Caritas University Journals
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Public Relations And Performance Management In Selected Media Organisations In South East Nigeria
Full text linkObservations reveal that most media organizations in Nigeria have not adopted effective public relations and the performance management concept as strategic instruments for the fulfillment of their organizational goals and objectives. This yawning gap seems to have remained unfulfilled over time. The focus of this study is to ascertain whether media organizations in Nigeria manage their organizations effectively through the use of public relations and performance management system and to determine the relationship between public relations and performance management in the media industry in Nigeria. Descriptive survey method was used and the sample size was randomly drawn from three media organizations in Enugu urban. The study found that the media organizations do not apply PR in pursuit of fulfilling their organizational goals but there was evidence of the use of performance management, which interfaced with public relations to achieve desired results. Based on the findings, the researchers recommend that media organizations should make conscious efforts to adopt PR and the concept of performance management system in their operations to achieve their organizational goals
Assessment Of Social Media Influence On The Voting Pattern Of Electorates In Nsukka Urban In The 2023 General Elections
Full text linkThe use of social media to gain support of the electorates at the time of campaign has advanced to a level where mobilization, massages and organization can easily be taken to those interested. The adoption of social media in this digital generation have paved way in presenting of information, opportunities to readers, and has helped in developing of different strategies. This have helped the electorates to decide on the voting patterns as they choose their preferred candidates no matter his or her political party which is based on their choice for the way that they will be governed by using some form of national policies and ideologies. The aim of this study was to determine the level of social media influence on the voting pattern of electorates in Nsukka urban in the 2023 general elections.Descriptive survey research design was used by the researcher for this study. The study was based on 86 populations in Nsukka urban, in Enugu state that was used as the sample size. Purposive sampling method was applied for this study. The major instrument used for the collection of data from the populace was a structured questionnaire while descriptive statistics was used in the analysis of the data.The results showed that contributors among the populace reported that social media influence has significant effect on the voting pattern of the electorates. Social media usage accessed in the political campaign by political parties in Nsukka urban fascinated the knowledge of the electorates and as well articulated with the electorates to show that it is the only means to change the political discourse. The most preferred social media platform used was the WhatsApp. The study concludes that Social media generally influenced the voting pattern of electorates in Nsukka urban in the 2023 general election.This study provided data that could be used in designing policies and programs for the assessment of social media influence on the voting pattern of electorates in Nsukka urban in the 2023 general election. The best social media platform to be used and can influence the voting pattern of the electorates in Nsukka urban in the general elections is the WhatsApp.
 
Social media\u27s role in shaping contemporary news discourse on the 2023 Election Petition cases in Enugu State
No full textThis study investigates the impact of social media on the discourse surrounding the 2023 Election Petition Cases in Enugu state. The main objective is to understand how social media influences public perception and discourse during critical political events. Employing the Agenda-Setting Theory and Social Identity Theory, the study explores the agenda-setting function of social media and its role in reinforcing existing beliefs, polarization, and shaping opinions. The methodology involves a multifaceted approach comprising social media content analysis, sentiment analysis, and surveys. Data collection spans platforms like Facebook, Twitter, Instagram, YouTube, and blogs. Statistical analyses and clustering techniques are employed to validate hypotheses regarding the frequency of discussions, polarization of opinions, and exposure to diverse viewpoints. The results reveal a strong correlation between social media discussions\u27 frequency and the prominence of specific allegations related to the election cases, validating the influence of social media in agenda-setting. Sentiment analysis highlights polarization within discourse, showcasing divergent viewpoints on the legitimacy of the election outcome. Survey findings indicate the reinforcement of existing beliefs among users, restricting exposure to diverse perspectives. The study concludes that social media significantly shapes public discourse during critical events, emphasizing the need for interventions. Recommendations include media literacy programs, platform regulations for balanced content exposure, promotion of diverse content, and advocating for responsible social media usage. These recommendations aim to foster a healthier online discourse, encourage informed opinions, and enhance democratic participation while mitigating the negative impacts of social media on public perception and discourse
The Influence Of Sales Promotion On Customer’s Brand Loyalty
Full text linkThis research was on the influence of sales promotion on consumer’s brand loyalty using Coca Cola and Pepsi brands soft drinks for the study copies of questionnaire were administered on consumers in three (3) stratified randomly selected areas of 9th Mile Enugu and supplemented with interviews conducted with the sales and marketing managers of Nigerian Bottling Company (NBC) Plc and Seven Up (7up) Bottling Company Plc, manufacturers of Coca Cola and Pesicola respectively in their 9th Mile Enugu plant offices. It was found that sales promotions, while effective in boosting and increasing sales of brands, products or services in the short run have little or no influence on customer’s brand loyalty. Moreover, competitions, sweepstakes, prize/gifts items and free samples or demonstrations are discovered to be the most effective sales promotion strategies in boosting sales in the short run. Among the study’s many recommendations is the need for manufacturers to be conscious of their sales promotion techniques or tools to reflect this winning package so that their desire to boost sales can be easily realized
Design and Construction of Security Dark Activated Switch
Full text linkThe burglar alarm system is based on the principles of the photo resistive detector (LDR) whose electrical resistance is usually very high up to 1mΩ or more when dark and falls below to as little as a few hundred ohms when the detector is illuminated. When there is an intruder, due to his/ her shadow, the detector’s surface is dark or not illuminated causing the electrical resistance of the detector to become very high making the voltage of the voltage comparator (IC) to be higher than the reference voltage terminal causing its output to be high this then causes the alarm actuate/activate the alarm which then sounds to alert the household of an intruder. The whole process continues as long as there is constant power supply
Design of a Continuous Stirred Tank Reactor for Optimum Production of 1,000,000 tons per year of Ethylene Glycol
Full text linkThe liquid phase hydrolysis reaction of ethylene oxide is most suitable in a Continuous Stirred Tank Reactor (CSTR) because of the nature of reactants or feed materials for ethylene glycol production. Based on the economic importance of ethylene glycol as an organic compound and chemical intermediate utilized domestically and industrially as a feedstock for the production of paint, plastic, printing inks, hydraulic fluids, reagents in making polyesters, explosives, synthetic waxes, automotive radiator coolants or antifreeze, etc. This research however becomes highly imperative as it considers or incorporates important objectives or steps for optimum production of ethylene glycol which are stated sequentially as follows. Firstly the design aspect of this research involves the development of CSTR performance or sizing models using the first principle of material and energy balance. The developed models were simulated using the advanced process simulation tool MATLAB R2023a version and the optimum values of reactor parameters like volume, height, diameter, space-time, space velocity, quantity of heat generated and quantity of heat per unit volume of the reactor are 11.160m3, 3.845m, 1.922m, 279.011sec, 0.004sec-1, 2.507J/s and 0.225J/sm3 respectively. Secondly, the reactor production cost as a function of its volume in dollars and naira was estimated every year as 799.955 in dollars and 1,309,255.2 in naira as of 21st September 2024. Finally, the analysis of the design results showed that the continuous stirred tank reactor (CSTR) is most economically suitable for optimum production of ethylene glycol in industries
The Moderating Role of Optimism in the Relationship between Empty Nest Syndrome and Life Satisfaction in Middle Age Adults
Full text linkThis study investigated the moderating role of optimism in the relationship between empty nest syndrome and life satisfaction in middle age adults. A total of one hundred and fifty (150) middle aged adults in Enugu State participated in this study. These participants ninety (90) more males and sixty (60) were females. Their ages ranged from 40-60 years. Three instruments were used in this study. These include: empty Nest Syndrome Scale, Optimism scale and life satisfaction scale. Hayes process macro was used to analyse the data. Results showed that empty nest syndrome did not significantly relate with life satisfaction among middle aged adults. Optimism did not moderate the relationship between empty nest syndrome and life satisfaction among middle aged adults. From the results, the implication of the study is that optimism is the key that drives middle aged adults to life satisfaction