Journals of Kasdi Merbah Ouargla University
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The reality of implementing relationship marketing in banks and the extent of its contribution to improving the quality of banking service. - Study of a group of commercial banks in M'sila -
Get PDFThis study aimed to find out the effect of relationship marketing on the quality ofbanking service in commercial banks, The sample included a group of agencies at the M'sila statelevel, This effect was studied through the relationship marketing dimensions(Improvement,Continuous quality improvement, Internal Marketing, Customer complaints, Strengthening therelationship with clients) as an independent dimension, The quality of banking service (tangibility,Reliability, safety, Response, Sympathy)as a dependent variable, as it was distributed to a sample of 38 employees from commercial banksin the wilaya of M'sila. In order to process the data, the SPSS program was used.The study concluded that there is a positive effect of relationship marketing on the qualityof banking service, The study also recommended that marketing should be strengthened withrelationships within banking institutions, Through contacting the customer and maximizing andmaintaining the relationship with him, And this is through constant listening and preservation of i
Evaluating the Efficiency of the Financial Performance of Algerian Economic Institutions Using Data Envelope Analysis (DEA) - A Case Study of a Sample of Algeria Petroleum Institutions during the period (2010-2016)
Get PDFThe objective of this study is to attempt to assess the efficiency of the financial performance of Algerian oil companies by measuring the relative efficiency for a sample composed of 8 oil institutions in Algeria during the study period (2010-2016) where we applied the Data Development Analysis (DEA) method with its two models :constant returns and variable returns with input orientation (CCR-I), and the study variables were :6 inputs (assets, value added, production, investor capital, employee expenses, operating costs) and 6 outputs reflect some of the traditional and modern financial performance indicators (rate of return on assets, rate of return on equity, sales rate of return, market value added, economic value added, investments returns), in order to achieve the results of the study, we relied in our research on the SIADV.3.0 and 25SPSS programs, and the results of the study showed that one oil company achieved full efficiency and 7 oil institutions did not achieve efficiency due to the existence of unused resources (defects), that is, untapped capacities.Therefore, the improvements needed to reduce inputs and increase outputs of inefficient institutions must be introduce
The Impact of Customer Relationship Management Strategy on Achieving Competitive Advantage on the Banking Sector (Case of Local Development Bank BDL) in Hassi Messaoud from Ouargla State -Algeria-
Get PDFThis study aims to measure the impact of CRM (Customer Relationship Management CRM)’s strategy on achievement of competitive advantage on BDL Bank located in Hassi Messaoud, city from Ouargla state. Two types (02) of samples were used. The first sample of 15 managers andadministrative employees and the second sample of 150 customers through. To test hypotheses and analyze data, a statistical package for social sciences (SPSS) was used; and the results indicated that CRM dimensions (attract the customer, establish a relationship with customer, achieve customer satisfaction, customer loyalty, customer value, customer knowledge, and confidence) have a strong and positive impact on achievement competitive advantage in BDL Ban
The evaluation of the efficiency performance of the public and private sectors in Algeria Using the Data Envelopment Analysis Model
Get PDFThis research based on the measurement of the achieved performance by several sectors,of different activities.These sectors belong to the public and private, and here the following problematic was raised:What is the efficiency level of the performance of public and private sectors in some economicactivity sectors in Algeria?This research was based on the Data Envelopment Analysis Model, which is a method based on thelinear programming to estimate the maximum limits of the performance, and then measuring thedegree of relative effectiveness of a group of decision- making units by depending on a set of itsinputs and outputs.The research has found that the two sectors, are nearly similar in the performance; because theactivity sectors that suffer from inefficiency and ineffectiveness (decrease in the level ofperformance), represent the largest part in the activity sectors, in both legal sectors.However, it should be noted that some activity sectors, achieved a high degree of efficiency and agood performance in the private sector compared to the public sector.The efficiency vary among the other activity sectors. In addition to that, the negative impact of theexternal environment surrounding the work of most activity sectors on its result in not achievingvolumetric efficienc
The Importance of Social Development in Enhancing Communities
Get PDFDevelopment policy is the comprehensive container for all economic, social, financial,and cultural policies, and following gaining independence, many countries, started adoptingdevelopment plans and programmes in various fields that improve social stability with socialprograms being one of their key focuses. This was based on improving educational, health,demographic, and living infrastructures in general, etc. The aim of these development programs,particularly the social ones, is to enhance the quality of life in various fields, which has a positiveimpact on the stability of societies and leads them to levels of well-being that contribute to socialcohesion and structural units. To clarify the causes of this cohesion, well-being, and overalldevelopment, we relied on a historical and analytical approach that crystallized in identifying themain foundations of social development, particularly in education, health, employment, and someother complementary facilities. Thanks to these foundations, many countries have achieved levelsof development and progress in various fields social, cultural, political, and living, despite the lackof surface and underground resources in some of those countries
Analyze the Relationship Between Non-Banking Financial Inclusion For Insurance Companies and Economic Diversification in Algeria During the Period (1980–2023) Using the VAR Model
Get PDFThis study aims to analyze the relationship between non-banking financial inclusion forinsurance companies and economic diversification in Algeria during the period 1980–2023; Usingthe VAR model and a descriptive approach, it highlights the need to adapt insurance products todiverse groups, enhance profitability, and strengthen the link between financial depth andeconomic growth to support African market integration. The study shows improvements inregistration and insolvency procedures, though bureaucracy remains a challenge; It also identifiesthe limited spread of digital financial services as a key obstacle to expansion and stresses theimportance of building economic resilience amid geopolitical and developmental shifts.Key words : Insurance Companies, Growth Creation, Financial Inclusion, VAR Mode
The reality and obstacles of accounting measurement according to fair value in Algeria in light of the requirements of international financial reporting standards An exploratory study of the opinions of a sample of accounting professionals and academics
Get PDFThe study aims to know the most important factors affecting the application of fair valuein the Algerian accounting environment, through which we try to analyze and evaluate theinstitutional factors on which this principle is based and monitor the actual practice of it in Algeriaafter more than 10 years of applying the financial accounting system. To achieve this, we conduct afield study on a sample of accountancy practitioners using the tools of scientific researchrepresented mainly in the interview, observation and documentary analysis. The study concludedthat the justifications on which the fair value is based and the arguments supporting its applicationare incompatible with the institutional factors in the Algerian accounting environmen
Determining of accounting choices in Algerian shareholding companies –Econometric study-
Get PDFThe purpose of this paper is to examine the factors that determine the selection of accountingmethods according to the financial accounting system in Algeria Where this study examines thedecisions of managers to choose the accounting strategy from the perspective of positiveaccounting using the data of 88 Algerian stockholder companies for the year 2019-2020.Where the determinants were identified and represented in each of the: bonus managementsystems, leverage, taxes, company size, degree of conservatism, the opinion of the auditor,accounting conventionWe use a multiple regression model that was constructed using the least-squares method clarifyingthe economic and environmental determinants affecting the selection of Algerian shareholdingcompanies for their accounting policies.The research showed that the environmental determinants of the degree of conservatism, and theopinion of the auditor were the most influential in the decisions of selecting Algerian shareholdingcompanies for their accounting strategy as for the economic determinants, the research has proventhe existence of some of them with different effects from previous studies.The research also confirmed the launch of the project to the actualization of the financialaccounting system must rely on the positive approach to interpreting accounting practices in theenvironment of Algerian institutions as an aid approach to building accounting standards that fit theAlgerian environment
The application of halal bran in marketing products and services Consumer's view of the products bearing the halal label, a case study of one of Saida's stores
Get PDFThis study entitled the extent to which the term “Halal” popular in the national market contributed to marketing the products of institutions active in the commercial field in the state of Saida in particular during September of the year 2021. In order to achieve the goal of the study, the descriptive approach was relied on through the academic and theoretical framing of the subject of the study. This gave rise to, the foundations of the research problem, which called the researchers to resort to the analytical method in order to analyse the data obtained by preparing a questionnaire. After analysing the results of the research, we came to the conclusion that the the “halal” label on the product has an effect on the consumer’s behaviour, we also came to note the exploitation of the marketing function for the value of Islamic religious faith for commercial purposes through the concept of "halal product"
Examining the causal relationship between the Saudi stock market (TASI) and Oil prices
Get PDFThis study examines the existence of a causal relationship between the Saudi stockmarket and Oil prices (Brent oil, WTI crude oil, OPEC basket prices). Saudi Arabia is OPEC’slargest oil producer. Using a daily dataset covering the period from 2 January 2019 to 30 March2022, we find that most studies show oil price volatility transmits to stock market volatility. Weused the co-integration approach of Johansen-Juselius (1990) and the causality test ( Granger,1969, Sims,19972). We found the existence of one-way direct Granger causality from the Saudistock markets (TASI) to oil prices (BRENT and OPEC basket price