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Materi 15. Publikasi Web Ke Web Github
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The Potential Of Developing Bread Fried Ciptamas Brand Identity To Increase Sales
ICOBEST
Abstract. This article aims to analyze the potentials for developing a brand identity for an UMKM product Roti Goreng Ciptamas. The method used in this research is a descriptive method that used to describe the elements of the product that can be further developed. The steps taken in this study were observations of the Roti Goreng Ciptamas product. Literature review used to determine the brand identity elements, and interviews with owners to find out visual considerations of the brand and the direction of business development planned by the owner. The owner has tried to give identity to his product by labeling it on the packaging and several other considerations that can give identity to the product. However, the concept of product presentation that is carried out by the owner of Roti Goreng Ciptamas is currently still focused on efficiency and cost-effectiveness. The result of this research is the discovery of elements in the Roti Goreng Ciptamas product that can be developed visually and the potential for developing the Roti Goreng Ciptamas business as a whole. The conclusions obtained are in the form of suggestions, especially to the owner of Roti Goreng Ciptamas regarding the considerations that need to be made to develop the brand identity of their products.
Keyword: Identity, Brand, Sales, Micro Busines
PERAN KOMUNIKASI DIGITAL DALAM GERAKAN SOSIAL KESEHATAN LINGKUNGAN: STUDI KASUS SERLOK BANTARAN CIKAPUNDUNG
Gerakan sosial berbasis lingkungan, seperti Serlok Bantaran Cikapundung, memainkan peran penting dalam
meningkatkan kesadaran masyarakat terhadap kesehatan lingkungan. Perubahan era digital telah membuka
peluang untuk memperluas jangkauan kampanye lingkungan melalui strategi komunikasi yang inovatif.
Penelitian ini bertujuan untuk menganalisis peran komunikasi digital dalam strategi gerakan sosial Serlok
Bantaran Cikapundung, dengan fokus pada kombinasi metode tradisional dan digital. Penelitian ini
menggunakan pendekatan kualitatif deskriptif dengan teknik wawancara mendalam. Data dianalisis untuk
memahami strategi komunikasi yang diterapkan, hambatan yang dihadapi, serta solusi yang dikembangkan.
Hasil penelitian menunjukkan bahwa Serlok Bantaran berhasil memadukan komunikasi tatap muka melalui
tokoh masyarakat dengan media digital, seperti WhatsApp, Facebook, dan Instagram, untuk menyebarluaskan
pesan lingkungan. Inovasi seperti konten visual edukatif, tantangan digital, dan grup komunitas meningkatkan
keterlibatan masyarakat lintas generasi. Tantangan seperti literasi digital rendah dan resistensi budaya diatasi
melalui pelatihan, adaptasi lokal, dan insentif partisipasi. Kesimpulannya, kombinasi strategi komunikasi
tradisional dan digital mampu menciptakan pendekatan yang inklusif dan adaptif, menjadikan masyarakat
sebagai bagian aktif dalam konservasi lingkungan. Temuan ini memberikan wawasan bagi implementasi
kampanye lingkungan serupa di era digital.
Kata Kunci: gerakan sosial, kesehatan lingkungan, komunikasi digital, strategi komunikas
Tuberculosis Treatment Using a Religious Approach
In 2020, Bandung city ranked second in West Java for tuberculosis (TB) cases. The city government and
stakeholders have taken health education, early detection, free treatment, and surveillance measures to address
TB. Yet, a comprehensive approach is still needed. Despite previous studies exploring TB management, the role of
religious approaches still needs to be explored. Employing a qualitative approach through a case study method, this
research involves data collection through observation, in-depth interviews, and literature reviews. Participants are
TB healthcare workers and religious speakers in Universitas ‘Aisyiyah Bandung city. In 2020, Bandung reported
8,504 TB cases with increased detection success. ‘Aisyiyah TB Care uses a religious approach to offer emotional
and spiritual support to patients facing physical challenges, emotional burdens, and stigma. Religious perspectives
introduce spiritual support via Islamic teachings emphasizing hygiene and self-care. Interviews reveal changed
patient perceptions due to the religious approach. ‘Aisyiyah addresses TB complexity and stigma, conducting
educational efforts to reshape perceptions. The religious approach assists TB sufferers, aiming for positive
influence, improved relationships, and fostering hope, gratitude, and trust in God. Collaborative efforts among
health, religious, and government organizations are essential for effective TB management. The research highlights
the positive impact of ‘Aisyiyah TB Care's religious approach on management, addressing stigma, and enhancing
well-being. Improved information dissemination and support are vital, particularly in areas with high TB burdens.
Keywords: Religious approach, stigma, tuberculosis (TB
Materi 13. W3 Css Navigation Dan Java Script If-6/s1/i-20964
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Materi 15. Publikasi Web Ke Web Github
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Materi 14. Publikasi Web Ke Web Hosting
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Materi 14. Publikasi Web Ke Web Hosting
Aplikasi Teknologi Informasi I
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