer satisfaction through a comprehensive service approach
Continuous Empowerment for RW 10 Sukapura Riverbank Community - LeX Singapore Polytechnic & Universitas Pelita Harapan September 2023
Get PDFRW 10 Sukapura is in North Jakarta City and identified by the North Jakarta Housing Municipal as one of the riverbank poor settlements. In 2021 to 2022 the community received empowerment and physical infrastructure refinement program from the government collaborating with School of Design, Universitas Pelita Harapan (UPH). Continuous empowerment in a form of partnership is a key to achieving a degree of delegated power and citizen control as a genuine community participation and empowerment sustainability. To achieve that, in 2023 the School of Design, UPH partnering with the Singapore Polytechnic came back and work collaboratively with the RW 10 Sukapura riverbank community using Design Thinking methods. The collaborative research-design-action activities are aimed to initiate social innovation design for the community in three areas: river pollution, children education, SMEs products, as the continuation to empower the community
Perlindungan Hukum Pemegang Saham yang Tidak Setuju Terhadap Keputusan Buyback Saham Tanpa RUPS
Get PDFThe existing problem of OJK Circular Letter Number 3/SEOJK.04/2020 which refers to POJK Number 2/POJK.04/2013 is regarding the determination of the appropriate share price for share buybacks if it is not determined in advance through the GMS. There is still uncertainty in determining the share price for share buybacks. In market conditions that fluctuate significantly, prices change very quickly. The purpose of the research is to analyze legal protection of shareholders who disagree with the decision to buyback shares without GMS. This research is normative legal research with statute approach. The results showed that SE OJK No. 3/SEOJK.04/2020 related to share buybacks when the market fluctuates significantly refers to POJK No. 2/POJK.04/2013 which specifically regulates these conditions. Furthermore, market conditions that fluctuate significantly are when the composite stock price index on the Stock Exchange drops 15% cumulatively in a row for 3 days or other conditions determined by OJK. The absence of information disclosure obligations to Shareholders by the Company in OJK Circular Letter No. 3/SEOJK.04/2020 which refers to POJK No. 2/POJK.04/2013 and buyback decisions that do not go through the GMS mechanism results in unfulfilled legal protection for shareholders if they do not approve the decision to buyback shares and various risks that will arise from the decision. Therefore, the Shareholders' right to obtain information disclosure in the form of full and fair disclosure from the Company is not fulfilled. Therefore, the determination of the share price for the share buyback must be further elaborated regarding the determination mechanism, which will not harm the Company and Shareholders.
Bahasa Indonesia Abstrak: Permasalahan dalam Surat Edaran OJK Nomor 3/SEOJK.04/2020 yang merujuk pada POJK Nomor 2/POJK.04/2013 adalah perihal penetapan harga saham yang tepat untuk aksi buyback saham apabila tidak ditetapkan terlebih dahulu melalui RUPS. Masih terjadi ketidakpastian penetapan harga saham untuk aksi buyback saham. Dalam kondisi pasar yang berfluktuasi secara signifikan, harga berubah sangat cepat. Tujuan penelitian untuk membahas perlindungan hukum pemegang saham yang tidak setuju terhadap keputusan buyback saham tanpa RUPS. Analisis menggunakan metode penelitian hukum dengan pendekatan perundang-undangan. Tujuan penelitian ini adalah untuk menganalisis perlindungan hukum pemegang saham yang tidak setuju terhadap keputusan buyback saham tanpa RUPS. Penelitian ini adalah penelitian yuridis normatif dengan pendekatan perundang-undangan. Hasil penelitian menunjukkan SE OJK No 3/SEOJK.04/2020 terkait buyback saham saat pasar berfluktuasi secara signifikan merujuk pada POJK No 2/POJK.04/2013 yang secara khusus mengatur kondisi tersebut. Lebih lanjut, kondisi pasar yang berfluktuasi secara signifikan adalah ketika indeks harga saham gabungan di Bursa Efek turun 15% secara kumulatif berturut-turut selama 3 hari ataupun kondisi lain yang ditetapkan oleh OJK. Tidak adanya kewajiban keterbukaan informasi kepada Pemegang Saham oleh Perseroan pada SE OJK No 3/SEOJK.04/2020 yang merujuk pada POJK No 2/POJK.04/2013 dan keputusan buyback yang tidak melalui mekanisme RUPS menghasilkan tidak terpenuhinya perlindungan hukum bagi pemegang saham apabila tidak menyetujui keputusan untuk buyback saham dan berbagai risiko yang akan ditimbulkan dari keputusan tersebut. Oleh karena itu, hak Pemegang Saham untuk mendapatkan keterbukaan informasi berupa full and fair disclosure dari Perseroan menjadi tidak terpenuhi. Sehingga terkait penentuan harga saham untuk buyback saham harus dielaborasikan lebih lanjut perihal mekanisme penentuannya, yang sehingga tidak akan merugikan Perseroan dan Pemegang Saham
Aspek Hukum Pemanfaatan Barang Milik Negara Perwakilan Republik Indonesia di Luar Negeri
Get PDFThe utilization of State Property owned by ministries/institutions is not a new thing in the national asset management system, but in its development, a problem was found that there are State Properties owned by Representatives of the Republic of Indonesia abroad that have not been utilized optimally in matters outside their duties and functions to support diplomatic activities abroad. This research is a normative juridical research that focuses on literature study regarding the regulation of the use of state property by Representatives of Foreign Countries in international law provisions and how Indonesian national law provisions regulate the utilization of State Properties owned by Representatives of the Republic of Indonesia abroad for commercial activities. Based on the research, it can be concluded that the utilization of State Properties owned by Representatives of Foreign Countries for commercial activities is contrary to international law, especially the Vienna Convention on Diplomatic Relations 1961 and the Vienna Convention on Consular Relations 1963. However, there are exceptions that provide space for Representatives of Foreign Countries, namely if of course with the consequence that the State Properties releases its privileges such as immunity and tax exemption. In national legal provisions, the management of State Properties abroad is regulated in Minister of Finance Regulation Number 271/PMK.06/2015 and Minister of Foreign Affairs Regulation Number 5 of 2016, but both regulations have not accommodated the use of State Properties for Representatives of the Republic of Indonesia abroad.
Bahasa Indonesia Abstrak: Pemanfaatan Barang Milik Negara (BMN) yang dimiliki oleh kementerian/lembaga bukan merupakan hal baru dalam sistem tata kelola aset nasional, namun pada perkembangannya ditemukan permasalahan bahwa terdapat BMN yang dimiliki oleh Perwakilan Republik Indonesia di luar negeri yang belum dimanfaatkan secara maksimal dalam hal di luar tugas dan fungsinya mendukung kegiatan diplomasi di luar negeri. Penelitian ini adalah penelitian yuridis normatif yang berpusat pada studi kepustakaan mengenai pengaturan penggunaan BMN oleh Perwakilan Negara Asing dalam ketentuan hukum internasional serta bagaimana ketentuan hukum nasional Indonesia mengatur mengenai pemanfaatan BMN yang dimiliki oleh Perwakilan Republik Indonesia di luar negeri untuk kegiatan yang bersifat komersial. Berdasarkan penelitian dapat disimpulkan bahwa pemanfaatan BMN milik Perwakilan Negara Asing untuk kegiatan komersial merupakan hal yang bertentangan dengan hukum internasional khususnya Vienna Convention on Diplomatic Relation 1961 dan Vienna Convention on Consular Relation 1963. Namun terdapat pengecualian yang memberikan ruang kepada Perwakilan Negara Asing, yaitu apabila tentunya dengan konsekuensi bahwa BMN tersebut melepaskan privileges yang dimiliki seperti imunitas dan pembebasan pajak. Dalam ketentuan hukum nasional, pengelolaan BMN di luar negeri diatur dalam Peraturan Menteri Keuangan Nomor 271/PMK.06/2015 dan Peraturan Menteri Luar Negeri Nomor 5 Tahun 2016, namun kedua peraturan tersebut belum mengakomodir pemanfaatan BMN bagi Perwakilan Republik Indonesia di luar negeri
Menuju Regulasi Merk yang Tangguh: Kajian Yuridis Sengketa Merk Gudang Garam dan Gudang Baru
Get PDFThis article discusses the legal dispute between PT Gudang Garam Tbk and the owner of the brand “Gudang Baru” who allegedly violated the exclusive rights to a registered trademark. This case is a concrete example of intellectual property issues, especially regarding the similarity of brands in principle which can cause confusion in the community. Through a legal analysis of the provisions of Law Number 20 of 2016 concerning Trademarks and Geographical Indications, as well as a study of court decisions handling this case, this article shows the complexity of law enforcement in the field of trademarks and the importance of protecting the exclusive rights of business actors. It is hoped that this study will provide further understanding of the mechanism for resolving trademark disputes in Indonesia and the importance of the role of the judiciary in ensuring justice for the disputing parties.
Bahasa Indonesia Abstrak: Artikel ini membahas sengketa hukum antara PT Gudang Garam Tbk dengan pemilik merek “Gudang Baru” yang diduga melanggar hak eksklusif atas merek dagang yang telah terdaftar. Kasus ini menjadi contoh konkret dari persoalan kekayaan intelektual, khususnya mengenai persamaan merek pada pokoknya yang dapat menimbulkan kebingungan di masyarakat. Melalui analisis yuridis terhadap ketentuan dalam Undang-Undang Nomor 20 Tahun 2016 tentang Merek dan Indikasi Geografis, serta studi terhadap putusan pengadilan yang menangani perkara ini, artikel ini menunjukkan kompleksitas penegakan hukum di bidang merek dan pentingnya perlindungan terhadap hak eksklusif pelaku usaha. Diharapkan kajian ini memberikan pemahaman lebih lanjut tentang mekanisme penyelesaian sengketa merek di Indonesia dan pentingnya peran yudikatif dalam menjamin keadilan bagi para pihak yang bersengketa.
Analisis Perlindungan Hak Kekayaan Intelektual Dalam Era Digital: Tantangan Hukum Dan Etika Dalam Perlindungan Karya Kreatif
Get PDFIntellectual Property Rights (IPR) in the digital era, face complex legal and ethical challenges along with the transformation of information technology. Creative works and innovations in the form of digital content, software, and new technologies are increasingly vulnerable to copyright infringement, data theft, and patent infringement. Protection of intellectual property rights (IPR) in the digital era faces various challenges both from legal and ethical aspects. With the advancement of information and communication technology, creative works produced by individuals and companies have become easier to access and disseminate. However, this also increases the risk of copyright infringement and theft of works. This journal will discuss the challenges faced in protecting IPR, as well as the importance of ethics in maintaining the integrity of creative works in the digital world. Through qualitative methods with an interdisciplinary approach, this study explores various legal and ethical aspects related to the protection of Intellectual Property Rights in the digital context. The development of technologies such as the internet, cloud computing, and artificial intelligence have changed the way intellectual works are produced, distributed, and consumed, and opened the door to global collaboration and easier access to information. This has also increased challenges such as digital piracy and privacy violations. These challenges raise questions about the enforcement of Intellectual Property Law in a rapidly changing digital environment. By considering various perspectives, this study aims to address the issues faced, integrating aspects such as privacy protection, freedom of expression, and promotion of innovation. Thus, joint efforts from government, industry, and civil society are needed to ensure that Intellectual Property Rights remain relevant and effective in supporting technological progress and creativity in the digital era.
Bahasa Indonesia Abstrak: Hak Kekayaan Intelektual (HKI) di era digital, menghadapi tantangan hokum dan etika yang kompleks seiring dengan transformasi teknologi informasi. Karya-karya kreatif dan inovasi dalam bentuk konten digital, perangkat lunak, dan teknologi baru semakin rentan terhadap pelanggaran hak cipta, pencurian data, dan pelanggaran paten.Perlindungan hak kekayaan intelektual (HKI) di era digital menghadapi berbagai tantangan baik dari aspek hukum maupun etika. Dengan kemajuan teknologi informasi dan komunikasi, karya-karya kreatif yang dihasilkan oleh individu dan perusahaan menjadi lebih mudah diakses dan disebarluaskan. Namun, hal ini juga meningkatkan risiko pelanggaran hak cipta dan pencurian karya. Dalam jurnal ini, akan dibahas tantangan yang dihadapi dalam perlindungan HKI, serta pentingnya etika dalam menjaga integritas karya kreatif di dunia digital. Melalui metode kualitatif dengan pendekatan interdisipliner, penelitian ini mengeksplorasi berbagai aspek hukum dan etika terkait perlindungan Hak Kekayaan Intelektual dalam konteks digital. Perkembangan teknologi seperti internet, komputasi awan, dan kecerdasan buatan telah mengubah cara karya intelektual diproduksi, didistribusikan, dan dikonsumsi, serta membuka pintu bagi kolaborasi global dan akses informasi yang lebih mudah. Hal ini juga telah meningkatkan tantangan seperti pembajakan digital dan pelanggaran privasi. Tantangan-tantangan ini menimbulkan pertanyaan tentang penegakan Hukum Kekayaan Intelektual dalam lingkungan digital yang berubah dengan cepat. Dengan mempertimbangkan berbagai perspektif, penelitian ini bertujuan untuk mengatasi masalah yang dihadapi, mengintegrasikan aspek-aspek seperti perlindungan privasi, kebebasan berekspresi, dan promosi inovasi. Dengan demikian, upaya bersama dari pemerintah, industri, dan masyarakat sipil diperlukan untuk memastikan bahwa Hak Kekayaan Intelektual tetap relevan dan efektif dalam mendukung kemajuan teknologi dan kreativitas di era digital.