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714 research outputs found
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Greening the supply chain: unveiling its impact on operational performance in Malaysian SMEs
No full textThere is a growing focus on integrating green supply chain management (GSCM) to improve environmental impact and operational performance. This study examines the effect of the adoption of GSCM on the operational performance of SMEs in Malaysia. A survey methodology using a five-point Likert scale questionnaire was employed to collect data from small and medium-sized enterprises (SMEs). In this study, the questionnaire assessed the adoption and perceived effectiveness of GSCM, including green procurement, warehousing and green building, distribution strategies and transportation execution, and internal environmental management, as well as their influence on operational performance. Of the 170 distributed questionnaires, 127 valid responses were collected and analyzed. The research findings offer valuable insights for SMEs aiming to enhance their environmental and operational outcomes through sustainable practices. This study provides originality by focusing on the adoption and impact of GSCM practices among SMEs in Malaysia. This context has been underexplored in existing literature. While much research has concentrated on large corporations, this study uniquely examines SMEs and their operational performance in terms of GSCM adoption in an emerging country context. Thus, this study provides empirical insights into the effectiveness of specific GSCM practices, contributing valuable insights to academia and industry
The influence of B2C e-commerce live streaming on consumers' online purchasing behavior among Malaysian and Chinese consumers
No full textNowadays, e-commerce live streaming is one of the most popular shopping methods worldwide. This study explores the relationship between five dimensions of e-commerce live streaming and consumers’ online purchasing behavior. This research analyzes e-commerce live streaming as a new shopping method and determines the relationship between the five dimensions of e-commerce live streaming with perceived value and the relationship between consumers’ online purchasing behavior and perceived value using a questionnaire. The stimulus-organism-response (SOR) model was employed to assess the influence of B2C e-commerce live streaming on consumers’ online purchasing behavior. Questionnaires were sent to 200 consumers each in China and 200 consumers in Malaysia. The results show that product diversification, promotional sales, online consumer reviews, and cross-border cooperation have significant positive impacts on the perceived value of Chinese and Malaysian consumers in B2C e-commerce live streaming. This study suggests (i) increasing and improving product diversity, (ii) improving promotional activities, (iii) encouraging online consumer reviews, and (iv) promoting cross-border cooperation. This study makes significant contributions to the SOR model
Unboxing the sustainability trends of small and medium enterprises’ environment, social and governance reporting: bibliometric and visualisation insights
No full textThere has been heightened attention on global warming amidst expanding commercial activities at the forefront of human civilization. While small and medium enterprises (SMEs) drive economic growth in most nations, they inevitably leave a huge carbon footprint behind in the process. Nonetheless, awareness of the importance of sustainability is still slow and lacking in SMEs, partly due to environmental, social, and governance (ESG) reporting being voluntary in most countries. This study aims to unravel the trends of sustainability and ESG surrounding SMEs via bibliometric and visualization analysis, supported by a literature review, based on a dataset extracted from the Scopus database. The findings revealed 11 diverse yet disparate network clusters with environmental management, financial sustainability, and economics as some of the trending keywords. With SMEs’ role in sustainability continuing to create headlines, it is expected that research in these areas will gain momentum in the near future. It is imperative for SMEs to be proactive in implementing and strengthening their ESG reporting capacity as a way forward because of its profound effects on SMEs’ future of SMEs in terms of long-term financial performance and enterprise resilience
A Flash Flood Warning System Using Solar Powered Node MCU
No full textFlash flood disasters are natural phenomena in Malaysia that can occur anytime and anywhere. For safety precautions, a notification message should be sent to the people early to avoid any losses of property or life. This system is designed as an earlier flood alert system that can detect water levels using an ultrasonic sensor. The objectives of this research are to develop a system that can be aware of the water level of flood to the user and send a notification to people about the flood’s condition through the mobile application. NodeMCU, an ultrasonic sensor, and solar technology developed the system. This project focuses on monitoring water levels, using Wi-Fi as a medium to send warning notifications to people through mobile phones, and the accuracy of ultrasonic sensors using and without pipes. This prototype can send short warning notifications to Blynk apps. The average percentage error of the water level distance from the ultrasonic sensor with pipe was lower than without pipe, which was 2.55% and 3.11%, respectively. This system improved the notification message-sending method and detection of the ultrasonic sensor.
Manuscript Received: 16 December 2024, Accepted: 23 January 2025, Published: 15 March 2025, ORCiD: 0000-0002-8834-856
E-Commerce Customer Segmentation: A Clustering Approach in A Web-Based Platform
No full textThis study develops a K-means clustering model to segment e-commerce customers into distinct personality groups (e.g., Platinum, Gold, Silver, Bronze). The model utilizes a dataset encompassing customer demographics (income, age, family size), spending behavior (total expenditure, product preferences), customer tenure, and engagement with marketing campaigns (campaign responses). Model accuracy is evaluated through comparison of predicted cluster assignments to established customer segment characteristics. A web application, built with the Flask framework, provides an interactive interface allowing users to input new customer data for personalized predictions and detailed cluster-specific insights regarding product preferences, campaign responsiveness, and suggested marketing strategies. The application outputs cluster assignments, key spending/purchase tendencies, typical campaign response profiles within a respective segment, and prioritized product recommendations. Findings demonstrate the model's ability to effectively group customers with theoretical implications and suggests potential for improving targeted marketing campaigns. This work highlights the application of K-Means clustering with a practical online platform through an implemented web app for data visualization. Acknowledged limitations in the generalizability of the dataset to the entire customer base are addressed.
Manuscript Received: 22 November 2024, Accepted: 13 February 2025, Published: 15 March 2025, ORCiD: 0000-0001-6667-301
Decarbonization of ASEAN: An Engineering Approach
No full textASEAN is poised to ascend from being the world’s fifth largest economy to the fourth position by 2030. Rapid economic growth fuelled by accelerated industrialization and urbanization is taking place yet there is a growing sense of regional responsibility to address pressing environmental concerns which the former has brought upon. Globally, decarbonization has been actively pursued, especially among the developed nations. However, it is worthwhile to comprehend the progress that ASEAN has made in this regard. Hence, this paper shall bring forth the latest updates on the efforts of decarbonization undertaken by the ASEAN member states (AMS). The respective goals and targets for decarbonization being set by each AMS will be consolidated. Focus will be placed on relevant policies formulated by the respective government and major projects which are either completed or in the pipeline to accomplish the goal of decarbonization in ASEAN. Existing engineering solutions to catalyse decarbonization which have been deployed in the region will then be highlighted. Finally, the challenges and opportunities which lie ahead of ASEAN’s journey towards decarbonization will be identified
Recent Study on Smale-Scale Free Energy Generator, Development and Future Growth in Malaysia
No full textThis review paper provides a comprehensive overview of the factors influencing the development and future growth of small-scale free energy generators in Malaysia. It highlights the importance of considering renewable energy sources, economic analysis, infrastructure requirements, expertise, public perception, and industrial support factors. The paper also discusses the progress, challenges and potential for renewable energy development in Malaysia, emphasizing the importance of policy frameworks, technological advancements and the exploration of diverse renewable energy sources. The content suggests that Malaysia can achieve a greener and more sustainable energy future by embracing renewable energy technologies and transitioning towards a high renewable net-zero power generation system
Addressing Child Exploitation via Deepfake Technology: Evaluating Malaysia’s Legal Framework
No full textThe rapid development in artificial intelligence (AI) has led to the proliferation of deepfake technology. The advancement of deepfake technology has posed significant risks, particularly its significant threats to children through exploitation. This paper aims to examine the effectiveness of Malaysia’s current legal framework in tackling deepfake child pornography and to identify existing legal gaps. Despite the severe implications of deepfakes in facilitating child pornography and other forms of abuse, Malaysia currently lacks specific laws to address these pressing issues. Thus, this paper delves into effective legislative measures to tackle deepfake-related crime through a comparative analysis of the legal approaches in the United Kingdom, Singapore, South Korea and the European Union. By identifying the key provisions and case laws in these jurisdictions, this study proposes to reform Malaysia’s outdated laws to criminalise the parties liable for the crime and point up the need to adopt a robust legal framework to safeguard victims and deter potential offenders
Detecting Structural Deficiencies in China’s Legal Framework on Multinational Corporate Commercial Bribery: Liability Gaps and Reform Imperatives
No full textThis paper systematically analyses the criminal, civil, and administrative liabilities of multinational corporations for commercial bribery under Chinese law. Using a dual-perspective framework, it examines China’s legal role both as a home country, regulating outbound bribery by domestic enterprises, and as a host country, addressing bribery committed by foreign companies within its territory. The criminal liability section assesses the application and limitations of Articles 164 and 393 of the Criminal Law. The civil dimension explores relevant provisions of the Civil Code, Company Law, and Anti-Unfair Competition Law regarding contract invalidation, unjust enrichment, tort damages, and managerial responsibility. The administrative part evaluates enforcement powers under the Anti-Unfair Competition Law, including fines, disgorgement, and business licence revocation. The paper identifies structural deficiencies in China’s legal framework, including fragmented enforcement, insufficient compliance incentives, and limited extraterritorial jurisdiction. Through comparison with the United States Foreign Corrupt Practices Act and the United Kingdom Bribery Act 2010, it argues that China’s current approach remains largely punitive and reactive, with inadequate emphasis on preventive and coordinated enforcement. Rather than proposing specific legal reforms, the paper adopts a doctrinal and comparative methodology to expose institutional weaknesses and provide a theoretical basis for future reform-oriented research
Halal Tourism in Thailand: An Integrated Marketing Communication (IMC) Perspective
No full textHalal tourism in Thailand is a rapidly growing phenomenon, fueled by the global expansion of the halal industry. The country has positioned itself as a leading halal-friendly travel destination in Southeast Asia. To strengthen this position, marketing communication plays a crucial role in reaching the target market, particularly Muslim travelers, and attracting them to Thailand. This paper provides an overview of integrated marketing communication (IMC) in promoting halal tourism in Thailand. The study employed a qualitative research approach through descriptive analysis. The results indicated that a combination of marketing tools, such as advertising, public relations, digital and social media marketing, direct marketing, and sales promotions, enable entrepreneurs to effectively meet the specific needs of Muslim travelers. As a preferred destination for Muslim tourists, Thailand can leverage IMC to enhance and deliver value-driven tourism experiences, ensuring a cohesive and impactful approach to attract and satisfy Muslim travelers. This approach ensures customer satisfaction, creates lasting impressions, and fosters a strong desire for Muslim travelers to revisit halal-friendly attractions in the future