BORDaR Bournemouth Online Research Data Repository
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Personalisation through pricing co-creation: Customer’s willingness to pay and pricing strategies in the B2C context of hospitality
No full textThe interviews were administered via Zoom to explore customer perception of personalisation and their WTP. A survey was administrated via the JISC online survey platform.
In the era of connectivity, personalisation is an increasingly popular phenomenon in the marketplace. Modern customers are more demanding with higher barging power. The evolution towards customer-dominant logic (CDL) illuminates the transmission of value-creating roles to customers beyond visible service interaction. While the advantages of personalising the products and services are evident, a level of ambiguity persists when considering the tacit dimension of a transaction, specifically concerning pricing. The marketing and revenue management literature suggests a linear relationship between personalisation and willingness to pay (WTP). WTP is context-dependent, and further exploring the influence of personalisation benefits on customer WTP is needed. This study aims to explore how customer expectation of personalisation affects WTP in the hospitality industry, using CDL as the theoretical lens.
A pragmatism stance guides the methodological design using mixed methods and leans toward the abductive approach as the central concept that derives from existing knowledge. The employed method includes two rounds of data collection: 43 semi-structured in-depth interviews and 202 online self-administrated surveys. The interpretive qualitative analysis identifies six distinctive customer types, namely: Budget Adventures, Family Explorers, Relaxation Seekers, Relation Seekers, Delight Seekers, and Must-Have Customers. Findings suggest consumers are keen to receive personalised offers, but their WTP varies. The findings from the quantitative analysis indicate that the personalisation and customer WTP relationship is not linear. WTP largely depends on the customer’s internal and external context. The study illustrates that specific context influences WTP, customer purchase behaviour, and personalisation expectations.
The theoretical contribution is made to the knowledge of marketing and revenue management through CDL by advancing the understanding of experience co-creation, segmentation, and pricing. As a contribution to knowledge and practice, the study offers a novel customer typology and explains the relationship between expectations of personalisation and customer WTP. The strength of this work lies in tangible recommendations for practitioners that should lead managers and decision-makers to concentrate more on different customer clusters at different times to develop effective pricing strategies. Findings can also help managers decide what type of personalisation may best suit their customers’ context and what pricing approach they should take to optimise revenue. The findings can apply widely to other services, like airline, retail, banking, insurance, transportation, logistics, rail, or events. The avenues for future research conclude the thesis
Figure S.5. 1: A working version of the model, which is based on a Microsoft Excel template
No full textA full list of the nodes and working version of the model
Eczema Cochrane Review RoB files
Full text linkExcel RoB files for the following Cochrane Abstract.
Educational and psychological interventions for managing eczema
Background:
Atopic dermatitis can have significant impact on both wellbeing and quality of life for patients and their families. Standard treatment is with trigger/irritant avoidance and regular application of emollients and topical steroids or calcineurin inhibitors. Thorough physical and psychological assessment is central to informing good quality treatment. Overcoming barriers to provision of holistic treatment in dermatological practice, is dependent on evaluation of the efficacy and economics of both psychological and educational interventions in this patient group.
Objectives:
1. To assess the clinical outcomes of educational and psychological interventions in children and adults with atopic dermatitis
2. To summarise the availability and principal findings of relevant economic evaluations
Search Methods:
The Cochrane Skin Specialised Register, CENTRAL, MEDLINE, Embase, APA PsycINFO and two trials registers were searched up to March 2023. We checked the reference lists of included studies and related systematic reviews for further references to relevant randomised controlled trials (RCTs) and contacted experts in the field to identify additional studies. NHS EED, MEDLINE and Embase were searched for economic evaluations on 8 June 2022.
Selection Criteria:
Randomised, cluster‐randomised and crossover randomised controlled trials (RCTs); that assess educational and psychological interventions for treating atopic dermatitis in children and adults.
Data Collection and Analysis
We used standard Cochrane methods, with GRADE to assess the quality of the evidence for each outcome. Primary outcomes were reduction in disease severity, as measured by clinical signs and as measured by patient‐reported symptoms and improvement in quality‐of‐life measures. Secondary outcomes were improvement in long‐term control of atopic dermatitis symptoms, improvement in psychological well‐being measures, improvement in standard treatment concordance and adverse events.
Main results:
We included 37 trials (6170 participants). Most trials were conducted in high‐income countries (34/37), in outpatient settings (25/37). We judged only three trials to be low risk of bias across all domains. Fifteen trials had high risk of bias in at least one domain, mostly due to bias in measurement of the outcome.
For the face to face education outcome, in relation to disease severity as measured by clinical signs SCORAD (2 RCTs, 215 participants): compared to standard care, face to face education intervention probably reduces disease severity (MD: -6.09, 95% CI: -9.05 to -3.14). The GRADE assessment was moderate.
For the group education outcome, in relation to disease severity as measured by clinical signs SCORAD, there were 1424 participants from 3 RCTs. Compared to standard care, group education intervention probably reduces disease severity for all ages on the long run (MD: -7.22, 95% CI: -11.01 to -3.43). With regards to disease severity as measured by patient reported symptoms POEM there were 1068 participants from 4 RCTs. Compared to standard care, group education intervention probably reduces disease severity (MD: -2.54, 95% CI: -3.78 to -1.31).
Relating to the technology-mediated education outcome, for disease severity as measured by clinical signs SCORAD results were from 1 RCT with 29 participants. Compared to standard care, due to a very low certainty evidence, we are unable to comment on whether technology-mediated education intervention could reduce disease severity (MD: 4.58, 95% CI: -11.51 to 20.6). In relation to disease severity as measured by patient reported symptoms- POEM, results came from 2 RCTs with 195 participants. Compared to standard care, technology mediated education intervention may have little or no effect on the reduction of disease severity (MD: -0.76, 95% CI: -1.84 to 0.33).
Only one study contributed data relating to the habit reversal treatment outcome with a total of 33 participants. Compared to standard care, habit reversal treatment intervention may reduce disease severity as measured by clinical signs-SCORAD (MD: -6.57, 95% CI: -13.04 to -0.1) Analysis 4.1. Compared to standard care, habit reversal treatment intervention may have little or no improvement in quality of life (MD: -0.41, 95% CI -2.15 to 1.33).
Three studies contributed data to the arousal reduction therapy outcome with a total of 33 participants. with regards to disease severity as measured by clinical signs (EASI) results came from 24 participants in one RCT. Compared to standard care, we were uncertain whether arousal reduction therapies intervention could reduce disease severity (MD: 0.2, 95% CI: -3.7 to 4.1).
No studies were found to measure quantitatively the following interventions versus the standard care: self-help psychological interventions, psychological therapies and printed education. No adverse events were reported in any of the studies.
Conclusions:
Direct person education, as an adjunct to conventional topical therapy, probably reduces disease severity compared to standard care, and habit reversal may reduce disease severity. Group education probably reduces patent-reported symptoms. These favourable effects are of uncertain clinical significance, since they are close to the minimally clinically important difference for the outcome measures used. We found insufficient evidence for technology-mediated education or arousal reduction interventions.
Consideration should be given to dose effect (frequency, duration and follow ups) and to the preferences of patients for F2F verses group delivery, such as the desire to receive group education or F2F delivery alongside another group of patients. Future trials need to evaluate long term clinical benefit of psychological and educational interventions.
The limited health economic evidence suggests that the costs of care provided by the NPs were lower than care provided by the dermatologists, yet with comparable effectiveness. There is a need for comparative studies evaluating the effectiveness and cost-effectiveness of F2F verses group educational and psychological interventions to supplement atopic dermatitis management.
The vast majority (92%) of the included trials were conducted in high‐income countries. In terms of ethnicity, most studies did not report detailed information on the ethnicity of participants; where ethnicity was reported the participants were predominantly white. Atopic dermatitis in darker skin may present differently to eczema in white skin. Future trials should include more diverse patient populations and settings including lower income countries. Future research should reflect the patient and clinician perceived gaps in clinical evidence and ensure that patients are involved in trial design
Can a novel infant CPR retraining strategy result in longer skill retention?
No full textTo interpret real changes in infant CPR (iCPR) performance, consistency and variability of simulated iCPR skills were investigated through a within-day and between-day reliability study. Intraclass Correlation Coefficient, Standard Error of Measurement and Minimal
Detectable Change were used. Data for this study is found under Zip 1.
Differences in performance between dominant hand (DH) and non-dominant hand (NH) during simulated iCPR, and how perception of fatigue may affect performance, were also investigated. Data for this study is found under Zip 2 and 3.
To investigate iCPR skill acquisition and retention, a prospective, longitudinal, interventional study with 118 participants was conducted. The following objective were performed:
* To measure simulated iCPR performance delivered by healthcare students based on the following metrics: (i) CCR, (ii) CCD, (iii) RL, and (iv) DC, to establish quality of chest compressions.
* To apply a tailored strategy of monthly retest and reinforcement of iCPR skills.
* To determine the amount of monthly retest and reinforcement of iCPR skills needed to achieve iCPR competence.
* To establish if the acquired iCPR competency is retained at follow-up. Data for this study is found under Zip 4.
Each zip contains raw data for each participants of each of the related studies.
Each file (e.g. EX36) contains the same format. The tab "untitled" contains the relevant data.
Columns B to K are steps in the journey in order to calculate chest displacement therefore, are irrelevant to the interpretations of the data. Column A is measure of time during displacement. Column L is the chest displacement data in millimetres
Tool and Codes for Data-Extracting-Framework
No full textThe corresponding tool (codes) are related to Chapter 4 of the PhD thesis entitled- "Adaptive Simulation Modelling using Digital Twin Paradigm
Non-lethal sampling for the stable isotope analysis of the critically endangered European eel Anguilla anguilla: how fin and mucus compare to dorsal muscle - Dataset
Full text linkThe datasets for the manuscript "Non-lethal sampling for the stable isotope analysis of the critically endangered European eel Anguilla anguilla: how fin and mucus compare to dorsal muscle" are uploaded along with a readme file that explains the data column headings and information.
Ecological studies on the critically endangered European eel Anguilla anguilla often incorporate stable isotope analysis that typically uses dorsal muscle sampled from euthanised eels. To minimise the lethal sampling of imperilled populations, fin tissue and/or epidermal mucus can provide non-lethal alternatives to muscle. The results here indicate that δ13C and δ15N values of both eel fin and mucus are not significantly different from those of muscle and can be applied directly in comparative SI studies
The Examination of integrating Voice and Repetition into interactive Digital Marketing Content and Impact of Such Content on Customers' Intention to Adopt Smart Technology
No full textPosttest with control design experimental design data with 1121 participants
Data for "Barriers and facilitators to the uptake of healthy eating messages by Black African Immigrant pregnant women living in the UK: Perspectives of women and midwives"
Full text linkBackground
Research shows that modifying health behaviours such as dietary behaviour can have a
huge impact on pregnancy outcomes and be protective against obesity and other metabolic
disorders. Despite midwives being strategically placed to offer healthy eating advice in
pregnancy and the existence of pregnancy healthy eating guidelines, obesity statistics still
show that Black pregnant women in the United Kingdom (UK) make up about 66.6% of the
obesity population in pregnancy and have an increased risk of gestational diabetes and
hypertension. At the moment, there is limited data on healthy eating adherence and healthy
eating interventions in pregnancy for this group in the UK. This study therefore explored the
uptake and offer of healthy eating messages by Black African immigrant pregnant women in
the UK and midwives who provide their care.
Methods
Using the methodological principles of the Constructivist Grounded Theory (CGT), twenty-six
semi-structured interviews were conducted with pregnant women and midwives. Participants
were recruited using convenience sampling and snowballing from NHS Trusts and the
community in the South of London. Data was analysed using constant comparative analysis
towards the development of a substantive theory.
Findings
A substantive theory: “the concept of identity, the black immigrant woman” explained the
intersecting identities of the Black immigrant woman whilst trying to navigate healthy eating
needs and the antenatal care system in the UK. The theory explained how categories which
emerged from the analysis such as: "shifting cultural landscape", "negotiating for help",
"blending in", "meeting healthy eating needs", “there are cultural needs”, “hard to engage”
and “system” acted as barriers and facilitators to receiving and offering healthy eating
advice.
Conclusion
The findings highlight the importance of the intersecting identities of the Black Immigrant
pregnant woman and its influence on healthy eating needs and navigating the antenatal care
system. Understanding, the concept of identity for these women is an important step towards
supporting their healthy eating needs and their transition in the antenatal care system and
the society in general
Scoping review data chart VR pain and itch.
No full textAims and objectives: To map out the primary research studies relating to how Virtual reality (VR) has been used to distract children and young people with long-term conditions from pain or pruritus.
Background: Pharmacologic treatment of chronic pain and pruritus may have side effects; hence, non-invasive non-pharmacological treatments are being sought.
Design: The scoping review followed the methodology recommended by the Joanna Briggs Institute, PAGER framework, and PRISMA-ScR checklist. The protocol was registered with the Open Science Registration on February 14th 2022 https://doi.org/10.17605/OSF.IO/K2R93.
Methods: Five databases (Medline, CINAHL, PsycINFO, Web of Science, and Scopus) were searched. Data were extracted from primary research studies published between 2000-2022 involving children and adolescent populations (<21yrs) with a long-term condition that had an element of enduring pruritus and/or pain.
Results: Of 464 abstracts screened, 35 full-text papers were assessed with 5 studies meeting the eligibility criteria. Three main themes emerged from the included studies 1. Improvements in pain and daily functioning; 2. Positive perceptions of VR and 3. Accessibility and feasibility of VR. No papers were found on the effect of VR on alleviating pruritus.
Conclusion: VR is feasible, acceptable, and safe for children and adolescents with chronic pain in a range of long-term conditions and offers promise as an adjunctive treatment for improving chronic pain and quality of life. No studies were identified that targeted pruritis or measured pruritis outcomes; thus, the effects of VR for pruritis are unknown. There is a need for rigorously designed, randomised controlled trials to test the clinical and cost-effectiveness of VR interventions for chronic pain and pruritis in children and adolescents. The use of the PAGER (Patterns, Advances, Gaps, Evidence for Practice, and Research Recommendations) framework for scoping reviews helped to structure analysis and findings and identify research gaps
Project Title: Understanding the Production Management skills gap in UK TV.
Full text linkThe main ambition for this project was to better understand why the production management roles consistently
head the lists of skills shortages and skills gaps identified within the UK television industry. In particular it sought
to understand why the industry struggles to recruit to these posts, why it fails to retain experienced PMs and
how it might adapt to better attract and retain PMs in the future. With these ends in mind, it set out to provide
insights into the experiences and motivations of PMs and those in other production management roles who
constitute the ‘talent pipeline’ in this respect – both those currently working in the industry and those who have
left. It aimed to identify and share a range of practical strategies to protect those working in these roles and
benefit the wider industry.
The primary research was undertaken over the course of 2023, beginning with an online survey which ran for
three weeks in the spring of that year, followed later by a series of in-depth interviews. This data is drawn from the results of the Multiple Choice Questions in that survey. the results of the free text replies are not included as these may identify individuals