UPH Academic Journals (Universitas Pelita Harapan)
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The Influence of Economic Literacy, Family Economic Education, and Social Environment on Entrepreneurial Intention: A Case Study of Students of the Faculty of Agriculture, Sam Ratulangi University, Manado
Full text linkEntrepreneurial intention is important for young people, especially university graduates, because with the knowledge they have, they are potential entrepreneurs, can help the economic welfare of the wider community, through the creation of new jobs, opportunities to invest, and increase productivity. From the results of a tracer study in November 2023 (UNSRAT Faperta, 2023), it shows that many graduates of the Faculty of Agriculture UNSRAT from the 2020-2022 class are still unemployed, waiting for the CPNS test, or working as private employees. In fact, these graduates have the potential to create jobs, especially with knowledge in agriculture and digital skills. This study was conducted on 160 students to analyze the influence of economic literacy, family economic education, and social environment on students' interest in entrepreneurship, in order to encourage them to utilize their skills to become entrepreneurs. The results of the study showed that all of these variables significantly influenced the interest in entrepreneurship of students at the Faculty of Agriculture UNSRAT Manado
Unveiling The Impact of Perceived Control, Hedonic and Utilitarian Values on Skincare Purchase Intent: Emotional Pleasure as A Mediator, Flow Experience As A Moderator For The Skintific Brand
Full text linkAnalyze factors influencing consumer interest in Skintific beauty products in the Indonesian market: perceived behavioral control, hedonic value, utilitarian value, and emotional pleasure. A quantitative approach using a Google Form questionnaire was distributed to 324 respondents, focusing on variables like perceived behavioral control, hedonic value, utilitarian value, emotional pleasure,and purchase intention. The study found that hedonic value and perceived behavioral control do not significantly impactpurchase intention. In contrast, utilitarian values and emotional pleasure positively influence purchasing decisions. Notably, perceived behavioral control positively impacts both hedonic and utilitarian values. Additionally, hedonic value positively affects emotional pleasure, emphasizing the importance of experiential enjoyment. However, utilitarian value does not contribute to emotional pleasure, suggesting a potential separation between practical benefits and emotional fulfillment in consumer decision-making. Consumer decisions for Skintific products are more influenced by utilitarian value and emotional pleasure than perceived behavioral control and hedonic value. Insights suggest the importance of control and value perception in shaping consumer behavior in the skincare industry. This information is valuable for marketing and product development strategies
Transforming Word of Mouth: The Role of EMR Design, Customer Support, and Security in Health Facilities Using Pinus Software in Surabaya and Pasuruan
Full text linkThe healthcare industry's ongoing technological advancements make keeping electronic medical records a must. All healthcare facilities must use electronic medical records that are linked to SATUSEHAT, under rules issued by the Ministry of Health of the Republic of Indonesia. For software businesses that offer electronic medical record software, this creates enormous opportunity. The goal of this study is to examine how various aspects of the overall electronic medical records service quality, such as design, security/privacy, and customer support, affect customer satisfaction and trust, which in turn affect positive word of mouth among PINus Software users who use electronic medical records in Surabaya and Pasuruan. This study used a quantitative survey approach, gathering information from five healthcare facilities to gain 175 respondents, which were analyzed using SPSS. These results demonstrate variable customer support has no effect, two independent variables have a considerable impact. The study's conclusions highlight the significance of electronic medical record design, security/privacy, all of which have been shown to have a major impact on overall electronic medical record service quality, which in turn affects customer satisfaction and trust, which in turn affects word-of-mouth
Analysis of Determinants of Consumer Intention to Use Online Car Loan Services in Indonesia
Full text linkThis study examines the determinants of consumer intention to use online car loan services in Indonesia, focusing on the application of the Theory of Perceived Risk (TPR). As digital financial services continue to grow rapidly in Indonesia, understanding the factors influencing consumer adoption of online car loans becomes crucial. Using a quantitative approach, this research surveyed 400 potential users of online car loan services in major Indonesian cities. The study investigates six dimensions of perceived risk: financial, security, performance, privacy, time, and social risks. Results indicate that security and privacy risks are the most significant factors negatively affecting consumer intention, while perceived benefits and ease of use positively influence adoption intention. Notably, cultural and social factors unique to the Indonesian context also play a substantial role in shaping consumer behavior. These findings contribute to the growing body of literature on fintech adoption in developing countries and provide practical insights for online car loan service providers and regulators in Indonesia. The study suggests strategies for mitigating perceived risks and enhancing consumer trust to promote the adoption of online car loan services
Clicks and Identity: Analyzing How Online Advertisement Interaction Affects Buying Behavior Among Tasya Farasya's Followers
Full text linkA global trend where influencers play an important role in digital marketing strategies. Tasya Farasya as one of Indonesia's leading beauty influencers offers a unique context to investigate this dynamic. There are still few studies that specifically explore how psychological factors such as trendiness, relaxation, boredom, and information seeking influence followers' buying behavior in clicking on online advertisements and social influencers with influencerproduced content. This study aims to analyze how these factors influence followers' buying behavior tendencies through clicking online advertisements and social influencers with content produced by Tasya Farasya's Instagram account. Using quantitative methods, data was collected through questionnaires distributed to 120 followers of Tasya Farasya's Instagram account, in Indonesia. This research includes into the category of causal research. The sampling technique used is non-probability sampling technique. Using Smart PLS 4 to process data. Of the eight hypotheses, there are two rejected hypotheses, namely trendiness has no significant effect on online advertisement clicking and social identification has no significant effect on buying behavior, others have a significant effect. Tasya Farasya's influence increases ad visibility, and encourages her followers' buying behavior
The Impact of Entertainment, Interactivity, Trendiness, Customization, and EWOM on Consumer’s Willingness to Pay a Premium Price for Samsung Smartphones : Mediating Effects of Brand Awareness, Image, and Loyalty through Instagram
Full text linkIn this research, this study investigates the effect between SMMA and the willingness to pay a premium price for Samsung smartphones. With an emphasis on the mediating functions of brand awareness, brand image, and also brand loyalty. It particularly examines how these activities affect consumer behavior. Data was collected through a survey of 288 participants who own Samsung smartphones and are frequent Instagram users, using a quantitative methodology. To investigate further the use of structural equation modeling (SEM) was employed. The study show that brand awareness and brand image act as mediators between SMMA, brand loyalty, and willingness to pay a premium price. According to these results, social media content that is both personalized and engaging can improve brand perception, which in turn would cause to a rise in customer loyalty and a higher willingness to pay for high-end goods. This study gives marketers valuable information about on how to make use of social media activities in acts to improve pricing and brand value
Analysis of the Influence of Online Comments, Logistics Service Quality, Promotion Incentive Information, and Promotion Time Limit on Impulsive Buying Behavior through Perceive Trust and Perceive Value in Shopee Application Users in Surabaya
Full text linkThe development of trade in Indonesia has the attraction of how a person buys goods through online media is increasing rapidly. By researching Shopee with customers in Surabaya, the aim is to determine the influence of Online comments (OC), Logistic Service Quality (SQ), Promotion Incentive Information (PI), Promotion Time Limit (PL) on Perceive Trust (PT) and Perceive Value (PV). This study also examines the influence of Perceive Trust (PV) and Perceive Value (PV) respectively on Impulsive Buying Behaviour (BB). The results of the regression test showed that Online comment (OC), Logistic Service Quality (SQ), Promotion Incentive Information (PI), Promotion Time Limit (PL) had a significant effect on Perceive Trust (PT). Online comment (OC), Logistic Service Quality (SQ), Promotion Incentive Information (PI), Promotion Time Limit (PL) have a significant effect on Perceive Value (PV). Perceive Trust (PV) and Perceive Value (PV) each have a significant effect on Impulsive Buying Behaviour (BB)
The Impact of Gamification on Gen Z’s Behavioral Intention through ECommerce Shopee: Does Reward Moderate the Relationship?
Full text linkThis study explores the impact of gamification on the behavioral intention of Generation Z users within the Indonesian Shopee e commerce platform, examining rewards as a moderating factor. Using the Technology Acceptance Model (TAM) framework, the research analyzes how perceived enjoyment, usefulness, ease of use, and social interaction influence users’ intentions to engage with gamified features. Data from 178 respondents were analyzed via Structural Equation Modeling (SEM) using SmartPLS. Findings indicate that gamification positively affects perceived enjoyment, usefulness, ease of use, and social interaction, enhancing behavioral intention. However, rewards as a moderating factor did not significantly impact these relationships. The study emphasizes gamification's role in boosting engagement on digital platforms among Generation Z consumers, though the role of rewards in moderating this effect may vary. This research contributes to understanding how gamified elements enhance user engagement and loyalty on e-commerce platforms
Sustainability Marketing for Gen Z Consumers: The Role of Functional, Emotional, and Social Value on Satisfaction and Purchase Intention in Surabaya
Full text linkThis study examines the influence of functional value, emotional value, and social value on satisfaction and purchase intention toward reusable smart tumblers among Gen Z in Surabaya. Using a quantitative approach, data were collected from 250 respondents and analyzed with multiple regression. The results show that all three values significantly and positively affect satisfaction, and satisfaction significantly drives purchase intention. These findings highlight that Gen Z purchase decisions are shaped not only by product functionality but also by emotional attachment and social recognition related to sustainability. This study provides insights for marketers to enhance consumer satisfaction and strengthen purchase intention through sustainability-based strategies
The Effect of Carbon Emission Disclosure and Tax Avoidance on Firm Value: The Moderating Role of Board Diversity
Full text linkThis study examines how board diversity affects the link between a company's carbon emission disclosure, tax avoidance, and its market value. Using data from 31 non-financial companies on Indonesia's Kompas 100 index from 2020 to 2023, the research found that carbon disclosure, tax avoidance, and board diversity do not directly influence firm value on their own. However, the study reveals that board diversity plays a crucial moderating role. It significantly strengthens the positive link between carbon emission disclosure and firm value, making environmental transparency more valuable to investors. In contrast, it does not affect the relationship between tax avoidance and firm value. The research suggests that for Indonesian companies, implementing board diversity is a key strategy to enhance the impact of their sustainability reporting. Furthermore, diverse boards can promote more ethical tax practices, which may positively influence company value in the long run